Mediaboss Marketing

MUMBAI, September 5, 2012 /PRNewswire/ --

The patent portfolio of Yogesh Rathod comprises of disruptive and core technologies, which are used by hundreds of companies with billions of users, developers, mobile devices, operators and services providers worldwide in their web sites, applications, services, operating systems and devices.

Yogesh Rathod's application-related patent portfolio includes an online application store, applications searching, in-application purchasing and billing, and online enterprise applications stores, cloud computing, workplace, application hosting, administration, security, licensing, synchronization, updating, customization, subscription and services.

It is also a social-networking-related patent portfolio including dynamic activities, stream or news feed, message stream, dynamic privacy settings, dynamic groups, question and answer services, instant messaging (persistent group and inline searching), social searching and sharing, application framework, e-commerce, switchable composer interface, user interfaces, social graph, selecting and posting nodes of network with contents, communication channels and advertisements including advertisements based on activities.

The searching-related patent portfolio includes various unified, collaborative and federated search engines, search macros, search ranking, clustering, mobile searching, social searching, enterprise searching, advertising, human- or expert-mediated searching and search macros creation, hosting, subscription, searching, sharing and services.

This is a unique opportunity to acquire an expansive and disruptive intellectual property portfolio including more than 16 categories in the multi-billion dollar field of mobile application store, enterprise services, social networking, advertising and searching, P2P and Communications.

The expertly prepared intellectual property portfolio consists of three granted patents, 23 divisional patent applications and more than 150 pending-to-apply divisional patent applications which could derive from originally filed parent PCT Patent Application No. WO2007052285 and U.S. Patent App. No. 11/995,343 having a priority date of 18th July 2006.

Due to the broad scope of influence of this portfolio across all social, online application store and searching and technologies, the ideal buyer for this intellectual property portfolio would be a current smart devices (including mobile and tablets, social networking, search engine market) leader who is using our core technologies and wishes to acquire them.

Alternately, the portfolio and service is also ideal for a large corporation looking for effective and distinctive multi-genre technologies to enter online application stores, social networking, communication, searching, enterprise mobile services and other genres.

To learn more about the assets available for sale or licensing, visit http://www.YogeshRathod.com

Originally posted here:
Patent Portfolio for Sale or Licensing: Social Networking, P2P, Communication, Advertising, Online Application Store ...

By Rick Aristotle Munarriz | More Articles September 4, 2012 |

Renren (NYSE: RENN) may relish being called "the Facebook of China," but there is really little that the two social networking websites have in common.

Outside of being busted IPOs -- with Facebook (Nasdaq: FB) trading for half of its May debut, and Renren shedding more than two-thirds of its value since going public a year earlier -- the two companies have little in common.

"I'm in the camp that thinks paid services including e-commerce and gaming will be the mainstay of social networks," CEO Joseph Chen said in a recent Wall Street Journal interview.

The emphasis on gaming is already evident. The only reason why Renren was able to overcome the dip in online advertising revenue to deliver a 48% spike in revenue was because online gaming more than doubled during the quarter.

Online gaming is a big part of Facebook's model, but only as a developer-agnostic platform. Zynga (Nasdaq: ZNGA) contributes a healthy chunk of Facebook's revenue, but Facebook is simply there to skim royalties off the online transactions. Renren is taking a more hands-on approach in developing the games that now make up more than half of Renren's revenue.

Renren is also differentiating itself from Facebook by investing in the daily deals space. Facebook tried to hop on the Groupon (Nasdaq: GRPN) bandwagon, but jumped off last year before jumping off was fashionable. Renren is committed to keeping its two-year-old Nuomi offering growing. The Groupon-like group-buying site is expected to drum up merchandise sales of more than $100 million next quarter.

Will the sum of Renren's parts be enough? It may be that Renren is simply trying to do too much. Being the master of all trades may eventually get in the way of running a social networking website. However, since monetizing social networking through online advertising appears to be a taller task in China than it is globally for Facebook, it's hard to argue with Renren's approach of trying on many different hats until it finds one that fits.

