Mediaboss Marketing

Employee network groups (ENGs), also known as employee resource groups (ERGs) or workplace affinity groups, arent a new concept by any stretch. The first official ERG began in the 1960s a time of great racial tension to provide Black employees at Xerox with a safe space to talk about their experiences and advocate for positive change within the organization. However, ENGs, which are voluntary, employee-led groups that form around common interests, backgrounds or demographic factors such as gender, race or ethnicity, have definitely been in the spotlight much more lately.

The staggering disruption of the global pandemic, increased focus on promoting diversity, equity and inclusion (DEI) in workplaces, and the growing need for businesses to create sustainable, people-centric cultures that attract and retain top talent are just some factors driving this trend. Since the beginning of 2020, 35% of companies have added or expanded their support for ENGs, according to a 2021 study by McKinsey & Company and LeanIn.org. Today, 90% of Fortune 500 companies have these groups.

Among them is global talent solutions firm Robert Half, which has sponsored the launch of several new ENGs since 2020, including the Global Womens Employee Network (GWEN). GWENs mission is to champion and amplify womens perspectives while creating networks, community and growth opportunities for women. And Robert Halfs wholly owned subsidiary, Protiviti, a global consulting firm, also supports several thriving ENGs in its organization, including the Initiative for Growth and Retention of Women at Work (iGROWW). Similar to GWEN in its purpose, iGROWW tackles womens professional issues through various forums and facilitates networking events and community service activities.

The COVID-19 pandemic was certainly a factor in accelerating the formation of GWEN and other new ENGs at Robert Half, says GWENs co-founder Carrie Toal, who is also the manager of Employee Connection at Robert Half and oversees the companys U.S. Corporate Services Culture Ambassador program. Many of us were feeling isolated because of the shift to remote work, and we recognized that employee-led groups presented an opportunity for us to stay connected and resilient during the COVID-19 crisis.

Andrea Spinelli, a managing director at Protiviti, says ENGs like iGROWW and GWEN can help companies to amplify their DEI efforts. Groups like these fulfill a key part of our strategy at Protiviti, for example, which is empowering our people for the future, she says. ENGs help create a work environment where everyone can thrive through inclusion. And while its important that these groups are recognized by executive management as a means to inspire the workforce, their real power lies in the fact that they are led by employees.

Turning the Seed of an Idea Into a Grass-Roots Initiative With Global Reach

Spinelli, who counts herself as an unofficial founding member of iGROWW, remembers how the idea for the ENG first took root. Not long after she joined Protivitis Atlanta office in 2006, Spinelli and a few women colleagues decided to enjoy lunch outside. We got to talking about a lot of things, and one idea that came out of that discussion was how great it would be if we had some type of professional networking organization for women at Protiviti.

Spinelli, who now works for Protiviti in Boston, is proud to see how the group has evolved over the years to become a vibrant ENG, with many local grass-roots groups across Protiviti locations arising around the globe. iGROWW even influenced the creation of another ENG, Gender Equality in Technology and IT or GET IT. The group focuses on bringing the values and goals of iGROWW to technologists across Protiviti and helping to increase gender diversity in the technology profession.

Starting an Important Conversation That Hasnt Stopped

At Robert Half, GWEN launched in March 2021 as a global network with chapters in North America, the United Kingdom, Australia and New Zealand. As of December 2021, the group had more than 900 active members. How was GWEN able to start growing so rapidly right out of the gate? Not only did it have a group like iGROWW to look to for inspiration, but it also had a strong foundation built by Toal and her colleague Stephnee Leathers, the senior director of creative for Robert Half and Protiviti.

The two met at a Robert Half-sponsored International Womens Day event a few years ago, and, following a lively and thought-provoking discussion that included the other women seated at their table, decided they wanted to keep meeting as a group. So, they created a womens network on the social networking service, Yammer, to keep up their dialogue. In 2020, when Robert Half decided to formalize its ENG program, Toal and Leathers knew it was time for them to take GWEN to the next level.

As for GWENs impressive expansion since launching last spring, Toal says she believes the groups focus on volunteer involvement has been a key factor. The real powerhouses driving our ENG forward are our six committees, 20 subcommittees and 34 committee members, she says. And while GWEN means something different to every member, the group gives everyone a chance to lead, learn new skills and connect in ways they likely couldnt in the course of their everyday work. Its empowering and fulfilling to engage with each other around a common purpose and make a difference.

