Mediaboss Marketing

Whenopening your company's social media accounts,you should consider who your target audience is and where they are accessible to you. However, you can't be everywhere at once. So, given your company's limited resources, here's how to know which social mediaplatforms should be your first or the one to dedicate the most resources to.

Twitter: Investors love it.

If you are targetinginvestors to fund your company, Twitter is probably the most effective way to do that. Now, let me be clear here: Twitter isn't the best way to attract investors-- warm introductions are, especially if the person making the intro is someone that investortrusts or even someone he previously invested in.An intro like that will be significantly more meaningful and effective than networking on Twitter.

However,if I had to choose one social media platform to target investors, I'd choose Twitter. The culture on Twitter is very relaxed and you are able to connect with pretty much anyone. You can imagine the shock I felt when celebrities like Alyssa Milano and Ellen followed me on Twitter. The point is, if you use Twitter correctly and not solely for self-promotion, the sky is the limit as far as who you can connect with.

Facebook: It isn't going away anytime soon.

If you're a brick-and-mortar storeor a low-tech business, consider building up your presence on Facebook.You might use Facebook to share relevant industry content and engage with those following and commenting on your posts. While Facebook is slowly becoming irrelevant to the younger generation, it is still super relevant to companies whose older customers still use Facebook.

Instagram:If talent is what you're after, this app isyour friend.

This app is great to show off your internal company culture. In today's day and age, companies will do anything to hire top talent but they'd do even more to retain thattalent. Onestrategythat is probably the most effective way to keep your employees happyis company culture.

Other companies can offer top talentonethousand dollars more in salary, but if they are happy to come to work every day, then they won't go anywhere so fast.Once you have an amazing company culture, now you need potential employees to see it. The best platform for that? Instagram with an honorable mention to TikTok.

TikTok: Don't dismiss it.

If you built a product more relevant to young adults, or if you are targeting kids, don't waste your time on Facebook or Twitter. Even Instagram takes a back seat with TikTok being the driver.

I know what you're thinking. "TikTok? For business?" Those same words were previously said about Facebook, Twitter, LinkedIn, and every other social platform. So yes, TikTok. For business.Right now, as I write these words, TikTok is experiencing hyper-growth.

LinkedIn: Perfect for networking.

I would say that LinkedIn would be the second platform you should use once you chose one of the above ones.LinkedIn is great for many things. It's great for catching up on people's careers. It's great for connecting with people in the industry. LinkedIn is great for finding and approaching talent as well as potential partners for your business.

Overall, I would say that you should have a basic presence on most social media sites including Facebook, Twitter, Instagram, YouTube, and LinkedIn.You can open a profile everywhere, but allocate resources to the platform that'll yieldyou the best results depending on where your audience hangs out.

The bottom line is, you have limited resources and you need to use them effectively. You also can't afford to not have any presence on social media. It's a bad look.So the question is, how do you balance those two opposing realities, and decide which platforms are best for you?

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

More:
How to Know Which Social Media Platform Is the Right One for Your Company - Inc.

Hyderabad: It looks like celebrities are not just good at setting trends but also following them every now and then, especially the ones popular on social media. Right now, the one social media trend every celeb in the world is obsessed with seems to be the viral TikTok trend called Thats Not My Name. We are 100 per cent sure you would have come across videos of this viral challenge on your social networking accounts.

From Bollywood stars like Deepika Padukone, Karisma Kapoor, Anushka Sharma, and Ayushmann Khurrana to Hollywood stars like Drew Barrymore, Reese Witherspoon, and Chloe Grace Moretz, everyone is crazy about the latest challenge.

So, whats it all about?

Set to the chorus of the popular British pop duo The Ting Tings song Thats Not My Name, the trend sees actors sharing a snap of themselves before recalling the names of the famous characters they have played on the screen.

Even Sara Ali Khan got hooked on the trend as she shared a video of the characters she has played in movies. The actors video features names such as Rinku, Sarah, Zoe, Mukku, Shagun, and her next character Somya. My name is Sara Ali Khan but they call me Sara shared on Instagram.

Bollywood diva Deepika Padukone took part in the fun trend, and, as expected, her list of characters was huge. From Shanti Priya, Meera, Veronica, and Meenamma to Leela, Piku, and Alisha, Deepika listed a number of iconic characters of hers in her video.

Anushka Sharma, on the other hand, recalled her characters of Shruti, Taani, Akira, Alizeh and Aarfa, among others. One of the first actors from the south to join the bandwagon was Anupama Parameswaran.

Watch the videos on their respective Instagram accounts. Sample these few in the meantime:

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Celebrities are hooked on Thats Not My Name social media trend - Telangana Today

Meta, the company formerly known as Facebook, suffered its biggest one-day wipeout ever on Thursday as its stock plummeted 26 percent and its market value plunged by more than $230 billion.

