MANILA, Philippines As it endeavors to become one of the biggest e-Commerce platforms in the Philippines, erstwhile social networking platform Multiply is ridding itself of all social features by December.
This means the myriad of blogs, photos, music, and videos uploaded by thousands of Multiply users since 2004 will be deleted in four months time, according to the companys new CEO.
We have decided to discontinue providing and hosting these services, as we have concluded that other Internet sites who are committed to social networking services will do a better job serving you than we can, wrote Stefan Magdalinski, Multiplys newly appointed CEO, in a blog post entitled We are sorry.
Magdalinski said they will be providing means for users to either download or migrate their content to other platforms, but refused to disclose anything specific as of posting time.
Current e-Commerce users of the site, he added, would not need to do anything as their content will be retained during the transition.
The Multiply CEO said they would also be refunding unused balance for users who upgraded to Multiply Premium, an exclusive subscription the site launched a few years back that gave users more unique features than free users.
He said the decision to rid the site of social features was a difficult one, but that it was something that is critical to our to success moving forward.
Our singular focus now is for Multiply to retain its status as a vibrant e-commerce destination in Southeast Asia in the years ahead, Magdalinski stressed.
A few months back, Multiply executives already gave a foreshadowing of this recent development, announcing that it will be overhauling its current platform to make it more e-Commerce-friendly.
We are aiming to have the new site relaunched in time for the Christmas period, Magdalinski said in an earlier interview. In the new platform, we will probably mandate certain styles of user experience, but we will also encourage shop owners to check out systems that work.
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Multiply to remove social networking features, content by December 1st