Archive for the ‘Social Marketing’ Category

This marketing company has loyal clients and growing profits – Investors Chronicle

UK advertising and marketing specialistThe Mission Group(TMG: 54p) delivered a resilient underlying performance last year in the face of an uncertain economic and business environment, as flagged up in a pre-close trading update in mid-January (Investors are being too risk-averse with this marketing company, 12 January 2023).

In the event, adjusted operating profit of 8.7mn on 10 per cent higher revenue of 79.7mn was slightly ahead of house broker Shore Capitals previously revised estimates as were earnings per share (EPS) of 6.7p, up from 6.5p in 2021. The 4 per cent hike in the payout per share to 2.5p provides shareholders with a 4.6 per cent dividend yield on shares trading on a modest price/earnings (PE) ratio of eight. The profit figures are stated before previously announced non-cash impairment charges on the carrying value of the groups Pathfindr industrial internet-of-things (IoT) solutions business, Bray Leino Splash agency and Asian operations; their performances being impacted by theprevalence of Covid-19 in China and the region.

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This marketing company has loyal clients and growing profits - Investors Chronicle

Aces of Trades: Cochran leading the marketing efforts of Ohio … – Chillicothe Gazette

Drew Bracken| Special to the Gazette

CHILLICOTHE Her career path hasnt been linear, as she put it. But its been successful.

I had a pretty good childhood, recalled Jennifer Cochran. Growing up on the farm gave us plenty of work to do and taught us leadership and self-sufficiency. We had a lot of freedom to explore and take risks, which occasionally translated to injuries, but also gave us lots of shared history, memories and stories to tell. I dreamed of moving to a big city for a glamorous career as an actor, an editor, or a writer.

Today, Cochran is manager of communication and external relations at Ohio University Chillicothe.

I use my skills and experience as a communicator, she explained, to help design and execute a comprehensive communication and marketing strategy for Ohio University Chillicothe. I lead internal and external communication efforts designed to engage and inform a variety of audiences. I develop press releases, features, and news articles as well as recruitment materials and media plans, in addition to managing our website and social media channels.

I enjoy, she added, getting to hear the stories of our students and alumni and to tell those stories in ways that help our future students to see their own potential paths to the degrees they need to attain personal and professional goals.

Cochran grew up on a farm south of Jackson, in the house built by her great-great-grandfather. She graduated from Jackson High School, then earned a bachelors degree in journalism at Otterbein College.

After college she served a year as an AmeriCorps VISTA, coordinating a mentoring program with One to One Philadelphia. She then served two years as an English teacher in the United States Peace Corps in Armenia.

Afterward, she wanted to be closer to home and family, so Cochran came back to Ohio University in Athens to get a masters degree in international affairs, and work as communications director for the schools center for international studies.

After serving in that role for a few years, she said, I stepped away from the university to devote myself to caring for my young children and retrained as a licensed massage therapist. I served two terms on Athens City Council. Then I returned to full-time work at Ohio University. My family moved to Chillicothe six years ago when my spouse accepted the directorship at the Chillicothe and Ross County Public Library.

In December, Cochran transitioned into her current role at OU Chillicothe.

We feel very fortunate to have Jennifer as part of our team, assessed Roberta Milliken, dean of campus and community relations at Ohio University Chillicothe. She brings a wealth of experience, creativity, and talent to her position.

I believe in the value of higher education, Cochran responded. Education opens doors for people, helps them to discover who they are and what role/s they will play in their communities.

To me, she concluded, life is not about a linear progression to a single goal. Its about learning and growing. Its about contributing to your community and society. And Im doing that. Not perfectly, by any means, but Im a work in progress. Arent we all?!

For more information about Ohio University Chillicothe, log on http://www.ohio.edu/chillicothe.

About the Series

Aces of Trades is a weekly series focusing on people and their jobs whether theyre unusual jobs, fun jobs or people who take ordinary jobs and make them extraordinary. If you have a suggestion for a future profile, let us know at gaznews@nncogannett.com or 740-349-1110.

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Aces of Trades: Cochran leading the marketing efforts of Ohio ... - Chillicothe Gazette

Twitter hunts Github user who posted source code online – ETBrandEquity

Some parts of Twitter's source code - the fundamental computer code on which the social network runs - were leaked online, the social media company said in a legal filing that was first reported by The New York Times.

According to the legal document, first filed with the U.S. District Court of the Northern District of California on Friday, Twitter had asked GitHub, an internet hosting service for software development, to take down the code where it was posted. The platform complied and said the content had been disabled, according to the filing.

The company also asked the court to identify the alleged individual or group that posted the information without Twitter's authorization. It's seeking names, addresses, phone numbers, email addresses, social media profile data and IP addresses associated with the user account "FreeSpeechEnthusiast" which is suspected of being behind the leak. The name is an apparent reference to Twitter's billionaire owner, Elon Musk, who described himself as a free speech absolutist.

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"While this is the internal source code, including internal tools, the biggest immediate risk seems to be reputational," Olejnik said "It highlights the broader problem of Big Tech, which is insider risk," and could undermine trust between Twitter's employees or internal teams, he said.

Musk had promised earlier this month that Twitter would open source all the code used to recommend tweets on March 31, saying that people "will discover many silly things, but we'll patch issues as soon as they're found!" He added that being transparent about Twitter's code will be "incredibly embarrassing at first" but will result in "rapid improvement in recommendation quality."

The leak creates another challenge for Musk, who bought Twitter in October for $44 billion and took the company private. Twitter has since been engulfed in chaos, with massive layoffs and an exodus of advertisers fearful of exposure on the platform to looser rules on potentially inflammatory posts.