Its crash followed a dismal earnings report on Wednesday, when Mark Zuckerberg, the chief executive, laid out how the company was navigating a tricky transition from social networking toward the so-called virtual world of the metaverse. On Thursday, a company spokesman reiterated statements from its earnings announcement and declined to comment further.

Here are six reasons that Meta is in a difficult spot.

The salad days of Facebooks wild user growth are over.

Even though the company on Wednesday recorded modest gains in new users across its so-called family of apps which includes Instagram, Messenger and WhatsApp its core Facebook social networking app lost about half a million users over the fourth quarter from the previous quarter.

Thats the first such decline for the company in its 18-year history, during which time it had practically been defined by its ability to bring in more new users. The dip signaled that the core app may have reached its peak. Metas quarterly user growth rate was also the slowest it has been in at least three years.

Metas executives have pointed to other growth opportunities, like turning on the money faucet at WhatsApp, the messaging service that has yet to generate substantial revenue. But those efforts are nascent. Investors are likely to next scrutinize whether Metas other apps, such as Instagram, might begin to hit their top on user growth.

Last spring, Apple introduced an App Tracking Transparency update to its mobile operating system, essentially giving iPhone owners the choice as to whether they would let apps like Facebook monitor their online activities. Those privacy moves have now hurt Metas business and are likely to continue doing so.

Now that Facebook and other apps must explicitly ask people for permission to track their behavior, many users have opted out. That means less user data for Facebook, which makes targeting ads one of the companys main ways of making money more difficult.

Doubly painful is that iPhone users are a far more lucrative market to Facebooks advertisers than, say, Android app users. People who use iPhones to access the internet typically spend more money on products and apps served up to them from mobile ads.

Meta said on Wednesday that Apples changes would cost it $10 billion in revenue over the next year. The company has railed against Apples shifts and said they are bad for small businesses that rely on advertising on the social network to reach customers. But Apple is unlikely to reverse its privacy changes and Metas shareholders know it.

Metas troubles have been its competitors good fortune.

On Wednesday, David Wehner, Metas chief financial officer, noted that as Apples changes have given advertisers less visibility into user behaviors, many have started shifting their ad budgets to other platforms. Namely Google.

In Googles earnings call this week, the company reported record sales, particularly in its e-commerce search advertising. That was the very same category that tripped up Meta in the last three months of 2021.

Unlike Meta, Google is not heavily dependent on Apple for user data. Mr. Wehner said it was likely that Google had far more third-party data for measurement and optimization purposes than Metas ad platform.

Mr. Wehner also pointed to Googles deal with Apple to be the default search engine for Apples Safari browser. That means Googles search ads tend to appear in more places, taking in more data that can be useful for advertisers. Thats a huge problem for Meta in the long term, especially if more advertisers switch to Google search ads.

For more than a year, Mr. Zuckerberg has pointed to how formidable TikTok has been as a foe. The Chinese-backed app has grown to more than a billion users on the back of its highly shareable and strangely addictive short video posts. And it is fiercely competing with Metas Instagram for eyeballs and attention.

Meta has cloned TikTok with a video product feature called Instagram Reels. Mr. Zuckerberg said on Wednesday that Reels, which is prominently placed in peoples Instagram feeds, was currently the No. 1 driver of engagement across the app.

The problem is that while Reels may be attracting users, it doesnt make money as effectively as Instagrams other features, like Stories and the main feed. Thats because its slower to make money off video ads, since people tend to skip past them. That means the more that Instagram pushes people toward using Reels, the less money it may make on those users.

The origins. The word metaverse describes a fully realized digital worldthat exists beyond the one in which we live. It was coined by Neal Stephenson in his 1992 novel Snow Crash, andthe concept was further explored byErnest Clinein hisnovel Ready Player One.

The future. Many people in tech believe the metaverse will herald an era in whichour virtual lives will play as important a role as our physical realities. Some experts warn that it could still turn out to be a fad or even dangerous.

Mr. Zuckerberg compared the situation to a similar time several years ago when Instagram introduced its Stories feature, which was a clone of Snapchat. That product also did not make as much money for the company when it debuted, though the ad dollars eventually followed. Still, theres no guarantee Instagram Reels can repeat that magic.

Mr. Zuckerberg believes so much that the internets next generation is the metaverse a still fuzzy and theoretical concept that involves people moving across different virtual- and augmented-reality worlds that he is willing to spend big on it.

So big that the spending amounted to more than $10 billion last year. Mr. Zuckerberg expects to spend even more in the future.

