Mediaboss Marketing

If the world of social media seems like a cyber jungle to you, take a look at the courses offered by Baker Labs, a company recently founded by Knoxville social media expert Gavin Baker.

Baker Labs offers small business owners and employees training on how to manage social media like Facebook and Twitter, Tumblr and YouTube, blogging and email marketing. Classes are for anyone, novice to expert, Baker said.

"At the end of the day, social media is a powerful tool," said Baker. "A lot of businesses want help with social media. There's a lot of demand, but most people can't afford to hire an agency to help them with strategy."

Baker is former social marketing director of Moxley Carmichael public relations firm in Knoxville, and he's taught social marketing classes for the University of Tennessee's noncredit programs. He started his new business in July and is now offering two classes a week, $50 each. A set of five classes, called Social Media Standards, costs $200.

Baker said that social media is much different than standard marketing because it's two-way communication with the customers.

"For years, business leaders would sit around tables and wonder what customers were doing. Social marketing gives you that collaborative feedback from your customers," Baker said.

If a business has to pick one social media site to use daily, Baker suggests using Facebook. He said it delivers the most bang for a business's buck. Seventy percent of U.S. adults have Facebook accounts, according to Forrester's North American Technographics Online Benchmark Survey.

"You're engaging your loyal customers, and they're commenting on things you're posting. Others may see it, so then they're exposed to the brand via their friend."

However, if that exposure is from negative comments about a business, that can be a problem, Baker said.

"Restaurant owners are especially sensitive about that," said Baker. "But, this is a chance to recover a customer, a chance to engage them. If their meal is so-so, most people don't call in, but they may say something on Facebook or Twitter. This is your chance to say, 'Let's make it right.'

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Networking guru creates new business, offers social media tips

The FBI recently published a report warning of the dangers posed by social-network sites that it says are being exploited by digital con artists, criminals and other dishonest actors.

The FBI report, made public earlier this month, states that social-networking criminals are exploiting this capability for nefarious purposes, using two main tactics.

They include computer hackers who specialize in writing and manipulating computer code to gain access or install software on computers and phones. The second method involves hackers who specialize in exploiting personal connections through social networks.

Social hackers, sometimes referred to as social engineers, manipulate people through social interactions (in person, over the phone, or in writing), the report said.

Humans are a weak link in cybersecurity, and hackers and social manipulators know this. They try to trick people into getting past security walls. They design their actions to appear harmless and legitimate.

Social-networking sites such as Facebook and others are Internet-based services that are used to share information and communicate.

According to the FBI, the risk of using social-network sties is that once information is posted to a social-networking site, it is no longer private.

The more information you post, the more vulnerable you may become, states the report, posted on the National Counterintelligence Executive site. Even when using high-security settings, friends or websites may inadvertently leak your information.

Personal information obtained by hackers and criminals on social networks can be used to conduct attacks on people or organizations; and the more information that is shared, the more likely someone could impersonate you and trick one of your friends into sharing personal information, downloading malware, or providing access to restricted sites, the report said.

Foreign intelligence agencies, predators, hackers and business competitors are among those who use social-networking sites that can be targeted in attacks. The information may not be used to attack the social-networking site, but could be used in other attacks.

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Inside the Ring: FBI on social-network risks

Google may be moving too slowly in building up Google Apps' enterprise social networking (ESN) features, at a time when this type of software has become a key component in workplace collaboration suites.

On Wednesday, the company took another step in its effort to tailor its Google+ consumer social networking site into one that Apps customers can use to boost collaboration among their employees.

Although moves in that direction are welcome for the Apps email and collaboration suite, Google might do well to speed up the pace, since demand for ESN software has been growing robustly, a trend expected to intensify in coming years.

"We have to think about this as the art of the possible," said Forrester Research analyst Rob Koplowitz, referring to the development of Google+'s ESN capabilities.

ESN software provides Facebook- and Twitter-like functionality adapted for workplace use, including employee profiles, activity streams, microblogging, document sharing, content rating, blogging, discussion groups and online communities.

Spending on ESN products grew almost 40 percent last year to $767.4 million, and is expected to increase at a 42 percent compound rate through 2016, when it will reach almost $4.5 billion, according to IDC.

Microsoft recently paid $1.2 billion to acquire ESN vendor Yammer, a deal intended to boost enterprise social collaboration capabilities in SharePoint, Office, Dynamics and other Microsoft products.

IBM, VMware and Cisco have added ESN components to their broader enterprise collaboration suites, while Oracle and Salesforce.com have done the same to their broader enterprise application stacks. And there is a thriving ecosystem of pure-play ESN vendors like NewsGator, Jive Software and Telligent.

Although Apps was launched in 2006, Google only started working on an ESN component last year, when it made it possible for Apps administrators to offer Google+ to their end users as part of their suite.

This week, Google threw in an initial set of IT controls to let Apps administrators set companywide default restriction settings for Google+ posts and multiparty video conferencing via the Hangouts feature. These IT controls are available to customers using the Education, Government and Business editions of Apps.

Excerpt from:
Google too slow with Apps enterprise social networking development

29-08-2012 16:23 Officials from Facebook have confirmed 101-year-old Florence Detlor as the world's most senior user of the social networking site. KPIX's Kiet Do spoke to Detlor about her meeting with Mark Zuckerberg.

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The world's oldest Facebook user - Video

Google may be moving too slowly in building up Google Apps' enterprise social networking (ESN) features, at a time when this type of software has become a key component in workplace collaboration suites.

On Wednesday, the company took another small step in its effort to tailor its Google+ consumer social networking site into one that Apps customers can use to boost collaboration among their employees.

Although moves in that direction are welcome for the Apps email and collaboration suite, Google might do well to speed up the pace, since demand for ESN software has been growing robustly, a trend expected to intensify in coming years.

"We have to think about this as the art of the possible," said Forrester Research analyst Rob Koplowitz, referring to the development of Google+'s ESN capabilities.

ESN software provides Facebook- and Twitter-like functionality adapted for workplace use, including employee profiles, activity streams, microblogging, document sharing, content rating, blogging, discussion groups and online communities.

Spending on ESN products grew almost 40 percent last year to US$767.4 million, and is expected to increase at a 42 percent compound rate through 2016, when it will reach almost $4.5 billion, according to IDC.

Microsoft recently paid $1.2 billion to acquire ESN vendor Yammer, a deal intended to boost enterprise social collaboration capabilities in SharePoint, Office, Dynamics and other Microsoft products.

IBM, VMware and Cisco have added ESN components to their broader enterprise collaboration suites, while Oracle and Salesforce.com have done the same to their broader enterprise application stacks. And there is a thriving ecosystem of pure-play ESN vendors like NewsGator, Jive Software and Telligent.

Although Apps was launched in 2006, Google only started working on an ESN component last year, when it made it possible for Apps administrators to offer Google+ to their end users as part of their suite.

This week, Google threw in an initial set of IT controls to let Apps administrators set companywide default restriction settings for Google+ posts and multiparty video conferencing via the Hangouts feature. These IT controls are available to customers using the Education, Government and Business editions of Apps.

Excerpt from:
Google Should Speed up Apps' Enterprise Social Networking Development