Mediaboss Marketing

NEW YORK, NY--(Marketwire -02/17/12)- Fresh Harvest Products, Inc. (OTCQB: FRHV.PK - News) (Pinksheets: FRHV.PK - News) announced today the formal development of its Digital Strategy and Social Media program. We developed this program to leverage the growth and continuing evolution of social networks, while building brand awareness. Currently, Fresh Harvest's Wings of Nature and AC LaRocco brands both have a presence on social networks Twitter and Facebook.

As part of the Digital and Social Media Marketing Plan to expand our presence, Fresh Harvest intends to: (1) use Search Engine Optimization (SEO) tactics to focus on organic and natural keywords to identify organic search results; (2) use targeted marketing that is tied to specific audience(s), leveraging various social networks and utilizing the ability to target our core consumer base; and, (3) cost effectively pooling common interesting within existing social networks infrastructure to increase our brand awareness.

By expanding our current presence, and populating FRHV's brands in all forms of media, such as audio, video, text, apps, blogs, and social networks. We believe this will provide us the opportunity to personally connect with our customers and build long-term brand loyalty, as well as being able to use digital technology and analytics to increase our productivity, foster interactivity with our customers, and lower our costs.

We believe that the return on investment of advertising can be much more efficient through the digital space than through conventional forms of advertising. We are committed to building our digital media presence and interactive capabilities.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. is a natural and organic products company in North America. Fresh Harvest participates in several natural categories, principally frozen pizza, frozen food products and snack products, with brands including Wings of Nature™, AC LaRocco™ and TeAloe™. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at http://www.wings-of-nature.com and http://www.aclarocco.com.

Safe Harbor Statement

Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, risk factors discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2011 filed on Form 10-K. Except as required by law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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Fresh Harvest Announces Formal Development of a Digital and Social Media Marketing Plan

NEW BRUNSWICK, N.J.--(BUSINESS WIRE)--

The Rutgers University Center for Management Development (CMD) announced today that there are still seats available for the Social Media Marketing course in its Mini-MBA program that is teaching local businesses how to make money online. This innovative executive education program is a deep dive into social media marketing strategy and provides practical, hands-on social media training to improve business results.

This certificate program is designed for executives or teams of professionals working in marketing, advertising, branding, communications or sales that want to gain practical skills through the use of the latest social media technology. It is also appropriate for individuals seeking to employ social media to further their individual careers.

“Many businesses are quick to setup Facebook, LinkedIn, Twitter and YouTube accounts, but few understand how to use them strategically to drive ROI,” said Eric Greenberg, Director, Marketing Programs, CMD, Rutgers, The State University of New Jersey. “Executives and small business owners will leave the program with the knowledge and skills to generate profits from their social media programs.”

To accommodate a variety of schedules, the Social Media Marketing Mini-MBA will be available either in a one-week accelerated format or a nine-week evening class that will cover the same curriculum but in a format that will fit around regular work hours. The next opportunities to be part of this exceptional program:

The evening Social Media Marketing course will be held at the New Brunswick NJ campus every Wednesday evening from 6-9:30 p.m. from February 22 to April 18.

The accelerated Social Media Marketing course will be held at the New Brunswick campus from 9 a.m. to 4:30 p.m., Monday to Friday, March 19 to 23.

The cost of the Rutgers Mini-MBA: Social Media Marketing course is $4,995, which includes all instructional materials on a pre-loaded Apple iPad 2 and fees. The Rutgers Mini MBA Program may qualify for corporate tuition reimbursement. For those interested in academic graduate credit, a 3-credit course waiver is available for an MBA.

This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. Rutgers CMD’s channel on YouTube features former students discussing the program, including Diana Candela, an Account Manager at CISCO Systems, who discusses how she is translating what she has learned in the Rutgers Mini-MBA Social Media Marketing course into business and professional success.

About Rutgers Center for Management Development

Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.

For general information inquiries and registration, please contact Peter Methot, Rutgers CMD Program Manager at 732-640-1853 or email at peter.methot@cmd.rutgers.edu or go online to the Center for Management Development.

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Social Media Marketing Course at Rutgers University is Teaching Local Businesses How to Make Money Online

15-02-2012 08:22 Don't shoot in the dark; create a very specific, well-defined Social Marketing strategy---and work it!

