Mediaboss Marketing

According to the latest real estate market trends,50% of home buyersfind their new home online. This means thatwhen sellingproperty, having a real estate social network presence is essential.

But with so many social media platforms to choose from, how do you know which one will bring you the most benefit? After all, no one likes throwing good money after bad investments.

If youre trying to determine which social media for real estate businesses is best, keep reading. We review some popular ones and explain how they can help you.

Real estate agents need an online presence for several reasons, but choosing the right platform is vital. So to begin, well review the benefits you can gain from a solidreal estate social media strategy before wedive into each platform.

An obvious benefit is worth mentioning here: the aim of using social media is to gain a following. This is achieved by gaining Likesand followers through posting regularly to your social media accounts.

By posting regularly, those who have Liked your posts may visit your site, thus becoming new leads. The key is posting consistently. If you only post sporadically, customers will lose interest, andyour marketingwill fall behind another, more consistent company.

Of course, social media is also about communication. Having an online presence where customers (and potential customers!) can ask your company questions goes a long way to keeping your customers engaging with your organization.

If your company is top-of-mind for the customer, theyll think of you first when searching for a new home, which is vital in a market as competitive as real estate.

Creating ads targeting your specific audience is essential if you dont want to waste your marketing budget. By using social media networks with paid advertising options, you can select who you want to see your adverts, increasing your chances of conversions.

Finally, as a result of gaining new followers to your real estate social network, you begin to build a community of customers. This can be handy regarding your future real estate social media strategy. The more connected one feels with a brand, the more likely one will tell others about it.

When a strong community follows your social media accounts, you increase your social network reach extensively.

So which is the bestsocial media for realtors? This section covers the most popular social media networks, which will hopefully help you decide which to use.

While reasonably old, Facebook still has much to offer as asocial media platform for real estate companies. Your potential audience reach is extensive, with over2.9 billion active usersevery month.

By having a Facebook page for your real estate business, you have multiple ways to generate organic leads and access to paid advertising which you can adjust for your target audience.

You can capitalize on the dedicated Facebook Marketplace for real estate by listing your properties. You can do this for free, and its a great way to attract new leads.

Facebook also has a Live feature, which real estate agents can use to interact with their audience. Think virtual house tours, live events, and Q&A sessions.

LinkedIn is the more formal option out of thesocial networks, but dont let that discourage you. LinkedIn is better suited to real estate agents who deal more with commercial property.

LinkedIn is also a great way to network with other real estate agents, where you can form a referral relationship that can benefit everyone. So while you may not get a ton of use from LinkedIn daily, its worth having an account to extend yourreal estate social network.

While Twitter is one of the most popular platforms, its not the bestsocial media for realtors. Forming lasting connections is difficult, and the user base, typically between 25 and 49, may not be your target audience.

However, Twitter can be a great place to seek out whats trending and economic andmarket trends, so using it to keep your ear to the ground is wise.

As a real estate agent, Instagram is probably going to be your best friend foryourreal estate social media strategy. Its also closely linked with Facebook, so there is little effort to maintain both accounts, thus widening your reach.

Instagram is all about images and photography so its a perfect place to showcase your latest listings. We definitely recommend hiring a professional real estate photographer.

An Instagram business account allows you to create online promotions for realtors, track post performance and followers, and see your overall reach per post.

However, Instagram users are typically on the younger side, but if thats your ideal target audience, its worth investing in an account on this platform.

TikTok is geared toward the younger generation but can be a great source of leads. More and more businesses are using TikTok to promote their company through partaking in fun challenges to uploading their own entertaining videos.

Like Instagram, since TikTok is a visual platform, its an ideal social media to showcase the various properties you have on the market. And remember, you never know when one of your videos may go viral!

Social networking is a great way to build your real estate business these platforms offer the best ways to do that. Understanding how each platform can benefit your company can tailor yourreal estate social network strategy accordingly. This will allow you to maximize your profits once your leads start converting.

If youre looking for more real estate business tips and tricks, check out ourReal Estate resource pageto find more content like this. Find topics inhousing market resources for homeowners, marketing, social media for realtors, technology, and artificial intelligence. We have it all.

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What Is Real Estate Social Networking and Their Platforms? - RealtyBizNews

Social media marketing company Famoid Technology stresses the importance of using social media for small businesses.

Tech firmFamoidTechnology was established in 2017 in Delaware. They want to develop the best solutions for social media services.

The professional team at Famoid believes that social media is not only helpful for big businesses like Google, Amazon, Flipkart, or Netflix. It aids small businesses as well. Many small companies believe that they already know their customers or have a loyal customer base. However, that might not be the whole truth.

By leveraging the social media marketing services of Famoid Technology, a client will be able to open up more opportunities for their business. They will also be able to generate more leads and sales too.

