Mediaboss Marketing

Mar 25: You are likely to go first to the most well-known blogs. The bigger names on social networking sites catch people like flies with honey.

You may need to use social media to promote your blog, but with some of it, you can inspire them indirectly.

To get traffic to your blog, you must use these internet resources and take advantage of your marketing strategies.

Some social networking sites have a large following, encompassing a wide range. Most websites have an insular audience. Facebook isn't just for North America or Europe or Asia!

However, these social networks are a very effective way to market your blog to the general public. Social networking sites are only a distant second to email marketing, which still dominates the market! However, in this age, the Internet has established a solid footing in marketing, and bloggers need to use these platforms to broaden their audience. People mostly opt for the Digital Marketing Institute in Delhi to make the best use of social networking sites like the,

1. Facebook

Though 1.5 billion Facebook users are currently on board, it is straightforward for other seafarers to board this ship. Right now, Facebook is the largest social networking site available on the planet.

No matter who you are or what you do, Facebook will support you. You can use Facebook to communicate with your family, friends, classmates, work colleagues, and associates from one location. You can share your blog with all of your friends on Facebook, which means that millions see your content on Facebook, even people who are not on your friends' list.

Facebook also enables you to easily share your blog with your colleagues, which means you can attract a broader audience. You can share links, facts, photos, and/videos of your blog to interest your audience in following it! Your friends are happy to share your blog with you, helping you to explore new markets!

2. Twitter

Please don't complain about the 280-character limit because it's great Toing elating people to type their thoughts and feelings on a social networking website can have its perks. There is no place for uncertainty!

Twitter covers a vast audience, but the centuries constitute the bulk of them. Using Twitter, you can offer your followers web links to your favourite sites. Your audience may also retweet the connection to their audience, forming a chain. This 'retweeting' increases the number of people who'll see your tweet.

Using the @symbol, Twitter helps you keep track of the people and the audience targeted by the tag! You can create unique hashtags that reciprocate with your blog.

Also Read - Digital Marketing Course in Dwarka

A great part of Twitter's strength has always been its unforgettable hashtags. If you can think of a decent hashtag, you' Additionally, these hashtags can be used by other audiences, resulting in a wider online group of followers. Hence, devising a catchy/formal hashtag is imperative.

Favouriting your tweet on Twitter allows you to save it for later. You may also add your blog to the top of your Twitter profile page. New visitors to your profile get to see your blog at the point of arrival. Your best marketing strategies for building a blog audience would be to use Twitter.

3. LinkedIn

Since it has an emphasis on industry, LinkedIn has over 500 million users. In general, people think of social networking as enjoyable and crazy. However, LinkedIn has changed everything. In other words, LinkedIn has centred all of its efforts on putting together a corporate culture. Its prime motivation is to assist businesses and their staffs to connect easily.

Most likely, employees of your business will be able to locate your site. If your blogs revolve around business, then LinkedIn should be on your list of social media sites to explore. On LinkedIn, no one sends requests to be added as a buddy. Instead, people establish relationships by being associated with various individuals, both within their own company and outside of it. Additionally, it would help if you invited anyone to join LinkedIn.

4. Instagram

Millennials love this region! Instagram is a beautiful space for blogging social media promotion. Instagram is also serving as a very social networking-oriented social networking with hundreds of millions of users! There are millions of people to whom you have to cater, so growing the number of followers should be no problem.

One of the characteristics of Instagram is that it is completely image-based. Your posts contain images or videos. That does not prevent you from using a text-based blog. Bloggers already have found a home on Instagram, and it's as easy as getting on board.

It's possible to post a link to an image that goes back to your blog, so you can use it to promote your images. If you want to keep your article in the spotlight for a while, you have the option to post stories on the topic of your article for 24 hours. The user can connect his/her blog to the bio of his/her Instagram profile. If you are signed up for an account, you have the option to tag people on blogs, and your blog posts can be seen on Instagram.

5. Reddit

Reddit is a combination of fun, socialising, and news and networking. A millennial crowd is on Reddit. To have your blog promoted on Reddit, you'll need to be a registered user, and then you'll be able to post text or URL links. When you post your blog, users will be able to vote on it.

The outcome of this voting process will then be known. The more upvotes a comment gets, the further it will go. If your blog's popularity keeps increasing, it will appear on the 'trending list' on Google.

6. Myspace

Myspace was the most successful social networking sites in its period. That does not indicate that Myspace is dead; it is only gearing up for a comeback in reality.

