Archive for the ‘Social Marketing’ Category

Tufted titmouse named Windsor’s official bird – Windsor Star

A social songbird with an echoing voice has been named the official bird of Windsor.

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By popular demand, the tufted titmouse will adorn the Windsor Essex Pelee Island birding guide cover and serve as the citys feathered representative.

The tufted titmouse is a unique songbird with strong ties to oak woodland and oak savanna, said James Chacko, the citys executive director of parks and facilities. As such, Windsor is one of the very few places in Canada that this very social and vocal bird can call home. In fact, in Canada, this bird is only found in southern Ontario.

As part of the Best of Windsor-Essex Awards, the city partnered with Tourism Windsor Essex Pelee Island to choose Windsors official city bird. Almost 8,000 people voted for the tufted titmouse.

During the nomination period, residents voted on various birds for consideration. The top five moved on to the final voting round. They included the tufted titmouse, peregrine falcon, common nighthawk, northern cardinal, and black-capped chickadee.

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James Chacko, executive director of parks and facilities with the City of Windsor, shows off the official city bird for Windsor, the tufted titmouse, at the Ojibway Prairie Complex on Wednesday. Photo by TAYLOR CAMPBELL /WINDSOR STAR

The online voting period ran from Feb. 6 to 26.

Our city is an exceptional place for birds, said Suzanne Friemann, executive director of the Pelee Island Bird Observatory.

More birds pass over Windsor than almost anywhere in North America. We are a true hotspot for migration.

Last year, Windsor earned Nature Canadas Bird Friendly City designation. Windsor was the 16th city in Canada to be certified.

At the time, Nature Canada said Windsor had implemented several bird-friendly policies and actions to help birds thrive, including a collaborative approach to mitigate bird mortality from cats; developing and implementing strategies to protect natural features, biodiversity, and habitats; and presenting community-led educational campaigns to raise awareness about threats to birds and bird biodiversity protection.

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Though seen as a niche market, our region is a renowned birding hub for migration, said Jason Toner, director of marketing and communications for Tourism Windsor Essex Pelee Island. Things like the official bird of Windsor, or being named as the warbler capital of Canada, are what makes us stand out from the flock.

The tufted titmouse makes its nest natural holes and cavities left by woodpeckers. In Windsor, they can be found in places like Optimist Memorial Park and the Ojibway Prairie Complex, where they have been known to eat seeds from the hands of visitors.

Windsor has more than 200 parks, more than 170 kilometres of multi-use trails, and 2,500 acres of greenspace.

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Tufted titmouse named Windsor's official bird - Windsor Star

How to Find and Hire Writers for Your SEO Team – StartupGuys.net

In the digital marketing world, content is king. A successful SEO strategy relies heavily on high-quality, engaging, and informative content. Thats why its essential to have a skilled team of writers who understand SEO and can deliver impactful content that appeals to both your audience and search engines.

In this comprehensive guide, lets walk through the process of finding, evaluating, and hiring the perfect writers for your SEO strategy. Lets embark on this journey to assemble a powerhouse SEO writing team!

Before you begin your search for top-notch SEO writers, its crucial to understand what an SEO writer does and the skills they need to be successful.

An SEO writer is a content creator who specializes in optimizing written content for search engines. They strategically incorporate keywords and phrases, craft meta tags and descriptions, and follow other SEO best practices to ensure that the content ranks well on search engine results pages (SERPs) and drives organic traffic to your website.

To be an effective SEO writer, one must possess excellent writing skills, including grammar, syntax, tone, and voice. In addition to that, a good SEO writer should have a solid understanding of SEO principles, keyword research, and search engine algorithms. Familiarity with content management systems (CMS), HTML, and CSS is also advantageous.

Now that you know what an SEO writer does and the skills they should possess, its time to find and hire the best writers for your SEO team.

When evaluating SEO writers, consider the following:

Once youve identified potential candidates, follow these tips to ensure you hire the best SEO writer for your team:

Hiring the right SEO writer for your team is critical to the success of your content marketing strategy. To find and hire the best writers, remember to:

Follow these guidelines and youll be well on your way to assembling a team of skilled SEO writers that can deliver engaging, high-quality content that drives organic traffic and boosts your search engine rankings. Happy hiring!

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How to Find and Hire Writers for Your SEO Team - StartupGuys.net

The Rise of the $ 60 Mn Fitness Service Industry of Oman: Explore the ups and downs of the fitness services in – openPR

Oman Fitness Services Market, which surged ahead with over 22.4% year-on-year growth in 2020, is poised to be a staggering $125.0 Mn industry by 2025, as per findings released by Ken Research.

The fitness market in Oman contributes 0.2% of the GDP, thanks to new foreign players and regional expansion of fitness clubs, gyms, and centers. The expansion is spread across various systems, such as the presence of gyms in universities, schools, and hotels, as well as across the country's major cities. The market is currently in the growth stage, with a strong possibility of further development at a faster pace, with positive industry trends expected. Future expansion will be driven by an increase in the average number of involved and active members.

