Mediaboss Marketing

The first time you launch the app, you'll be asked to "fill out your card" by typing your name, phone number, and e-mail address. Attach a photo, if you wish, to this virtual card.

Now, you can transfer that information and get the same in return at a "light fist bump," as instructed, with anyone else running the Bump app.

You can also pass along information from others in your phone's contact list, or with photos stored on your phone.

The app has a novel way, too, of bumping photos to a laptop or desktop computer. With a bump of the phone against your space bar, the app sends pictures to a website, http://bu.mp, from which you can drag and drop them to any PC folder. The caveat here is that the process works over the Firefox, Chrome and Safari browsers, but not via Internet Explorer.

When you can't escape the material world, ScanBizCards Lite, free from ScanBiz Mobile Solutions L.P., lets you take photos of old-fashioned cardboard business cards and send the information on them into your address book.

The app, for Android and Apple devices, detects a slew of printed languages, including in the Greek and Russian alphabets.

The Lite version of ScanBizCards allows you to save only five cards a week to your address book, but unlimited card-scanning is possible. A "premium" edition of the app, which allows unlimited card-saving, costs $6.99.

A free app called ooVoo Video Chat can, among other things, make an iPod Touch work like a video telephone among users of the app. It also works on other Apple and Android mobile devices.

For networking, the software, by ooVoo L.L.C., can conference up to 12 video callers, although 12 Chiclet-size faces, all with squinting eyes, on a smartphone screen could be a bit tedious to watch. (With Skype and a similar video-chat plug in for Google+Hangouts, you can conference up to 10 users).

For desktop use, ooVoo has PC and Mac versions.

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Apptitude: Enhanced social networking, via app

Rajkot, Oct 26 (ANI): Ahead of the Gujarat assembly polls, political parties have started using social networking sites for campaigning in the state.

The president of the Rajkot unit of the Bharatiya Janata Party (BJP), Dhansukh Bhanderi, said through social media pages they are providing information about their party and the development work undertaken by the government in the last five years.

"The Rajkot unit of Bharatiya Janata Party has started using social networking websites for campaigning in the forthcoming assembly elections. Our party has connected with 25,000 people through these sites. We provide them the information about our programmes and about the Gujarat government through facebook, twitter and mobile phones. We also provide information about the development work that is being carried out by chief minister Narendra Modi," said Bhanderi.

Bhanderi added that through these social websites, they are trying to connect with the youth and women.

"We will definitely benefit by using information technology for campaigning, as these sites are extensively used by the youth and women. In order to ensure that the youth and the women support us, we are using this technology," added Bhanderi.

However, the president of Rajkot unit of the Congress Party, Indranil Rajyaguru, said he is inviting the youth to visit his page and read about his ideas before casting their votes for him.

"There are youth, who stay in touch with me on Facebook and if they want to know about me, they can get the information from my Facebook page. I invite them to join me on my Facebook page to understand my ideas before casting their votes for me," said Rajyaguru.

The first phase of the Gujarat assembly polls will be held on December 13, while the second will be held on December 17. Counting of votes will take place on December 20.

Over 35,000 troopers from the paramilitary forces and at least 55,000 state police personnel are likely to be deployed for the upcoming Gujarat polls.

Gujarat has 182 assembly constituencies, 13 of which are reserved for Scheduled Caste (SC) and 26 for Scheduled Tribe (ST) with 3.78 crore voters who waiting to exercise their franchise after being ruled by Modi for over a decade. (ANI)

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Social media a new site for Gujarat election campaigning

Social is, like, a big deal, man. Mozilla hooks up with Facebook's Messenger for the new Social API that spotlights social networking in Firefox.

Mozilla's Social API debuts with Facebook integration in Firefox Beta.

Mozilla's Social API has activated in Firefox Beta today with its first partner, Facebook Messenger. The innovation has the potential to forever alter how browsers interact with social-networking sites, but the project is still in its infancy.

The Social API (turn it on here: Firefox Beta or Firefox Aurora) looks at the problem of how to integrate modern social networking into the browser, Johnathan Nightingale, Mozilla's director of Firefox Engineering, said during a phone conversation with CNET. "People don't use social like they use other parts of the Web. It's not task based; it's something that pervades that you're constantly touching throughout the day. People put it in an app tab, or keep it on their phone, constantly glancing back at it."

To that end, the Social API creates a framework that allows social-networking services to integrate more thoroughly with the browser. It requires the browser to support the API, which currently is limited to Firefox, but it also requires the social-networking service to implement the API on its end.

"We wanted to make the experience first-class in Firefox," Nightingale said. "We felt that social had to be integrated differently. We wanted to create an API where your social provider could provide a few details, and then you're hooked in."

