Archive for the ‘Social Networking’ Category

Researchers call for tougher policies to protect children from unhealthy food marketing on TikTok – Food Ingredients First

27 Jul 2022 --- Unhealthy F&B brands are encouraging TikTok users to market their products for them effectively turning them into brand ambassadors and using their own accounts for promotional activity. The evidence has revealed that this exposure to children ultimately influences food preferences, purchasing, requests and consumption.

The findings have been published in the open access journalBMJ Global Healthand emphasize the need for policies protecting children from the harmful impact of this type of marketing on social media, flag the researchers.

Social media influenceTikTok users create, post, watch and engage with short videos. Since its release, the social media platforms popularity has rapidly increased. Its global monthly active users reportedly rose from 55 million in January 2018 to 1 billion in September 2021.

And it is popular with children: over a third of its daily users in the US are reportedly aged 14 or younger.

Yet no study to date has looked at the impact of unhealthy food marketing on TikTok, despite calls for attention to be paid to the health implications of the platform, the researchers underscore.

To plug this knowledge gap, the researchers assessed the content of all videos posted on the accounts of 16 leading food and non-alcoholic beverage brands based on global brand share as of June 30, 2021.

The content and sentiment of a sample of relevant user-generated content created in response to branded hashtag challenges instigated by these brands were also assessed.

Children are exposed to a vast amount of unhealthy high in salt, sugar and fat food marketing online.Some 539 videos had been posted on 16 included accounts, with 3% (17) published in 2019], 37% (198) in 2020, and 60% (324) in the first six months of 2021. Four accounts had not posted any videos.

The number of followers of the included accounts ranged from 14 to 1.6 million. Videos received an average of 63,400 views, 5,829 likes, 157 comments and 36 shares per video.

The most common marketing strategies were branding (87% of videos), product images (85%), engagement (31%) and celebrities/ influencers (25%).

Engagement included instigating branded hashtag challenges that encouraged the creation of user-generated content featuring brands products, videos and/or branded effects, such as stickers, filters, or special effects featuring branding.

The total collective views of user-generated content from single challenges ranged from 12.7 million to 107.9 billion. Among a sample of 626 brand-relevant videos generated in response to these challenges, 96% featured branding, 68% product images and 41% branded effects.

Most portrayed a positive (73%) or neutral/unclear (25%) sentiment, with few portraying a negative (3%) sentiment.

Promotional activity analyzedThe study is observational, so it cannot establish causality, state the researchers. They acknowledge that the sampled user-generated content may not represent a branded hashtag challenge. Nor were they able to measure childrens exposure to brands promotional activities or user-generated content.

But they say: Brand activity has rapidly increased with most videos posted in the six months preceding data collection and includes instigating branded hashtag challenges that encourage user-generated content featuring brand products, brand-supplied videos or branded effects.

Analysis of a sample of brand-relevant user-generated content created in response to these showed that branded hashtag challenges are effectively turning users into, in TikToks words, unofficial brand ambassadors.

While fewer videos were posted by users who seem to have been paid (influencers, for example), these attracted nearly ten times as many likes per video, on average, as those seemingly not paid for and are therefore likely important in propagating branded hashtag challenges, the researchers outline.

The substantial reach of influencer marketing is concerning given that exposure to influencer marketing of unhealthy foods has been shown to increase energy intake (from unhealthy foods and overall), they write.

And the researchers also highlight that proposed UK legislation will ban all paid-for online marketing of less healthy food and drink from January 2023.The researchers acknowledge that the sampled user-generated content may not have represented a branded hashtag challenge.

But it includes an exemption for brand-only advertising and excludes marketing originating outside the UK, even though social networking platforms frequently operate across international borders.

Our study has shown that TikTok is an emerging source of unhealthy food marketing, including that created by users at the instigation of brands. Given TikToks popularity among children, our findings support the need for policies that protect children from the harmful impact of food marketing, including that on social networking platforms, explain the researchers.

TikToks rising popularity also calls for further research into its potential impact on public health and its role as a corporate political actor, they conclude.

The impact on childrenAccording to recent analysis, UK figures for childhood obesity were supposed to halve by 2030. Still, predictions have revealed that, if current trends persist, childhood obesity will increase by 15% among four to five-year-olds and 20% among ten to eleven-year-olds.

The World Health Organization recently flagged the harmful impact of food marketing on children. With childhood overweight and obesity increasingly becoming global public health concerns, the organization addresses the pressing issue by outlining food market threats and governments responsibilities.

Meanwhile, Unilever previously raised the age for restricting F&B marketing to children aged between 13-16 in recognition of the influence social media and digital adverts can have on young people.

