Archive for the ‘Social Marketing’ Category

Exploring the Potential of SMM Panel: Transforming Social Media … – RVCJ Media

SMM services are gaining popularity among both organizations and individuals in todays digital world. Platforms like Facebook, Twitter, Instagram, and YouTube, with billions of users worldwide, provide enormous possibilities for reaching and connecting with a large audience.

Nonetheless, the successful use of social media necessitates strategic planning and focused marketing efforts. A selection of panels for social media marketing (SMM) comes into play here.

SMM panel services have emerged as game changers in the realm of social media marketing, offering effective solutions for improving online presence, increasing interaction, and driving brand exposure. Lets get to know the best of these platforms that provide a comprehensive set of services and achieve outstanding outcomes.

JAP, a well-known & best SMM panel service, is a one-stop shop for individuals and businesses online who are looking to boost their social media platforms. It is an affordable SMM panel that delivers a smooth experience that responds to the specific demands of SMM panel owners thanks to its user-friendly design and a vast variety of functions.

You could improve your social media presence by growing your followers, likes, comments, and shares with this them. Their affordable SMM panel services are meticulously designed to increase your reach and interaction across several platforms, including Facebook, Instagram, Twitter, and YouTube.

You can easily create a loyal and engaged audience such as Instagram followers or YouTube subscribers by utilizing this social media panel for Instagram and all the services on other platforms.

Their platform is user-friendly and easy to navigate, even for beginners in the world of social media marketing needs. The intuitive interface of the top SMM panel guarantees a seamless experience, giving users access to manage their orders without difficulty.

JAPs efficient order management system enhances the monitoring of campaign progress, making it easier to make data-driven decisions for better results with the worlds best SMM panel services.

The social media marketing panel provides genuine and authentic interactions with its users. They are committed to quality and ensure that the engagement you receive comes from real users. This helps build a trustworthy and credible online presence for your brand.

Their dedication to providing high-quality services sets them apart from their competitors and allows you to build meaningful connections with your target audience. By using JAP, you can establish a strong social media presence that will help you achieve your marketing goals.

JustAnotherPanel differs from other SMM provides in terms of customization options that enable businesses to focus their marketing efforts on their target audience. This feature allows you to select the demographics and interests of your desired audience. By doing so, it helps businesses avoid the pitfalls of generic marketing campaigns that fail to resonate with their audience.

With this social media panel, you can create personalized marketing campaigns that speak directly to the interests and needs of your target audience, driving higher engagement rates and ultimately, higher conversions.

Image Time Business News

Creating a powerful online presence in the expansive realm of social media demands inventive methods and efficient resources. RunLikes is a revolutionary platform for Social Media Marketing that can enhance your social media standing by providing a diverse range of services.

By using these cheap SMM services, you have the ability to enhance your online presence on social media. This can be achieved through the increase of your followers, likes, comments, and views.

Specifically designed for a number of other social media platforms such as Facebook, Instagram, Twitter, TikTok, and others this social media services panel offers services that are focused on utilizing services that can help you to increase your visibility, engage a larger audience, and promote organic growth with different social media marketing campaigns.

RunLikes acknowledges the significance of marketing to a specific audience among other SMM panels. They provide multiple services that enable you to select the demographics, interests, and preferences of your intended audience.

This level of customization gives you the power to design bespoke campaigns that resonate with your target audience.

In social media marketing, timing plays an essential role, and RunLikes understands website traffic very well. They take pride in their ability to process and deliver orders quickly, ensuring that clients dont have to wait for long.

Instant SMM panel works without a hitch, so you can be confident that your campaigns will run seamlessly, giving you the chance to leverage opportunities and make a substantial impact on your social media channels.

The cheapest SMM reseller panel places emphasis on providing genuine and authentic engagements. Through the provision of real and sincere interactions, they aid in the creation of meaningful connections with your audience. This genuineness helps to establish trust and credibility, which in turn enables you to grow a devoted community that actively engages with your content.

Their dedicated team of professionals is available to assist you every step of the way, ensuring a smooth and hassle-free social media growth experience. Whether you have questions about SMM panels, need assistance with secure payment, or require guidance on optimizing your social media strategies, the customer support team at RunLikes is there to provide you with timely and knowledgeable assistance.

This SMM panel for Instagram offers services to improve social media engagement. Their platform includes solutions to increase social media presence across social media platforms, such as followers, likes, comments, and more.