Marketing Technology News:Data Complexity Untangled by Rowbot.io and Geeqs Newly Announced Strategic Partnership

By using our companys social media marketing services, small businesses can benefit in several ways. A goal can be set up, the audience can be identified, a content calendar can be set up, posting of content, audience engagement regularly, posting at the correct times, using correct hashtags, and double down on trends, said a spokesperson for the company.

Customer experience is something they highly value. Their promise to the customers is that they will not regret using their social media marketing services. The professional team at this social media marketing company will dispel any negative perceptions people may have of social networking platforms. Customers can use safe payment methods to access the services, and they offer natural and gradual delivery. 24/7 Active Support Team puts customers minds at ease throughout the process.

Sharing his experience, user Jaxson Wilson said The Best Social Media Service Ive Ever Experienced. To be honest, I was a shy person to try social media services. Ive wanted to get social media services many times but I was not able to find any reliable provider. Famoid came out of the ads on social media. I decided to try it, and the service I bought was delivered instantly. Once again, I would like to thank the Famoid team here.

The Famoid team places a high value on dependability and rapid delivery. In this regard, their Active Support Team is available around-the-clock to offer a quick fix for any issue any client may have. In the unlikely event that the service is interrupted, they unconditionally promise to give a full refund.

Marketing Technology News:MarTech Interview With Holden Bale, Head of Commerce at Huge

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Famoid Technology Highlights the Importance of Social Media for Small Businesses - MarTech Series

Gen Z is totally over Instagrams identity crisis.

Earlier this summer, the social media platforms head honcho, Adam Mosseri, abruptly announced Instagram was no longer a square photo sharing app and would instead be focusing on video. The pivot widely interpreted to be an effort to keep up with TikTok drew criticism from prominent influencers, most notably Kylie Jenner. Now, it seems Instagram is looking to imitate another buzzy platform BeReal, the social media app that has users take and share relatively authentic snapshots at a specific time each day. Meta what Facebook changed its name to in a questionable rebranding attempt in light of becoming universally reviled for its past actions as Instagrams parent company, confirmed to Fortune last week that the app is internally testing a new prototype called Candid Challenge. The feature is designed to capture a photo using your front and back cameras at the same time each day. It sounds eerily familiar, and the Zoomers arent having it.

Instagram needs to stay in its own lane, Cameron Martin, 23, a community manager from Los Angeles told The Post.

BeReal was initially launched in 2020 by French GoPro employee Alexis Barreyat, and its really taken off with Gen Z in recent months. Its currently the #1 social networking site on the App Store with more than 20 million downloads. Instagram engagement, meanwhile, has decreased about 44% since 2019, a recent study conducted by Later found.

Alessandro Paluzzi, a high-profile leaker, first revealed the news of the Candid Camera prototype on Twitter last Monday, sending social media users into a frenzy. Many expressed annoyance and accused Instagram of copying a competitor.

This isnt Candid, its plandid, one Twitter user commented.

Many just seem to wish Instagram could be what it once was.

Instagram is trying to do too much and keeps copying other apps and its taking away from using the app as a place to share photos and memories, said Lizzie Belcher, a 23-year-old research associate from Boston.

Others have already made the switch to BeReal and love it and dont seem keen on supporting Instagrams latest attempt to knock-off competitors.

[Ive] been able to curate a small group of friends [that I want to see] on a day-to-day basis, Blake Johnson, a 24-year-old creative marketing project specialist Brooklynite, told The Post. Instagram doesnt have that same sort of community or closeness.

But, those lamenting what Instagram is or isnt or will or wont be may be missing the point, according to some tech world insiders.

Ben Thompson, a business analyst beloved by Silicon Valley, recently noted that Instagram has always had an ever-changing identity. When it started out, it wasnt a social media platform it was an app for adding filters to photos. Constantly mutating may be its ultimate purpose.

Changing Instagram is the most Instagram-like behavior possible, he wrote in a recent blog post.

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Instagram is trying to BeReal but Gen Z is not on board - New York Post

Short-form video content is a craze which has swept social media and offers marketers the best return on investment, according to HubSpot. So how are media and social media outfits capitalizing? This article discusses the issue in relation to Meta Platforms (NASDAQ: META), Alphabet Inc (NASDAQ: GOOGL), Tencent Holdings (OTCMKTS: TCEHY) and QYOU Media (TSX: QYOU) (OTCQB: QYOUF).

QYOU Media (TSX: QYOU) (OTCQB: QYOUF) operates as a media company, producing and distributing content created by social media influencers, artists and digital content creators on television networks, satellite television, over-the-top media and mobile platforms.

The company also manages influencer marketing campaigns for major film studios and key household brands.

The companys most recent earnings showed that revenue for the quarter ended 30 June 2022 came in at a record of CA$6.88m, up by 163% compared to the same period in 2021. This represents the highest quarterly revenue in QYOU Medias history.

