Mediaboss Marketing

I just returned from a wonderful week in Washington DC, where I gave workshops on social networking to scientists at the Fourth Biennial National IDeA Symposium of Biomedical Research Excellence (NISBRE). I was delightfully surprised that so many of the scientists there came to my workshop not only to learn, but to support the use of social networking in science what a good sign!

Anyhow, as a part of the workshop, I created a wiki jam-packed with just every resource I could find on social networking for researchers and educators. I shared it with the NISBRE folks, and now I want to share it with you.

The wiki is broken down into sub-categories, with pages for each of the major networks as well as general resources on the topic. I hope it will become not only a resource, but a place of discussion somewhere scientists from all backgrounds share their experiences and discuss how to use Web 2.0 tools effectively.

But, like any wiki, it needs input. What links have I missed? What other specific topics should I include? Whether youre a scientist who is contemplating jumping into the social media world, or an online guru with advice for beginners, your opinions are valued and desired. So head over to the wiki, become a member, and add your thoughts/links!

More Social Media for Scientists:

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Social Media for Scientists Part 6: The Wiki

29-06-2012 04:19 5 Top Pinterest Tips For Marketers Pinterest is one of the fastest growing image-based social networking sites that not only offers a unique approach to the way that people communicate, but it offers incredible potential to maximize your business exposure and brand. Awareness It is a huge online social media pin board that has all sorts of recipes, art, pets, beauty, DIY, and anything else you can imagine -- it has been growing quickly (has over 2 million visits per day) and is especially popular with women. Another interesting point about Pinterest is many people that are actively involved on the site are not involved into the ocher social media sites such as Facebook. It is the uniqueness of Pinterest that is what makes it so appealing to many that would never participate on any of the other social media websites. Learning a few Pinterest tips can help you with your social media marketing and grow your business. Now, you must proceed with caution as the purpose of Pinterest is for personal use, not business or marketing use. But with some creativity, you can still use Pinterest for advertising certain types of business. Popular Pinterest Tips For Marketing * Everybody that opens an account gets their own boards and on these boards you can pin all sorts of images. You need to use original images rather than stock - yes it is more time consuming but originals get more hits. Of course, these images need to be in relation to your business or product ...

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Pinterest Tips | 5 Top Pinterest Tips For Marketers - Video

The Irish Times - Friday, June 29, 2012

KIERAN GUILBERT

Social networking websites are being accessed by a significant number of Irish children aged between nine and 13, despite rules banning under-13s from signing up, according to a report by Dublin Institute of Technology (DIT) researchers.

The report on social networking among Irish nine- to 16-year-olds was discussed yesterday at a seminar at DIT.

The report found half of 11- and 12-year-old children, and one in five between the ages of nine and 10, have profiles on either Facebook or Bebo despite both sites requiring members to be 13 or older.

The authors of the report, Dr Brian ONeill and Thuy Dinh, said the findings show age restrictions are ineffective and young children are taking greater risks online. About 18 per cent of Irish children aged between nine and 10 have not changed their privacy settings the highest of any age grouping which means their profiles are public for anyone to see. However, children in Ireland are the least likely in Europe to have a social network profile.

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Underage children use social networks

Published: Thursday, June 28, 2012, 12:01 a.m.

Overall, the teens who participated in the study painted a positive picture of the influence of social media on their relationships and self-image. More than half of these "digital natives" -- the first generation to have grown up with Facebook -- said these technologies have helped them keep in touch with friends, get to know other students at their school better or connect with those who share a common interest. One in 5 said that using social-networking sites makes them feel more confident, popular and sympathetic to others.

The national study of more than 1,000 young people between the ages of 13 and 17 by the child advocacy group Common Sense Media generally debunks the popular perception that using social-media sites is inherently harmful because of the dangers of isolation, bullying from peers, the release of private or personal information, or online predators.

However, the report did contain hints of what it called "Facebook fatigue," with a significant number saying they are "addicted" to devices (41 percent for cellphones), would like to unplug sometimes (43 percent), or go back to a time before Facebook was invented (36 percent).

"Many teens express an almost adult-like weariness with the pressures of the constant texting and posting involved in their modern lives," the report stated.

The mixed feelings that teens have about digital communication shed new light on a population growing up immersed in online technology. Research is scant on the behavioral and developmental effects of technology on youths.

Text messaging is still the favored application of teens for communicating. Two-thirds of respondents said they text every day, and half said they visit social-networking sites daily. One-quarter of teens use at least two different types of social media a day.

Facebook, which is considering lowering the minimum age of its users, is the favored service among teens, with seven out of 10 people surveyed saying they have an account, compared with 6 percent for Twitter and 1 percent for Google+ and Myspace.

Half of teens said they feel social networks have helped their friendships, while only 4 percent said the platforms have hurt relationships.

Three out of 10 teens said social networks made them feel more outgoing, compared with 5 percent who said they felt more introverted.

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Teens say social media a positive in their lives

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/978r62/u_s_consumers_and) has announced the addition of the "U.S. Consumers and Social Media: Revisiting Banking's Social Influence" report to their offering.

Social networking is developing faster than any other communication medium before it. What was once primarily a medium for students to share personal information has become much more. People of all ages are creating social accounts for countless uses and are also using social networks to interact directly with businesses.

The commercial aspects of social networks are becoming ingrained into society. Television advertisements direct viewers to the advertiser's Facebook page, rather than a website. Billboards promote Twitter handles more prominently than telephone numbers. Social networks provide an interactive connection with consumers with which few other media can compete. Businesses have learned this lesson and are taking advantage of the new medium.

Mercator Advisory Group's new report, U.S. Consumers and Social Media: Revisiting Banking's Social Influence, based on a CustomerMonitor survey, reflects on the status of social networking in the United States as well as the progress financial institutions have made during the last year in utilizing social media to their advantage.

Highlights:

- Statistics on the percentage of people using specific social networks, the demographics most attracted to which networks, and a profile of the average social networker

- Investigation into the percentage of financial institution customers who are aware of whether or not their primary financial institution is present on various forms of social media, and whether those who are aware have interacted with their FI via social networking

- Breakdown of the reasons that convinced consumers who interact with their FI on social media do so, with a particular focus on the value of use of social networks for customer service

Companies Mentioned:

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Research and Markets: U.S. Consumers and Social Media: Revisiting Banking's Social Influence