Meanwhile, the Federal Trade Commission is probing Musk's mass layoffs at Twitter and trying to obtain his internal communications as part of ongoing oversight into the social media company's privacy and cybersecurity practices, according to documents described in a congressional report.

According to sources, Musk suggested taking over OpenAI and becoming its boss, but the other founders, including current CEO Sam Altman and President Greg Brockman, rejected his proposal, leading to his departure from the company and an unfulfilled promise.

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Twitter hunts Github user who posted source code online - ETBrandEquity

"We Bridge Music Festival and Expo" Confirms BamBam As Day 2 … – hellokpop

Bringing in another exciting talent at We Bridge Music Festival and Expo, BamBam gears up to meet K-Pop fans in Las Vegas!

We Bridge, the inaugural three-day cultural expo and two-day music festival in Las Vegas to celebrate Asian entertainment and culture has previously announced popular K-Pop artists and groups to headline the event.

Featuring ONEUS, Dreamcatcher, CIX,Kang Daniel, MONSTA X, JESSI, on Day 1; BeO, ONEUS, VIVIZ, fromis_9 and ENHYPEN will decorate Day 2 of the festival.

Raising the excitement for the second day, BamBam is also announced as a concert performer on April 22.

The Thai rapper and singer has continuously expanded his career by showcasing his unique talents and charms as a solo artist. In 2021, he released his debut EP, Ribbon. He followed it with B in January 2022; and his first studio album Sour & Sweet is due to be released this year.

Aside from his music activities he has dabbled into fashion business by launching clothing lines. He has also scored numerous local and global brand endorsements.

We Bridge is presented by premier global entertainment company Infinite Prospects Entertainment (IPE) with the support of MGM Resorts International; the same group that helped turn the Las Vegas Strip purple in April 2022 for megastar group BTS, who performed four sold-out nights of their Permission To Dance On Stage tour at Allegiant Stadium.

We are so pleased to team up with We Bridge Music Festival and Expo as a sponsor, said Eric Toda, Founder of Meta Prosper & Global Head of Social Marketing at Meta. It was important to us to get involved with this diverse showcase of Asian-American and Asian communities coming together to celebrate their collective cultures in one of the most exciting entertainment capitals in the world, Las Vegas.

Meta Prosper was launched to drive visibility around the diversity of our communitys voices to build social equity, influence, and economic opportunity. Prosper is Metas commitment to the Asian Pacific Islander (API) community. What started as an idea grew into a movement fueled by the intent of giving voice to the array of diverse stories. We are here to create a place where our community has the space and the power of self-determination. For more information, visit Facebook: Prosper With Us.

This is an exciting time to welcome MONSTA X and Jessi and their fans to Las Vegas. We cant wait to welcome them to the We Bridge Music Festival and Expo, said Alex Kang, CEO of Infinite Prospects Entertainment. They will be participating in the hi-touch event for the Expo at Mandalay Convention Center on April 21 and performing on that same day at the music festival at Michelob ULTRA Arena. Check our website and social media for more up-to-date information. We are very grateful to have Meta Prosper participating with us this year. Working with a leader of the community such as Eric and seeing what he has done with the platform is exactly what our mission is all about.

For more information on We Bridge Expo, please visitwebridgeexpo.com.

PR Source: We Bridge

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"We Bridge Music Festival and Expo" Confirms BamBam As Day 2 ... - hellokpop

Event Management Software Market Size to Reach US$ 28.98 … – Future Market Insights

As per the report published by FMI, the globalevent management software marketis projected to have a rapid-paced CAGR of 14.1% during the forecast period. The current valuation of the market is US$ 7.75 billion in 2022. The market value of the cream cheese market is anticipated to reach a high of US$ 28.98 billion by the year 2032.

The event management software market is gaining rapid traction due to the growing need for event management solutions over the past few years due to the substantial increase in the number of gaming, entertainment, and sports events. Streamlining management is the key focus of the firms in this market.

According to the findings published by Billboard in June 2018, around 800 music fests are hosted in the U.S. alone, and these events attract over 32 million attendees. The need for efficient management of all such events has been driving the adoption of event management software across the region.

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FMI has analyzed that the majority of organizations are using events as a key strategy for launching new products or celebrating various events related to internal achievements and annual award ceremonies to name a few. Furthermore, corporate events are also a preferred mode for promoting a company or brand, or a product or service.

Organizations generally spend one-third of the companys budget on events as these events could lead to an increase in sales and produce leads for future revenue generation or business. Hence, the event management software market is gaining traction during the forecast period.

Key Takeaways from Personal Fitness TrainerMarket

Enterprises are having an increase in the budget for organization of elaborate events, which is producing more leads for revenue generation and creating lucrative opportunities for manufacturers in the eventmanagement software market. FMI Analyst

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Competition Landscape in the Event Management Software Market

Leading industry companies are expected to concentrate on expanding their operations in Germany due to the increased adoption of event management software in this region. Significant market players are anticipated to invest in R&D initiatives for improvising the software and providing cost-effective solutions to end-users and maintaining their competitiveness during the forecast period.

Cvent Inc., InEvent, Inc. Ungerboeck, Eventzilla are some key players in the combat boot market.

Recent Developments in the Event Management Software Market:

Key SegmentsintheEvent Management Software Market

By Deployment:

By Enterprise Size:

By End User:

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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

Contact Us:Future Market Insights,Unit No: 1602-006,Jumeirah Bay 2,Plot No: JLT-PH2-X2A,Jumeirah Lakes Towers,Dubai,United Arab EmiratesFor Sales Enquiries:sales@futuremarketinsights.comWebsite:https://www.futuremarketinsights.comLinkedIn|Twitter|Blogs

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Event Management Software Market Size to Reach US$ 28.98 ... - Future Market Insights