Mediaboss Marketing

Putting in too much time for too little return? You're not the only one. Here's what you're doing wrong.

flickr/ Thomas Hawk

Here's the third in my series where I choose a topic, pick someone smarter than me--which is a pretty easy task--and we trade emails.

The first regarded the best way to learn to be an entrepreneur, and the second how great leaders inspire followers.

This time it's the power--or, in my opinion, the lack thereof--of small business social media marketing. I went to the opposite end of the opinion spectrum and recruited Dave Kerpen, founder and CEO of Likeable Media and author of the NY Times bestseller Likeable Social Media. (Hey, go big or go home.)

The premise: The average small business owner does not get a sufficient return on social media efforts. Most put in too much time and resources for too little return.

Jeff:In specific instances social media marketing can work for a small business--very specific instances. Most of the time, though, the time spent falls into the "Well, you never know..." category.

It feels good and feels right but there's no quantifiable return. Anything over, say, an hour or so a week is a waste of time... you're better off spending that time on direct sales.

Dave: Let's assume, for a moment, that social media only serves a marketing purpose for a small business. Of course, this isn't true, but I'll get to that in a moment. Would you not have small businesses do marketing at all if it's not quantifying? Millions of businesses spend $3000/year on the Yellow Pages. Millions spend on direct mail, radio, and/or print advertising. A waste as well, Jeff?

See the article here:
Social Media Marketing: Why It's Not Working

New orleans, LA (PRWEB) June 28, 2012

TwinEngine, Powered by The H Agency, is a strategic marketing and creative agency specializing in Social Marketing. Identical twins, Winnie Hart and Lorrie Lee, bring 20+ years of marketing experience, 125+ industry awards and a passion for leveraging their twin talents to combine right engine creativity and left engine analytics to help companies translate traditional marketing channels in to online and digital media solutions.

To celebrate its launch, TwinEngine is currently offering a complimentary assessment of your current website performance. To access this exciting and informative tool, go to http://thehagency.com/twinengine/.

This social marketing assessment will gauge the effectiveness of your current social networks and website search engine optimization. Additional Social Marketing services which TwinEngine provides include social marketing strategy and planning; social media policy development; content planning; reputation management; social tool recommendations; implementation of social tools; management of social tools, including blog posting, content distribution, contest and campaign management, monitoring and analytics reporting; and education and training.

The H Agency is a strategic marketing and creative design agency. The company has grown from a local New Orleans design firm into a regional strategic and creative design agency that develops marketing programs and brand strategies for companies across a broad spectrum of industries. In its 20+ years of service to clients, The H Agency has been recognized with more than 125 top industry awards for excellence in marketing, communications and design. http://www.thehagency.com Contact: Winnie Hart 504.522.6300 - Winnie (at) thehagency (dot) com

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TwinEngine, powered by The H Agency, offers Complimentary Website Performance Assessment

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/l6krqd/social_marketing_a) has announced the addition of the "Social Marketing & Strategies" report to their offering.

Social media has heralded a new era. It is very much the end of business as usual and the beginning of adaptive engagement. The incorporation of social media into business practices is now nonnegotiable, yet it remains a medium that gambling companies are still, for the most part, just adjusting to. Some are actively pursuing social media strategies, to various degrees of success, while others are approaching the concept passively and reluctantly.

Most companies start with a groundswell of activity - primarily on Facebook and Twitter. Quite often the initial rush then turns sour for any number of reasons including numbers of fans/followers, a lack of uplift to the core site or a focus on ROI instead of understanding the new measurement mindset that is required for social media efforts.

At this point, quite often, social media is relegated to the it doesn't work pile. However it is not that social media doesn't work and add value, it is that many efforts made by companies to date quite simply haven't been good enough. There are 7 billion people in the world, of which 2 billion are internet users, and more than 1 billion of those use social networks, 1 in every 5 minutes spent online is now on social media sites, and comScore has outlined that 1 in every 2 minutes spent on mobile internet in the UK is on Facebook alone.

How you take advantage of these changes will define your iGaming Business in the future.

Companies Mentioned

- Facebook

- Google +

- Paddy Power

Original post:
Research and Markets: Social Marketing & Strategies - 2012: ComScore Has Outlined That 1 in Every 2 Minutes Spent On ...

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/pc6cj9/the_b2b_social_med) has announced the addition of John Wiley and Sons Ltd's new book "The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More" to their offering.

Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

- Describes a methodology for generating leads using social media

- Details how to create content offers that increase conversion rates and drive leads from social media

- Offers practical advice for incorporating mobile strategies into the marketing mix

- Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

See the article here:
Research and Markets: The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging ...

A Yesmail Interactive study says the effectiveness of social networking and email marketing campaigns varies depending on the day of the week. Its research showed a significant disconnect between when brands conduct campaigns and when they receive the most engagement.

Yesmail Interactive studied a number of retailers including Abercrombie & Fitch, Aeropostale, American Apparel, American Eagle, Ann Taylor, Banana Republic, Diesel, Eddie Bauer, Express, Forever 21, The Gap, Guess, H&M, J Crew, Kenneth Cole, The Limited, Old Navy, Ralph Lauren, Tommy Hilfiger and Urban Outfitters.

Using its proprietary Yesmail Market Intelligence tool, Yesmail tracked and analyzed each retailer's Facebook, Twitter, YouTube and email campaigns over a three-month period to assess how effective they are in driving consumer engagement. The results of the study indicated that many social media and email campaigns do not match up with consumers' patterns for when and how they engage with brands.

What's the Best Day of the Week to Run Your Campaign? In a comparison of the days when brands deploy digital campaigns and when consumers most interact with those campaigns via social channels, Yesmail's findings showed the following:

The data revealed an upward trend in consumers' interaction with video on Facebook, yet this format was only used in 6.5 percent of deployed campaigns.

What's the Best Time of Day to Run Your Campaign? Yesmail's report also showed a discrepancy between the timeslot when campaigns achieved the most engagement and when retail brands deploy their campaigns:

How Does Email Impact Your Social Media Campaigns? Yesmail's research showed that if email campaigns were sent out before social campaigns, those emails drive social engagement via share buttons and calls to action that promote interaction with the brand.

"The correlation we found between email and social media is just another example of how marketers can boost the effectiveness of campaigns when they strategically weave each communication channel together," said Michael Fisher, President of Yesmail.

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Day of the Week Matters for Social and Email Marketing Retail Campaigns