Mediaboss Marketing

By Denise G. Callahan

What you say on Facebook can be used against you in a court of law.

Whether its a divorce proceeding or criminal trial, posts on social networking sites such as Facebook, MySpace, Twitter and Skype are regularly popping up as evidence in courtrooms locally and across the country. Ian Friedman, past president of the Ohio Association of Criminal Defense Attorneys, said social media evidence has become a critical element in an increasing number of court cases.

In many cases, searching peoples social networking, combing though some of what theyve shared with the rest of the world, is almost the first place we look anymore, Friedman said. I personally have been involved in several trials where credibility was completely lost in a matter of seconds when the witness was presented with something inconsistent they had written in the past.

Butler County Prosecutor Mike Gmoser recently used photos and posts from the Facebook page of a Fairfield Twp. teenager accused of murder to show a jury that the boy liked violence. Gmoser showed Facebook pictures of 18-year-old Lance Tiernan wearing a T-shirt with brass knuckles and a notation on his page that he likes the movie Fight Club.

Once you put something out on the Internet, its there forever, said Hamilton Police Lt. Carl Sigmon. You need to be careful about what you actually put on the Internet because you never know where its going to wind up.

Warren County Prosecutor David Fornshell said he has to not only be concerned with the accused persons social media posts, but also with the Internet activity of victims and other witnesses. Failure of investigators to perform due diligence with Facebook and other sites could result in being blindsided at trial, he said.

We need to verify, through whatever access were able to obtain through social media, theres nothing out there that is going to be damaging to our case, Fornshell said. A lot of times we have cases that come down to the credibility of one person versus another person.

Lawyers involved in civil litigation are also scouring through posts on social networking sites, said Fornshell, a former civil attorney. A plaintiff in a slip-and-fall personal injury case seen dancing on an Internet video could torpedo the case, he said.

Tiernans attorney Charlie M. Rittgers said if his client hadnt taken the stand, Gmoser probably couldnt have shown the on-line the posts. But since Tiernan didnt deny the page was his, the postings were fair game. Rittgers said denying ownership would have been a mistake.

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Social media posts admissible in court

KUWAIT CITY, Kuwait, October 8, 2012 /PRNewswire/ --

Amine Jabali, Managing Partner, Peppers & Rogers Group

The banking and telecommunication sectors in North Africa have not utilized the power of social media yet, according to Amine Jabali, Managing Partner, Peppers & Rogers Group.

Social networking is becoming more and more relevant in today's world, especially in the North Africa region. As evidenced by the impact that Social Media has had in fueling the Arab Spring, the companies should embrace this new trend and place increasing focus on Social Media activities. In fact, they need to enter the 'Social' era with a structured approach and best practices in their Social Media adoption.

"Telecommunication companies reacted but they have not used the full potential of social media; they have responded only by providing the gadgets, but the telcos are yet to leverage the use of social networking to generate revenues," Jabali argues. The telecom companies, even the banking sector can leverage through building advocacy or affinity. "As an example, the telecom and banking sectors can create clubs for high school or university students using the power of social media. You can talk to this group of people and know their interest/needs and can bring them forward to be more loyal to you in the early stages of their professional lifecycle," Jabali suggests.

Jabali notes that customers nowadays are not only intelligent, but also becoming more and more demanding. "It's not about 'I'll take what you give' anymore. It's about 'provide what I need'. It is a challenge for the firm, but we see that companies are adapting to new challenges," he asserts. "We see more and more customers purchasing smart phones not only because they have cash, but because they know the value of what they are paying for," he adds.

Many companies have already reaped significant benefits from incorporating Social Media as part of their strategy, by being able to effectively and efficiently build new and reinforce ongoing relationships with existing and potential customers. Marketing can use Social Media to drive brand awareness, deliver relevant information and generate new leads; Customer Support can leverage social channels to respond to enquiries and complaints, as well as solicit customer feedback; whereas Sales can utilize Social Media to support customer acquisition strategies.

"Social Media can also be instrumental in managing and protecting corporate reputation," Jabali notes. Unhappy customers can reach out to thousands of online users through Facebook, Tweets and other Social Media channels and the adverse effect to company's reputation through such outbursts can be staggering if the appropriate remediating actions are not taken.

Companies need to have a comprehensive Social Media presence to provide the customers with an 'always on' channel that is able to meet their sales and service needs. "Pioneers in Social Media in North Africa will find that investing in this new channel will create not only brand awareness and social engagement with their targeted segments, but also to generate consistent uplift of revenue year after year," concludes Jabali.

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Power of Social Media not Utilized

CHICAGO, Oct. 8, 2012 /PRNewswire/ -- Peoplefluent, a leading human capital management technology company, today announced its updated Social HCM Product Suite. With an enhanced end-to-end Talent Management suite, the Company is delivering a first-of-its-kind Social HCM Platform designed to dramatically accelerate collaboration workflow, increase productivity and inspire expanded employee engagement. Moving away from current social models, which are often siloed or isolated within groups or functions, Peoplefluent's Social HCM Suite delivers a comprehensive and interactive enterprise social networking strategy to organizations that enables new Human Resources solutions that interact with knowledge resources across the organization.

