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Ford Motor Co. will be moving a chunk of its social agency-of-record duties back to WPP and away from VaynerMedia, which only had won that business a little more than a year ago, several people close to the matter told Ad Age.

The automaker confirmed the shift, explaining that its social AOR account for Ford Bluethe business responsible for selling its gas and hybrid vehicleswill be moved to a WPP agency team in partnership with Wieden+Kennedy, its global and U.S. creative AOR. The company said VaynerMedia will remain on the roster to handle the social account for Ford Pro, its commercial and government business.

Also read:Ford Credit's first consumer campaign debuts

As we continue to improve brand consistency, focus and tone, weve realigned our social agency responsibility, a Ford spokesman said. W+K and WPP, which have been partnering on social projects, will be assigned Ford Blue social, while VaynerMedia will handle our very important Ford Pro social business.

Two people close to the business said the WPP agency team will include creative network VMLY&R and media agency Mindshare.

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Ford moves lead social media account to WPP and Wieden from ... - AdAge.com

PRESS RELEASE

Published April 13, 2023

The music industry has experienced a paradigm shift with the advent of social media, making it vital for artists and labels to embrace innovative marketing strategies. Creed Media, a trailblazer in music marketing, has emerged as the go-to solution for artists looking to make a mark in this dynamic landscape.

The changing landscape of music promotion

Social media platforms have become the primary channel for Gen Z to discover new music. They spend an average of 3 hours per day on social media and, importantly, reports also say that 56% of this group discovers new music through social media. Artists and labels must adapt to evolving marketing trends to stay relevant amidst increasing competition, shorter attention spans, and the constant need to generate fresh content.

An innovative approach to music marketing

Creed Media, led by founding member Eliot Robinson and current leaders Timothy Collins and Hugo LePrince, offers a comprehensive range of services specializing in brand development, fan engagement, and data-driven marketing strategies for artists and labels. The company focuses on leveraging market trends and insights to create tailored campaigns that resonate with target audiences, setting them apart from competitors.

Emphasizing the production of interesting and genuine material, the agency's strategy highlights the artist's distinctive brand and personality. The team collaborates closely with artists to create a social media strategy that supports their artistic vision and core beliefs, employing a variety of content types such as images, videos, and live streams to keep followers engaged and interested.

Leveraging influencer marketing for greater reach

Influencers play a crucial role in the music promotion landscape, wielding the power to expose artists to new audiences. Creed Media forms strategic partnerships with influencers, ensuring a mutually beneficial relationship that broadens an artist's reach. By creating customized campaigns tailored to specific influencer demographics, the company maximizes the impact of these collaborations.

The importance of data analysis for artists

Advanced analytics form the backbone of Creed Media's marketing approach. The agency closely monitors campaign performance, enabling real-time optimization to maximize impact. These data-driven insights not only inform current strategies but also help predict future trends, ensuring that artists and labels stay ahead of the curve.

Navigating music promotion with Creed Media's cutting-edge expertise

Creed Media's innovative approach has left an indelible mark on the music industry. By partnering with the agency, artists and labels gain access to cutting-edge marketing expertise that enables them to navigate the ever-evolving landscape of music promotion. As social media continues to shape the future of music marketing, Creed Media's data-driven strategies and influencer partnerships will remain invaluable for artists and labels seeking to make their mark.

Creed Mediahttps://www.creedmedia.com/

COMTEX_429153489/2776/2023-04-12T22:20:31

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Creed Media Brings Cutting-Edge Marketing To Artists And Labels ... - Digital Journal

I think it's great, and it's a lot of money, said Mary Burt, a regional health connector based in Gunnison, who works with school districts and six counties, which could definitely use it, to specifically target vape usage.

While glad to hear about the settlement, Burt had choice words for the company.

I think they're just like any of those Big Tobacco companies, they got caught, she said. They're trying to get away with sleazy business marketing practices to young children.

