Mediaboss Marketing

By Jeremy Kirk
IDG News Service (Sydney Bureau)
February 23, 2012

SYDNEY - Mobile network operators are facing a decline in SMS (Short Message Service) revenue as their customers increasingly use apps for alternative messaging services such as Facebook or WhatsApp, according to a new study released on Wednesday by analyst Ovum.

Ovum estimated that operators worldwide saw a $13.9 billion decline in revenue last year due to the use of IP-based social messaging services, which amounts to about 9 percent of their total messaging revenue. In 2010, the decline was $8.7 billion, Ovum said.

SMS and MMS (Multimedia Messaging Service) are the most important non-voice revenue streams for operators right now, said Neha Dharia, a consumer analyst with Ovum based in India.

But consumers, particularly so-called early technology adopters, would rather use Blackberry Messenger than send an SMS, Dharia said.

“Messaging is a very key revenue stream that is being impacted,” Dharia said. “People have begun to reduce their SMS usage.”

Services such as Blackberry Messenger and WhatsApp use a device’s data channel or Wi-Fi to send the message. Smartphone users frequently have inclusive data plans, which means they can potentially avoid SMS charges by using those applications to communicate.

Operators have seen the problem coming for a long time, Dharia said. One solution is for those companies to offer their own messaging services, using the Rich Communication Suite (RCS). RCS is a set of specifications for enabling IP-based features such as instant messaging, video, file transfer and presence capabilities on mobile devices.

Efforts have been under way for years by operators to implement RCS, and it is starting to appear in the market, Dharia said. Operators need to introduce the technology quickly, she said. Operators will also look to replace lost SMS revenue from other growing sources, such as mobile broadband services, she said.

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Operators face SMS revenue dip due to social networking

MyShindigs.com a new social media website that people are rushing to join helps users manage and grow their social lives offline.

Boston, MA (PRWEB) February 22, 2012

More often than not social networking has been criticised for increasing daily hours wasted that could be better spent performing more quality activities like exercising or socializing in person. Many people spend on average 3 – 5 hours per day glued to their screens whether on a computer, tablet or smart phone without much reward in sometimes strange hunched down positions causing new, pop cultural terms to be introduced for the condition.

The timing of the launch of Myshindigs.com; a website that helps users plan, organize, promote and manage their social calendars could not have been more perfect. The website encourages the fostering of new real life connections and facilitates real life party and event environments. It is in these environments where people can meet others who share their social interests whether it be at a party dancing and listening to the DJ or discussing the current political situation over a cup of coffee.

‘The main idea is to create your own adventure in life’ says Matthew Tautt, Co-founder. MyShindigs is not only for the general public, but also venue owners, bands, brands that throw lifestyle events and all other service providers and professionals in the event and party planning space. The website has many new, unique features, but one of the more interesting ones allows the user to follow the parties and events of not only their friends, but other online users, collectively referred to as the Shindig Nation. Members receive an alert when a party or event is created by those they follow and if it’s a public one the user can invite themselves to it instead of sitting hunched over a laptop adding virtual friends or waiting for the cell phone to ring all day. MyShindigs is best described as being about real people, real interaction and real experiences.

‘In the first release we started with what we believed to be the pillars and foundation for the website to get people out of their homes and interacting with others, but the real revolutionary features are on the way in upcoming beta releases’ Says Jason Andrews, Co-founder. ‘We are very excited to be a part of the next generation and the evolution of social media as a whole’ add Jason and Matthew.

While some people in Asia, Europe and South America have been signing up, the website has been primarily released for North America in early February 2012. These kings of leisure as the two company founders have come to be known have their eyes set on expanding the social lives of people of all ages all over the world.

MyShindigs.com has been catching the attention of venue owners across North America. Nyood Restaurant and Bar is one such establishment that has recently signed up. Nyood Co-owner Aaron Prothro says ‘We recently used MyShindigs.com to organize and promote a Retro 80’s party and had great success. What the marketing people liked the most is that the website’s features help to better manage and promote parties, contacts and invites on an ongoing basis without the downfalls of some of the larger social websites which try to be everything to everyone rather than focusing on core features.’

MyShindigs seems to do a better job in protecting the privacy of members by allowing them to choose between a party nickname and their real name as well as implementing other event specific features.

‘We see people’s social lives as one long continuum rather than one event invite at a time. It was our decision to use the Shindig Calendar feature as the focal point on the site. The Shindig calendar is pivotal to managing a user’s social agenda.’ Say Jason and Matthew. Once an event has expired it becomes archived and can always be accessed along with all related images and videos.

‘There is a lot of potential in using MyShindigs as one channel to promote parties and events using social media and we can’t wait to see what the future has in store’ says Aaron.

About MyShindigs

MyShindigs is a social networking platform that specializes in allowing members to plan, organize, manage and promote their public, private and company events and parties. MyShindigs allows users to search out, share, follow and join each other’s events and parties of interest to expand their social calendar throughout their lives. For more information, visit http://www.myshindigs.com.

###

Jason Andrews
jason@myshindigs.com
416-788-7028
Email Information

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How MyShindigs.com, a Social Networking Website, is Redefining the Way We Socialize

REDWOOD CITY, Calif. and LONDON, Feb. 22, 2012 (GLOBE NEWSWIRE) -- BroadVision, Inc. (Nasdaq:BVSN - News), a global leader in social business solutions, today announced that Dr. Pehong Chen, Chairman, President, and CEO of BroadVision, will be speaking at Digital London, a summit and showcase connecting digital innovation, technology, and creativity. The presentation will take place on March 13, 2012 from 2:00-2:20 p.m. local time in Summit Room B at the International Convention Centre, ExCeL in London.