Toal also attributes the success of both GWEN and iGROWW to the simple fact that women make up more than half of the global workforce at Robert Half and Protiviti. We have strong demographic representation, says Toal. However, we dont have as many women, especially underrepresented women, in leadership positions in the organization as wed like to see. Thats a key reason we strive to bring male allies into our group, as well, so that they can better understand the gender divide, embrace the opportunity to be mentors and champion more women in leadership positions.

Joining an ENG Can Provide More Time to Focus on Professional Development

Another ongoing objective for GWEN, according to Toal, is bringing more women into the group who are already in leadership roles at the company to share their expertise and experiences with members. Angela Lurie, senior vice president of the full-time contract talent practice, at Robert Half, is one example. Shes been with the organization for more than 20 years and has served in various leadership roles.

Lurie says, ENGs like GWEN are powerful tools for advancing important conversations to ensure the organization, as a whole, is moving in the right direction. And I think for women in accounting and finance, in particular, these groups can provide invaluable support. Women in these professions often face intense, deadline-driven job requirements that prevent them from focusing on activities vital to their career growth, like networking. But because ENGs schedule their meetings during work hours, women in accounting and finance can find more time to prioritize their professional development.

And, as for those who want to start an ENG and position it for success, Toal offers the following advice based on her experience so far with GWEN:

Visit theRobert HalfandProtivitiwebsites today to learn how weresupportingdiversityin accounting, finance, and other fields.

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ENGs Are Having a Moment And Presenting New Opportunities for Women in Finance to Seize - FEI Daily

In recent years, Big Tech executives have all said the same thing about the prospect of sweeping federal reform of legacy social media platforms: bring it on. By openly calling for regulation, Big Tech is luring Congress into stifling free market competitionand lawmakers are taking the bait.

At a recent hearing, the top executive of Instagram, Adam Mosseri, told the Senate Subcommittee on Consumer Protection, Product Safety, and Data Security that the company supports federal oversight of the social media sector. He proposed implementing an industry panel that would regulate safety standards for social networking apps.

Mosseri explained that the panel would answer to policymakers but should have authority to punish tech companies that don't follow its directives. In other words, he called for a bureaucratic committee to regulate the behavior of his and other social media platforms.

The Instagram executive wasn't alone. Facebooknow Metahas published white papers exploring various possibilities for federal regulation. The company's CEO, Mark Zuckerberg, has publicly called for greater government involvement in the tech sector in areas such as elections, harmful content, privacy and data portability.

"I believe clearer rules would be better for everyone," Zuckerberg wrote last year. "The internet is a powerful force for social and economic empowerment. Regulation that protects people and supports innovation can ensure it stays that way."

As far back as 2019, Twitter's then-CEO Jack Dorsey expressed similar sentiments, declaring that "Generally, I think regulation is a good thing" and that government intervention would be a "net positive" for the tech sector.

There is a very good reason why all these legacy social media giants are so supportive of government action: federal regulations will make it even harder for new platforms to compete with established tech giants.

While mainstream social media networks have the resources to easily absorb the costs of regulatory action, smaller platforms will have to bear the brunt of new policies.

Comprehensive federal regulations are also an easy way for Big Tech to pass off its burden of responsibility to lawmakers. With the federal government in the lead, it would be impossible to demand accountability from Big Tech on issues such as data privacy, mental health and free speech. The duty to implement effective regulations will fall to the bureaucrats, not Big Tech executiveswhich is exactly why this scenario is appealing to Facebook, Instagram and Twitter.

Big Tech's stance on government regulation raises an obvious questionif tech giants really wanted to bring about change, why are they waiting for the federal government? Nothing prevents legacy social media platforms from fixing their mistakes and improving user experiences right now. Instead, they are busy performing public relations stunts and funding marketing campaigns to clean up their tarnished reputations.

Presumably, this is not what most of the American people envision when they ask for accountability from Big Tech. And yet, it is exactly what we will get if Big Tech companies finally get their long-awaited big government oversight.

It must be said that total government inaction is not a solution, either. Section 230 of the Communications Decency Act, for instance, needs to be properly implemented and enforced to ensure that social media platforms lose their special legal privileges if they participate in political censorship. Even so, Congress needs to be careful about how it reforms Section 230 so as to avoid unintentionally harming smaller social media platforms.