Burt is also a mother of a 20-year-old, who struggled with vaping in high school in Gunnison. He eventually quit. At his school, e-cigarette usage was commonplace among students.

They took the doors off the bathrooms to try to deal with the vaping problem, she said. That's not a very safe environment in my opinion.

She said a statewide survey has shown high percentages of high schoolers who say theyve tried vaping. Many want to quit but dont know where to turn. We're not giving them access to resources or doing any sort of outreach on it, (its) certainly a gap we could fill, Burt said.

In 2020, the state sued Juul over its marketing practices. An investigation found the company advertised directly to young people and misrepresented the health risks of its products, according to Weiser. Juul targeted cool kids in ads and social media campaigns. It deployed brand ambassadors to hand out free samples to young people at Colorado convenience stores. It hired social media influencers to promote the products with an eye to introducing e-cigarettes to young people.

Vaping took off around the country as a result and Juuling became a ubiquitous expression and habit for many young people, Weiser said.

Social media, sites like Instagram or YouTube, became a key venue for the message. Weiser said the company was, very aware of the virality of social media, aware of the norms of social media. Juul identified influences that young people would pay attention to and set up what I'll call negative social norms. Juul or Juuling is cool. That was the norm.

Under the agreement, Juul will be prohibited from using those marketing tactics in the future.

Five other states and the District of Columbia are part of the $462 million settlement. When the state filed the lawsuit, Colorado was the top state in the nation per capita for teen vaping. One in six Colorado teens reported they had vaped in the past month, according to state data from 2021, the most recent available.

In a statement, a company spokesman Austin Finan said Juul was nearing a total resolution of the companys historical legal challenges and securing certainty for our future.

He noted the company has now settled with 47 states and territories, providing over $1 billion to participating states, plus a global resolution of the U.S. private litigation.

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Colorado to get $32 million settlement from Juul, the vaping ... - Colorado Public Radio

The Bud Light executive attempting to move the alcohol brand away from its 'fratty' image has appeared in old photos downing beer at a Harvard 'boozefest.'

Alissa Heinerscheid, vice president of marketing for Budweiser, is seen in a series of leaked photos from 2005 at a Harvard social club event blowing up condoms and chugging bottles of lager.

The photos come straight fromHeinerscheid's Facebook, under the album 'Isis Senior Reverse Initiation Scavenger Hunt,' before the business executive later deleted them.

The scavenger hunt appeared to be a part of the college's Isis club - which was created to be a safe haven for women. But the event, which was held to discuss 'the exploration of the scrotum professors,' was extended to men. The club was referred to as a 'haven of inebriated ditzes' by the school newspaper.

Several people were quick to call out the executive's hypocrisy after she said on a March 30 podcast that she wanted the Bud Light brand to move away from a fratty image and detract 'young drinkers.'

Heinerscheid, who is 39, would've been around 21-years-old when the photos were taken.

The executive, who was the president of the club in 2006, has been in hot water ever since Bud Light partnered with transgender Dylan Mulvaney for their latest campaign.

On last month's Make Yourself at Home podcast, the Harvard graduate stated that it was essential that the brand attract more female and younger drinkers because otherwise 'there will be no future for Bud Light.

She said that shewas convinced Bud Light must incorporate 'inclusivity, it means shifting the tone, it means having a campaign that's truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.'

Heinerscheid claimed she had a 'super clear' mandate to 'to evolve and elevate this incredibly iconic brand.' She criticized Bud Light's former marketing strategy as dated and male-focused.

'We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach,' the Wharton graduate argued.

Heinerscheid gave her expertise just three days before a furious backlash was unleashed wheninfluencer Mulvaney released the Bud Light promotional on her Instagram page.

Mulvaney's April 2 Instagram post included her drinking a beer with her face printed on the can and lying in a bathtub knocking back Bud.

The decision to work with Mulvaney angered many loyal customers, including country singer Travis Tritt, who made the decision to remove all of the products from his tour bus and Kid Rock, who shot at several cases of Bud Light.

A spokesman for the firm which makes Bud Light said: 'Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.

