Mediaboss Marketing

In October, Ms. Lugrin posted a blog post announcing FYPM, which, she wrote, was birthed out of rage. Taking aim at influencer marketing platforms, she said most were really just another platform designed to help more business owners exploit influencer talent, but in a new innovative way!

After building a prototype of FYPM, she was accepted in March into a 10-week start-up incubator program in Taiwan led by Backend Capital, a venture capital firm. There she met her co-founder, Ms. Mehra, who was on the hunt for her next challenge.

I wanted to use technology for good, Ms. Mehra said. I saw FYPM as a perfect way to tackle pay inequality.

FYPM is already on the radar of brands. James Nord, chief executive and founder of Fohr, an influencer marketing company that has paid out over $65 million to creators in the past five years, said he supported Ms. Lugrins mission but hoped more nuance could be incorporated into the platform as it grew.

It can lead to some creators having false expectations of what their pay could be because they hear about one person who booked one job at one specific price, he said.

FYPM, which is still being tested, allows users to filter brand deals by platform such as Twitter, Clubhouse, Substack, Instagram and OnlyFans. Creators can also sort by location, niche and brand category, such as travel or food and drink.

So far, about 1,500 creators have posted more than 2,000 reviews of 1,300 brands on FYPM. Ms. Lugrin and Ms. Mehra have raised a small amount of funding and plan to do more fund-raising.

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The App With the Unprintable Name That Wants to Give Power to Creators - The New York Times

Its like using someone elses computer or using a computer that you either trust or own to connect to the internet on your behalf, said Mallory Knodel, chief technology officer at the Center for Democracy and Technology, noting VPNs are generally used by companies to keep internal business assets private when employees work remotely and as a way to get around content filters.

A diverse and large combination of existing VPN providers, newly created VPNs, and those already in use in Cuba could form a stealthy ecosystem and help sustain internet connections as some would be inevitably blocked.

It's unclear when the Biden administration will approve a VPN system strategy. A senior administration official told POLITICO they are discussing providing wireless LTE communications with private-sector providers and continue to explore various options, including stratospheric balloons. The official said the Departments of State, Commerce, Treasury and the Federal Communications Commission have been directed to develop the required rules, licenses and authorizations.

Sen. Bob Menendez (D-N.J.), chair of the Senate Foreign Relations Committee and one of several Cuban American leaders Biden met with last week, supports using VPNs.

Chairman Menendez believes this is one of the most effective ways for people on the island to access and share information outside of the regimes control and, as such, has been working through numerous channels to support those efforts, said Juan Pachn, spokesperson for Menendez.

The biggest obstacle is the Cuban regime's ability to shut down the internet island-wide or in specific regions anytime.

I think more help, bringing in more access to different VPNs [and] faster communication will be appreciated. But that won't solve the issue completely because the main problem is that, once the government turns off the internet, people have no access to the VPN servers so they can't use a VPN either, said Salvi Pascual, executive director of Apretaste!, a social networking app that expands internet capabilities, web services, and privacy for Cubans.

Even if the regime chose not to shut down service, there would likely be a cat-and-mouse game between Cuban internet authorities and VPN servers.

But because most of the internet traffic would be political, itd be easier for Cuban authorities to track their target, said Jon Callas, director of technology projects at the Electronic Frontier Foundation. With there being an economic embargo, there is no commercial traffic. So, it's all political traffic; so that's part of why it makes it easy for the Cuban government to shut these down.

In place since the 1960s, the U.S. embargo prevents most American companies from conducting business in Cuba.

According to the 2021 Inclusive Internet Index, a tool commissioned by Facebook and developed by The Economist Intelligence Unit that measures internet access and affordability across the globe, approximately 31 percent of Cuban households have internet access, ranking 83rd in availability of 120 countries.

Both Knodel and Callas said a VPN strategy could succeed in the short-term, with Knodel noting longer-term success would be dependent on Cubans being able to make informed choices about how they want to use the internet and what they want to use it for.

Pascual said that VPNs are far from foreign to Cubans.

People in Cuba are already using VPNs," said Pascual, who thinks the issue boils down to the American political will and building infrastructure on the island that the Cuban government does not control pitching construction of a cell tower on the Guantanamo Bay Naval Base and suggesting the U.S. embassy share its Wi-Fi, which will be easy to spread all through Havana through the internal network.

It is hard but I think the main issue right now is political will, he said.

Callas said a VPN strategy is extraordinarily well-intentioned, but overly simplistic.