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What specific activity this week will you pursue to move your Social Marketing strategy forward? - Video

15-02-2012 12:09 blog.z57.com - Social networks like Facebook and Twitter have entirely redesigned the face of marketing, especially real estate marketing. With millions of active users these sites are a gateway to booming business if you know how to use them effectively. Z57 is here to help you make the most of social networking. Establishing a presence on popular social networks such as Facebook, Twitter and LinkedIn will give you access to hundreds of untapped clients in your area. Social networks also make it very easy for you satisfied clients to refer you to new potential clients. Whenever you're ready to take the next step in your marketing strategy we are here to help. Visit our website or give us a call to learn how Z57 can help you generate massive success through social media marketing! Social Media Marketing, Social Media Marketing For Real Estate, Real Estate Social Media Marketing, Social Marketing For Real Estate, Social Marketing, Real Estate Marketing, Real Estate Internet Marketing, Real Estate Social Media Marketing

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Social Media Marketing For Real Estate - Video

LONDON--(BUSINESSWIRE)--

Increasing use of social media marketing expected in the coming year, finds Constant Contact study

A new study from Constant Contact®, Inc. (NASDAQ: CTCT) reveals that almost 40 per cent of UK small and mid-sized enterprises (SMEs) are using social media to market their business. What’s more, the study suggests that nearly eight out of ten (79 per cent) of those currently using social media marketing expect to increase their use of the tool to drive business results in the next year. Of those not using social media marketing currently, 27 per cent plan to begin using it in the next year.

The study, which surveyed almost 700 UK SMEs, found that they have a keen understanding that social media marketing will be increasingly important in the coming months. In fact, over two-thirds (68 per cent) report that social media is an effective way to market their business, and 64 per cent report that social media will become more important in the future.

Specifically, these smaller companies report that social media is a good way to generate word of mouth and referrals (48 per cent), is cost effective (47 per cent), is a good way to communicate with existing and prospective customers (roughly 45 per cent), and can help their business succeed (45 per cent).

Facebook is the tool of choice among those SMEs using social media with half (51 per cent) using it for marketing purposes, followed by Twitter (42 per cent), LinkedIn (39 per cent), Flickr (16 per cent) and group deals (10 per cent).

“What’s interesting is that, while the number of UK SMEs using social media marketing is still under 50 per cent, those SMEs who are using it clearly see its value – and are looking to increase their social media efforts,” said Annette Iafrate, UK managing director at Constant Contact. “We’ve believed for some time that social media marketing could offer big value to SMEs, primarily because it is all about engaging, and that’s something that SMEs are real experts at. The issue has been getting to the understanding that doing social media marketing doesn’t have to take a lot of time.”

Time is indeed a clear hurdle to SMEs’ use of social media; a full 41 per cent reported that they believe social media marketing requires a lot of time – something they just don’t have much of. Furthermore, four out of ten feel they need to know more about how to use social media marketing.

“The great news for SMEs is that these hurdles are easily surmounted. There are fantastic tools available today that make social media marketing very easy to manage, both from a time and knowledge perspective,” said Iafrate. “The hardest part is getting started – and we have ways to help there as well.”

Constant Contact offers a full set of tools to help SMEs find social media success whether they have yet to begin dabbling with social media or they already have engaged fans and followers. SMEs can:

Of note, SMEs are using social media in tandem with other, more traditional marketing tools to take advantage of the additive effect. Other highly rated marketing tactics cited include hosting events, doing email blasts, using paid search, using online event marketing tools, and running traditional advertising.

About the Study

This Constant Contact-sponsored survey was conducted in October 2011 by Chadwick Martin Bailey via an online forum launched in the UK, questioning small business owners and their marketing decision makers. Results include responses from British small businesses across a range of business-to-business and business-to-consumer industries, as well as nonprofits. A total of 680 respondents participated in the study.

About Constant Contact, Inc.

Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

(CTCT-F)

Contact

LEWIS PR
Suzy Ferguson / Laura Spence, +44 (0) 20 7802 2626
cc@lewispr.com
or
Investor Contact:
Constant Contact
Jeremiah Sisitsky, 339-222-5740
jsisitsky@constantcontact.com

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Four Out of Ten UK SMEs Adopt Social Media Marketing