Jay Baer covers some juicy questions on social media's role in B2B marketing. He contrasts the value of social meida in B2B vs. B2C marketing, explains how marketers should view social media ROI, blankets the relationship between the Facebook 'like' and email subscriptions, and breifly divulges his views on content marketing.
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Jay Baer B2B Social Media
Supermarket Guru discusses getting started with social media with Vitrue - One of the first social networking tools we used was Second Life. That was through the height and failure of Second life, but it really got us thinking as to what to do with technology to reach out and listen to more consumers.
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Vitrue Social Marketing Minute - Getting Started with Social Media from Supermarket Guru (Ep 2)
Intel discusses using social media with Vitrue - There is no such thing as fast adoption as far as social media is concerned, especially with a big corporation.
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Vitrue Social Marketing Minute - Using Social Media from Intel (Ep 2)
Supermarket Guru discusses social media advantages with Vitrue - Basically what social networking can do for us is replace me having to go into supermarkets and tapping a consumer on the shoulder and asking "Why did you buy this?". I can visit between 10 to 15 supermarkets a week.
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Vitrue Social Marketing Minute - Social Media Advantages from Supermarket Guru (Ep 1)
Amway discusses social media objectives with Vitrue - One of our biggest objectives was having a global look and feel in all the markets that we operate in. We wanted a consistent look that all of our distributors and distributors' customers could embrace and feel that they are part of a big multinational company.
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Vitrue Social Marketing Minute - Social Media Objectives from Amway (Ep 1)