Now it's only a matter of seeing which of the two dot-com disappointments bounces back first for investors. One of the Fool's top tech analysts breaks down the chances of Facebook making its comeback first in our brand-new premium research report on Facebook, which details the opportunities and challenges in store for its shareholders. The report includes a full year of updates, but time's a-ticking. Check it out now.

Follow this link:
3 Crucial Reasons Why Renren Is No Facebook

Hordes of children across the country are heading back to classrooms, and experts say social networking and smartphones are radically changing the whole back-to-school experience.

"It's almost like multimedia friendship," said Ester Cole, psychologist and former chair of the Psychology Foundation of Canada. "It means children have a magnified exposure to information."

Cole says social media has become an intrinsic part of schooling. Today's students have more avenues to explore than any other generation before them and in some ways they'll be better off, she says.

But there's also a negative side to the gadgets they're carrying and the networks they're building at a young age.

Children get bombarded by photos and images all summer, Cole says, which can become a point of conversation and help them make new friends come the start of a new school year.

"It's a way kids can get their timelines straight and help them feel connected," she said.

While some might be quick to denounce kids carrying smartphones and using social media, Nora Spinks, chief executive officer at the Vanier Institute of the Family, says there are some practical bonuses.

"It's an easier way to stay connected to your friends and avoid negative situations," Spinks said.

A few years ago, young girls might have called each other first thing in the morning to pick out a wardrobe for their first day back. Now, much of that can be done much more efficiently through text messages, Spinks says.

If there's a bully waiting on a street corner, kids can text each other to avoid that situation, too.

Read the original post:
How social media is changing the face of back to school

By WEEK Producer

Social networking site users rank sites as important in election season

WASHINGTON, D.C. -- In November, voters will determine the next president of the United States. But for now, some Americans believe social networking sites have great importanceduring thecampaigning process.

According to a survey by Pew Research, 36 percent of social media users say the sites are "very important" or "somewhat important" to them in keeping up with political news.

Around 26 percent of users believe social media websites are "very important"and "somewhat important" to them in recruiting people to get involved in political issues that matter to them.

A quarter of those surveyed say they use social media for debating or discussing political issues with others.

The report found that democrats who use social networking sites are more likely than republicans or independents to say the sites are important.

To read the full report, visit http://pewinternet.org/Reports/2012/Politics-on-SNS.aspx.

See the original post:
Social networking site users rank sites as important in election season

WASHINGTON - Social networking sites play a modest role in influencing most U.S. users' political views, with the biggest impact among Democrats, a survey showed on Tuesday.

The poll by the Pew Research Center's Internet & American Life Project comes as Democratic President Barack Obama and Republican challenger Mitt Romney are using Facebook pages and other social media as campaign tools ahead of the November election.

"For most of those who use the sites, political material is just a small portion of what they post and what they read. And the impact of their use of the sites is modest, at best," Lee Rainie, director of the Pew project, said in a statement.

Thirty-six percent of social networking site users say they are "very important" or "somewhat important" to them in keeping up with political news, the survey showed.

The sites are "very important" or "somewhat important" to 26 percent of site users in recruiting people to get involved in political issues that matter to them.

A quarter of the site users say they are "very important" or "somewhat important" for discussing or debating political issues, the poll showed.

Twenty-five percent of users say the sites are "very important" or "somewhat important" in finding other people who share their views about important political issues.

In each case, Democrats are more likely than Republicans or independents

A third of Democrats and liberals who use social networking sites say their activities on the sites have led them to become more active, compared with 24 percent of site-using Republicans and independents.

The survey found that 84 percent of site users say they have posted little or nothing related to politics in their recent status updates, comments and links.

Continued here:
Pew survey: U.S. social networking sites have modest political impact