Yet there is no evidence the bet will pay off. Unlike Facebooks shift to mobile devices in 2012, virtual reality use is still the province of niche hobbyists and has yet to really break into the mainstream. Widespread augmented-reality headsets are also months if not years away.

In essence, Mr. Zuckerberg is asking employees, users and investors to have faith in him and his metaverse vision. Thats a big ask for something that will cost the company billions in the coming years and that may never come to fruition.

The threat of regulators in Washington coming for Mr. Zuckerbergs company is a headache that just wont go away.

Meta faces multiple investigations, including from a newly aggressive Federal Trade Commission and multiple state attorneys general, into whether it acted in an anti-competitive manner. Lawmakers have also coalesced around congressional efforts to pass antitrust bills.

Mr. Zuckerberg has argued that Meta is not a social networking monopoly. He has pointed furiously to what he calls unprecedented levels of competition, including from TikTok, Apple, Google and other future opponents.

But the threat of antitrust action has made it more difficult for Meta to buy its way into new social networking trends. In the past, Facebook bought Instagram and WhatsApp with little scrutiny as those services gained billions of users. Now even some of Metas seemingly less contentious acquisitions in virtual reality and GIFs have been challenged by regulators globally.

With deal-making less likely, the onus is on Meta to innovate its way out of any challenges.

In the past, Mr. Zuckerberg might have been given the benefit of the doubt that he would be able to do so. But on Thursday at least, faith was in short supply on Wall Street.

Read more:
6 Reasons Meta Is in Trouble - The New York Times

[125 Pages Report] Social Networking Tools Market Insights 2022 Social Networking software supports customer interaction with one another as well as with the organization. Search Engine optimization, blogging, podcasting, newsletters, profile pages, message boards, viral content and membership directories are all Social Networking software features which can increase web-traffic, visibility and interactivity for companies with a web presence

Market Analysis and Insights: Global Social Networking Tools Market

In 2021, the global Social Networking Tools market size will be USD million and it is expected to reach USD million by the end of 2027, with a CAGR of % during 2021-2027.

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Leading key players of Social Networking Tools Market are

Social Networking Tools Market Type Segment Analysis (Market size available for years 2022-2027, Consumption Volume, Average Price, Revenue, Market Share and Trend 2015-2027): Basic$95-295/Month, Standard($295-595/Month, Senior$595-950/Month

Regions that are expected to dominate the Social Networking Tools market are North America, Europe, Asia-Pacific, South America, Middle East and Africa and others

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(New Report) Social Networking Tools Market In 2022 : The Increasing use in Retail, Medical Care, Financial Service, Media Entertainment, Government,...

What happened

Down as much as 24% at one point on Thursday, shares of Snapchat parent Snap (NYSE:SNAP) came roaring back on Friday following the release of impressive fourth-quarter numbers. According to data from S&P Global Market Intelligence, as of 11:40 a.m. ET today, the stock's up 47% for the day, translating into a full-week gain of 18%.

Facebook's parent company, Meta Platforms (NASDAQ:FB), deserves most of the blame. The social media company's flagship platform, Facebook, saw its number of daily users sequentially shrink ever so slightly during the final quarter of last year -- a first for the site. Monthly users were essentially stagnant. While the contraction didn't prevent revenue growth, concerned investors interpreted Facebook's headwind as a red flag for the entire social networking industry.

Image source: Getty Images.

As it turns out, however, Snap's Snapchat isn't facing the same struggle. Its daily user head count grew 20% year over year during the fourth quarter, reaching 319 million. This growth supported a 42% improvement in revenue, which led the company to its first-ever positive net income. All told, Snap turned nearly $1.3 billion in sales into a Q4 profit of just under $22.6 million. Realizing they'd made a mistake, investors quickly and decisively reversed their Thursday decision to sell the stock.

A one-day, 46% gain is typically a tough act to follow. And, this one may face the typical post-surge, profit-taking headwind.

Before refusing to wade into a position due to that concern, though, know that even with Friday's big advance, shares of Snap are still trading more than 50% below October's levels, leaving plenty of room for further upside. Bolstering the bullish case is the fact that Snapchat's product continues to be refined and proven to advertisers. Revenue growth more than doubled user growth, yet Q4's average per-user revenue (worldwide) of $4.06 remains at the lower end of the social media business's typical range. For perspective, Facebook's worldwide average revenue per user during the fourth quarter of last year came in at $11.57.

Regardless, current and prospective Snap shareholders should brace for plenty of volatility in the immediate future. The stock's been flung all over the map this week, and it could take several days for things to settle down to more normalized price movement.

This article represents the opinion of the writer, who may disagree with the official recommendation position of a Motley Fool premium advisory service. Were motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

Read more from the original source:
Why Snap Crashed and Then Soared This Week - The Motley Fool