Mediaboss Marketing

19-12-2011 18:19 http://www.CherysOnlineGamePlan.com 5 Top Social Networking Sites / Why You Should Use Them Using Social Networking sites can help you generate qualified leads for your home based business, I have set some guidelines below you to get some ideas to help you get started. Facebook is the most popular social networking site where you can connect with friends and family. People use Facebook to keep up with friends, download and look at others photo's, it is a great way to meet new friends. They even have a chat feature you can use while on the site. Facebook also allows users to create pages for businesses, products, or brands. You can create your Facebook fan page to promote yourself, your home based business or just about anything of interest to you and others. Twitter is a micro blogging site, which means people can get there ideas out without spending much time doing it. Twitter limits answers to 140 characters. A nice feature with twitter is that you can get tweets on you computer or your mobile phone. If you have a home based business you can put your link into your message, this is an excellent way to get free exposure for yourself, especially if you have a few followers. Myspace is loosing popularity but it is still a great place to meet new friends. They have enabled you to integrate your activity to your Twitter and Facebook accounts, to attract and show others that you are still on myspace. You can share messages, photo's, promote movies, listen to music and write blogs on ...

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5 Top Social Networking Sites / Why You Should Use Them - Video

30-01-2012 17:09 Forgot to de-friend your wife on Facebook while posting vacation shots of your mistress? Her divorce lawyer will be thrilled. Oversharing on social networks has led to an overabundance of evidence in divorce cases. The American Academy of Matrimonial Lawyers says 81 percent of its members have used or faced evidence plucked from Facebook, MySpace, Twitter and other social networking sites, including YouTube and LinkedIn, over the last five years. "Oh, I've had some fun ones," said Linda Lea Viken, president-elect of the 1600-member group. "It's very, very common in my new cases." Facebook is the unrivaled leader for turning virtual reality into real-life divorce drama, Viken said. Sixty-six percent of the lawyers surveyed cited Facebook foibles as the source of online evidence, she said. MySpace followed with 15 percent, followed by Twitter at 5 percent. About one in five adults uses Facebook for flirting, according to a 2008 report by the Pew Internet and American Life Project. But it's not just kissy pix with the manstress or mistress that show up as evidence. Think of Dad forcing son to de-friend mom, bolstering her alienation of affection claim against him. "This sort of evidence has gone from nothing to a large percentage of my cases coming in, and it's pretty darn easy," Viken said. "It's like, `Are you kidding me?'" Neither Viken, in Rapid City, SD, nor other divorce attorneys would besmirch the attorney-client privilege by revealing the identities of clients, but ...

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Judge Eugene Hyman "Facebook and Family Law" - Video

01-02-2012 20:20 Forbes editors on what you need to know about the social networking giant's bottom line. Forbes Markets: http://www.forbes.com The Tech Trade: blogs.forbes.com Social Markets: blogs.forbes.com

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Holes In Facebook's IPO Filing - Video

Facebook CEO Mark Zuckerberg, 27, delivers a keynote speech during a conference in September. (Kimihiro Hoshino, Agence France-Presse)

MENLO PARK, calif. — In a milestone for one of Silicon Valley's hottest companies, Facebook on Wednesday filed papers announcing a $5 billion initial public offering of stock in the world's biggest social-networking business.

The stated size of the offering is smaller than expected, after weeks of speculation by analysts and industry observers who predicted Facebook might seek up to $10 billion. But documents indicated the figure is preliminary; the company could revise the numbers as it prepares to begin selling stock this spring.

With the filing of its initial prospectus, stating that it intends to trade under the symbol FB, Facebook is officially launching Silicon Valley's most widely anticipated stock offering in recent years. For the Menlo Park, Calif., company and 27-year-old co-founder Mark Zuckerberg, it represents an official transition from wildly successful startup to corporate giant.

Industry sources expect the stock offering will set Facebook's overall value at $75 billion to $100 billion. The papers filed Wednesday do not specify a price or how many shares are being offered, although they indicate the company will have two classes of shares. The company is expected to release those numbers in coming weeks.

But the filing provides a glimpse into Facebook's operations and finances, which the privately held company has closely guarded until now. For example, the company disclosed it earned $1 billion in profit on $3.7 billion in revenue last year, after sales rose 88 percent from 2010.

Facebook first turned a profit in 2009, when it earned $229 million on $777 million in sales, according to the filing. And the company is not hurting for cash. At the end of 2011, Facebook had $3.9 billion in cash and marketable securities, up from $1.8 billion at the end of 2010.

Zuckerberg, who serves as chief executive, owns 28.2 percent of Facebook — a share that is significantly higher than previous reports have indicated.