(Logo: http://photos.prnewswire.com/prnh/20120705/NE35572LOGO )

"The Human Resources team is taking a leadership role in transforming individual knowledge into corporate wisdom to inspire innovation and to accelerate the profitability and success of organizations around the world," said Gerry Murphy, President and CEO of Peoplefluent. "We have listened to our customers, we have studied market dynamics and demographics, and we have taken our time to create a fully differentiated HCM solution for the Social Enterprise. With today's news, we redefine Social HCM by delivering a dynamic enterprise 'brain trust' through a social platform, woven throughout all Talent Management disciplines, that is focused more on people than on process. We are deeply committed to unlocking the intellectual assets and advancing the innovation inherent, yet untapped, in our customer organizations around the world."

With a heritage of innovation, recognized most recently with selection as a top HR product of the year by Human Resource Executive for its mobile applications and selection for the "Awesome New Technologies for HR" session at the HR Technology Conference & Expo for its newest Social HCM Suite, Peoplefluent has, again, built a product from the ground up, which brings to life a social, mobile and visual analytics experience to meet employees when, where and how they want to engage.

"Enterprise Social Networking has become a mainstream priority for the majority of organizations and has completely replaced the stagnant environment delivered by the corporate Intranet. Employers are realizing quickly that connecting people, processes and information into live 'knowledge hubs' fuels and nourishes idea flow and helps workers share, update and collaborate faster and more effectively," said Jim Lundy, Founder and CEO of Aragon Research. "The new Social HCM Product Suite delivered by Peoplefluent is a productivity strategy focused more on what employees know and how they can apply their knowledge and experience to advance the business than on their user ID and departmental silo."

Peoplefluent's Social HCM environment intersects with and enables all elements associated with an employee lifecycle providing engaging, robust and collaborative experiences with onboarding, ongoing performance management, real-time compensation analysis, and continuous learning opportunities. Powerful analytics and data, video and content resource libraries, social networks, collaborative workspaces, corporate news feeds, workflow analysis, and dynamic and ongoing user interaction accelerate knowledge transfer and enable dynamic and deeply informed decision-making. Specific product applications portal features will include:

Portal Applications

Additional Portal Features and Functionality

Peoplefluent's Social HCM Suite extends far beyond embedded social features in traditional Talent Management products, and it is more comprehensive than a simple social envelope. With this new suite, employees have a centralized dashboard and profile that serves as a portal to their individual and uniquely personalized engagement with peer groups, data and the processes associated specifically with their daily professional experiences and workflow.

For a complete demo of Peoplefluent's new Social HCM Platform, please attend the "Awesome New Technologies" session at the HR Technology Conference & Exposition, scheduled for Tuesday, October 9, 2012 from 1:45-3:00 p.m. and open to full conference attendees.

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Peoplefluent Changes Enterprise Collaboration and Engagement Landscape with Launch of Breakthrough Social HCM Product ...

Fact checking social networking posts

Theres no doubt social networking is an exploding trend.

Just one example is that Facebook now boasts over a billion users.

Networking sites, however, are lit up with rumors. Some are true but some are false.

Every time you log into a social networking site your screen is filled with information.

"Social media is something that's so readily accessible to everybody, social networker Sean McCartney said. Anybody with an idea and a keyboard can type up what you want and people view it as credible but a lot of times its really not."

Not everyone checks to see if the information is true, but Kyle Lowe does.

Hes an avid social media user.

Kyle says one reason he gets online is to keep up to date with current events. Often what he finds is false information.

"A lot of like celebrity deaths, there's a lot of those that are wrong on the internet all the time, Kyle said.

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Fact checking social networking posts

Facebook will not tolerate 'tribute' pages devoted to potential criminals A man was arrested for allegedly creating a page for alleged police killer Dale Cregan Facebook made changes to the way members can complain about posts

By Alex Ward

PUBLISHED: 07:19 EST, 6 October 2012 | UPDATED: 07:19 EST, 6 October 2012

Offensive tribute pages devoted to alleged criminals on Facebook will not be tolerated as the social networking site takes a strong stance against internet trolls.

It comes after a man was arrested for allegedly creating a tribute page for Dale Cregan, the alleged killer of police officers Fiona Bone and Nicola Hughes.

Simon Milner, Facebooks director of policy, said there was no grey area when it came to the offensive tribute pages and that immediate action will be taken against anyone who deliberately sets up such a group.

Strong stance: Facebook will not tolerate offensive tribute pages to alleged criminals such as this page set up by an internet troll praising Dale Cregan, the man who allegedly shot dead two policewomen

Facebook arrest: Another man was arrested for allegedly setting up a page called 'Dale Cregan is a Hero', after the murders of Pc Nicola Hughes (right) and Pc Fiona Bone (left) after police traced the Facebook page back to his home

Police arrested and questioned a man in September under the Communications Act 2003 after they traced the Facebook page Dale Cregan is a Hero back to his home.

The page contained posts which mocked the deaths of policewomen Fiona Bone and Nicola Hughes.

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Facebook: Tribute pages for criminals not tolerated after Dale Cregan page