Mediaboss Marketing

In 2008, Rupp Arena marketers faced a thorny problem: How could they keep pace with an increasingly sophisticated concert market?

Back then, the nation was in the throes of the golden age of blogging. What would come next? And how would Rupp market itself to the changing social media climate?

In retrospect, the answers seem obvious: Facebook. Twitter. And others, including Pinterest, Instagram, Flickr, Vimeo and Eventful.

But concocting a social media strategy is neither intuitive nor foolproof.

Rupp Arena's response to the challenge it faced has succeeded to the point that it was recently ranked No. 5 on a list measuring the social media power of venues nationwide. On the list by trade publication Venues Today, Rupp was up in the stratosphere, along with media-savvy giants including Los Angeles' Staples Center and The Roxy.

How did Rupp do it? And how can other organizations build a social media base that can adapt to changing media platforms?

The Rupp Arena marketing team composed of Sheila Barr Kenny, marketing director; Paul Hooper, graphic design/social media; and Matt Johnson, graphic/Web designer started with a blog on Rupp's Web site. But Kenny said that soon, it "became apparent that Facebook was where people were spending the most time."

But going from zero to a fully developed social media strategy is more than simply starting a Facebook page and tossing in an occasional Twitter post.

For Rupp, casting a social media net is a finely calibrated combination of Web site, blogging, Facebook and Twitter. The real-time nature of Twitter lets members of the marketing team visit campuses to hide event tickets and give clues to their locations even as students are searching.

"The strategy was to keep it active, but not so active that it was inundating people," Kenny said.

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Rupp Arena a leader in social media marketing

SOCIAL MEDIA MARKETING: At noon Wednesday, March 21, Unlimited Future Inc. will host a brown bag lunch and learn and find out how your business can use social media to communicate with your customers and increase your bottom line. The seminar will be taught by Larry Nitardy of ComAssit, a local business that helps start-ups, small and mid-sized companies identify possibilities, map and execute actions that improve margins, empower personal and corporate choices and create sustainable growth.

Unlimited Future, Inc. Business Incubator is located at 1650 8th Ave. To register, go to http://www.unlimitedfuture.org or call 304-697-3007.

TOURISM MINI GRANTS: At 10 a.m. Monday, March 26, The West Virginia Department of Tourism will be at Unlimited Future Inc. to discuss the The Tourism Matching Advertising Partnership Program (MAPP). MAPP provides matching funds for innovative and effective advertising projects that increase tourism in West Virginia. The purpose of the program is to extend the advertising resources of the tourism industry through partnerships, support advertising strategies (both small and large), provide incentive and opportunity for tourism growth and to help communities to improve the local economy by strengthening West Virginias tourism.

Attend to find out if your business, festival, fair or location is eligible to take advantage of these matching grants. Unlimited Future is at 1650 8th Ave., Huntington. To register or with questions, call 304-697-3007 or go to http://www.unlimitedfuture.org.

GOODWILL OFFERS HOMEBUYER EDUCATION CLASSES: Goodwill Industries Consumer Credit Counseling Service will hold a Homebuyer Education Class from 9 a.m. to 5 p.m. Saturday, March 24, in the conference room of Goodwills offices at 1102 Memorial Blvd. in Huntington.

The class will include assessing homebuyer readiness, budgeting and credit, the value of homebuyer inspections, financing, mortgage instruments and loan closings, as well as keeping proper records for home maintenance.

The class fee is based on a sliding scale and participants must bring proof of income to the class. For more information or to discuss fees, call Michelle Hightower, Certified Housing Counselor and Homebuyer Educator at Goodwills Consumer Credit Counseling Service 304-522-4321, ext. #135, or email her at mhightower@goodwillhunting.org.

CAKE DECORATING: Goodwill Industries is offering a six-week course in professional cake decorating beginning from 5:30-7:30 p.m. Monday, March 26, at 1005 Virginia Ave. The class will meet once a week, always on a Monday night, and costs $100.

The hands-on course aims to teach students to prepare, decorate and complete original cake designs. Students can develop skills in making flowers and leaves, writing and working with icing colors. Those who successfully complete the course could leave with the skills necessary to launch a career in cake decorating. Course costs includes decorating tips and supplies for the students to keep.

Students will be prepared to decorate an entire cake of their own unique design by the last week of class. Class is limited to 15 students.

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Tri-State in training: Upcoming seminar focuses on social media marketing

UNILAB Ideas Positive, the only social marketing congress and competition for college students in the country today, is expanding this year from Metro Manila to the entire Philippines, covering North Luzon, South Luzon, Visayas, and Mindanao.