They aim to assist people in enhancing their online presence and connecting with their target audience. They provide users with customizable campaigns to optimize their strategies. Their services aim to deliver engagement and enhance social media visibility.

By focusing on building a robust online presence for both individuals and other business online, the SMM reseller panel provides services that include increasing followers, likes, comments, and other engagement metrics on popular social media platforms. The platform is known for its interface, order processing, and service delivery.

It is committed to delivering engagements and promoting connections between users and their target audience. By utilizing their services, individuals and businesses can improve their social media visibility, reach a wider audience, and create a thriving online community.

Offers services to help people to improve themselves in the social media world, the SMM panel has a unique approach that simplifies the process of reaching out to a target audience. Their platform is designed to provide a seamless user experience, robust features, and service delivery. The SMM panel seeks solutions that enable users to enhance their social media success and improve their online presence.

Dedicated to authorizing social media endeavors, the SMM panel offers solutions to boost engagement, increase followers, and improve brand visibility on popular social media platforms. Their platform is designed to provide a seamless experience, allowing users to navigate through their services with ease. The SMM panel reseller places an emphasis on customer satisfaction, ensuring order processing and service delivery, so users can enhance their social media presence, expand their audience reach, and achieve their marketing goals.

This SMM panel provider focuses on tailored solutions to boost engagement and visibility on various social media platforms. Their platform provides effective tools and resources for individuals and businesses to improve their online reach. The SMM services focus on delivering reliable and results-oriented services to help users achieve their social media accounts goals. By leveraging the SMM panel, users can strengthen their online presence, connect with their audience, and elevate their brand online.

The SMM panel claims to help individuals and businesses improve their social media presence by offering a range of services. They sell SMM services that offer solutions that can increase engagement, followers, and brand visibility on social media promotion. They offer services with a simple interface and claim to deliver quality results and customer satisfaction.

Providing social media boosting services, including likes, followers, views, and other engagement metrics across various social media platforms, the SMM panel offers social media marketing services without middlemen, delivery rates, and various SMM services for different social media platforms. It is a PayPal SMM Panel, so it supports multiple payment gateways.

Specializing in offering social media marketing solutions, the SMM panel provides effective tactics to improve social media visibility and engagement through a wide variety of services. Their platform caters to the demands of people and businesses trying to grow their social media followers, likes, comments, and more. Users may improve their online exposure and develop a better digital presence by utilizing their expertise.

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Exploring the Potential of SMM Panel: Transforming Social Media ... - RVCJ Media

Grocery inflation, Pride, social use: 5 interesting stats to start your … – Marketing Week

Majority of Brits say Pride-focused brand activity is for PR purposes

Consumers have a negative view of the sincerity of brands efforts to support the LGBTQ+ community during Pride month.

YouGov data shows 75% of the 6,000 people surveyed believe brands activity around Pride month is solely for PR purposes rather than a sincere desire to show support for the LGBTQ+ community, a figure which rise to 79% when LGB+ consumers are asked.

Those who believe that brands do have a sincere desire to support the queer community is less than a tenth of the sample (7%) and although the figure rises slightly for those in the LGB+ community (12%), it is despairingly low for brands investing in a Pride marketing campaign.

There are some generational differences at play with younger consumers (18 to 24) nearly three times more likely than those aged 65+ to believe brands are being sincere in their Pride communications (11% versus 4%), however, two-thirds of 18 to 24-year-olds are equally as cynical about the intentions of brands and believe it to be for PR purposes.

The data indicates most UK consumers believe brands are engaging in rainbow-washing where positive messages about the LGBTQ+ community are put out with the expectation of very little in the way of action to support them beyond kind words.

Source: YouGov

Grocery inflation has fallen to the lowest level so far this year, dropping to 16.5% in the four weeks to 11 June 2023.

Despite this being the lowest level of inflation in 2023 so far, it is the sixth-highest monthly rate of inflation recorded since 2008.

The proportion of households stating they are either extremely or very worried about the rising cost of food and drink has risen to 70%. This has increased from just over two-thirds stating the same in January this year.

The Kantar figures also show the discounters have again grown the fastest out of the major UK supermarkets. Aldi grew at 24.6% in the four weeks to 11 June to reach a new record market share of 10.2%. Lidl grew almost as fast at 23.2%, giving it 7.7% of the market.

Morrisons value range, Morrisons Savers, is the fastest growing in the UK, with its sales almost double versus last year. Morrisons grew modestly by 0.8% during the period. This is the fourth consecutive period of growth for the supermarket, and comes after a time of decline.

