Mediaboss Marketing

BURLINGTON, MA--(Marketwire -08/06/12)- Today, Awareness, Inc. unveiled its new, exclusive, Social Marketing Automation suite which, for the first time, allows marketers and brands to identify, store and rank prospects across all the major social networks based on scoring criteria they define. Marketers have been challenged with identifying ROI because social marketing management software has traditionally focused on metrics such as 'Likes,' fans and comments without tying to bottom-line results. This new, industry-first functionality puts marketers in control and allows brands to drive a specific social marketing ROI based on listening, engagement and actions while scoring that criteria based on a company's unique business rules. Awareness works with some of the world's leading brands and marketing agencies including MLB, Comcast, Likeable Media, Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, DemandWare, and Trend Micro.

"The trouble with single-number influencer rankings is that they oversimplify a complex concept," said Paul Gillin, author of "The New Influencers" and "Social Marketing to the Business Customer." "Influence is specific to the situation. Awareness is taking an important step in making it easy for customers to define what influence means to them and to monitor social engagement in a context that's relevant to their business. It's easier than ever to generate leads today because so much information is public, but lead quality continues to be a huge problem. Bad leads do no one any good. This step addresses this stubborn problem. With the Social Marketing Hub, the company is making it possible for its customers to mine public conversations to find and focus on only the highest-value leads."

This set of capabilities is unique and exclusive to Awareness, and includes Social Prospecting, automated collection of Social Profiles, and Social Scoring. Marketers no longer need to rely on one-size-fits-all third party scoring rules to identify the best prospects for nurturing activities or influencers to target. This unique ability to customize and act upon social data fills a deep gap in CRM, Marketing Automation or Email Marketing platforms such as Salesforce.com, Marketo, Eloqua, and SilverPop.

The Awareness Social Marketing Hub allows marketers to easily prospect, capture, target and convert leads. Awareness has placed three components at the core of the solution with capabilities unique in the social marketing field:

"Smart social marketers have moved beyond listening and engaging and are demanding a way to identify more qualified leads, prospects and influencers to drive sales," said Brian Zanghi, CEO of Awareness, Inc. "For the first time in the history of social media, brands have the ability to identify likely customers on the social web, stack-rank them based on their own set of business rules, and engage and market to them for increased sales, market share and brand advocacy."

With over 30 billion pieces of content shared on Facebook each month, YouTube receiving more than 2 billion viewers per day, and Twitter handling 1.6 billion search queries per month, more than Bing and Yahoo combined, the potential for social marketing automation to accelerate user engagement and customer acquisition is profound.

"Mining through millions of data points across all social networks is next to impossible for existing marketing automation and CRM providers," adds Dave Carter, CTO and founder of Awareness, Inc. "Our new Social Marketing Automation suite bridges the gap for these marketing applications by empowering marketers to grow the effectiveness of their systems while avoiding all the social noise."

To learn more about the new Social Marketing Automation capabilities from Awareness, join the free webinar: Social Scoring: The Missing Link to Social Marketing ROI, on August 14, 2012, at 2 pm, EST or connect with us on Twitter @awarenessinc

About Awareness, Inc.With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing, from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including MLB, Comcast, Likeable Media, Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, DemandWare, Trend Micro, and Computer Associates. Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts. http://awarenessnetworks.com/

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Awareness, Inc. Unveils Industry's First and Only Social Scoring Capability That Drives Repeatable & Predictable ...

03-08-2012 22:38 The team leaders at the Social Contant Group talk about how social marketing works. We talk about the overall strategy and the best practices to make shore your social marketing plans will get you more sales.

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Believe in Your Social Content Marketing - Video

30-07-2012 06:11 IN AWE FASHION "social marketing" Social media is one of the most effective and essential platforms for any successful business but it can also be the most difficult. Not to worry! Here at IAF, we are fluent in the language of effective social media. From Facebook pages, Twitter accounts, Google+ pages, blogs pages and YouTube channels, we create social media campaigns that engage (without bombarding), push the envelope and get people talking.

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IN AWE FASHION "social marketing" - Video

SACRAMENTO, Calif.--(BUSINESS WIRE)--

StreamSend, a leading email marketing service provider and creator of the free social marketing tool suite StreamSend Share, has added a new feature to StreamSend Share that offers businesses a better way to reach customers and prospects with web pages, videos and messages.

The new StreamSend Share widget lets users easily select a page or video from the Web, Facebook, Linked-In or Twitter, add a title and description, quickly share it to multiple pages, then track all the resulting statistics as the shared page continues to travel among further recipients all for free.