The nationwide expansion is a result of the encouraging response from universities and college students to the program, which was first launched in 2010 to serve as venue for Filipino youth to improve the health and wellness of their communities with their social marketing ideas.

"The increasing number of positive ideas we receive every year and the passion the youth have shown in helping their communities have inspired us to open the venue to more youth in the Philippines," said Unilab Ideas Positive program lead Barry Barrientos. "By partnering with more youth on this cause, we believe that well also be able to help more communities become healthier and more productive."

Fifteen communities all over the country will benefit from this expansion through the social marketing programs by 15 youth teams that will all receive P100, 000 seed money for the implementation of their ideas.

One of the participants to the boot camp, Jhanette Co of the University of the Philippines (UP) Diliman, thanked the program for giving young people like her the opportunity to be heard and make a difference.

"Unilab Ideas Positive is a game changer by providing us with a venue to learn social marketing from experts, and more importantly, giving us the opportunity to make meaningful change in communities by bringing our ideas to life," she shared. "Its refreshing to see how a big company like Unilab demonstrates belief in the youth of today."

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Unilab Ideas Positive invites the youth to team up for a healthier Philippines

Friday, March 16, 2012

UNILAB Ideas Positive, the only social marketing congress and competition for college students in the country today, is expanding this year from Metro Manila to the entire Philippines, tapping students from the Mindanao region to join and become part of this campaign.

The nationwide expansion is a result of the encouraging response from universities and college students to the program, which was first launched in 2010 to serve as venue for Filipino youth to improve the health and wellness of their communities with their social marketing ideas.

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The increasing number of positive ideas we receive every year and the passion the youth have shown in helping their communities have inspired us to open the venue to more youth in the Philippines, said Unilab Ideas Positive program lead Barry Barrientos. By partnering with more youth on this cause, we believe that well also be able to help more communities become healthier and more productive.

Fifteen communities all over the country will benefit from this expansion through the social marketing programs by 15 youth teams that will all receive P100, 000 seed money for the implementation of their ideas.

The groups will also be flown to Manila, with free hotel accommodation, meals, and transportation, to attend a three-day boot camp where they can learn social marketing approaches from a pool of experts through workshops and case studies.

Last year, the participants were trained by reputable leaders and experts that included social marketing guru Dr. Ned Roberto, CNN 2009 Hero of the Year Efren Penaflorida, and RockEd Founder Gang Badoy, among others.

One of the participants to the boot camp, Jhanette Co, of the University of the Philippines (UP) Diliman, thanked the program for giving young people like her the opportunity to be heard and make a difference.

Unilab Ideas Positive is a game changer by providing us with a venue to learn social marketing from experts, and more importantly, giving us the opportunity to make meaningful change in communities by bringing our ideas to life, she shared. Its refreshing to see how a big company like Unilab demonstrates belief in the youth of today.

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Mindanao youth asked to team up for healthier Philippines

Leading Internet marketing company, Vertical Measures, has partnered with the Online Marketing Institute for the Social, Mobile & Digital Marketing Boot Camp being held on March 29, 2012 in Phoenix, AZ.

Phoenix, AZ (PRWEB) March 16, 2012

At these flexible, in-person workshops, attendees will get in-depth training on the disciplines that make up a marketing mix. Further instruction will be provided on tactics that drive revenue for organizations today, and how you can successfully apply those techniques to your own campaigns.

The boot camp is a full day of learning, and will be held at the Scottsdale Marriott Suites Old Town. The agenda will center around the following topics:

To save 15% off of the registration fee, visit the official Online Marketing Institute site and use promo code VERTICAL15.

About Vertical Measures

Vertical Measures provides search, social, and content marketing services in order to drive more traffic, more leads and more business through our clients websites. Specializing in Internet marketing and SEO, the company employs individuals skilled in marketing, social media, and web design. It serves clients ranging from major ecommerce websites to universities, fortune 500 companies, and SEO agencies. For more information, please visit http://www.verticalmeasures.com.

About OMI

The Online Marketing Institute is the only member-based organization built by online marketers for online marketers with the mission to promote the industry and advance the careers and professional capabilities of marketers worldwide. OMI Educational Programs are designed to serve both the individual marketer as well as corporate marketing departments and include live workshops, webcasts, elearning-based training as well as full-fledged professional certification programs. For more information, please visit http://www.onlinemarketinginstitute.org.

Ann-Marie Jancovich Vertical Measures 602-3143460 Email Information

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Vertical Measures Partners with OMI for Social, Mobile and Digital Marketing Boot Camp