Click to Read Full Article: Oman Fitness Services Market: https://www.kenresearch.com/healthcare/general-healthcare/oman-fitness-services-market/479036-91.html

1.Gyms and fitness centers were forced to close abruptly as an "immediate suspect" for COVID-19 infection.

The closure of gymnasiums and fitness centers across Oman have impacted the very sustenance of such facilities. Facing months with no income from memberships, gyms turned to offering classes online for free, or for a fraction of their regular cost. Moe than 20.0% of the industry employees were laid off due to COVID with Personal Trainers switching to freelancing in digital content such as Instagram and Facebook to stay afloat. Amid the pandemic, fitness centers were opened in accordance with national and local regulations and adopted a series of prevention practices to curb the spread of virus and promote healthy environment for physical activity

2.Rising health awareness and increased female participation in fitness centers are driving demand for fitness centers in Oman.

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NCD's such as CVD, Cancer & Chronic respiratory problems lead to 72.0% of all mortality in Oman, and 18% of these mortalities prematurely occur in the age group of 30-69 years old, thus driving the demand or fitness centers in the country. Moreover, it has been observed that various existing players have started diversifying their portfolio by providing new value-added services including Spa, Jacuzzi, juice bars, salons and others for greater customer satisfaction. Furthermore, more female participation is expected owing to rising diseases and health concerns amongst women. Similarly, due to increase in demand the number of fitness centers in the organized sector is also expected to almost double by 2022.

3. Brick and mortar fitness centers are facing competition from online weight loss programmes.

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Fitness Centers and Personal Trainers along with Fitness Bloggers are using social media platforms such as Facebook and Instagram to conduct live workshops for the ease and convenience of home workouts thereby leading to higher participation rate. Because of the growing popularity of social marketing and platforms that have begun offering online fitness tutorials, brick and mortar fitness centers are facing competition from online weight loss programmes.

4.Oman's Government has launched various programs, in attempts to encourage increased physical activity among population through personalized schemes.

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Oman Physical activity day celebration includes several awareness and sport events such as walking, activities on the importance of physical activity in daily life, sports activities, traditional and entertainment sports, number of shows such as fitness exercises, Capoeira and skiing, as well as a health corner. Additionally, Al Mouj Muscat Marathon encourages more people to get into an active lifestyle while directly aligned with Vision 2040, which aims to set up a culture of sustainable healthy society where health is everyone's responsibility. Furthermore, OMAN HEALTH event was held on 4 Oct, 2021. It was an international exhibition of health products and equipment, sports & fitness, and medical services

Oman has a strong and extensive infrastructure, but the majority of the population is at high risk of chronic diseases. With a shift in public opinion and a strong push from the government, the fitness market in Oman is expected to grow by double digits due to a surge in interest in all types of wellness-related behaviors and lifestyles, as well as increased consumer spending. Offline fitness centers are expected to contribute the majority of revenue in the Oman Health and Fitness market, with the online fitness market expected to grow by double digits in the forecasted year.

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Ken Research is a Market Research and Consulting Firm, based out of India, Indonesia and UAE. Since 2011, we have been assisting clients globally with our Syndicate and Bespoke Market Research and Advisory Services.

This release was published on openPR.

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The Rise of the $ 60 Mn Fitness Service Industry of Oman: Explore the ups and downs of the fitness services in - openPR

Samsung’s Global Campaign Aims to ‘Wow’ One Very Grumpy Cat – Adweek

One mans grumpy cat takes him on an odyssey of creating epic moments just to get the feline to say wow, as technology giant Samsung promotes the launch of its newest flagship TV.

To prove that the image quality of its Neo QLED 8K TV has the wow factor, the 90-second film follows a man whose cat, Bebo, exclaims in amazement when it sees a parrot. He then embarks on several visually stunning experiences to try to make the feline say it again.

Created by BBH Singapore, the film sees the owner drop hundreds of colorful balls of wool, don a suit of infrared lights to dance for his cat and other attempts to amaze Bebobut nothing works until he turns on his new Samsung TV, which makes the hairs on the moggys body stand on end. It cannot help but repeat wow then.

The film was created with production company Immigrant Studio and directed by Rodrigo Saavedra. It took the voice actors 30 takes to land the right wow that would be both believable and funny at the same time.

Hyun Min Chun, head of IMC at Samsung Electronics, said in a statement: The Neo QLED 8K sells itself. All you have to do is experience it. This sheer confidence in our innovation became our communication strategy. If the worlds toughest critic cant help but be impressed by the experience, so will our customers.

The campaign began on April 3 with a rollout across the U.S., U.K., Brazil, India, Mexico, Australia, Italy and Singapore. The longer version will run in partnership with Disney+ across TV, social media and out of home.