To argue that sweeping government regulation is the only way to reform Big Tech is to pretend that the free market system is incapable of creating alternatives to legacy social media. The tech sector, after all, is not immune to the law of demand, which has driven millions of people to alternative platforms this year alone.

Big Tech's ongoing push for federal regulations is not about taking accountability for the industry's actionsit's about luring lawmakers into a regulatory trap that will stifle new social media ventures. Competition, not sweeping government action, is the key to reforming the world of social media.

Jeff Brain is the founder and CEO of a rising social media platform, CloutHub, which champions free speech, safeguards user privacy, and protects mental health. To learn more about CloutHub, visit http://www.clouthub.com/home.

The views expressed in this article are the writer's own.

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Big Tech is Luring Congress into a Regulation Trap | Opinion - Newsweek

NEW YORK, Dec. 20, 2021 /PRNewswire-PRWeb/ --Future Media Conferences (FMC) and ThinkTAP are collaborating to bring the Visual Storytelling Conference for its second run in 2022. Made possible by Dell, Nvidia, and Intel, the Visual Storytelling Conference is an inspirational and educational event for digital creators and photographers.

The Visual Storytelling Conference provides a unique opportunity for online video creators, photography enthusiasts, vloggers, and hobbyists to boost creativity, learn new technical skills, and invest in their creative businesses. The multi-day, multi-track event will feature live, interactive online sessions in photography, video, business, and social media. Experienced photographers and influential online creators will host training sessions to share their wealth of knowledge and insight into managing a personal creative business.

"There are so many different ways to tell your story these days. Social media and online content is the best way to raise awareness and drive personal success but posting just words isn't enough. It takes compelling photos and videos to tell a story," said conference designer Rich Harrington. "We're glad to bring this event to the creatives around the globe."

The Visual Storytelling Conference kicks off with specialized bootcamps to provide attendees with intensive training for their particular interests. Bootcamps will cover the following topics such as creating with Adobe Creative Cloud, live streaming, video editing, blogging, and photo editing. Storytellers who are just starting to create content would enjoy these intensive sessions as bootcamps will provide an intimate, warm-up opportunity for beginners before the full conference program begins.

For the remainder of the program, attendees will engage in networking opportunities such as virtual happy hours, hallway discussions, expos, and live demos while also having the opportunity to participate in ongoing training sessions all day long. Topics include photography editing tips for a variety of specialties such as macro photography, sports photography, landscape, and portrait. Other sessions will focus on video editing techniques, business management, animation, web design, and marketing.

"As lines between photography and video are getting blurred for content creators, the need for thorough training has never been that evident," said Ben Kozuch, co-founder of Future Media Conferences. "We created this event to provide creative, technical, and business best practices for those who thrive on visual storytelling. The VSC conference is an ideal combination of training, networking, and best practices that could benefit any content creator."

Registration for the full online event is free, with an option to upgrade to the VIP Pass on sale for $99 to gain access to session recordings and exclusive access to an editing software or plug-in of your choice.

Attendees can also upgrade to VIP+ to gain access to the full software bundle. For more information, visit https://www.visualstorytellingconference.com/.

For any questions about the Visual Storytelling Conference, email Event Manager Jordan Belmont at jordanb@fmctraining.com.

For any questions about media partnerships for the Visual Storytelling Conference, email Marketing Manager Yessenia Fabian at yesseniaf@fmctraining.com.

About Future Media Conferences, LLC

Future Media Conferences, LLC is the leading producer of education-rich conferences for today's electronic entertainment trade shows both in the US and internationally, bringing unique combined knowledge both in training content as well as all aspects of the production of virtual and in-person events. Some of our FMC's events include Editors Retreat, After Effects World, Adobe Video World, DelliVR conference, Keyframes Conference, and Post|Production World at NAB Show in Las Vegas, New York, and Shanghai. For a complete list of FMC's conferences, visit futuremediaconferences.com.

About ThinkTAP

ThinkTAP works to develop engaging content for creatives, students, and manufacturers that help them elevate their understanding of the topic at hand. Teaming up with industry leaders, ThinkTAP creates educational video courses, how-to articles and tutorials, human-interest content, and more. ThinkTAP has worked with clients such as NAB Show, Canon, Drobo, Tamron, Xpozer, and others. For more information, visit thinktap.com.