Edited by Elizabeth Green

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Researchers call for tougher policies to protect children from unhealthy food marketing on TikTok - Food Ingredients First

WFH & Mobility Infrastructure Policy Bundle 2022: Policies and Procedures on How to Deal with Increasing – Benzinga

Dublin, July 28, 2022 (GLOBE NEWSWIRE) -- The "WFH & Mobility Infrastructure Policy Bundle" report has been added to ResearchAndMarkets.com's offering.

Based on data from the most recent IT Salary Survey, 97% of the 500 plus companies that we interviewed have WFH or flexible hours as a fringe benefit for IT professionals. That is up from 80% in 2021 and 42% in 2020

Policies and procedures on how to deal with increasing mobility are the nemesis of CIOs around the world - CCPA and GDPR implications addressed

Telecommuting and WFH Best Practices - Work From Home (WFH) is now standard for many IT Pros

WFH and Mobility Infrastructure Policy Bundle contains the following policies and associated electronic forms in MS Word and PDF formats: BYOD Policy; Mobile Device Access and Use Policy; Privacy Compliance Policy; Record Management, Retention, and Destruction Policy; Social Networking Policy; WFH and Telecommuting Policy; Travel and Off-Site Meeting Policy; Wearable Device Policy; 15 complete job descriptions and 30 electronic forms.

WFH & Mobility Policy Bundle to Administer Telecommuters - The increasing use and dependency on IT is drastically changing the way companies improve employee productivity and keep in closer contact with its customers. Today most businesses provide laptops to employees. The challenge comes with Smart Phones and tablets while bringing additional benefits. Employees who are accustomed to using these tools in their personal life are requesting (or demanding) to use the same tools at the workplace.

In addition to the influx of mobile devices, companies are dealing with increasing numbers of employees who are working from non-traditional office locations. Whether employees are traveling, working from customer sites, or working from home, there is a growing need to access corporate data while outside the walls of an office and the firewalls of an IT department. Some questions are raised.

Where should the focus be for mobility computing implementation? Supporting employees involves device management, the connection of those devices, and applications that support collaboration. While connecting with customers involves less focus on devices and more focus on applications and a support structure that addresses customer needs.

Best Practices for WFH and Telecommuting

WFH and telecommuting employees are now common practices. In addition to having policies in place for these workers, enterprises need to ensure that what is being done is what should be worked on. Customer service is key, and at the same time management of human and technical resources should be a management focus.

With our prior experience and our subsequent activities during the pandemic-related shutdowns, we have defined Best Practices for Telecommuting and WFH. These have all been included in our WFH & Mobility Infrastructure Policy Bundle.

8 Policies included in the full bundle are:

30 Electronic Forms including:

16 Full Job Descriptions:

The 10 Best Practices are:

For more information about this report visit https://www.researchandmarkets.com/r/5rg8ow

About ResearchAndMarkets.comResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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WFH & Mobility Infrastructure Policy Bundle 2022: Policies and Procedures on How to Deal with Increasing - Benzinga

The future of social networking apps – Times of India

With the advent of digitisation, the internet today acts as a rolling ball in the workplace as well as in everyday life, with people gravitating toward social media. Ever since the pandemic, internet has invaded the earth where rain is still hesitant. According to a report, half of Indias population uses social media. The report further states that social network penetration is projected to hit 67% of the countrys population by 2025.

Social media has become an integral part of our lives in the current digital era, assisting individuals in developing stronger bonds with others, and networking applications are now proving their worth. That is why people spend so much time online browsing social media apps. We are now surrounded by numerous social networking apps that assist us in connecting with one another. However, as technology advances, social networking apps are thinking outside the box and developing innovative functions such as connecting people in cafs for business and personal meetings. Hence, with the launch of social marketing apps the world is now gaining influence and benefiting the future in the times ahead.

Significance of social networking

Social networking applications are assisting business in gaining contacts, clients, and public exposure. Even entrepreneurs who run small firms from their residences may use this software to have a worldwide presence. To get the most of the social networking applications, you must first completely comprehend the notion of social networking and how it can be implemented to help you expand your business.

Social networking is essential

The internet is gaining excellence because it facilitates communication. It is essentially transforming into a social hub where individuals can connect and communicate. Social networking applications seek to create online communities of individuals who have similar interests or who are curious about the interests and activities of others. Most social networking applications are web-based, but with the changing environment, apps are becoming one-stop platforms by employing real-life human connection in the same physical space and caf to allow users to make complete conversation and rapid linkage.

Long gone are the days when approaching people and building connections was a face-to-face phenomenon. Traditionally, people have always favored in-person meetings and interpersonal communication. However, as time has passed, digital has risen to prominence. As a result, technology is paving the way by enabling connection with others who share the same interests.

Social networking hitting the nail

Social networking applications can be compared to the notion of connection. Based on the premise that any two individuals may be linked by a chain, social networking can take place through social networking applications and groups that did not exist prior to the Internet. People join the applications and then ask their existing connections to do the same. Those acquaintances will also invite additional people. The applications are designed to help with online networking. These applications typically form communities around a shared subject. Individuals now have more options to meet new people and make new acquaintances in their own town and around the world thanks to the development of social networking applications.

