http://www.yourbusinesschannel.com Silicon Valley social media specialist Louis Gray shows how a smart social strategy can help get start-ups off the ground.
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What can social marketing do for start-ups?
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Need Help with Social Media Marketing - Local Marketing
http://www.perrybelcher.net Perry Belcher demonstrates how YOU can use social media in business without being a jerk.
Social media marketing is becoming more mature, and quickly moving from being the latest fad, to being a real tool for connecting, engaging and selling to customers, listening and supporting customers, and collaborating. So, as the newness wears-off, and the investments continue to grow and reach critical mass, executives are asking for proof that the investments are bearing fruit -- delivering some tangible financial / competitive benefits. At this transitional phase, it is important to provide tangible proof that social media is making a difference.
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How do I prove to senior management to invest more in social media marketing?
As a new medium, social marketing success is often measured less by tangible financial contribution, but by gaining and maintaining an innovative lead.
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How Does Your Social Marketing Success and ROI Compare?