Mediaboss Marketing

Online marketing company, fishbat, Inc., releases a statement commenting on the trend of target audiences for marketing via social media.

Bohemia, NY (PRWEB) October 13, 2012

According to an Op-Ed piece in Digital Journal by Donald Quinn, [W]e are a captive audience, addicted to our smart phones and computers. Quinn comments on marketing companies and how they use our public information to conduct business stating, [W]ithout a doubt many companies have started to take advantage of this plethora of information we offer, and have stepped into our digital world with offerings that peak our interest because the offerings themselves are designed based on our own preset and preapproved choices.

Quinn discusses marketing with a social perspective as one of the oldest and most efficient forms of marketing in the world. Social Interaction such as going to the movies, going for walks or seeing a play were based on a more personable level remarks Quinn. As a result marketing professionals adapted and marketing was directed at these forms of entertainment and social interaction. The result was the billboard highways, sandwich boards, and planes circling about beaches pulling signs. The objective, then as now, was to find people doing the things they wanted to be doing and then share products with them that could enhance their lives.

Nicholas Renna, social media strategy manager for fishbat, Inc., comments by stating, The goal of marketing hasnt changed over the years, just the means by which we achieve those goals. Social media marketing still carries out the same function as a billboard, but more effectively. For companies looking to market via social media, its important to have a clear strategy and a way to not only target your current audience, but to draw in new fans to convert into customers. A social media agency such as fishbat can help any company find the best way to reach their target audience across different social media platforms.

fishbat, Inc. is a full service online marketing firm. By using reputation management, search engine optimization (SEO), web design, and public relations, fishbat pushes limits as a marketing company to raise awareness about your brand and strengthen your corporate image.

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Scott Darrohn fishbat 855-347-4228 Email Information

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Social Media Marketing Agency, fishbat, Inc., Analyzes and Comments on the Importance of Target Audience on Social Media

New YorkSocial media marketing is catching on in the highly regulated financial services industry, according to panelists who spoke Thursday at BtoB's NetMarketing Breakfast here.

While financial services companies are closely monitored by compliance departments in the use of social media and usually maintain centralized control over how employees engage socially, they're still finding ways to use social outreach, said Marty Willis, CMO at asset management company OppenheimerFunds.

We continue to think about a "digital-first' philosophy; it's one of the biggest changes we brought to the organization, said Willis, who joined the company as marketing chief three years ago. Willis said the company uses social media to reach out to the financial advisers who sell its products.

Blogs have been fantastic for us, Willis said. We have 51,000 people who are regularly viewing our blogs, which are distributed as short, digestible content.

OppenheimerFunds is active on Facebook, LinkedIn, Twitter and YouTube. To fuel the latter, the company has invested in a professional video studio in-house to record and present its portfolio managers as thought leaders.

People like videos that are short, snappy and entertaining, with an emphasis on graphics that come alive and move, Willis said. She said tweets and other content are approved on average in two minutes.

Kathleen Delaney, senior VP-marketing at risk management and insurance company Aon, said the company has invested heavily in podcasts, with a particular emphasis on the iPhone. The company drives engagement at events via social media and the use of mobile apps. Aon's weekly e-newsletters are sharable on social sites via a prominent forward button.

Since many risk managers are comfortable with more traditional forms of communications, Delaney said, The use of newsletters along with social helps bridge the "technical divide.'

Seth Brewer, director-social media at insurance company Hartford Financial Services Group, said financial services companies can't avoid social marketing. He said the Hartford found many of the independent insurance agencies that it works with have found success when carriers support products through social media.

But 82% of those agencies say too few carriers provide help to them in this way, Brewer said. He added that 13% of agencies say social assistance in promoting insurance products has influenced where business is placed.

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'BtoB's' NetMarketing panel: Financial services companies turning to social media marketing

10-10-2012 16:13 In our 2012 Social Marketing Survey, 1050 marketers and executives revealed opportunities and frustrations with social marketing. Here, Shashi Bellamkonda of shares his thoughts on the results. Download the full report here Check out a visual representation of the most interesting findings from our survey: Follow us on Twitter!

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Shashi Bellamkonda on Chief Marketer's 2012 Social Marketing Survey - Video

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Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

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2 Days Left to Save $400 on SMX Social Media Marketing

Social media agency Maximize Social Media LLC announced its social media marketing program today for Lasik surgeons, providing marketing support for Lasik practices nationwide. The firm will offer complete management of top social media platforms such as Facebook, Pinterest, and Twitter.

Los Angeles, CA (PRWEB) October 12, 2012

Lasik practices have a tremendous opportunity to generate new business and referrals through social media. Sites like Facebook give Lasik practices a platform to connect with prospects and clients, and generate referral business. Additionally, happy patients can post their success stories on social media, which generates outstanding word-of-mouth exposure, said Craig Collins, Sr. Vice President of Maximize Social Media LLC.

Maximize will also optimize the Google Plus Local listing for local businesses to achieve Google page one ranking. This enables businesses like Lasik practices to gain visibility in front of potential clients that are actively searching Google for the services in their local area.

Maximize Social Media provides full social media management services in over 50 different verticals. The agency will fully integrate all aspects of social media for businesses that will find it more affordable to outsource the management rather than hire additional staff. Maximize provides both ad management, which will allow the businesses to target specific demographics, as well as daily engagement by a dedicated social media manager.

Lasik pratices as well as their advertising agencies are invited to contact Maximize Social Media for a no obligation consultation at:

http://maximizesocialmedia.com/strategysession

About Maximize Social Media LLC

Maximize Social Media (http://maximizesocialmedia.com) is a leading provider of social media management services for clients in over 50 different verticals. With offices in Florida and Los Angeles, Maximize provides social media consulting and Facebook advertising management for clients in English speaking countries such as the US, Canada, and Australia. The company also features social media management outsourcing for busy social media mangers looking for additional assistance on a white label basis.

Chris McLaughlin, CEO Maximize Social Media LLC (866) 825-1357 Email Information

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Lasik Social Media Marketing Program Offered by Social Media Agency Maximize Social Media LLC