Musicians are using Myspace more frequently, so if your blog is important, you should see significant success! If you base your blog on Myspace, you'll be able to maintain your customers' interest longer and better than you would on LinkedIn, which tends to gravitate towards work-oriented content.

If this is right, you will have better chances of having good numbers in your blog's promotion. It isn't easy to compete with Facebook when writing about your blog, even though you do so indirectly.

7. Tumblr

Tumblr is a microblogging website as well as a social networking forum. You can also create interactive content such as short-blogs on this website. After a good data import, users can access these posts through a dashboard.

Users may also be added to your profile and watch submissions as they occur. If you have WordPress, you can build a Tumblr Sharing button to post links directly to your Tumblr account.

8. Last.fm

This is the ideal platform for those who enjoy music. Tens of thousands of people are listening to conversations on Last.fm There is many people who take part in the discussions, groups, and large numbers in the use of content. If your blog is in some way associated with music, you can enter this social network to further your blogging career.

(Disclaimer--Features may vary depending on the regions; subject to change without notice.)

Read the original post:
8 Best Social Networking Sites to Promote Your Blog in 2021 - United News of India

During her time working for Entertainment Tonight doing red carpet interviews, Nastacia Nickolaou (18) realized the lack of media coverage on social media influencers compared to mainstream celebrities.

I just realized that while we were reporting on mainstream celebrities, the younger generation didnt really care about mainstream celebrities, Nickolaou said. I realized that somebody needs to start reporting on influencers and talk to YouTubers and start to give the tea because thats really what social media cares about.

This was the start to her social media influencer breaking news outlet, Behind the Filter, created at the beginning of September 2020.

I figured, yeah, lets create a company and lets start reporting on the things that young people care about, Nickolaou said.

Prior to starting her own company, Nickolaou worked as a red carpet interviewer for Entertainment Tonight.

Prior to working for Entertainment Tonight, Nickolaou had an internship at the 70th Emmy Awards during JMUs summer program in Los Angeles. She was also part of the first group to work on Breeze TV, where she interviewed Ashley Iaconetti, a JMU alumna who was on season 19 of The Bachelor.

Because of COVID-19, Nickolaous red carpet interviews with Entertainment Tonight shifted to Zoom interviews with celebrities, so it was an ideal time to start Behind the Filter.

[Behind the Filter] was my side hustle, basically, Nickolaou said. I was trying to build a brand and a business on the side, but its kind of become my main thing over time just because Im so passionate about it.

Nickolaou started accepting applications from School of Media Arts and Design (SMAD) majors to create a team of 10 interns, one of whom is Sydney Benson, a senior SMAD major with a concentration in creative advertising.

I kind of saw it and was like, Wow, this is exactly what I want to do with my life, Benson said. I saw it and immediately applied. I had a really casual Zoom interview with her and kind of just fell in love with the position.

During her internship, Benson played a large part in branding the company.

I helped design the logos for the company, Benson said. I pretty much came up with all the graphics and ideas for branding the company with [Nickolaou].

Brianne Petrone, a junior SMAD major with a concentration in digital video and cinema, is another Behind the Filter intern, whose main position is video editor.

A large part of her job is making Instagram reels to promote Nickolaous upcoming influencer interviews.

I would go out and find the content myself for the video and find a way to edit it together to give our audience a sense of who [the influencers] were, while also not spoiling too much about what we were gonna dive into in the interview, Petrone said.

An interesting aspect to the company is that its 100% female. However, this wasnt how Nickolaou envisioned it to be.

I didnt really intend for it to be all female, but out of all of the applicants, those were the best people for the team, Nickolaou said. They had the credentials, they had the experience, they were hungry to learn and so many of them are so talented.

Petrone said it feels amazing to be working at an all-female company because its working toward eliminating some of the inequalities that women face in the entertainment industry.

Although it wasnt what she planned, Nickolaou said shes really enjoyed creating an all-female atmosphere. Nickolaou spoke about how women are often viewed as catty and competitive toward each other, especially in the media business, but Behind the Filter has shown how women can create more when they work together.

I just think girls are so intelligent, and I think women have the ability to do anything, Nickolaou said. I dont think theres any limit to what women can do, and I think that when girls support girls, we really get so much more done.

Benson also discussed how empowering it was to work with a group of women who constantly build each other up. She said it was exciting to watch the company gain followers over time while knowing everything was run by women.

Its pretty cool to see the growth and know that its an all-female voice thats behind it, Benson said.

Despite this being Nickolaous first time as a CEO, shes created a positive and fun work environment for the women involved, both Benson and Nickolaou said.

Benson said Nickolaou is determined, helpful, empowering and that she wants the best for everyone.