Source: Kantar

Consumers are taking it upon themselves to ease the effects of inflation with more than 60% of customers now actively looking for the lowest price when shopping.

The survey of 3,000 adults from IPA TouchPoints across the UK shows 60.9% of shoppers now look for the lowest price and best deals when shopping (up 11% on 2020) and that 41.6% search for money-off vouchers (up by 31% since 2020) to lower the cost of their shop.

Financial difficulties have also made consumers significantly less loyal to their preferred brand, the data shows, with half of consumers (52.9%) saying they will gladly switch brands to make use of a coupon (up by 13%).

Meanwhile, 42.7% use a range of supermarkets and shops for their weekly groceries in order to get the best prices, up 14% from 37.5% in 2020.

Supermarkets continue to attract the greatest weekly reach of all shopping outlets at 63.6% (although this itself is down 7% since 2020). But the number of shoppers on the high street has fallen by 17% (from 40.5% to 33.6%) since 2020; shopping centre reach has fallen 8% (from 21.0% to 19.3%) and out-of-town retail parks have fallen 3% (from 14.7% to 14.2%). Meanwhile, online shopping has increased slightly since 2020, up by 3% from 49.4% to 50.7%.

TouchPoints also reveals consumers are spending an hour longer at home than they did in pre-lockdown 2020 with the mean hours spent inside now at 18 hours and 43 minutes a day, up from the 17 hours and 37 minutes a day consumers were at home before.

Source: IPA TouchPoints

Consumer confidence is edging up despite stubborn inflation and the Bank of England raising interest rates to a 15-year high of 5% last week.

The inflation rate was 8.7% in May as it was in April stopping the downward trend from its peak of 11.1% last year, with the Office for National Statistics suggesting rising prices for air travel, recreational and cultural goods and services are keeping it high.

But despite this consumers are becoming slightly more positive in their outlook, according to the latest Consumer Confidence Barometer from GfK.

The overall index score improved by three points in June, taking it up to -24, which although still in negative territory is a marked improvement on the -41 recorded in June 2022.

The biggest improvement was seen in peoples view of their personal financial situation over the coming year, which increased by seven points to -1. This marks the third consecutive month of improvement and means it is just shy of returning to a positive position, something not seen since December 2021. It is also a 27-point increase compared to June last year.

Consumers feelings about their own finances over the past 2 months has also improved, up five points to -15.

Looking at the wider economy, there has been a five-point increase in peoples outlook for it next year, taking it to -25. Again this is a significant uptick compared to 2022 when the figure stood at -57. Peoples view of the economy over the past 12 months remains static at -54.

Source: GfK

European social media use fell by four minutes in Q1 2023 compared to the same period last year.

The average time spent on social media platforms now stands at two hours and 1 minute per day for European users with new research from GWI showing all regions (except North America) had a drop as usage starts to level off after a pandemic high.

In the UK, use of social media dropped to one hour and 46 minutes from the one hour and 52 minutes recorded in 2018.

Theres good news for individual apps, however, as TikTok continues to grow in popularity with it now being 9% of social media users favourite app (a jump of 100% to the same time in 2021. WhatsApp and Instagram continue to be the worlds favourite platforms with both sitting on 21% and Facebook sits in third as 20% of users favourite platform (albeit a sharp drop of 14% from the same time in 2021).

The report of 970,000 consumers also finds that keeping in touch with friends and family is the most popular reason for using social media (54%), with many consumers also using social platforms to catch up on news headlines (27%). In fact the number of Western TikTok users using the platform to keep up-to-date with the news has jumped by 41% in two years.

Consumers are also leaning on social media platforms to discover whats trending/being talked about (22%), with the number of consumers turning to TikTok for information about products and brands rising by 52%.

Source: GWI

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Grocery inflation, Pride, social use: 5 interesting stats to start your ... - Marketing Week

Modern Marketing in Wealth Management Requires Prioritizing … – MarketScale

June 23, 2023

Dr. Joshua Wilson

Dr. Maribeth Kuzmeski

financial advisors

modern marketing

+more

The landscape of marketing has evolved drastically over the past few years, largely fueled by technological advancements and the constant quest for relevance. A discussion about this evolution is timely as we witness the convergence of marketing trends and the wealth management industry. Additionally, attracting younger investors today undoubtedly requires the use of social media. Theres even a renewed emphasis on staying ahead in marketing, particularly in the financial advisor world. Today, with almost 92 percent of financial advisors using social media for business, according to Putnams Social Advisor Survey, the stakes are higher than ever.