While a VPN essentially creates a network connection that no one can see the content of, they can still see that you're doing it and that would mean that the Cuban government could likely know what the start point and what the end point is of the VPN, he said, noting that the technology would work better when paired with political and economic strategies. Technical solutions for political and economic problems are always imperfect.

When working with Cubans, or others facing similar restrictions, who are unfamiliar with VPNs, its important to do trainings with them using trusted community outlets and refrain from politicizing the tool, said Dragana Kaurin, founder and executive director of Localization Lab, a global nonprofit that makes open source technology, including VPNs, accessible in underserved regions through collaboration with local developers and organizations.

When we frame technologies like this, as tools of democracy when we politicize technologies in this way, we, as developers of these tools, exclude the people who don't line up with the entire ideology, she said.

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Could VPNs help Cubans access the internet under the regimes nose? - POLITICO

PHILADELPHIA--(BUSINESS WIRE)--Comcast Business today announced that Comcast Government Services has been awarded another multimillion-dollar contract by the United States Defense Information Systems Agency (DISA) as part of the Agencys effort to replace legacy circuits across the country with Ethernet-based services to improve network performance and reduce overall telecommunications costs. The contract, covering DISAs Commercial Ethernet Gateway (CEG) Region 6, represents $76M for up to ten years. Comcast has now won five CEG regions for a total of more than $343M covering 35 states nationwide; the Company was awarded CEG Regions 4 and 5 earlier this month, Region 3 in June 2021 and Region 1 in March 2020.

DISA provides, operates, and assures information-sharing capabilities, command and control solutions and a global enterprise infrastructure to support the Department of Defenses more than 40 military services, combatant commands and support organizations worldwide, as well as national-level leadership, including the President, Vice President and Secretary of Defense. The Agency is amid a multi-phase initiative to replace 17,000 point-to-point public switched telephone (PSTN) circuits with Ethernet-based services across the continental U.S. to enhance connectivity, improve network performance and reduce overall telecommunications costs.

DISA CEG Region 6 covers sites in Arizona, Colorado, Idaho, Montana, New Mexico, Oklahoma, Oregon, Texas, Utah, Washington, and Wyoming.

Were committed to helping the Department of Defense further its vision of becoming the trusted provider to connect and protect the warfighter in cyberspace through its Commercial Ethernet Gateway initiative, said Ken Folderauer, Vice President, Government Sales, Comcast Business. We are thrilled to be recognized with our fifth CEG regional contract win in a row. DISA understands the critical importance of establishing an advanced underlying network infrastructure to enable seamless, secure, voice, video, and data services for its mission partners, and we look forward to continuing to build this relationship in the future.

Comcast Government Services will help DISA establish Commercial Ethernet Gateways by delivering Ethernet Virtual Private Line (EVPL) service, providing a flexible Ethernet solution to meet the Agencys demands. Comcast Business EVPL service helps improve application performance across a network with a private, point-to-multipoint network design between multiple locations. EVPL offers the potential for performance improvements and managed cost as compared to legacy Wide Area Network (WAN) technologies such as T1 lines, Frame Relay, Asynchronous Transfer Mode (ATM), and private lines.

For more information, visit: https://business.comcast.com/enterprise/industry-solutions/federal-government.

About Comcast BusinessComcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help organizations of different sizes prepare for whats next. Powered by the nations largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nations largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

For more information, call 866-429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social.

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Comcast Government Services Awarded Fifth Multimillion Dollar Contract in a Row From Defense Information Systems Agency (DISA) - Business Wire

The video game industry has become far more popular than ever before. So much so, analysts at Newzoo say the global gaming market could be worth $175.8 billion this year. By 2023, they note, the market could pull in $204.6 billion. Adding to the popularity is the social networking. In fact, according to WARC, Game developers have taken note, designing games that naturally facilitate social interactions, and players are taking to them like moths to flames. Developers are also transforming what video games offer by incorporating innovative ways to socialize within the games virtual environment. With socialization features now part of video game DNA, gaming is positioning itself as a new kind of social network. As that happens, some of the top companies to watch include Enthusiast Gaming Holdings Inc. (TSX:EGLX) (NASDAQ:EGLX), Roblox Corp. (NYSE:RBLX), Facebook Inc. (NASDAQ:FB), Snap Inc. (NYSE:SNAP), and Twitter Inc. (NYSE:TWTR).

In addition, as noted by Forbes, Many people are using video game platforms similar to social media websites. People can communicate, strategize and forge relationships in a much more meaningful way. Some people develop lifelong friendships from video gaming platforms.