StreamSend Share has been helping businesses take advantage of email plus social marketings huge profit potential, and effective sharing plays a key role in that success, said Dan Forootan, president of StreamSend Email Marketing. This newest enhancement makes it easier than ever to share web pages, stamp them with your desired information, and send off to a target list as a personalized message and valued content.

The StreamSend Share button is simple to drag and drop into the Bookmarks bar where the user can just push to share a page. And with Google analytics, all the communication and further sharing can be tracked to determine success and help guide future sharing campaigns for increased effectiveness.

See how easy this StreamSend Share feature can make it to share web pages and videos with target audiences: http://www.streamsend.com/social-media-sharing.php.

The StreamSend Share Web page widget is the latest improvement as StreamSend Share is continually being enhanced to help businesses build profitable customer relationships with content and messages that are welcomed then shared again into a continually growing social network of loyal followers and subscribers.

About StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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StreamSend Adds Sharing Power to StreamSend Share

BOSTON, July 24, 2012 /PRNewswire/ -- KITSY LANE (www.kitsylane.com), a fashion technology company today announced the launch of the first of its kind email and social marketing platform to support automated and targeted business growth for at-home entrepreneurs. The unique social marketing platform moves the concept of direct sales online, executing a new business model with an emphasis on social selling. Since its private beta launch in end of May 2012, Kitsy Lane has accumulated 1,000 at-home entrepreneurs. Kitsy Lane's first round of funding was led by Point Judith Capital.

The Kitsy Lane social marketing platform enables entrepreneurs to open an online boutique free of charge. Boutique Owners can customize an online storefront, select merchandise to sell, stock a weekly flash sale, and market to their existing social networks as well as develop a new customer base. With an innovative set of tools offered to users for marketing their boutique, Kitsy Lane provides step-by-step assistance to Boutique Owners as they grow not only their business, but their networks and style credibility. As an example of harnessing the power and reach of social media, Boutique Owners can connect their online store to Facebook, automatically publishing sales, favorites and product reviews to their Timeline.

"Traditional direct sales businesses are costly, time-consuming, and scale slowly for the operator," says Andy Fox, CEO, Founder, Kitsy Lane. "By leveraging online social selling, we've created a turnkey vehicle for would-be entrepreneurs to operate and grow a business in their spare time, and have a lot of fun doing it."

Boutique Owners name their boutiques, receive a custom URL destination and stock their boutique with jewelry and accessories that they select from a master catalog of over 700 stylist-selected pieces from emerging designers and on-trend house brands. The catalog's offerings continually change and grow, to ensure that Boutique Owners and their customers always have opportunities to make new discoveries. Initially, the merchandise mix will be focused on fashion jewelry and accessories. Prices range from $20-$250 per item, and shipping, order processing, and payments are all handled by Kitsy Lane. Boutique Owners see a profit for their sales and marketing efforts by earning a commission of up to 25 percent on everything they sell.

"I have years of experience in retail sales, but running my own digital boutique with Kitsy Lane has been incredible. They support me in so many ways... I have a growing base of customers and I can manage the whole thing in just a little bit of time it's actually really easy. Plus the site and the merchandise look great!" shares Nicole Chow, Kitsy Lane Boutique Owner.

Kitsy Lane provides an innovative online shopping experience. With a nod to the traditional brick-and-mortar experience, shoppers receive one-on-one attention from Boutique Owners by receiving personalized product recommendations through email, Facebook, Twitter, Pinterest, and Tumblr. Customers can also share their own favorite picks across social networks, connecting to Facebook and posting their favorites or sharing recommendations, which helps to build business for the Boutique Owner.

Not only do Boutique Owners find an opportunity to build a supplementary income stream that they can manage in the midst of a busy lifestyle, but also they become part of an entrepreneurial community where they learn the basics of social marketing and sales. Boutique Owners and shoppers also have access to a wealth of rich editorial content on the website, including designer spotlights, styling tips, videos, blog posts, and more, making for a fully immersive experience.

After the launch, Kitsy Lane will be introducing a number of select blogger, celebrity, and stylist boutiques which will be specially featured throughout the website.

Kitsy Lane was founded by Andy Fox, the founder and operator of a portfolio of successful tech start-ups including Imidio, iConverse, and Technically Speaking. Joining him as CMO is Jeannette McCIennan, former CEO of DailyMakeover.com, President of OgilvyInteractive for North America and the SVP of Sales & Marketing at Mapquest. Leading the buying and merchandising team is Meeka Corporan (formerly of Rue La La and TJX), and Creative Director Melissa Wilber.

Contact:Diana Bianchini Di Moda Public Relations 310.288.0077 diana@dimodapr.com

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Kitsy Lane Introduces First-of-Its-Kind Social Marketing and Email Platform that Drives Social Commerce for ...