The core question that emerges from this shift is: How can financial advisors stay relevant and successful in an environment where marketing trends evolve so quickly?

On this episode of Untamed Ethos, host Dr. Joshua Wilson and founder of United Ethos Wealth Partners, interviewed Dr. Maribeth Kuzmeski. Their conversation explored the changing trends in marketing, the challenges faced by financial advisors in staying relevant, and the strategies needed to thrive in this fast-paced world.

During the episode, Dr. Wilson and Dr. Kuzmeski centered around these three main points:

Dr. Maribeth Kuzmeski is an accomplished consultant in the wealth management space. Having worked with various types of financial advisors for over 20 years, she boasts an illustrious career trajectory that spans both practical and academic realms. A fervent advocate for forward-thinking marketing, Dr. Kuzmeskis rich academic background includes a PhD in Marketing from Oklahoma State University. She continually pushes boundaries, guiding industry professionals to remain agile and responsive to emerging trends.

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Modern Marketing in Wealth Management Requires Prioritizing ... - MarketScale

Research Shows that the Majority of Marketing Professionals are … – Social Media Today

Are you using generative AI tools in your day-to-day process?

The hype function of the moment, generative AI can create complex visual and text outputs, based on simple prompts but those outputs are often distorted, frayed at the edges, or just downright incorrect, which can make it risky to rely on such, especially in a professional context.

But they can be very helpful, in a range of ways. And, according to our latest LinkedIn poll, a lot of people are already making use of them in their work life.

As you can see, based on almost 1,300 responses on LinkedIn, 67% of people indicated that they are indeed now using generative AI tools in their day-to-day work.

The data here isnt specific, in that we didnt ask what types of things people are using generative AI for. But it is interesting to consider the results in the context of the Social Media Today audience in the app, which is primarily marketing and communications leaders based in the US.

That suggests that the business world is moving quickly to integrate these new tools, and build them into their processes - which underlines the need for marketers to, at the least, have a solid understanding of what you can use these tools for, and how they provide benefit for an organization.

Personally, Im not as bullish on generative AI tools as some others. In my experience, theyre handy supplementary tools, which can provide you with additional angles and elements to consider, but theyre not wholesale replacements for real people, or expertise as such. You still need to know whether the outputs are correct, and/or how to refine them. Basically, you cant rely on what these tools give you in itself, which is why you need the additional knowledge and skill base to make best use of them.

But they can be handy, and they can help you maximize your processes, if you take the time to understand their limits, and where they fit.

And based on these numbers, a lot of people are doing exactly that.

If youre looking to learn more about generative AI tools, LinkedIn already has a range of LinkedIn Learning courses on the subject.

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Research Shows that the Majority of Marketing Professionals are ... - Social Media Today

Ulta CEO and TikTok Head of Marketing Talk Brands on Social Media – Variety

When you use TikTok for good and youre shaping the beauty industry for the good of all, it really has a meaningful impact on society, said Michelle Crossan-Matos, CMO of Ulta Beauty.

Crossan-Matos and Sofia Hernandez, TikToks global head of business marketing, sat down at the Variety Studios at Cannes Lions, presented by Canva, to discuss the value of social media for brand outreach.

What Im hearing about is the importance of the community, which maybe isnt a new conversation, but now a deeper one, said Hernandez. To clarify, Hernandez considers the community to be users of social media, but also the population at large that defines culture.

When we talk about community at Ulta Beauty, were talking about fans, the beauty enthusiasts, people who just want to play and learn, so it can be defined in many ways, said Crossan-Matos. Ulta has over 40 million loyalty members, the Ultra CMO explains, which she believes is more than any other company in the U.S. Hernandez said that TikTok has over a billion users, so when the two come together, the possibilities for outreach become nearly infinite.

Everyone wants to be surrounded by realness and authenticity, said Hernandez. And this is a community that really started to lean into imperfection from a beauty standpoint. And so, a lot of the work that Ulta has done on TikTok is embracing that.

Younger generations gravitate towards fellow social media members for recommendations rather than brands themselves, which is something beauty brands like Ulta are trying to cash in on. Both Hernandez and Crossan-Matos believe that community members online are a valuable asset in brand marketing, especially when they come across as honest and authentic.

We tell brands a lot to think like marketers but act like creators, said Hernandez. She hopes brands can learn how to better utilize TikTok to help get products out there.

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Ulta CEO and TikTok Head of Marketing Talk Brands on Social Media - Variety