Mediaboss Marketing

SAN FRANCISCO, Oct. 4, 2012 /PRNewswire/ --ICAP Patent Brokerage announces for auction one granted US patent and four pending applications covering social networking and internet privacy techniques. This lot will be included in the 17th ICAP Ocean Tomo IP Auction on November 29, 2012, at The Ritz Carlton in San Francisco, California.

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"We are excited to be offering an IP portfolio that combines the popularity of social media with the importance of internet privacy to our global base of buyers," says Dean Becker, CEO of ICAP Patent Brokerage. "This offering is relevant to social networking sites and virtual communities interested in protecting the privacy of their users."

Key Characteristics & BenefitsThe portfolio discloses techniques for protecting the personal information of a user on a website, and for encouraging users to securely share their personal information with a service provider in order to reduce the risk of unwanted offline encounters. Social networking website users want to maintain control over the information in their social profiles, but also want to communicate via instant message, blogs, and forums with other users. The techniques available for sale provide improved protection of a user's personal information to the precise extent desired over social networking websites.

Utilizing this technology, users and service providers can reach a mutually agreeable balance between complete anonymity and full online disclosure of users' offline identities. In some cases, a user's personal information is securely shared with a service provider but not with other users so the service provider can help the user avoid contact with specified groups online and/or offline, such as online advertisers. In other cases, a proposed online identifier, either an avatar or username, of a user is compared with personal information and is accepted only if it does not pose an excessive risk of revealing the offline identity of the user. Therefore, security of a user's personal information is increased, allowing the users to securely and beneficially disclose their offline activities, such as planned travel, interests, pictures, postings, or contact details, to providers of social networking websites.

For a technical description of this IP sales offering, click here.

To learn more about the assets available for sale in this portfolio: Contact Dean Becker of ICAP Patent Brokerage at (561) 309-0011 or via email at Dean.Becker@us.icap.com.

To register for the upcoming event or submit IP for consideration for the auction, click here.

Follow us on Twitter (@ICAP_Auction_IP) and join our LinkedIn group.

About ICAP Patent BrokerageICAP Patent Brokerage is a division of ICAP plc and the world's largest intellectual property brokerage and patent auction firm.

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ICAP Patent Brokerage Announces Social Networking and Internet Privacy Package for Auction

NEW YORK, Oct. 3, 2012 /PRNewswire/ --The emergence of online networking through social media has opened the doors for small businesses to not only connect with their audiences more efficiently and frequently than through traditional offline networking events, but also to promote online visibility and increase their chances to be found by new customers online; making it an invaluable channel for the multi-tasking small business owner.

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The fifth PR Newswire article in a six-part series from PR Newswire focused on social media for small businesses, "Which social media sites should I use for my strategy? Part Three: Networking," wraps up the discussion about mapping your small business social media strategy to the most suitable channel. The article offers tips for building a professional and impactful presence on LinkedIn so you can network like a pro and highlights the value of Twitter to start a dialogue with your audience and find new followers. Additionally, the article introduces some less familiar online sites that offer unique opportunities for small businesses to interact with like-minded business owners and leading business experts.

To read the complete article, visit http://bit.ly/QXXKmA. Stay tuned for next week's article, "What Should I Be Measuring within My Social Media Strategy," the last installment in our social media series for small businesses.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content from rich media to online video to multimedia and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts: Rachel Meranus Vice President, Marketing and Communications PR Newswire +1.201.360.6776 Rachel.Meranus@prnewswire.com

Meryl Serouya Marketing and Communications Associate PR Newswire +1-201.360.6009 Meryl.Serouya@prnewswire.com

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Social media for small business: tackling online networking

CHICAGO, Oct. 3, 2012 /PRNewswire/ --INXPO, the leading cloud platform for Social Business TV, Online Events and Webcasting, announces the availability of three new internal communications Social Widgets. With these Internal Communication Social Widgets, organizations can further foster conversation and community in their private Social Business TV programs, online events and webcasts.

The new internal communications social widgets are as follows:

All internal communications widgets can be useful for incorporating conversation around your internal communications broadcasts. The newly released Social Widgets for internal communications complement INXPO's pre-existing widgets for external communications:

"All of our Social Widgets are available to any Social Business TV, online event or webcasting customer. With the deepest level of integration in our space, we enable customers to connect their rich media events and live Social Business TV broadcasts to their ongoing activity streams," said Scott Kellner, INXPO CMO.