The Facebook Messenger integration makes a few changes to the browser (download Firefox Beta for Windows, Mac, and Linux) that Facebook addicts will appreciate. It adds a persistent sidebar that streams status updates and shows Messenger availability from friends, which you can hide at will. It also adds four buttons to the right of the location bar, which make it easy to open a new tab with Facebook, to see new friend requests, to see all messages, and to manage notifications. Finally, it makes it easy to "like" a page by placing a Like button in the location bar.

Mozilla was quick to point out that the Social API is respectful of privacy, or at least as respectful as the service it's connecting to. The social features are opt-in, even when you visit a social-networking site. They're not turned on until the user activates them, and even then the URLs that power the sharing and feature buttons are served over secure HTTP. According to Mozilla, cookies and other data are not shared any more than without the Social API activated. Activating the Social API has the same effect as signing into Facebook itself, Mozilla said.

The location bar "recommend" button manifests with Facebook as the Like button. This has the benefit of allowing you to more easily Like pages that don't have embedded buttons, and it currently only sends the page's URL to Facebook. However, in the future, it could include pictures, the page title, or Open Graph tags.

Of course, Facebook, Google, and other social-networking sites track what sites are visited even when you're not logged in. They may not know that it's you specifically visiting a site, but they do see how many people are visiting sites that have their social buttons embedded. It's possible that they could cross-reference that with the people who have the Social API activated.

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Firefox's Social API debuts with Facebook Messenger

MANCHESTER, England--(BUSINESS WIRE)--

Internet service provider, So Purple, has launched a revolutionary new service to enable companies within the leisure industry to capitalise on the benefits of social networking, while offering their customers a fast, free and secure social WiFi service.

Purple WiFi allows companies to build brand awareness, attracting new customers to their premises without the need for big marketing budgets or costly time investment. Designed to primarily provide businesses with the free WiFi service that is demanded by todays consumers, Purple WiFi ensures that anyone using the service within a social space such as a bar, cafe, restaurant or hotel, will be required to simply like the relevant Facebook page, tweet about their location or Google+ the company. Combined this means that any international business can receive constant promotional access to their customers friends, followers and circles.

So Purple works with businesses to design a targeted login page to welcome their customers and promote relevant offers, communicate news and generally engage with potential audiences.

The business is also given access to a secure customer portal with tools at their disposal to view their customers WiFi usage behaviour in addition to the number of new Facebook fans and Twitter followers that the business has achieved social exposure with. Depending on the age, gender and WiFi patterns of the users, offers and updates can be carefully targeted to attract new footfall as well as rewarding existing loyalty.

Commenting on the new service, Gavin Wheeldon, CEO at So Purple Group Ltd, said: The idea for Purple WiFi came about because everyone expects WiFi wherever they go but the business sharing the internet connection doesnt gain anything in return and, in many cases, ends up with a slower and unsecure internet connection for their own business needs. Businesses should benefit more from offering a WiFi service to customers and Purple WiFi allows them to gain an understanding of their consumer demographics and while building brand awareness through social networking.

Unlike most WiFi services, Purple WiFi addresses the obvious security risk that companies often leave themselves wide open to, when offering free WiFi to consumer. Rather than providing a completely open signal, with no login or validation requirements and no way of capturing consumer usage information, Purple WiFi end users are authenticated via their social networking account, broadband credentials or by a voucher provided by staff.

The business is meanwhile provided with a private channel so that commercially sensitive traffic is kept separate form social traffic. All public WiFi users are also in an isolated mode so they cannot see or connect any other devices attached to the WiFi service, thereby protecting any interception of data passing through the router that they should not be able to see.

ENDS

Notes to editors:

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Purple WiFi to Increase Leisure Footfall Through Social Networking

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Posted 17 October 2012 14:32pm by Graham Charlton with 0 comments

IdeaPlane is a startup that brings enterprise social networking to companies in regulated industries, such as finance, that might otherwise have been reticent about embracing social technologies.

I caught up with CEO and founder James Fabricant, himself a former executive at MySpace, to find out more about his vision for the company and the future of the industry.

Built in partnership with one of the worlds biggest investment banks, IdeaPlane is an enterprise social network that provides the best of both worlds: easy-to-use social tools combined with enterprise-grade security, compliance and privacy controls.

I truly believe that enterprise social networking (ESN) can aid collaboration and knowledge sharing among employees in the financial sector and in regulated companies such as law firms.

While ESNs are catching on quickly in many kinds of businesses, improving internal collaboration, it has been difficult for companies in regulated industries to tap into this trend because of concerns over security, compliance and privacy controls. Until now.

We launched about two years ago. As a former MySpace International executive, I experienced first-hand the power of social networking. However, I was always intrigued to find out how this power could be harnessed in a business environment.

Nowadays most of us use social tools regularly, whether its LinkedIn for professional networking or Facebook for socialising with friends. But the use case for businesses has never been entirely clear.

The company is privately funded at the moment; we have a number of high profile investors such as Kevin Eyres and Clare Flynn Levy are currently looking to complete a first major funding round.

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Start Me Up! A profile of IdeaPlane