Its another quarter of enormous year-on-year growth from the business, which has developed a unique model to capitalize on the popularity of short-form video and the exciting opportunity on offer in India.

The unique offering is a blend of social media marketing and TV entertainment. QYOU Media helps advertisers to connect with influencers on social media, while also producing TV shows constructed from the most popular Indian social media stars short-from video content.

Its a model which ensures simple creation of simple, cheap and engaging shows which are building attractive audiences for advertisers to reach out to on four already thriving channels operated by QYOU Medias Indian entertainment brand, The Q India.

The channels have found success so far, with The Qs flagship Hindi language channel being viewed by 113 million people per week, according to stats released in April. More is on the way too, with a new channel dedicated to videogames set for launch in September.

Mark Zuckerbergs Meta Platforms (NASDAQ: META) operates as a social technology company. The company builds applications and technologies that help people connect, find communities and grow businesses. Meta Platforms is also involved in advertisements, augmented and virtual reality.

The social media giants most recent earnings showed that the company earned $28.8bn during its second quarter, which constituted a drop of 1% compared to the same period last year. Additionally, net income was down by 36% at $6.7bn.

Meta Platforms is most notably seeking to capitalize on the popularity of short-form video through its Instagram platform. For example, the company is consistently releasing new features for video editing and sharing on the platform.

These include the July announcement of the companys enhancement of Instagrams Reels feature with new innovations such as giving users the option to preload audio and clip placeholders to use as templates in new videos they create.

However, the news from Meta Platforms short-form video technology is not all positive. Advertisers are reportedly struggling to get their heads around the Reels feature, which is available on Facebook as well as Instagram.

The company is even urging advertisers to conduct tests using rival social media platform TikTok in order to optimise their content for the platform.

Alphabet Inc (NASDAQ: GOOGL) operates as a holding company and is headed by Sundar Pichai. The business, through its subsidiaries, provides web-based search, advertisements, maps, software applications, mobile operating systems, consumer content, enterprise solutions, commerce and hardware products.

Alphabet Incs latest earnings update showed that its revenues climbed by 13% to $69.7bn in the three months ending 30 June. However, the same period saw net income decline from $18.5bn in the second quarter of 2021 to $16.0bn.

YouTube ads revenue came in at $7.3bn, while the company gains further revenue from the video platform through subscriptions to its premium service. Like other social media and online media giants, the platform is attempting to get users hooked on its short-form video offering.

Alphabet Inc is achieving some success here too, having notably attracted 1.5 billion users to the YouTube Shorts feature. In order to encourage continued growth of the feature, the company put together the YouTube Shorts Fund.

This initiative is a $100m fund for distribution over the course of 2021-2022, which all YouTube Shorts creators are eligible for. The idea is, at the end of each month the platform distributes funds to the creators who have attracted the most views and engagement, essentially functioning as a reward for bringing new users to the platform and keeping them Interested.

Alphabet Inc is clearly hoping that a creator-first stance will help them win the battle for supremacy among short-form video platforms.

Tencent Holdings Limited (OTCMKTS: TCEHY), helmed by Ma Huateng, operates as a holding company. The company, through its subsidiaries, provides social networking, music, web portals, e-commerce, mobile games, Internet services, payment systems, entertainment, artificial intelligence and technology solutions. The business serves customers worldwide.

The companys most recent earnings showed that revenues had dropped by 3% compared to the comparable second period of 2021. Operating profits were also lower as the business saw margins compressed.

This is the first drop in sales reported by the business since 2008 and many investors appear concerned that Tencent Holdings Limiteds future prospects have been damaged by Chinas struggling economy.

Though social media users and investors in the West might not be clued in, Tencent Holdings Limited is another major player attempting to capitalize on the growth of short-form video.

The companys WeChat platform has short-form video functionality and with a total user base of more than 1 billion people Tencent Holdings Limited has a huge platform through which it can push this content format.

However, with the parent company now showing a downturn in revenues as well as its first reduction in workforce, WeChat might not be destined to hold the throne as the top dog in China. Indeed, its worth noting that the business faces intimidating competition from ByteDance, the company behind TikTok.

See the article here:
How Are Social Media Companies Riding the Short-Form Video Wave? - Value the Markets

In its earliest stages, the Covid-19 global pandemic forced business leaders everywhere to put domestic and international travel plans on hold and cancel their annual in-person conferences until further notice.

As creative virtual teams came to the rescue with alternative solutions that went off without a hitch, on-site events eventually returned, slowly, in the process. Although some executives may be hesitant about re-engagingeven after a few years, others are excited about their upcoming speaking engagements or networking prospects alongside longtime industry friends and peers they have missed.

Whether its sharing industry knowledge with the next generation of leaders, landing a feature interview for publication, or identifying a future potential business partner, the following Fast Company Executive Board members below are here to support their reasons for returning to the main stage as a guest panelist and how being back in the building is impacting their continued career growth.