Given the company's high profile and profitability, however, his compensation was relatively modest last year: It totaled $1.5 million, which includes the $692,679 it cost Facebook for Zuckerberg and his friends and family to fly on a chartered airplane. Facebook paid Zuckerberg $483,333 in salary last year and gave him a $220,500 bonus.

At the end of 2011, Facebook had 845 million users who accessed the site at least once a month and 483 million users who visited on a daily basis.

Zuckerberg highlighted that growth in a letter to potential investors, in which he vowed "Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected."

While there have been larger IPOs in the tech industry, an initial offering of $5 billion would still outrank any other Internet-based company's debut, including Google's initial offering in 2004 of nearly $1.7 billion. Morgan Stanley was listed as the lead underwriter of the stock offering, after beating out Goldman Sachs for the lucrative fees that go with the position. Goldman and several other firms will also participate, however.

The IPO is expected to create between 500 and 1,000 millionaires among Facebook employees with company stock.

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Social-networking giant Facebook files papers for $5 billion IPO this spring

As Facebook and Google jockey for dominance of the Web, the social networking titan's $5 billion stock offering will give it a hefty warchest for the ongoing fight, analysts said.

"It gives Facebook the ability to roll out more services," Gartner technology analyst Michael Gartenberg said. "It's going to be harder for companies to compete with Facebook."

Facebook, in its filing for an initial public offering, cited Microsoft and Twitter as competitors but made it clear its chief rival is Google.

"We compete broadly with Google's social networking offerings, including Google+," Facebook said of the social network launched by Google which has attracted 90 million users to Facebook's more than 800 million.

"Some of our current and potential competitors have significantly greater resources and better competitive positions in certain markets than we do," Facebook said.

At first glance, Google would appear to have the upper hand.

Google sites, which include the popular YouTube in addition to the eponymous search engine, attracted 1.09 billion unique visitors in December, according to online tracking firm comScore.

Facebook saw 794.3 million unique visitors in December.

But users spent more time on Facebook -- a key metric for advertisers.

Visitors to Facebook spent an average of 377.3 minutes on the site in December compared to 207.2 minutes on Google sites.

Google, which launched six years before Facebook, is also flush with cash.

Facebook, opening its books for the first time in the filing with the US Securities and Exchange Commission, said it had net income last year of $668 million and revenue of $3.7 billion.

Google posted a net profit of $2.71 billion last quarter alone on revenue of $10.58 billion.

But Facebook may have more upside.

"What Facebook's management would like us to believe is that Facebook's growth potential is much greater than Google's," said Virginie Lazes of investment bank Bryan, Garnier & Co.

"Google is a cash machine but what more can they do in terms of growth?" Lazes asked. "Google's growth is a maximum of around 15 percent a year."

Facebook's revenue meanwhile went from $777 million in 2009 to $1.97 billion in 2010 to last year's $3.7 billion.

"That's what the market will try to put a value on, this future growth potential," Lazes said.

The battle between Facebook and Google comes down to a contest for eyeballs and online advertising dollars.

Google is the dominant player in online advertising with a 44.9 percent share of US online ad revenue last year to Facebook's 6.4 percent, according to eMarketer.

Most of Google's revenue comes from search advertising while Facebook is the top player in the rapidly growing display advertising space.

Facebook's share of total US display advertising revenue was 16.3 percent last year to Google's 12.3 percent and Yahoo!'s 12.5 percent, eMarketer said.

"What's not to 'like' about the Facebook IPO?" asked Kathleen Smith of IPO investment adviser Renaissance Capital. "The social networking king is an advertiser's dream, accessing the intimate social interactions of one in every 10 people in the world."

Gartenberg said that because Facebook has become such a dominant force in social networking it may be better positioned than Google in the long run.

Social networking is not a "passing fad," he said. "It also seems to be pretty profitable.

"Facebook is the dominant player here and it's become dominant in such a relatively short period of time," he said. "To the point where we talk about companies like Google being the underdog."

Google, however, "is not going to stand idly by and allow Facebook to become the center of gravity of the Web," Gartenberg said.

"The only type of company that could mount a challenge to Facebook is a company of the size and scale and with the resources of a Google," he said. "That makes for what could be a very interesting year going forward."

Lou Kerner, social media analyst at secondshares.com, said the struggle between Facebook and Google is "about how people discover the Web."

"We've been used to periods of one king: it was Yahoo!, then it was Google," Kerner said. "Now we're entering a period of two kings of the net.

"Google is not going away."

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Facebook stocks up for Google fight