UT Austin discusses location based marketing and deals with Vitrue - Location-based check-ins and deals are a slam-dunk for a college athletics department. With the size of the audiences we get at multiple events, it just seems natural to get people to check in and offer some sort of deal for them
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Vitrue Social Marketing Minute - UT Austin Ep 4 - Location Based Marketing and Deals - Video
Nick Broomfield gives his thoughts on the distinction between social marketing and earning media and the best way to utilise a CRM team with a social data team.
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Marketing Magazine Interview Nick Broomfield on Social Marketing, Media and CRM Teams - Video
Bill worked for more than 30 years trying to figure out how to help masses of people make positive change in their lives.
Link:
TEDxPennQuarter 2011 - Bill Smith - Reinventing Social Marketing - Video
Hear Sally Falkow of Expansion Plus and Chris Abraham of Abraham Harrison talk about the best practices in social media marketing. Not only is social media marketing the hottest thing in marketing, it may well also be the most effective marketing tool available to anyone doing any form of outreach.The meteoric rise of twitter and the slower but just as large groundswell of blogging have combined to shake communications of all kinds to the core.
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How to Do Social Media Marketing: Bloggers, Social Networ... - Video