Mediaboss Marketing

Social networking sites are gaining more popularity these days and now in this race Worldfloat.com has also been added. The idea-tor behind this site is Pushkar Mahatta, Director of Mahatta Towers. In a candid chat with Dataquest, Pushkar Mahatta talked about the company's journey towards becoming biggest virtual billboard company.

Brief us about your website.

Worldfloat.com is a pure software retail product which no one in the country has produced and is getting global acceptance. Signups by users worldwide has made worldfloat.com a potential front runner in the social networking arena. With the float technology a user can travel and communicate with anyone in the 1600 cities that have been created by the website virtually. There is freedom of communication as anyone can ping or tap on someone's picture and start chatting whether one is a friend or not. People have the ability to walk around in a virtually created real world on worldfloat.com. This sort of movement and technology was used only in virtual gaming before worldfloat.com pushed the idea in to the social networking arena. It gives a user the freedom to walk with one's friend, travel to different cities and chat also at the same time. Worldfloat.com is the virtual replication of real life in motion. The user base is currently more than 5 lakh people from all over the world.

Every 3-6 months we are planning to introduce a new module on worldfloat.com for eg a user will be able to do a virtual event in any city of the world at zero cost while sitting at home. The no of cities will be increased gradually and steadily to about 30,000 cities on the earth created on worldfloat.com. There is a plan to open an online education university for students all over the world to take forward the concept of educating a child at home.

How it is different from other social networking website ?

Worldfloat is the first of its kind to generate ad revenues through geotagging. The revenue will be generated by provision of billboards provided in every city to the users to advertise their product. Currently all other websites are generating revenue through the profile page model whereas worldfloat.com is planning to create most of its revenue from being the biggest virtual billboard company.

There is no comparable product available in the world today developed by an Indian which is not for just for the Indian market but the whole world. With the float technology a user can travel and communicate with anyone in the 1600 cities that have been created by the website virtually.

How did you get this idea to develop such website?

As a student of philosophy, inter disciplinary application of philosophy, psychology, metaphysics which gave me the ability to innovative thinking. That led me to think in terms of virtually replicating life on the Internet. World float emerged as a combination of several ideas patterned on real life which has been virtually created to go digital where individuals can connect to each other seamlessly across the world, without limitations of present social networking sites.

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Emerging trends in social networking

21-09-2012 14:46 A suicidal man who held a businessman hostage inside a downtown Pittsburgh office building for more than five hours Friday, posting Facebook updates during the standoff, surrendered to authorities without incident, police said. (Sept. 12)

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Police: Hostage-Taker Surrenders in Pittsburgh - Video

The days of resumes and door-to-door job hunting are becoming a thing of the past. With a computer and a few clicks of a mouse, job seekers and even employers can now find just what they're looking for thanks to social networking.

Newly married mother Sierra Smith calls herself a social media success story. Last month, she wasn't happy with her old job, so she began looking for a higher paying one.

"Since I have a family to support and I have a little baby, [I have] to pay bills and get stuff done," Smith said.

She wanted to focus her job hunt. To do that, she explored several social sites, which led her to Walmart's hiring page.

"I applied for the job and got the call," Smith said. "If you want to look for a job, don't be scared. Go on the internet. You don't have to go to stores anymore; social networking is the best."

Social networking seems to be reshaping job searches across the country.

A JobVille survey shows that one out of six people used social media to get hired. Three of the most popular search engines are Facebook (18,400,000), LinkedIn (10,200,00), and Twitter (8,000,000).

Public and Employee Specialist Robin Wood said sites like Facebook help get the word out faster to more people, saving both time and money.

"That is all we have to do is sit at our computer, type a message, and it is out there and it is free. As soon as we post the jobs online, we get calls, we get emails. The waiting period is nothing now," Wood said.

But not everyone is a fan of using social media to look for jobs. One unemployed, single mom said she prefers the personal connection.

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How social media is reshaping job searches

CLIFTON - The school district has adopted a new social networking policy to guide teachers and other staff on proper use of online communication, email and text messages.

The same policy has been adopted by a number of districts across North Jersey, as officials try and to prevent online posts and texts that might be deemed inappropriate or offensive. The policy warns staff to use caution when communicating with students or publishing online and to set appropriate boundaries between personal and public online behaviors.

According to the policy, school staff shouldn't:

xMake statements that defame district employees, students or their families, or that violate policies on discrimination or harassment.

xPost materials that are sexually graphic or promote violence.

xUse their school title unless the communication is official.

xUpdate their status on social networking sites during the school day unless it involves a school project.

Clifton school board member Mary Kowal said the new policy was needed because of the prevalence of social media use.

_"Everyone is tightening up their policies and leaving no stone unturned, so to speak," she said. "It's a preventive measure to separate your personal life from your school life."

Teachers have been disciplined and even fired for comments or photos posted online. A Paterson teacher was suspended last year after referring to her first-grade students as "future criminals" on Facebook; another New Jersey teacher was suspended after posting anti-gay remarks.

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Clifton is latest district to rein in social networking by staff

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Cameron and Tyler Winklevoss will never forget their first brush with social networking.

The twins hired fellow Harvard classmate Mark Zuckerberg in 2003 to code and program their fledgling social network website "ConnectU." But Zuckerberg had other ideas and soon formed his own online social networking site "Facebook."

The twins sued, Facebook's popularity exploded, "The Social Network" movie won three Oscars and Facebook (FB) went public in May at a valuation of $104 billion -- one of the biggest tech IPOs in history. The rest, shall we say, is history.

[Related: Facebook Effect: How The Social Network Changed the World]

These days the Winklevoss brothers are returning to their social networking roots.

The reportedly $65 million in cash and Facebook stock the twins agreed to late last year as part of their settlement with Zuckerberg has allowed them to launch Winklevoss Capital. The retired Olympic rowers are backing a few hand-picked tech start-ups like SumZero, a 4-year-old social network for professional investors that was founded by their good friend and former partner Divya Narendra (Divya was the third brain behind the "ConnectU" concept).

The twins invested $1 million in SumZero and Cameron Winklevoss says it was just a coincidence that their first venture was a social networking site.

"We didn't really look at SumZero as an investment in a social network," Cameron says in an interview with The Daily Ticker. "It's really more of a financial technology play. It happens to be a social network."

SumZero caters to buy-side analysts in the hedge fund, mutual fund and private equity worlds and its services are open to both U.S. and international investors. The site's 7,500 members post content and recommendations. The "cost" of a membership, says Narendra, "is the time it takes to post research."

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Winklevoss Twins Return to Their Social Networking Roots