Media Contact

Yessenia Fabian, Future Media Concepts, +1 212-233-3500, yesseniaf@fmctraining.com

Twitter, Facebook

SOURCE Future Media Concepts

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Future Media Conferences & ThinkTAP to Produce the 2nd Annual Visual Storytelling Conference on March 10-13, 2022. - WFMZ Allentown

As Covid-19 vaccinations increase globally, life is getting back to normal. However, it's no longer the world we experienced before the pandemic. The long-term nature of this global crisis has changed customer needs and daily lifestyles. This will, in turn, change what I expect the world to look like in 2022 and beyond. Let's review the top 10 technology and business trends that we'll likely encounter in the coming year.

Momentum in Life Science Technologies

The life science industry is comprised of pharmaceuticals,biotechnology, environmental sciences, biomedicine, nutraceuticals, neuroscience, cell biology, and biophysics. Partially due to increased investments in mRNA vaccine technology and high-performance Covid-19 testing, 2021 has driven great innovation in life science technologies.

Examples of this innovation include the mRNA-based vaccines developed by Pfizer-BioNTech and by Moderna. Recent Covid drug developments by Merck have also pushed the life science industry forward rapidly.

Looking ahead, I expect we'll see strong movement in the several life-science sectors including advanced research; application of robotics technology; artificial intelligence (AI) tools; use of cloud technology; the improvement of drug testing speed; integration of genetic information; and usage of gene technology. I also foresee the development of personalized medicine through advancements in genetics technology. The startup 23andMe, for example, helps people access, understand, and benefit from the human genome.

Networking and Interconnectivity: Expansion of 5G-6G and Satellite-Based Internet Usage

As remote working becomes commonplace, Internet reliability has become more vital than ever. The Internet of Things (IoT) makes the Internet a more integral part of our lives, and developments at all network levels will continue to drive research and push the Internet economy forward.

According to Cisco's Visual Networking Indexforecast update for 2018, there will be 1.4 billion more people using the Internet by 2022, compared to 3.4 billion users in 2017. This equates to almost 60% of the global population, assuming a population of 8 billion by 2022. By then, Internet users are expected to consume 4.8 zettabytes of data per year, 11 times the amount of IP traffic generated in 2012, with 437 exabytes.

While 5G may be in its infancy, we'll see an increased focus on 6G in 2022. China started research into 6G in 2018. By late 2020, the country launched a satellite to test terahertz signal transmission. Huawei and ZTE were involved. The U.S. also started 6G research in 2018 with the Federal Communications Commission (FCC) opening higher frequency spectrum for experimental use. A Next G Alliance was started in 2020, with companies on board including Apple, AT&T and Google. Korea, Japan, and some European countries have started looking into 6G seriously and we expect to see more announcements in 2022.

High-Performance Computing Becomes Mainstream

Given the recent growth of big data-based research and analysis and cloud-based computing, I expect high-performance computing usage to surge in 2022. From drug discovery to cancer research to space exploration, high-performance computing will become increasingly important and quantum computing technology needs to keep up with business demand.

We've already seen massive development in quantum computing space by players including Google, IBM, Microsoft, Amazon, and Alibaba. Startups such as Rigetti Computing, D-Wave Systems, ColdQuanta,1Qbit, Zapata Computing, and QC Ware have exceeded the industry expectations in their technology and their growth.

I expect rapid progress in quantum computing during 2022, due to the high demand for larger machine power is going to accelerate development in this sector.We'll likely see announcements of large qubit developments in the new year. Commercial quantum computing will soon be within our reach and new breakthroughs will occur at an accelerated pace.

Continued Growth in Artificial Intelligence, Big Data Analytics, and Cloud Computing

AI has become an integral part of our life. From the improvement of better personalization, ranking search results, recommending products, understating, and controlling of devices, building better models of the environment to the automation of industry, we see the application of artificial intelligence everywhere as we look toward 2022.

Organizations are using predictive analytics to forecast potential future trends. According to a report published by Facts & Factors, the global predictive analytics market is growing at a compound average growth rate of around 24.5% and is expected to reach US$22.1 billion by the end of 2026.

We will also see massive growth in cloud computing. By 2022, cloud will be more entrenched and more computing workloads run on the cloud. Internet of Things will push this space in a bigger way for sure. According to predictions from Gartner, global spending on cloud services is expected to reach over US$482 billion in 2022, up from US$314 billion in 2020.