Enthusiast Gaming Holdings Inc. (TSX:EGLX)(NASDAQ:EGLX) Closes Acquisition of Tabwire

Enthusiast Gaming Holdings Inc. just announced it has closed the previously announced acquisition of Tabwire LLC, which owns TabStats (www.tabstats.com ), for US$11 million in cash and stock.

Upon closing of the Acquisition, the Company made a cash payment of US$5 million and issued 790,094 common shares in the capital of the Company (the Common Shares) at an agreed value of CAD$9.51 per share, for total share consideration of US$6 million. The Common Shares are subject to a contractual lock-up with 66.66% released twelve (12) months following the closing date, 16.66% released fifteen (15) months following the closing date, and 16.67% released eighteen (18) months following the closing date.

Tabwire is a proprietary technology and data platform enabling gamers to create a cross-platform registered user identification profile to track and directly view their game data in real-time. In addition, it has a unique feature set including a cheater detection system that enhances fair game play by generating a player trust ranking system for its registered users. Tabwire has already built game play companion tools for Riots Valorant and Ubisofts Rainbow Six Siege with more than 13 million gamers interacting with the platform, collectively generating more than half a billion views in the last year with an aggressive roadmap to launch real-time stats for additional game titles in the coming months.

This important acquisition provides the Company with a technology and data platform that accelerates the development of its pan-Enthusiast social network and freemium subscription offering, codenamed Project GG. As Millennials and GenZs move away from traditional social networks, Project GG will be a cross-platform, gaming centric social network, uniting gaming and esports fans with a platform to connect and share content through their unique gaming profiles, whether it be on desktop, mobile, or in-game.

Developing a proprietary product like Project GG will also enhance the Companys ability to deliver a more complete fan experience with a more targeted, engaged, and personalized journey for gamers and customers alike and represents a significant step towards the Companys evolution to a technology-powered, media, esports, and entertainment company.

As a gamer myself, I can genuinely say that the technology behind Tabwire is a game changer for the industry as it provides the foundation for a new form of community allowing gamers to connect, interact, and compete in a trusting environment, commented Menashe Kestenbaum, Founder and President of Enthusiast Gaming. He continued, This acquisition represents the next big step in our mission to transform this industry even further and successfully deliver a game agnostic social network for gamers globally. I would also like to take this opportunity to welcome Tabwires founder and creator Nader Halim to the Enthusiast Gaming family.

Other related developments from around the markets include:

Roblox Corp released its May 2021 key metrics. Daily active users (DAU) were 43.0 million, up 28% from May of last year and down 1% from 43.3 million in April 2021. Hours engaged were 3.2 billion, up 9% year over year and up 1% from 3.2 billion in April 2021. Bookings are estimated to be between $216 million and $219 million, up 24% - 26% year over year. Average Bookings per DAU are estimated to be between $5.02 and $5.09, down 2% - 3% year over year. Revenue is estimated to be between $149 million - $151 million, up 123%-126% year over year.

Facebook Inc. reported financial results for the quarter ended March31, 2021. "We had a strong quarter as we helped people stay connected and businesses grow," said Mark Zuckerberg, Facebook founder and CEO. "We will continue to invest aggressively to deliver new and meaningful experiences for years to come, including in newer areas like augmented and virtual reality, commerce, and the creator economy."

Snap Inc. announced that Darcie Henry will join the company as Chief Human Resources Officer (CHRO) on July 6, 2021, reporting to CEO Evan Spiegel. The appointment follows Snaps current Chief People Officer Lara Sweets decision in March 2021 to retire. In this role Henry will lead Snaps talent acquisition and management and total rewards programs, its diversity, equity and inclusion efforts, as well as other functions in support of hiring, retaining and inspiring team members at Snap.

Twitter Inc. announced the appointment ofMimi Alemayehouto the Company's Board of Directors as a new independent director, effective immediately. "Mimi's extensive experience overseeing growth in emerging markets in both the public and private sectors will be invaluable as we advance Twitter's mission to serve the public conversation across the world," saidPatrick Pichette, independent chair of the Twitter Board. "Mimi shares our commitment to social responsibility and strengthening global communities, and we're eager to benefit from her perspective and regional expertise as we expand Twitter's presence toGhanaand invest in improving our service acrossAfricaand other regions."

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Enthusiast Gaming Holdings Inc. by Enthusiast Gaming Holdings Inc. We own ZERO shares of Enthusiast Gaming Holdings Inc. Please click here for full disclaimer.

