Archive for the ‘Social Networking’ Category
Social Media Usage: 2005-2015 | Pew Research Center
Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005. Pew Research reports have documented in great detail how the rise of social media has affected such things as work, politics and political deliberation, communications patterns around the globe, as well as the way people get and share information about health, civic life, news consumption, communities, teenage life, parenting, dating and even peoples level of stress.
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
A special analysis of 27 national surveys of Americans across the past decade documents this substantial spread of technology throughout the population, although the overall number of users of social networking sites has leveled off since 2013. At the same time, there continues to be growth in social media usage among some groups that were not among the earliest adopters, including older Americans.
The figures reported here are for social media usage among all adults, not just among those Americans who are internet users. In many previous Pew Research reports, the share of social media users has been reported as the proportion of internet users who had adopted such sites, rather than the full adult population, which continues to include a relatively small share (currently 15%) who still remain offline. In this report, a broader picture of the American landscape is presented, and so the figures are based on the entire adult population.
Across demographic groups, a number of trends emerge in this analysis of social media usage:
What follows is an overview of changes over time in social media by various demographic groups. A full archive of Pew Research Center reports on different social media platforms such as Facebook, Twitter, Instagram, Pinterest and LinkedIn as well as about social media usage on mobile devices in general can be found at: https://www.pewresearch.org/internet/topics/social-networking/.
Age is strongly correlated with social media usage: Those ages 18 to 29 have always been the most likely users of social media by a considerable margin. Today, 90% of young adults use social media, compared with 12% in 2005, a 78-percentage point increase. At the same time, there has been a 69-point bump among those ages 30-49, from 8% in 2005 to 77% today.
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
While usage among young adults started to leveled off as early as 2010, since then there has been a surge in usership among those 65 and older. In 2005, 2% of seniors used social media, compared with 35% today.
In 2005, 8% of men and 6% of women used social media.
Women and Men Use Social Networking Sites at Comparable RatesYearFemaleMale200568200610132008262420094036201050422011524820125951201365592014636020156862
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
Starting in 2009, women started using social media at slightly higher rates than men, although this balance has shrunk yet again in recent years. Today, 68% of women and 62% of men report social media usage, a difference that is not statistically significant.
Those who have attended at least some college are more likely than those with a high school diploma or less to use social media, a trend that has been consistent since 2005. In that year, 4% of those with a high school diploma or less used social media, along with 8% of those who attended some college and 12% of college graduates.
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
Currently adoption rates for social media stand at 76% for those with college or graduate degrees, 70% of those with some college education and 54% for those who have a high school diploma or less.
At the same time, the share of those with a high school diploma or less who use social media has grown more than tenfold over the past decade.
There were modest differences by household income when Pew Research first began measuring social media usage in 2005: 4% of those living in households earning less than $30,000 used social media, compared with 12% of those living in household earning $75,000 or more.
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
Those differences have persisted even as each group has seen dramatic growth in usage.
Today, 78% of those living in the highest-income households use social media, compared with 56% of those in the lowest-income households a 22-point difference.
When it comes to race and ethnicity, trends in social media adoption are defined by similarities, not differences. Whites, African-Americans and Hispanics have broadly adopted social media at the same brisk pace.
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
In 2005, 6% of African-Americans, 7% of whites and 10% of Hispanics used social networking sites. Today, those figures stand at 56% of African-Americans and 65% of both whites and Hispanics.
Adults who live in rural communities have historically been the least likely to use social media. In 2005, 5% of rural residents, 7% of suburban residents and 9% of urban residents reported social media usage. Today, 58% of rural residents, 68% of suburban residents and 64% of urban residents use social media.
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
Read more from the original source:
Social Media Usage: 2005-2015 | Pew Research Center
Mark Zuckerberg said he missed a giant shift in social networking
Facebook Chairman and CEO Mark Zuckerberg testifies before the House Financial Services Committee on "An Examination of Facebook and Its Impact on the Financial Services and Housing Sectors" in the Rayburn House Office Building in Washington, DC on October 23, 2019.
MANDEL NGAN | AFP | Getty Images
Meta CEO Mark Zuckerberg failed to anticipate a newer trend in social networking that contributed to the success of rival TikTok.
In an interview published Wednesday in analyst Ben Thompson's Statechery newsletter, the Facebook founder said he "sort of missed" a newer way that people "interact with discovered content" via social networking services. People are increasingly using their social networking "feeds" to discover compelling content as opposed to viewing the media shared by the friends that they follow, he explained.
Although people still interact with content that their friends share in their feeds, the overall social networking trend has "by and large shifted to you use your feed to discover content, you find things that are interesting, you send them to your friends in messages and you interact there," Zuckerberg said.
"So in that world, it is actually somewhat less important who produces the content that you're finding, you just want the best content," the Facebook founder said. (Facebook changed its corporate name to Meta last year.)
Analysts have attributed TikTok's rapid rise in popularity to its algorithm, which can recommend compelling short videos to users based on their habits and viewing history. TikTok's rise has posed a significant challenge to the company, which is experiencing a decline in North American Facebook users, and a stock price that's lost more than 56% this year so far.
Zuckerberg referred to TikTok as a "very effective competitor" during the interview and acknowledged that the company was "somewhat slow to this because it didn't fit my pattern of a social thing, it felt more like a shorter version of YouTube to me," he said.
Zuckerberg also believes it's important for Meta to develop AI that can recommend a range of content including photos and text to users besides just short videos.
"Sometimes I want to watch specifically videos, but a lot of the times I just want the best stuff," he said.
Earlier this week, Meta debuted the Quest Pro virtual reality headset intended for VR enthusiasts as opposed to newcomers that will cost $1,500.
Watch: Meta will attract more buyers because it's at an attractive price.
View post:
Mark Zuckerberg said he missed a giant shift in social networking
Elon Musk to resign as Twitter boss if voted out by users – Sky News Australia
Elon Musk to resign as Twitter boss if voted out by users Sky News Australia
Here is the original post:
Elon Musk to resign as Twitter boss if voted out by users - Sky News Australia