1. GENERATE SALES

A couple of years ago, I was a guest panelist at an e-commerce event in New York, and one of the other speakers shared many of the same values as me. After the event, I made sure we connected to exchange contact information, and it turned out he owned a large sales agency. At the time, my offer was plateauing at around $250,000 a month. Three months later, I launched an offer using his sales team and I hit more than $1 million during my first month. Josh King Madrid, NFT Magazine NFTMagazine.com

2. MEET THE PRESS

Two years ago, I took part in a social impact panel for Deed. A writer from Forbes was in the audience, and they contacted me directly after via Linkedin, asking for an interview. If I hadnt put my nerves aside and stepped up for the panel, I would never have landed the article. You never know who might be in the audience and the impact they could make on your career. So, do the panel! Nina Rauch, Lemonade

3. MAKE THE RIGHT CONNECTIONS

Participation as a guest panelist can improve your growth in the market in a few ways. First, you are seen as a thought leader on the subject matter you speak on. Second, it builds awareness of you and your company to audiences who are unfamiliar. Third, it is an opportunity to establish connections and expand your network. You never know where your future client or partnership comes from. Jevon Wooden, Live Not Loathe

4. IMPROVE SELF-CONFIDENCE IN PUBLIC SPEAKING

Participating in industry events can be very beneficial for professional development in three ways. First, they allow you to hone your public speaking skills, whether on stage or just talking shop with your peers. Second, they are excellent forums to network and meet people who can be potential customers, partners, or future colleagues. Finally, they enable you to stay informed and learn new things. Chad Engelgau, Acxiom

5. GATHER NEW INSIGHTS

I have found that you are usually connected to a group of leaders that you might not normally get to meet on a regular basis. The conversations from those connections have led to insights that have helped push our own internal innovation. Mark Bryan, MA Design

6. SHARE A BOLD POV

The more you can share your point of view (POV), whether that be for the company or individually, the more you gain a following that relies on the type of thought leadership you bring. I find the best way to stand out and improve is to read the room and then be the one who is willing and bold enough to be different and unconventional versus the other panelists. Hold strong to your POV while doing this and then network afterward James Gilbert, RedRoute

7. BOIL DOWN KEY PRESENTATION POINTS

A boss of mine used to say, Pressure makes diamonds. And few things are as pressure-packed as standing in front of hundreds to deliver a presentation. But Ive learned to love that pressure. It forces me to boil my thoughts down to only the most powerful points, to balance advice and entertainment, and treat every moment on stage as a precious opportunity for my personal brand to shine. Barry Fiske, Merkle

8. IGNITE BRAND AWARENESS

Panel discussions can be tough for the inexperienced but can be powerful for growing a companys (or someones) personal brand. We use them all the time to gain international exposure in our industry. Train your internal staff to always ask, How did you learn about us? and then track the metrics on their effectiveness, because all conferences are not created equal. Dean Calhoun, Affygility Solutions

9. DEBATE HOT TOPIC STRATEGIES

The growth that stems from panel engagement is twofold. The participants will become even better at public speaking, presenting the companys strategy and debating hot issues, while also learning from others. Hearing different perspectives while expanding ones network and developing skill sets is a great way for leaders to engage with their professional community. Anna Malhari, Veris Residential

10. OBTAIN INDUSTRY KNOWLEDGE

Participating in panels is a wonderful learning opportunity to engage in interactive dialogue that organically invites diverse topics, perspectives, experiences, and expertise. Panelists are a force multiplier, providing new connections across many networks with shared business objectives for cross-collaboration. Britton Bloch, Navy Federal

11. INCREASE SOCIAL MEDIA FOLLOWING

Being a panelist at conferences is a great way to get yourself or your company out there. Ive been a guest panelist at several conferences, which has allowed me to become more visible in the market as an individual and company. Ive also increased my social media following by over 200% because of the connections Ive made at these events. Kristin Marquet, Marquet Media, LLC

12. BUILD NEW RELATIONSHIPS

With a business that relies heavily on referrals, relationship building is essential. Often, I build these relationships in intimate settings, but I have also built powerful relationships by delivering keynotes to larger audiences. To connect in this setting, you need to bring your whole self to the stage and be just as honest and authentic as you would be were you talking to someone one on one. Camille Preston, AIM Leadership, LLC

13. STRENGTHEN YOUR REPUTATION AS A THOUGHT LEADER

Participating in a panel is a great way to build a thought leadership position for you and your company. I always try to record the panel (or ask for the recording) so I can share the questions and my answers on my personal and company social platforms and websites. This type of social proof helps people who dont know you want to learn more. And that is a win. Steve Anderson, Catalyit LLC

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13 reasons business leaders are ready to resume in-person networking - Fast Company