Social Networking Made Simple by Laurie Hurley
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Social Networking Made Simple by Laurie Hurley - Video
1 November 2012 Last updated at 20:07 ET By Raj Samani Chief technology officer, Europe, Middle East and Africa, McAfee
Hiring practices within many modern organisations today are placing greater emphasis on the social networking presence of candidates.
This tactic may be used to uncover potential indiscretions, or an attempt to assess the true 'value' of the candidate.
This very public shop window for candidates is a relatively new concept and extends the initial definition of the term "Social Network" that was originally presented in a 1954 research paper, Class and Committees in a Norwegian Parish.
The paper draws a map of the relationships between individuals, indicating the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds.
The social network, as we know it today, is mapped through technology and the advent of social media websites, affording us the luxury to maintain our social ties that go beyond our ability to simply remember our personal links.
Subsequently, the theory known as "six degrees of separation" that was a popular term to describe the work of Stanley Milgram, examining the average path length for social networks, needs to be dramatically reduced to account for the advances in technology.
However, the fundamental differences in our social ties today, as opposed to just over a decade ago, are the very nature of these links themselves.
A good friend of mine once said to me, that you attract those people with whom you have common interests, otherwise known as interpersonal attraction.
Very rarely do we see individuals revoke a recommendation of a former colleague
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Social media's job shop window
Gambit, a virtual currency and payment-processing provider, is accusing the social-networking giant of breaking antitrust laws, according to a Bloomberg report.
The company, operating as virtual currency and payment-processing provider Gambit, said Facebook's decision in 2009 to offer its own similar services to developers killed a "vibrant and competitive market," according to federal court papers examined by Bloomberg.
Such a service allows gaming providers to issue currency to players in exchange for real money or advertising offers.
Kickflip wants a judge to bar Facebook from enforcing its policy, and it also is requesting unspecified damages.
A Facebook spokesman, meanwhile, said that "we believe the lawsuit is without merit and will defend ourselves vigorously."
The idea of Facebook credits first debuted in 2008 when the social network changed the monetary units for its "gifts" into "credits," rather than U.S. dollars. Then, throughout 2009 and 2010, the company rolled out a way for developers to work credits into their apps on Facebook's platform.
These credits can be used on hundreds of games and apps available on Facebook, such as Farmville, and be spent at select retailers, like Target. Facebook takes 30 percent of sales.
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Facebook sued over social-gaming currency
From the biggest media moguls to the most humble convenience stores, businesses are establishing their presence online to reach their customers in the fastest and most cost-effective way. This is the social networking phenomenon and it is here to stay. But did you know that social networking can be risky to businesses, regardless of size?
Large enterprises are not the only ones getting their own slices of the social media pie; small businesses are, too. A 2010 U.S. National Small Business Association (NSBA) study reported that 47% of their small business respondents used social media for networking purposes.
LinkedIn ranked first in their list of most utilized social networking sites, closely followed by Facebook. Its not hard to see why, as all they need to engage in what is essentially free advertising is a computer and Internet access.
An audience to capture exists as well, as according to a 2010 Nielsen study, close to three-quarters of the worlds Internet population (74%) visit social networking sites or blogs and spend an average of almost six hours per month on social media sites.2 As a very cost-effective means to bring public attention to a product or to a service, social media are no doubt very powerful and popular business networking tools and will continue to be so in the years to come.
http://www.nsba.biz/docs/nsba_2010_technology_survey.pdf http://blog.nielsen.com/nielsenwire/global/social-media-dominates-asia-pacific-internet-usage/
The Ponemon Institute, in a recent global survey on social media risks, found that most IT security professionals agree that the use of social media in the workplace is important to achieving business objectives.3 This is not exactly alarming news, as the social networking phenomenon is affecting the entire world. In fact, a Trend Micro corporate end-user survey of 1,600 respondents from the United States, the United Kingdom, Germany, and Japan found that 24% of employees indulged in social networking at work in 2010, up from 19% in 2008.
The same Ponemon Institute study also found that users engaged in social networking at work for both business and nonbusiness reasons. In fact, 60% of the employees surveyed used social media for at least 30 minutes per day for personal reasons. Users from the United States, the United Kingdom, France, Italy, and Mexico posted the highest social media usage rates for non-business reasons. Organizations in Germany, on the other hand, posted the highest social media usage rate for business purposes.
http://www.connectitnews.com/usa/story.cfm?item=4940
Small businesses should realize that despite their size, they are not immune to social media threats. In fact, being taken advantage of by cybercriminals is an all-too-real possibility.
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Five things small businesses should know about social networking
The company rebuilt its iPhone app, which lets users build private social networks with friends and family, from the ground up for tablet use.
A look at Path for the iPad.
Path, the social-networking app that helps family members and close friends stay in touch, is now making its way to the iPad.
According to Path, the app was built from the ground up and supports both landscape and portrait orientations. Path is especially excited about the landscape orientation, saying that it will provide a full collage of the day's events in a single pane, thanks to the iPad's larger screen screen size. Upon clicking on a photo in the collage of images and videos, users will get a full-screen view and see comments associated with it.
The iPad's 9.7-inch screen size has given Path more room to display user data on the home screen, including their feed, recent activity, and friends list.
Other than a few enhancements with screen size, Path on the iPad delivers the same experience users have had on the iPhone and iPod Touch.
Path was founded by CEO Dave Morin, who left Facebook in 2010 to start the company. Napster creator Shawn Fanning was also involved in Path's development. The company has been growing rapidly, which has helped it attract investors. In April, Path announced a $30 million funding round led by Richard Branson, Facebook backer Yuri Milner, and Zynga founder and CEO Mark Pincus.
Path for iPad should be available any minute as a free download in Apple's App Store.
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Social-networking app Path finally forges its way to the iPad