Internet Security and Privacy Dominate

As the world becomes more digital, we're seeing increased number of personal and organizational cyber-attacks around the world. Several corporations have been the target of major cyberattacks in recent days and businesses have become more vulnerable to destructive attacks, in part due to increased remote work because of the pandemic.

During 2022, I expect that we'll see cyber-attacks across sectors, and we will see the industry take a variety of counteractive measures. Defending cyber-attacks will include educating individuals so they can identify and avoid network assaults, thereby safeguarding their company's image.

Applying AI will make the creation of robust cybersecurity protocols easier, less expensive, and more effective than ever. Use of AI can enable cybersecurity to spot risks and learn the behaviors of cybercriminals, thus preventing prevent future attacks. It can also help cut down on the time it takes cybersecurity specialists to do their daily tasks.

The Metaverse will Shine in 2022

The metaverse is a digital reality combining social media, online gaming, augmented reality, virtual reality, and cryptocurrencies to allow virtual user interaction. The metaverse may refer to anything on the Internet, including all of AR's offerings. Virtual space of the future describes the metaverse, providing access to all kinds of entertainment and projects, including the opportunity to work.

We expect the metaverse to be immersive, ubiquitous, and free to access. It will be digitally focused and potentially involves entertainment, social connection, work productivity and behavior modification at scale. It will create an entire ecosystem for developers, apps, ads, and new digital innovations. The metaverse will facilitate convenience, consumption, and a frictionless access to services.

Only a few companies today have a real stake in the metaverse. They include ByteDance, Tencent, Facebook, Spotify, Zoom, Amazon (Twitch), Alibaba, Roblox, Bilibili, Snapchat, Kuaishou, and Huawei. Apple's wearables also point to the metaverse with AR glasses coming soon. Microsoft with Microsoft Teams and gaming is perhaps the most advanced company in the world regarding the Metaverse. WeChat's ability to facilitate payments and access to a variety of services is the start of the metaverse, super-apps.

As the metaverse ecosystem grows in 2022, I expect it will have a direct impact on the future of many technology sectors. These include gaming, wearables, VR and AR, collaborative productivity (Canva, Slack), consumer tech products (including AR glasses or smart speakers), social networks, educational technology, health technology, communication technology (Zoom), digital currencies, and convenience mobilization and on-demand consumption (Amazon, Meituan, Alibaba, JD.com, Shopify).

NFT Platforms will Boom

A non-fungible token (NFT) is a digital object: Computer code and data thatconveys ownership of something. The property may be online, for example, virtual real estate in the digital world or special equipment in a video game. Or it could be real: Real estate, a painting, or a place at the concert. An NFT can also be a hybrid, for example, the right to decide who can rent a room in a cooperative living space. A baseball card, Ronaldo's first ball, a vintage car, or a piece of land in central London: All are one-of-a-kind and can be transferred to the NFT.

In 2022, we are likely to see NFTs everywhere; this includes in movies, TV shows, books, and more. NFTs are part of the digital economy and are becoming mainstream because they allow people to own something that represents a part of something bigger than themselves - a piece of art or a character, for example. The digital economy is made up of a variety of online markets - including game economies, virtual real estate, and even social media platforms like Facebook.Our society has changed rapidly over the past decade, especially since the 2008-2009 economic crisis and the more recent pandemic. These trends are coming together to shape a world where NFTs will beat traditional collectibles, making 2022 a tremendous year.

Robotics Sector will Become More Prevalent

We expect to see an increased use of robotics in everyday life during 2022. Usage will include the healthcare, agriculture, automotive, warehousing, and supply chain management sectors, and we will see more robotics-based automation that will continue to progress.

The Covid-19 pandemic presents both problems and opportunities forroboticscompanies in the logistics and supermarket industries. Unexpected strains on supply systems and product shortages have highlighted the need for better supply chain efficiency. It also became obvious thatrobotsand automation provided a safe means for manufacturers to keep employees socially separated yet allow the business to continue operating.

The use of robotics process automation (RPA) helps automate activities that are performed repeatedly; we expect RPA to grow in 2022 and become a standard technology for business. CIO reports that chief information officers are using RPA to free workers from boring, repetitive tasks and allow them to do more fulfilling work. Finally, we're seeing a rise in nanorobotics, tiny sensors with limited processing power. The first useful applications of these nano-machines may be in nanomedicine. Biological machines, for example, are used to identify and destroy cancer cells or deliver drugs.

