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Social Marketing Fortunes - Video
Measuring Social Media ROI from Microsoft - Proving ROI is the bane of every social media marketer out there right now. We definitely measure a lot at Microsoft. We look at the typical fan growth, follower growth, engagement rate, impressions, and certainly the ROI when it comes to media spend
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Microsoft Ep. 3 - Measuring Social Media ROI -Vitrue Social Marketing Minute - Video
Barracuda discusses a successful social media campaign with Vitrue - One campaign that we did which was particularly successful was on our No Limits Tour. We went around to 60 cities with this bus
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Barracuda Ep 9 - Successful Social Media Campaigns - Vitrue Social Marketing Minute - Video
Supermarket Guru discusses social media thought leadership with Vitrue - It's a challenge today to keep up with everything that's going on. What I have to do is not only to read the blogs, but I have to constantly Google every aspect of everything that I want to know every single day. My challenge is to be able to gather all that information and synthesize it into what our consumers and our b2b readers need to know about the food world and consumer trends.
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Social Media Thought Leadership from Supermarket Guru (Ep 10) - Vitrue Social Marketing Minute - Video
Social Marketing Goals from Microsoft - We knew that we wanted to accomplish scale and consolidation. Really, we wanted to create a better experience for our fans
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Microsoft Ep. 1 - Social Marketing Goals - Vitrue Social Marketing Minute - Video