"This creates a complete content and conversation ecosystem, further enlivening private communities like Jive and Yammer, while promoting important external customer initiatives via Facebook, Twitter and LinkedIn," continued Kellner.

INXPO provides the most complete and easy-to-use widgets in the industry, and the widget architecture is extensible, allowing clients and partners to build their own widgets, social or otherwise, into online events, webcasts and Social Business TV broadcasts.

About INXPO

INXPO is changing the way businesses communicate with their constituents. With our industry-leading and award-winning Digital Communications Platform we deliver always on, Social Business TV, as well as episodic Online Events. To date, we have delivered more than 2,500 successful online events and Social Business TV experiences for global customers, including American Marketing Association (AMA), Autodesk, Cisco, Freeman, George P. Johnson, Hilton, HIMSS, P&G, PCMA, TechTarget, UBM and U.S. Department of State. We are headquartered in Chicago and on the Web. Visit us at http://www.INXPO.com and on Twitter at @INXPO.

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INXPO Announces Best in Class Social Networking Integration for Social Business TV, Online Events and Webcasting

Enterprise social networking is the new battleground for all enterprise collaboration vendors, according to Ovum analyst Richard Edwards.

Ovum estimated the current value of the market exceeds US$500 million and that 10 per cent of organisations in established IT markets have enterprise social networking services.

Merger and acquisition activity has increased markedly in the past few months, and this has led to new entrants appearing on the enterprise collaboration landscape, Edwards said.

Jive and Yammer are getting the most looks from organisations considering social networking, but other vendors are generating significant business and revenues from their offerings, he said. Microsoft recently acquired Yammer for US$1.2 billion.

Meanwhile, Salesforce.com recently launched a social media pilot program, while Google recently announced an attempt to bring social media to the enterprise.

As the business case for investment in enterprise social networking solutions has yet to be proven to business sceptics, some vendors are encouraging independent user adoption in the hope it will prove business value, Edwards said.

Ovum believes that the business potential offered by enterprise social networking will only be unlocked when necessity dictates a business change.

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Enterprise social networking market heats up: Ovum

The time has come to think seriously about enterprise social networking and consider its role within wider enterprise collaboration strategy, according to global analyst firm, Ovum.

In a new report- the global analyst firm says the enterprise social networking market is starting to mature and is moving from the introduction phase into the growth phase. Strategic acquisitions have already been made by start-ups and establish vendors alike.

Richard Edwards, Ovum analyst and author of the report, comments: "Ovums current assessment of the enterprise social networking market indicates that Jive and Yammer are the two vendors that organisations are most eager to compare and contrast, but other vendors are generating significant business and revenues from their offerings."

"Industry figures suggest IBM Connections brought in US$105.4m during 2011, and from this we believe the current value of the enterprise social networking market to be in excess of US$500m," Edwards says.

Enterprise social networking, from a market perspective, is well and truly in the adopter phase, with around 10 percent of organisations in established IT markets deploying solutions or subscribing to services. Mobile devices are increasingly being used to access the networks and this is extending the use case for such solutions to a broad audience.

Edwards notes: "As the business case for investment in enterprise social networking solutions has yet to be proven to business sceptics, some vendors are encouraging independent user adoption in the hope it will prove business value. Ovum believes that the business potential offered by enterprise social networking will only be unlocked when necessity dictates a business change."

Meanwhile, the enterprise collaborations technology landscape is awash with social software from a variety of different sources. Vendors offering pure-play enterprise social networking solutions are competing against established enterprise collaboration providers. On the other hand, vendors offering business automation social platforms are trying to gain traction in a market that is also assessing the merits of emerging offerings from companies specialising in enterprise applications.

"Merger and acquisition activity has increased markedly in the past few months, and this has led to new entrants appearing on the enterprise collaboration landscape. So, with a market potential of at least US$10bn, the enterprise social networking market is the new battleground for all enterprise collaboration vendors" concludes Edwards.

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Time for enterprise social networking is now - Ovum