Increased Urgency in the Renewable Energy Technology Sector

Climate change and dramatic news headlines are driving rapid growth in sustainable energy adoption. During the pandemic, this was the only energy sector that grew. According to the International Energy Agency (IEA), 40% more green energy was generated and used in 2020; the agency expects continued growth in 2022. The falling costs of generating sustainable energy also helps ensure that mass adoption is likely. While newer energy technologies like nuclear fusion, biofuel, and liquid hydrogen might take longer to come full circle, we look forward to serious advancements in 2022.

I also expect to see massive growth in the production and usage of solar and wind technology. Storage (battery) technologies are playing a larger role, since there will be an increased need to store renewable energy.

Blockchain Technology Prevails

Blockchain, an innovative breed of distributed ledger, enables companies to track a transaction and do business with unverified parties - even without the assistance of financial institutions. This new capability significantly lessens business conflicts; it also adds other benefits like append-only data structure, transparency, security, immutability, and decentralization.

Blockchain technology has enjoyed massive adoption and continues to disrupt many industries, from gaming and governance to finance. According to the International Data Corporation, companies will spend almost US$6.6 billion on blockchain solutions in 2021, a 50% growth from the previous year. This number is expected to grow beyond US$15 billion in 2024. With the new rise of NFT and metaverse, blockchain will become more important in 2022.

Businesses are encouraged to start studying blockchain technology, since it is expected to generate significant business opportunities; Statista reports that global blockchain technology is predicted to grow to more than US$23.3 billion by 2023. A notable existing blockchain deployment is that of Walmart supply chain database application, allowing the monitoring of individual products directly to their very source, effectively elevating food supply standards. Amazon is rolling out its blockchain initiatives for 2019, which allow its Amazon Web Services clients to benefit from distributed ledger solutions.

Looking Ahead

There's little doubt that 2022 will see rapid progress in these and other technologies, as the world emerges from the Covid-19 pandemic. I see a prime opportunity for smart startups, corporations, and investors to capitalize on these emerging technology and business trends to become more successful than ever. Let's hope that the resulting innovation makes the world better for people and businesses around the globe.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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The Top 10 Technology and Business Trends of 2022 - Inc.

Social media as a digital platform has had a tremendous impact on how we communicate and maintain dialogue with friends, family, and colleagues. It has also become a rudimentary practice for every organisation to have a social media presence for marketing as it forms a key part of business strategies.

Twitter is playing a fundamental part in recruitment, especially for young professionals and graduates. Hashtags relating to job searching such as #JobseekersSA are receiving large amounts of traffic, with #JobseekersSA being the biggest hashtag used, with over 160,000 interactions in the first year of its creation. The culture of hashtags and tag-a-friend has created communities that assist each other by making recommendations to their friends on job posts that are most relevant to their skill sets. Encouraging users to #TagAFriend is a great way to tap into this culture and get followers to amplify tweets to their network of friends.

TikTok is the ideal place to connect with Gen Z and Millennials. With technology at their fingertips and a regular tool in their growing hands Gen Zs have been able to connect to faraway cultures, issues, and news earlier and more often than any generation before them. Creators on TikTok are redefining entertainment; from film to sports, to fashion, music, lifestyle, and the workplace. With the rise of career and job-related creative content, TikTok believes there's an opportunity to bring more value to people's experience with TikTok by enhancing the utility of the platform as a channel for recruitment. With the launch of TikTok Resumes, users can now create short, creative videos, combined with TikTok's easy-to-use, built-in creation tools to organically create new ways to discover talented candidates and career opportunities. Popular hashtags on the topics include #careerdevelopment, #careeradvice, #leadership, #hr, #training, #nowhiring and #jobsearch. #NowHiring has over 65m views.

Communicating with jobseekers: According to a recent study, 94% of recruiters are active on LinkedIn and with good reason. Millions of people have already opted to post their career profiles and interests on the professional networking site, and more profiles are being created every day. For recruiters looking to reach out to experienced but perhaps passive candidates, social media can be a tremendous resource.

This means that, in addition to leveraging their own social media to impress candidates with corporate culture, HR professionals should also be monitoring social media for mentions by current and former employees.

79% of job applicants use social media in their job search and according to a study done by CareerProfiles, 73% of Millennials found their last position through a social media platform.

To keep up with this demand, companies must broaden their reach and increase accessibility by utilising social media to attract and hire.

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The role of social media in recruitment - Bizcommunity.com