Businesses are also catching on to this trend. Small and medium-sized businesses are encouraged by social media applications to put up an online storefront as a means to market and promote company operations. Individuals may become fans of the profile in this way, and will be kept up to speed on current events, specials, and other important information the company would like to communicate. Using the innovation, a new friend will introduce your company to a new group of individuals who are identified as their friends.

The bottom line

The major social networks have strayed from their community-driven paths in pursuit of business. Consumers will have more options for where to socialize online as social networking becomes less monopolistic. Shades of blue, navigation consistency, platform guidelines, resemblance to any device, round profile images, limitless scroll, simple design, custom opportunities, simple search, and rapid entrance are all requirements for an effective and trendy social networking app. There will be more interest-based networks that will enhance rather than distract people from peoples lives. Instead of being your life, social networking apps may assist you in living it.

Views expressed above are the author's own.

END OF ARTICLE

Excerpt from:
The future of social networking apps - Times of India

As the world celebrates Social Media Day, United Nations, UNICEF have messages on how to use the platforms effectively – The Tribune India

Tribune Web Desk

Chandigarh, June 30

As the world celebrates social media day today, social networking platforms are flooded with informative messages from seasoned international organisations of the world. The information that is being conveyed in the wake of Social Media Day includes ensuring accountability, refuting false information and acknowledging the importance of connection with people.

United Nations has put out a tweet stating how misinformation could be harmful. The organisation further insists people to pledge to pause falsity and verify content before sharing.

WHO also wishes twitterati conveying how they use different social media tools to communicate vital health related information to millions of people around the world.

UNICEF in the streak has laid out a thread where it mentions tips on how to stay safe on the internet.

KOO on the other hand has launched an exciting campaign #ExtraSocialwhere it has asked users to be more expressive. The campaign reflects how Indians yearn for everything extra in life and encourages users to get extra expressive.

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As the world celebrates Social Media Day, United Nations, UNICEF have messages on how to use the platforms effectively - The Tribune India

Outlook on the Data Center Networking Global Market to 2027 – Growth in Adoption of High-Capacity Switches is Driving the Industry – Yahoo Finance

DUBLIN, July 4, 2022 /PRNewswire/ --The "Data Center Networking Market - Global Outlook & Forecast 2022-2027" report has been added to ResearchAndMarkets.com's offering.

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Rapid growth through the establishment of 5+ cloud regions by global operators year over year is boosting the spending on high capacity and highly secure network infrastructure solutions.

The adoption of SDN (Software Defined Networking) has gained significant traction in the past two years and will increase among data center operators and telecommunication service providers across developing markets in APAC and Europe. We believe that the spending on SDN will intensify with 5G deployments and edge facilities growing at a staggering CAGR of over 20% during 2022-2027.

Key Highlights

Rapid growth through the establishment of 5+ cloud regions by global operators year over year is boosting the spending on high capacity and highly secure network infrastructure solutions.

The adoption of SDN (Software Defined Networking) has gained significant traction in the past two years. It will increase among data center operators and telecommunication service providers across developing markets in APAC and Europe. We believe that SDN spending will intensify with 5G deployments and edge facilities growing at a staggering CAGR of over 20% from 2022-to 2027.

Increasing network traffic is driving innovations in the data center network space. Hyperscale data center operator Facebook is innovating its data center infrastructure through OCP on a yearly basis. Facebook introduced Wedge 400 and Wedge 400G Top of the Rack switches in November 2021. Broadcom, and Cisco ASICs power these switches.

Cloud and content service providers will expand their network spending from core to edge data centers. In developing countries, on-premise migration to colocation facilities will reduce the spending on 1/10GbE switches and will lead to a strong growth of 25/100GbE switches across modern data center environments.

The growing adoption of cloud platforms for data storage across the globe will further fuel the adoption of network infrastructure in this sector, with the cloud sector being the dominant industry.

Growing penetration of technological innovation is growing the need for deployment of converged and hyperconverged network infrastructure in the market that is also helping data center operators in saving data center space and capital expenditure.

Story continues

Market Segmentation

Over $110 billion will be spent on procuring data center network infrastructure products by cloud, social media, and content service providers worldwide from 2022-to 2027.

The growing need for data security and low latency services are fueling the demand of advance network infrastructure solutions across industries such as BFSI, government, telecom, and others.

The deployment of network infrastructure among on-premise data center facilities is still identified worldwide among industry verticals such as government and BFSI sectors contributing a sizable share to the growth of the market.

In terms of Ethernet switches, 25GbE and 100GbE network ports witnessed strong growth in 2021. As innovations in the use of 200/400GbE switch ports continue, vendors in the market are working towards optimizing the network architecture with 800GbE switches.