'From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.'

Although Heinerscheid says the Bud Light brand is on the wane, it remains the flagship beer of parent companyAnheuser-Busch InBev.

The Belgian multinational, the world's largest brewer, saw its profits rise above expectations to more than 7 percent in the last quarter of 2023.

It reported last month its core profit - earnings before interest, tax, depreciation and amortisation - was$4.95 billion.

Heinerscheid previously worked as a marketing guru at AB InBev before moving to take the helm as Bud Light's vice president in July last year.

Her LinkedIn profile proudly states that she is the 'first female to lead the largest beer brand in the industry.'

The beer executive was educated at the $60,000-per-year Groton School inMassachusetts before going on to Harvard where she studied English literature and then business school at Wharton where she took a master's degree in marketing.

Bud Light is reeling from its controversial marketing strategy and has not posted on its official Twitter account for more than a week- prompting speculation there has been an internal shakeup as a result of the botched advertising campaign.

Given that the partnership with Mulvaney was unveiled during March Madness, the annual NCAA basketball tournament, it's notable that the brewer did not at all tweet during the University of Connecticut's victory over San Diego State in the championship game on April 3.

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Out-of-touch Bud Light exec is seen in new pics downing beers at wild Harvard party - Daily Mail

Island Park Elementary second grade student Sri Vadlamannati took home three awards at the recent 2023 Washington State Science and Engineering Fair.

Sri notched first place in the physics category for her project titled Experimental Analysis of Blood Viscosity and Artery Size in Blood Flow and Cardiovascular Health, which was awarded the Best of Grade award across all categories. She also received a special award in the health and fitness category.

While working on her project, which measures the impact of narrower arteries and thicker blood on the rate of blood flow, she used glycerine and water to simulate blood, developed an experimental setup with various sized tubes, and conducted the experiments and recorded results.

School district recognizes religious and cultural celebrations

In a recent letter to the school community, Superintendent Fred Rundle said that during April the school district will recognize a host of religious and cultural celebrations.

They are: Autism Awareness Month, Passover (April 5-13), Good Friday and Easter (April 7 and 9), Yom HaShoah Holocaust Remembrance Day (April 18), Eid al-Fitr, Muslim holiday marking the end of Ramadan (April 20-21) and Earth Day (April 22).

Island Space social marketing campaign comes to MIHS

Also this month, the Mercer Island Healthy Youth Initiative and Mercer Island Youth and Family Services are unveiling Island Space, a social marketing campaign aimed at improving student mental health and decreasing their substance use, at Mercer Island High School (MIHS).

The Lunch Jam kickoff event will take place during the MIHS lunch hour from 11 a.m. to noon on April 19. Depending on the weather, the event will occur either outside in the MIHS amphitheater or in the MIHS Commons.

The good news is that MOST Mercer Island youth do not use alcohol or other substances; however, the MIHS 2022 Healthy Youth Survey results indicate that Mercer Island students who do use alcohol are more likely than most Washington youth to binge drink, the campaign document reads.

Based on the surveys findings, the campaign messages will include: Understanding the impact of alcohol and other drug use on teens; increasing healthy skills to address the pressure around perfection and performance; encouraging peer-to-peer conversations and interventions around alcohol and other drug use; and evolving the definition of success.

MI Culture Night on tap for April 23

The MIHS Leadership class is planning a Mercer Island Culture Night from 6-8 p.m. on April 23 in the MIHS Commons. There will be booths set up in the Commons celebrating the diverse cultures at MIHS.

Breakfast of Champions set for April 25

The Mercer Island Schools Foundation will present its fundraising Breakfast of Champions from 7:30-8:30 a.m. on April 25 in the MIHS gymnasium. The spirited event will focus on celebrating the wonderful things happening within our schools, reads the sites page.

To register, visit https://mercerislandschoolsfoundation.com/events/breakfast-champions-2023/

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Island Park Elementary student shines at state science and ... - Mercer Island Reporter