Mediaboss Marketing

Summary: Nearly 15 years after founding SuperGroups.com, Mark Weinstein is back with Sgrouples and says its time privacy becomes the hallmark of social networking.

scruple nounskr-pl A feeling of doubt or hesitation with regard to the morality or propriety of a course of action

The name of an emerging social networking site says it all - Sgrouples.

I am greatly offended by the notion that privacy is dead, says Mark Weinstein, founder and CEO of Sgrouples. The social sharing site, which is in live beta, is all about privacy.

Weinstein posts on the homepage a link to his Privacy Bill of Rights, a list of 10 credos including policies on sharing, control, and ownership. The list also includes a no ads option to a strategy that lets users go looking for advertisers, not the other way around.

The site also supports Do Not Track.

There is no cookie, says Weinstein. Your personal information is private. We dont track, we dont profile, what you do is not discoverable by a search engine. We are not going to suggest who your friends are, we are not going to use facial recognition. You own your content, you can delete your account.

Weinstein wont say how many users are on the site now, but he calls his subscriber list healthy and growing at 10% to 15% per week.

His attitude is that users of sites such as Facebook and Google+ are growing fatigued with the amount of personal data that leaks out the back door and then comes back around in the form of advertising or other targeted offers, bites them in the butt on a job interview or invites stalkers into their worlds.

Weinstein says his mission is to ensure Sgrouples doesnt have the same leakage problem.

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Will Sgrouples end social networking’s attack on privacy?

LOS ANGELES, CA--(Marketwire -08/07/12)- Ozoshare, the first social networking platform dedicated to the green world driven solely by the green interests of its members, marked its public launch today. The new site is the first and only private, secure, user friendly social network dedicated to the green community where members connect and share in an increasingly eco-focused world.

"People are realizing that the world 'going green' is no longer a choice but our responsibility," said Thomas Smith, partner, Ozoshare. "Going green is our responsibility for a healthy future and social networking is the current means of mass communication. Ozoshare is the ideal combination of both, it is one step ahead and is the vehicle where people and companies participating in the green world share and connect with others in an interactive, member-driven social media platform. It's the first social network of its kind for green community members at every level and category from personal interests to technologies and organizations."

Prior to official launch, grassroots promotions and people's green passions have built the Ozoshare site to over 3,000 members and growing daily. The site is ideal for green entities such as businesses, groups, organizations, federations, charities, institutions, websites, schools, universities as well as green individuals as they work to raise funds, gain support for green movements, buy and sell green products, educate on green topics and create green related partnerships.

Members share their green messages and missions while staying up to date with current green issues with the members they are "partners" (friends) with. Rather than complicating the experience with other social dimensions, such as the members' gender, parties or friends, Ozoshare provides a platform specifically for members via their green interests they designated on their Ozoshare bio (profile). Members can have a business page and/or a personal page and an unlimited number of "partners." Members can also create custom pages with personalized tabs that include their website, donation page, newsletter, mission statement, blog and more. Other Ozoshare members "approve" the pages they agree with and all can see the "approves" tally up, just like "liking" a page on Facebook.

Features include:

Julie Benz, known for her work on Dexter and Desperate Housewives and also a green/eco advocate, expressed support for the new green community.

"Ozoshare helps me learn how to live more eco-friendly and green. It makes me feel like a part of the green community and I can now share what I learn with others. Plus it's really simple to use. I really believe it's only a matter of time before other celebrities, organizations, and consumers find out about this exciting resource. Go green!"

According to Seth Leitman, green living expert at GreenLivingGuy.com and provider of information and tips on Green Living; as well as the editor of McGraw-Hill's Green Guru Guides, "The green steamroller is increasing in momentum with individuals and companies accelerating the movement."

"Ozoshare provides a platform for the green world that allows for collaboration, discussions and activities in a way that really differentiates them from other social networks," said Leitman. "The ability to have multiple accounts under a single login with simple tabbing that really simplifies management. There is no limit to the number of partners (friends) that personal or business page owners can follow, removing the limits to collaboration. The biggest advantage of Ozoshare is that it is driven by green interests which link members to the people and organizations they want to connect with. This results in greater conversion for organizations and a more satisfying experience for individuals."

