IBM study shows CEOs ‘liking’ social networking
Though not specifically named in the study, Pangilinan exemplifies what the more than 1,700 CEOs from 64 countries and 18 industries who were subject of the survey revealed: bosses are opening up, and theres a shift in the top honchos management style.
The study reveals that CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century, a statement from IBM Philippines said.
The statement cited the study titled CEOs Embrace A More Connected Culture, which showed more companies embracing openness, which the statement defines as often characterized by a greater use of social media as a key enabler of collaboration and innovation.
Openness, it seems, has been adopted as a mantra by companies that, the study noted, outperformed their peers.
CEOs are embracing new models of working that tap into the collective intelligence of an organization and its networks to devise new ideas and solutions for increased profitability and growth, said the statement released on Tuesday to the press.
This shift is seen in the CEOs preference to using social networks more than electronic mail or telephones as primary communication vehicles.
Today only 16 percent of CEOs are using social-business platforms to connect with customers as individuals, but that number is poised to spike to 57 percent within the next three to five years.
The trend of dropping e-mail and the phone as communications tools is even more significant in Asean [Association of Southeast Asian Nations], where the use of social networks is expected to go up to 68 percent from the current 25 percent, as Asean CEOs plan a step-change from traditional to social media while continuing face-to-face engagement.
IBMs research finds that technology is viewed as a powerful tool to recast organizational structures. More than half of CEOs [global: 53 percent, Asean: 53 percent] are planning to use technology to facilitate greater partnering and collaboration with outside organizations.
Internally, too, digital communication tools are being eyed by more than half of CEOs (52 percent for global; 47 percent for Asean) to promote great internal collaboration.
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IBM study shows CEOs ‘liking’ social networking