Contact Information: 2818047972[emailprotected]

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Gaming is Becoming the Future of Social Networking - Baystreet.ca

June24, 20215 min read

Opinions expressed by Entrepreneur contributors are their own.

Social-media management has traditionally been relegated to interns and junior employees, considered a necessary but not strategic function.In 2012, as an intern at ELLE.com, I tweeted out regularly to the publication'sthen 1.2 million followers. Occasionally, the executive editor would send me an email about a great tweet, and it felt like the highlight of my career at the time.

I was unpaid, focused mostly on producing content for the website, and carved out several minutes a day to post some tweets about that content. Then, Id watch Google Analytics, excited to see the droves of people coming to the site.They never came.

It was a different time, but it was also a channel without a strategy. Today, few brands would do the same. Social-media marketing has become a much more critical role within the internal marketing teams at startups as well as at Fortune 500s.

Perhaps it was the Oreo Super Bowl tweet of 2013or the Instagram success of just about every DTC beauty brand with half a strategy. Social media today is about far more than publishing content on a blog, pushing that out on social channels and then crossing your fingers that people come back to the site to read it.

No, modern social-media management requires a deep generalist, with charisma and negotiating capabilities, fantastic copywriting and community-building skills, and the availability and drive to be nearly always on.

In fact, many marketing leaders today think current social-media managers are the CMOs of tomorrow.

"Social media professionals understand the following about your company: Marketing, Comms (especially crisis), Branding, Industry trends,Customer service, Creative (graphics, imagery, photos, video), How to create and nurture brand advocates," tweeted Matthew Kobach, Director of Content Marketing at Fast. "[They are] the future CMO/CCOs."

Amanda Goetz, the former VP of Marketing at The Knot and current founder and CEO at House of Wise, agrees. "I can't believe people still think of social as a 'channel'or 'side hustle.' SMMs are the future CMOs. They understand user insights, positioning and brand marketing like no one else."

Want your brand to stand out on socialand begin gaining insights about your consumers you can use throughout every channel and departmentin your organization? You need to bring on an expert social-media manager ASAP. Here are the skills you are looking for.

Related:10 Laws ofSocial-MediaMarketing

Social-media managers sit at the intersection of marketing and creative on larger teams at least. For many startups, social-media managers serve as both the marketing-distribution engine and the creative department.

Thats because social-media managers have to figure out how to retell the brands story on a variety of social channels in a way that is engaging.

To make something engaging, these marketers must create something people on various channels care about and that they will find visually appealing.

You need great creative strategy to make that happen, including creative-asset and production management, and strong analytical skills to assess the possibilities of new social channels thatarise well, often.

Related:7CreativeWays to Boost Your Social-MediaStrategy

Copywriting is one of the top skills for a social-media manager. You must be able to tell great short-form storiesand capture peoples attention really, really quickly. Visuals can help you do that, but its the storytelling that gets folks emotionally connected with a brand.

Marketers love community, despite the lack of consensus around what community actually means.At most organizations, it is the social-media manager who must care for and grow the brands community often both at the top of the funnel (on Instagram orTwitter, for example) but also at the bottom of the funnel (in private Slack groups, for instance).

Doing this requires a lot more strategy than you might think, including a really thick skin.

Social-media managers must be great at handling feedback, from internal and external sources. Beyond that, they need a solid understanding of relationship management, specifically as they build the brands visibility and interact with influencers around the web.

All of this work requires consistent social listening and ongoing networking across a variety of channels.

Related:How to Build aSocial-Media Community: Content and Collaboration

Look, building a community on a variety of social channels takes time. It isnt an immediate dollar in, dollar out marketing tactic. So, social-media marketers must be excellent at internal communication, data analysis and reporting in order to keep their jobs.

Businesses want to be agile, and a lot of organizations still think expert social-media managers are overpriced. They arent but that wont stop some hiring managers from looking for more junior folks.

To help sidestep this, social-media managers, like most owned channel marketers, must become experts at data analysis and reporting, and then convert that data into strategy and trust for their internal team.

Combine all of these skills, years of experienceand constant digital networking with peers who have done the same (its called social media for a reason!), and its no wonder why so many marketing leaders today see their younger selves in social-media managers.

They are the ones doing the hard work to understand a brandand communicate it to the world in a way that builds a loyal customer base. Little else builds foundational marketing skills as well as running social-media channels.

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Social-Media Managers Are the Next Generation of CMOs - Entrepreneur