Ozoshare members using the "Ozo Seal" on their websites or marketing materials identify themselves as active in the green movement. While serving to increase a member's partner network with like-minded individuals it also serves as a brand of integrity and conscience. The "Ozo Seal," when clicked, directs the user to the bio page of the member on Ozoshare.

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Ozoshare Launches as First Social Networking Platform for the Green World

06-08-2012 14:50 "Hope Springs" stars Meryl Streep and Tommy Lee Jones discuss intimacy and their on-screen marriage. (Aug. 6)

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Streep, Jones Get Intimate in "Hope Springs" - Video

Teachers warned on perils of social networking sites

11:39am Tuesday 7th August 2012 in News

GUIDANCE is being issued to East Lancashire teachers about the risks of using social networking sites.

Lancashire County Council has issued guidelines to staff to avoid forming 'on-line friendships' with pupils on sites such as Facebook , Bebo and MySpace.

It comes after more than 40 teachers nationally were referred to the General Teaching Council in 2011 for unprofessional conduct related to the inappropriate use of social media sites.

Lesley Ham, the NASUWT union's negotiating secretary for Blackburn with Darwen, said teachers were falling foul of the rules as they do not use the privacy settings available.

She said: It's been a problem for a few years. People are entitled to a private life but they need to use privacy settings on these sites.

It is unwise to engage in social media with pupils.

Staff have got into problems where they have been open on things like Facebook. They have been off ill and published pictures where they had been on a day out.

There could be a low level aggrievance where somebody has had a drink, lost their temper and published derogatory comments about a colleague.

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Teachers warned on perils of social networking sites

CNET editor Dong Ngo gives all his answers to questions about the basics of home networking.

A typical wireless router with LAN ports for Ethernet-ready devices and antennas for Wi-Fi clients.

As the guy who reviews networking products I generally receive a couple of e-mails from readers a day, and most of them, in one way or another, are asking about the basics of networking (as in computer to computer, I am not talking about social networks here.)

Don't get me wrong, I appreciate e-mails because, at the very least, it gives me the impression that there are real people out there amid the sea of spam. But I'd rather not keep repeating myself. So instead of saying the same thing over and over again in individual e-mails, I'll talk all about home networking basics, in layman's terms, in this post.

Advanced and experienced users won't need this, but for the rest, I'd recommend reading the whole thing, and if you want to quickly find out what a networking term means, you can search for it here.

1. Wired Networking A wired local network is basically a group of devices connected to one another using network cables, more often than not, with the help of a router, which brings us to the very first networking term.

Router: This is the central device of a home network that you can plug one end of a network cable into. The other end of the cable goes into a networking device that has a network port. If you want to add more network devices to a router, you'll need more cables and more ports on the router. These ports, both on the router and on the end devices, are called Local Area Network (LAN) ports. They are also known as RJ45 ports. The moment you plug a device into a router, you have yourself a wired network. Networking devices that come with an RJ45 network port are called Ethernet-ready devices. More on this below.

The back of a typical router; the WAN port is clearly distinguished from the LANs.

LAN ports: A home router usually has four LAN ports, meaning out of the box it can host a network of up to four wired networking devices. If you want to have a larger network, you will need to resort to a switch (or a hub), which adds more LAN ports to the router. Generally a home router can handle up to about 250 networking devices, and the majority of homes and even small businesses don't need more than that. There are currently two main speed standards for LAN ports: Ethernet, which caps at 100Mbps (or about 13MBps), and Gigabit Ethernet, which caps at 1Gbps (or about 125MBps). In other words, it takes about a minute to transfer a CD's worth of data (some 700MB or about 250 digital songs) over an Ethernet connection. With Gigabit Ethernet, the same job takes just about 5 seconds. In real life, the average speed of an Ethernet connection is about 8MBps, and of a Gigabit Ethernet connection is somewhere between 45 and 80MBps. The actual speed of a network connection depends on many factors, such as the end devices, the quality of the cable, the amount of traffic, and so on.

In short, LAN ports on a router allow Ethernet-ready devices to connect to one another and share data. In order for them to also access the Internet, the router needs to also have a Wide Area Network (WAN) port.

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Home networking explained: Here's the URL for you