How do I prove to senior management to invest more in social media marketing?
Social media marketing is becoming more mature, and quickly moving from being the latest fad, to being a real tool for connecting, engaging and selling to customers, listening and supporting customers, and collaborating. So, as the newness wears-off, and the investments continue to grow and reach critical mass, executives are asking for proof that the investments are bearing fruit -- delivering some tangible financial / competitive benefits. At this transitional phase, it is important to provide tangible proof that social media is making a difference.
View original post here:
How do I prove to senior management to invest more in social media marketing?