In the presentation titled "How Social Networking will Change the Way We Work," Dr. Chen will discuss how the business world has changed with the advent of social solutions and the steps an organization can take to align their strategic goals to deliver an engaging experience for employees as well as business partners and customers. Convention delegates will learn how to break out of organizational silos to collaborate more effectively and deliver productivity gains and other benefits through enterprise social networking.

"More and more businesses worldwide are using enterprise social networks to connect and engage with employees, customers, and partners for improved business agility and productivity," said Dr. Chen. "BroadVision is thrilled to present at Digital London and we look forward to sharing our insights for effective social enterprise transformation."

Also on March 13, Richard Hughes, Director of Product Strategy at BroadVision, will speak on how to use social feedback and content usage to identify subject matter experts and determine the most valuable resources within an organization. In a second session, Mr. Hughes will speak on how to socialize business processes to derive even greater efficiency and productivity gains.

BroadVision is one of Digital London's founding sponsors and will demonstrate Clearvale, the company's cloud-based enterprise social networking solution, at the exhibition on stand number 210 on March 13-14, 2012. Leveraging the latest in enterprise 2.0 technology, Clearvale also provides the social business platform for Digital London, connecting delegates, speakers, exhibitors, and sponsors associated with the event for pre- and post-event collaboration.

Digital London is organized by Maven Cast and supported by the Mayor of London, Boris Johnson. Industry innovators, entrepreneurs, solution providers, business leaders, executives, and investors will gather at Digital London to discuss digital innovations and enabling technologies, explore opportunities in the digital ecosystem and inspire digitally connected smart cities. For more information, please visit http://www.digitallon.com.

About BroadVision

Driving innovation since 1993, BroadVision (Nasdaq:BVSN - News) is an innovative provider of e-business and social networking solutions for organizations seeking to grow profitably by improving online business processes through invited participation and social interaction. Our solutions -- including Clearvale, the world's first network of networks for the socially driven enterprise -- enable mission-critical e-business for next-generation organizations around the globe. The customers benefiting from BroadVision(R) solutions include Baker Hughes, Canon, Epson, Fiat, W.W. Grainger, Hilti, Iberia, Indian Railways Catering and Tourism Company, SINA, SOFTBANK TELECOM Corp., Sony, U.S. Navy, Vodafone, and more. Visit http://www.BroadVision.com for more details.

The BroadVision logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5621

BroadVision and all its case-sensitive permutations are trademarks or registered trademarks of BroadVision, Inc. in the United States of America and other countries.

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BroadVision to Share Expertise on Transforming the Workplace With Enterprise Social Networking at Digital London

21-02-2012 01:00 Using social media for business - blackboxsocialmedia.com According to just about every business statistic in the US, more companies are using social media for business in 2012. The reason is that it works very well. USA Today recently ran an article in which they interviewed the upper management for Smashburger, a small fast food chain that grew from three Denver locations in 2007 to 150 outposts nationwide primarily using social media for business marketing. Here's what they had to say: "The brand was really built on social media and PR strategies," says Jeremy Morgan, senior vice president of marketing and consumer insights. "Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you're just shouting through a bullhorn." Using social media for business advertising is different than traditional marketing, as Mr. Morgan points out. Traditional print or radio or TV advertising is a one way communication street, while social media is a two way communication street. If you want to succeed in social media marketing, then you will need to recognize that engagement and communication with your customers is a requirement. blackboxsocialmedia.com "Everybody should take a look at it," says Dan Galbraith, owner of marketing support company Solutionist and a National Small Business Association board member. "Whether they chose to jump into social media or not is a question that only they can answer," he says ...

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Are More Companies Using Social Media for Business? - Video

LONDON--(BUSINESS WIRE)--

Social networking via mobile is growing at a rapid pace, and the use of mobile social media, apps and location based marketing strategies has increased significantly in the last year making it a perfect addition to the SMWF event.

The Social Media World Forum (SMWF) has announced the line up for their dedicated Mobile Marketing track, taking place on 27TH & 28th March at Olympia 2. http://www.socialmedia-forum.com/europe

One of the headline sessions for the one day track is the Foursquare case study with Director of Business Development for Foursquare UK, Omid Ashtari, providing an overview of Foursquare as a platform for brands to communicate with fans & customers in an innovative way, as well as presenting client case studies.

Ian Johnson MD of Six Degrees, organisers of SMWF, said “It’s exciting to see such a high calibre of speakers coming together to discuss mobile social media, and the integration of mobile strategies with those of social media marketing. The increased proliferation of apps based strategies for brands, and their ‘social’ integration and promotion, has become an important part of many mobile marketing strategies.”

Speakers include: For a full list of all speakers click here

Ben Watson, VP Marketing, HootSuite Omid Ashtari, Director of Business Development Europe, Foursquare Dylan Fuller, Head of AdCommerce, eBay Kevin Mathers, Head of Media Solutions, Google Oliver Ripley, Head of Mobile Service, Travelex Ben Carter, Global Digital Marketing Specialist, Betfair Matt McAlister, Director of Digital Strategy, Guardian Media Group Neil Swanston, Mobile Experience Manager, Centrica

Full details of the Mobile Marketing agenda can be found here

To Book you pass to the event click here

SMWF is run by Six Degrees Events who also run the Apps World event series. Apps World will also be returning to London on 2-3rd October at Earl’s Court http://www.apps-world.net/europe

About Social Media World Forum :

SMWF event attracts over 4000 leading digital marketing and SME decision makers examining their social media, and digital marketing strategies. Held of the 27-28th March the event will feature over 100 leading speakers in the digital marketing arenas

Keep up with event news and announcements through the show blog: http://www.socialmedia-forum.com/blog Or via Twitter: @SocialMediaWF

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Mobile, Apps & Location Based Marketing high on the agenda at SMWF 2012