Software-Defined Networking (SDN) is in an Unstoppable Growth Trajectory

Technological advancements have led to the installation of high-end networking solutions for supporting high bandwidth data traffic, and the need for virtualization of networking infrastructure has led to the adoption of Software Defined Networking (SDN).

SDN helps the user to manage cloud-based data traffic, management of advanced technologies, agility in the data traffic, and other benefits.

Key Questions Answered:1. What will be the market size of the Data Center Network Market in 2027?2. What are the segments covered in the report?3. What drives the Data Center Network Market?4. What are the latest trends in the market?5. Which regions are covered under the Data Center Network Market?6. Which region dominates the Data Center Network Market?7. Who are the major vendors operating in the Data Center Network Market?

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage4.1 Market Definition4.2 Base Year4.3 Scope of the Study

5 Report Assumptions & Caveats5.1 Key Caveats5.2 Currency Conversion5.3 Market Derivation

6 Market at a Glance

7 Introduction7.1 Network Topology in Data Center7.2 Data Center Network Market Overview7.3 Types of Interconnection

8 Market Opportunities & Trends8.1 Growing Adoption of Ai & Ml8.2 Growing Ocp Infrastructure Penetration8.3 Adoption of Hyperconverged & Converged Infrastructure

9 Market Growth Enablers9.1 Growth in Software-Defined Networking Adoption9.2 Growing Adoption of Cloud-Based Services9.3 Growing Data Center Investments9.4 Growing Adoption of Big Data & IoT Solutions9.5 Growth in Adoption of High-Capacity Switches

10 Market Restraints10.1 Supply Chain Disruptions in the Market10.2 Network Security Challenges in Data Centers10.3 Lack of Skilled Data Center Professionals

11 Market Landscape11.1 Market Overview11.2 Market Size & Forecast11.3 Five Forces Analysis

12 Industry12.1 Market Snapshot & Growth Engine12.2 Bfsi Sector12.3 Government Sector12.4 Cloud Sector12.5 It & Telecom Sector12.6 Other Industry Sectors

13 Product13.1 Market Snapshot & Growth Engine13.2 Ethernet Switches13.3 Storage Networking13.4 Routers13.5 Other Network Infrastructure

14 Geography14.1 Market Snapshot & Growth Engine

15 North America15.1 Market Overview15.2 Market Size & Forecast15.3 US15.4 Canada

16 Latin America16.1 Market Overview16.2 Market Size & Forecast16.3 Brazil16.4 Other Latin American Countries

17 Western Europe17.1 Market Overview17.2 Market Size & Forecast17.3 UK17.4 Germany17.5 France17.6 Netherlands17.7 Ireland17.8 Other Western European Countries

18 Nordics18.1 Market Overview18.2 Market Size & Forecast18.3 Sweden18.4 Other Nordic Countries

19 Central & Eastern Europe19.1 Market Overview19.2 Market Size & Forecast19.3 Russia19.4 Other Central & Eastern European Countries

20. Middle East20.1 Market Overview20.2 Market Size & Forecast20.3 Uae20.4 Saudi Arabia20.5 Other Middle Eastern Countries20.6 Africa20.7 South Africa20.8 Other African Countries

21. Apac21.1 Market Overview21.2 Market Size & Forecast21.3 China & Hong Kong21.4 Australia & New Zealand21.5 Japan21.6 India21.7 Rest of Apac

22. Southeast Asia22.1 Market Overview22.2 Market Size & Forecast22.3 Singapore22.4 Other Southeast Asian Countries

23. Competitive Landscape23.1 Competition Overview

24. Network Infrastructure Vendors24.1 Alcatel-Lucent Enterprise24.2 Arista Networks24.3 Black Box (Agc Networks)24.4 Broadcom24.5 Cisco Systems24.6 Dell Technologies24.7 Digisol Systems24.8 D-Link24.9 Enterprise Engineering Solutions (Ees)24.10 Extreme Networks24.11 Fujitsu24.12 Hewlett Packard Enterprise (Hpe)24.13 Huawei24.14 Intel24.15 Inventec24.16 Juniper Networks24.17 Lenovo24.18 Marvell Technology24.19 Mitac Computing Technology24.20 Oracle24.21 Quanta Cloud Technology (Quanta Computer)24.22 Ruijie Networks24.23 Tripp Lite (Eaton)24.24 Super Micro Computer24.25 Zte

25. Report Summary

26. Quantitative Summary

27. Appendix

For more information about this report visit https://www.researchandmarkets.com/r/yt1f97

Media Contact:

Research and MarketsLaura Wood, Senior Managerpress@researchandmarkets.com

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Outlook on the Data Center Networking Global Market to 2027 - Growth in Adoption of High-Capacity Switches is Driving the Industry - Yahoo Finance