Celebs on the Latest Social Media Craze – Video
09-10-2012 05:54 Alicia Keys and Ne-Yo speak of their love and and hang ups of using social media sites such as Twitter and Tumblr. (Oct. 9)
Archive for the ‘Social Networking’ Category
Facebook takes another shot at Sponsored Stories settlement
After a judge throws out its first attempt, the company offers $10 apiece to impacted consumers and to set up way for users can see how advertisers may have featured them in "Sponsored Stories."
Facebook's Sponsored Stories allows a user's "Likes" to be used in advertising.
The social-networking giant first tried to settle the case several months ago, but a judge rejected the settlement in August, saying he had "serious concerns" with the pact. In particular, the judge wondered how the parties determined the $20 million settlement amount to be paid out by the social network. The amount included $10 million in legal fees for the plaintiff attorneys.
Under the new agreement, filed Friday, Facebook has to give a one-time cash payment of $10 to all authorized claimants.
It has also agreed to create an "easily accessible mechanism" for users to view their interactions and other content on Facebook that have been displayed in Sponsored Stories. Parents of Facebook users who are under the age of 18 are able to opt their children out of the program. If a minor's parents are not also on Facebook, the child will be kept off Sponsored Stories until he or she turns 18.
Sponsored Stories is one of the latest attempts by Facebook to make more money from advertising. But the feature has faced some concerns about privacy, and some people have been upset that it publicizes users' "Likes" to their Facebook friends but doesn't pay them for the endorsements or allow them to opt out.
The plaintiffs in the suit argued that Facebook was violating their privacy by displaying their likeness and pages they had liked in a Sponsored Stories listing across the site.
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Facebook takes another shot at Sponsored Stories settlement
New Social Networking Dental Marketing Strategy From IDA Integrates Facebook Pages & Tabs With Dental Websites To Find …
The new social networking dental marketing strategy from Internet Dental Alliance, Inc. (IDA) easily integrates dental practice websites with Facebook pages and tabs to reach even more new patients.
(PRWEB) October 08, 2012
Statista.com reported that Facebook had over 160 million unique U.S. visitors in July 2012 that number doesnt include the visits of people who log in and out several times per day. With that kind of traffic volume, every small business like dental practices -- that market to consumers can benefit from having a presence there. That's why IDA integrates Facebook pages and tabs into its Professional and Premium level New Patient Marketing Machine packages.
"IDA knows that you're busy taking care of your patients, yet you still need a successful marketing plan to attract new patients," says Jim Du Molin, former dental marketing consultant and founder of Internet Dental Alliance, Inc. "By integrating Facebook pages and tabs into your dental practice websites, IDA helps you automatically extend your reach to attract even more high-value patients into your practice every month."
The multi-site New Patient Marketing Machine packages let dentists easily set up targeted online dental marketing campaigns for high-value patients the ones that are the best match with their clinical skills and business goals. Setting up multiple IDA Portals each focused on one dental market make it easy to implement this targeted dental marketing strategy.
By cross linking the dental marketing websites (also known as Portals), prospective patients can find out about the various dental treatments and services that the doctor provides. Adding the social networking power of Facebook extends the practice's marketing reach even further. As current patients interact with the practice's Facebook page, they can share it with their own network of friends and family.
Facebook tabs let dentists share their credentials, philosophy, office hours and location. Prospective patients can even set up an appointment using a tab. Links to the practice's main Portal let Facebook page visitors easily find more information.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of dental directories and websites for dentists. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design and other dental management resources.
Julie Frey Internet Dental Alliance 888-476-4886 Email Information
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New Social Networking Dental Marketing Strategy From IDA Integrates Facebook Pages & Tabs With Dental Websites To Find ...
Enterprise Social Networking Market Tops $500 Million
The enterprise social networking market is starting to mature and is moving from the introduction phase into the growth phase, so it's not the time to be left behind.
That's one finding in a new report from Ovum, which says businesses need to consider social networking's role within wider enterprise collaboration strategy.
Ovums current assessment of the enterprise social networking market indicates that Jive and Yammer are the two vendors that organizations are most eager to compare and contrast, but other vendors are generating significant business and revenues from their offerings," said Richard Edwards, Ovum analyst and author of the report. Industry figures suggest IBM Connections brought in US$105.4m during 2011, and from this we believe the current value of the enterprise social networking market to be in excess of US$500m, Edwards says.
Ovum says enterprise social networking is in the adopter phase, with approximately 10 percent of organizations in established IT markets deploying solutions or subscribing to services. Mobile devices are increasingly being used to access the networks and this is extending the use-case for such solutions to a broad audience.
As the business case for investment in enterprise social networking solutions has yet to be proven to business skeptics," Edwards noted, "some vendors are encouraging independent user adoption in the hope it will prove business value. Ovum believes that the business potential offered by enterprise social networking will only be unlocked when necessity dictates a business change."
Meanwhile, the enterprise collaborations technology landscape is awash with social software from a variety of different sources. Vendors offering pure-play enterprise social networking solutions are competing against established enterprise collaboration providers. On the other hand, vendors offering business automation social platforms are trying to gain traction in a market that is also assessing the merits of emerging offerings from companies specializing in enterprise applications.
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Enterprise Social Networking Market Tops $500 Million
Home » Metro » Social media may lead to jobs
Networking through social media may be the 21st century method of job hunting, according to several media experts.
Zach Stemerick| THE CHRONICLE
During Social Media Week, a worldwide celebration of online networking from Sept. 2429, several seminars around Chicago were devoted to discussing and exploring various social media outlets. At a Sept. 26 event hosted by DePaul University, a group of employers, entrepreneurs and the public gathered to discuss the importance of social media in the workplace.
The one way that I believe social media can create social good is to facilitate social good, said moderator and DePaul adjunct faculty member Douglas Miller.
Much of the conference focused on the importance of building an online presence through the development of a portfolio.
All [social media] is a scalable way to leverage our relationships to better our lives, said Regan Caruthers, vice president of PathBrite.com, an online portfolio host.
According to an August study by the Pew Research Institute, 20 percent of the U.S. adult population uses LinkedIn, a professional social networking website frequented by both job hunters and employers. The site functions as an online resum and portfolio host for users to make connections with coworkers and other professionals.
One of the biggest benefits of social media is the change in how employees fill positions, according to Jordan Ho, a digital strategist for Chicago-based promotion company Zcalo Group. Ho explained it has transformed the classified advertising system to one in which employers directly contact people to fill positions.
At some level, the social media is there to humanize the resum, Ho said.
Megan Gebhart, who works for the freelancer social website Elance.com, spoke about how networking sometimes gets a negative connotation when users do it simply to obtain contacts or resources, which doesnt facilitate relationships.
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