Sascha Kuntze, chief creative officer at BBH Singapore, added: In the past, Samsung has had many animal guests in their ads, from ostriches to spiders. But we never dared to put one of the most discerning animals in a story: an exotic shorthair with very high standards.

Agency: BBH SingaporeChief creative officer: Sascha KuntzeCreative director: Charlene ChuaCreative director and head of art: Gaston SotoSenior art director: Nico TangaraSenior art director: Amos MakCopywriter: Judy AuPitch creatives: Xander Lee, Ishan Venkat, Michael ChinHead of production: Wendi ChongHead of business: David AnsonBusiness director: Jasmine PortmanAssociate account director: Seraphyn SeeHead of strategy: Chris ChalkStrategy director: Ruth LimSocial specialists: Rebekah Anthony, Kristal LeeMotion graphics art director and content creator: Allan Yeo

Film production company: Immigrant StudioFilm director: Rodrigo SaavedraExecutive producer: Phie Hansen

Special effects studio: SWISSSound production: Antfood

Client: SamsungHead of IMC Part, Visual Display Marketing Group: Hyun Min ChunVisual display marketing team: Sunny Yang, Anant Baijal, Woohee Park, Soomin Jo, Hyewon Lee

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Samsung's Global Campaign Aims to 'Wow' One Very Grumpy Cat - Adweek

Full Guide On How To Approach Metaverse Development For Startups – StartupGuys.net

The metaverse is an emerging concept that combines virtual and physical worlds to create a shared, immersive space where people can interact with each other and with digital objects in real-time.

With the potential to revolutionize the way we interact with technology, the metaverse presents an opportunity for startups to build new business models, engage with customers in innovative ways, and create a unique brand experience.

However, metaverse development can be complex, requiring expertise in virtual reality, game development, software engineering, or even a set of consultations with metaverse consulting companies. In this article, we will provide a step-by-step approach to metaverse development for startups to help you start your journey.

The metaverse is a rapidly growing and exciting space for startups to explore. With the rise of virtual reality and augmented reality technologies, the metaverse offers a range of benefits that attract users and therefore open a lot of interesting opportunities for startups.

From virtual real estate development to virtual healthcare platforms, the possibilities are endless. Here we gather some of the most promising metaverse opportunities for startups and how they can capitalize on this emerging technology trend.

To build a quality and user-friendly metaverse platform, you need to approach the development process with the necessary thoroughness and determination. You also need a definite strategy and action plan, which may consist of the following stages.

Before diving into metaverse development, it is important to conduct research and understand the current state of the metaverse landscape. This includes exploring the various platforms and technologies that are being used to power up metaverse experiences, as well as the different use cases and applications.

This way, you can gain a better understanding of the challenges and opportunities that exist in the metaverse space. This will enable you to make informed decisions as you move forward with your development efforts.

Once you have a solid understanding of the metaverse landscape, the next step is to define your goals and objectives for your development project. This should include identifying the specific use cases you are targeting, and the features and functionalities that you want to incorporate into your metaverse solution.

It is also critical to define your target audience and understand their needs and preferences, as it will help you design an experience that resonates with your audience and provides real value for them.

Building a successful metaverse platform requires a talented and experienced team with expertise in a range of disciplines, including 3D modeling, game development, virtual reality, and more.

As a startup, you may not have all of these skills in-house, which is why it is significant to choose an outsourced development team that can bring the necessary expertise to the table.

When selecting a team, look for individuals or companies with a proven track record of success in the metaverse industry. Consider their experience, skills, and previous projects to ensure that they are a good fit for your needs.

There are a variety of metaverse platforms available, each with its own strengths and weaknesses. When you pick a platform for your metaverse development project, evaluate factors such as scalability, flexibility, and ease of use.

It is also important to consider the specific features and functionalities that are available on each platform, as well as the level of customization that is possible.

Look for a platform that aligns with your goals and objectives and provides the features and functionalities you need to create a successful metaverse experience.

When you have selected a metaverse platform and assembled a development team, it is time to start building your metaverse experience. However, start small and develop a minimum viable product (MVP) before scaling up.

An MVP is a basic version of your metaverse experience that includes only the most essential features. This allows you to test your concept and gather feedback from users before investing more time and resources into development.

After your MVP is complete, and you have gathered feedback from users, it is time to start marketing your metaverse solution. You need to create a strong brand identity, develop marketing materials, and reach out to potential users and partners.

Social media platforms, industry events, and online forums are all great places to promote your metaverse startup and connect with potential users and partners. Consider partnering with other companies or influencers in the metaverse space to increase visibility and reach.

The metaverse blends virtual and physical worlds to create a shared, immersive space where people can interact with each other and with digital objects in real time. It presents an opportunity for startups to reach new audiences and promote innovations in various industries.

The possibilities are endless, from virtual real estate development to virtual healthcare platforms, and the metaverse presents a promising space for startups to explore and grow.

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Full Guide On How To Approach Metaverse Development For Startups - StartupGuys.net