I think Im still very much figuring out how to be a boss because Ive never been in this position, Nickolaou said. Im learning how to manage a team and learning how to do what Im doing, but were all, kind of, figuring it out together.

Benson said Nickolaou has been an inspiration to her and has allowed her to prosper as a creative advertiser.

She also said working at Behind the Filter has given her a broader perspective on what its like to work in the social media field as well as opened up many networking opportunities for her.

I found myself growing so much as a creator because of her, Benson said. I feel like she just really inspired me to want to go into the field. Shes just extremely helpful and wants the best for everyone, and shes extremely determined.

Petrone also said team meetings would often end up being about much more than Behind the Filter; it became a space for people to ask Nickolaou questions about the entertainment business in general.

Nastacia built an environment that was very much open for us to ask her questions about the entertainment industry and what it was like to move from Virginia to L.A., to make that East Coast to West Coast transition, Petrone said.

Nickolaou stressed that Behind the Filter wasnt born overnight. She said it was all about grabbing different opportunities she was presented with during her jobs working for different magazines. She said living in L.A. has also been a large contributor to the growth of her company.

Living in L.A. is crazy because you meet famous people all the time, Nickolaou said. Sometimes, you just meet people and you get connected with certain social media stars just through mutual friends, and that is the benefit of living in that city.

Working at the American Music Awards in L.A. and getting an interview with David Dobrik, a well-known YouTuber, was something that Nickolaou said allowed her to become more legitimate in the influencer space.

That was me literally hanging my body over a fence and yelling, David, what do you think about the new Tesla truck? Nickolaou said. So, some things are not really handed to you or set up for you. Sometimes things are not really opportunities until you make them opportunities.

Considering that Behind the Filter is focused on social media influencer breaking news, there may be people who have a negative reaction toward this line of work, as some may not consider it as legitimate as traditional broadcast news.

I know my parents definitely thought [negatively], Benson said. They were like, Why do you care about Emma Chamberlain? but they have truly transformed the entertainment industry. They are the ones that are influencing the younger generations.

Nickolaou said this line of thinking is most likely a result of the lack of understanding people have for influencers.

I think we judge and criticize the things that we dont understand, Nickolaou said. If you really saw how much work it takes to be an influencer, I think people would have more grace for them.

Petrone spoke about how Nickolaou has made an effort to stand apart from other pop culture news outlets. While other outlets thrive off gossip, Petrone said Nickolaous goal for Behind the Filter is to highlight the struggles that influencers have had to overcome.

I think thats what makes us stand out, Petrone said. The fact that its very human-oriented is what makes us different.

Contact Avery Goodstine at goodstaj@dukes.jmu.edu. For more on the culture, arts and lifestyle of the JMU and Harrisonburg communities, follow the culture desk on Twitter and Instagram @Breeze_Culture.

Originally posted here:
Behind the Filter: alumna starts social media company in LA - The Breeze

Award program honors the brightest young stars in the evolving and expanding realm of medical marketing

SANTA ANA, Calif. (PRWEB) March 25, 2021

Smarty Social Media, a social media marketing agency based in Orange County, Calif., announced that one of its own, Media Director Sarah Kalosa, has been named to the MM+M 40 Under 40 Class of 2021 and will be honored today during a virtual ceremony. In its second year, the program shines a light on the young marketers whose leadership, thinking and digital know-how have contributed to the industry's continued growth under challenging market conditions. Kalosa is among a list of impressive individuals who represent a wide range of the industry's most well-respected organizations.

"Sarah Kalosa is a rising star in media demonstrating strategic leadership and has accomplished so much in her career even under the age of 30," said Jami Eidsvold, CEO, Smarty Social Media. "I've had the privilege of working with Sarah for over six years now, both as an agency client of hers and now managing her directly as an integral part of our strategic team. I can say with certainty that she demonstrates the poise and confidence of an executive level media strategist who can creatively work with our clients to achieve their goals."

In her three years at Smarty, Kalosa has combined her paid social expertise with excellent client service and a talent for finding creative solutions that consistently deliver on business KPIs and drive efficient media performance. She is one of the select few rising stars who continues to demonstrate and inspire leadership, thinking, confidence and digital know-how in the challenging and evolving healthcare marketing space. A few of her career accomplishments include:

"I'm honored to be named among such an impressive group of professionals," said Kalosa. "I wouldn't be in this position without the support from the entire Smarty team and a culture that inspires and fosters growth."

To see Kalosa's profile and for more information about MM+M's 40 Under 40 program, visit https://www.mmm-online.com/40-under-40/mmm-40-under-40-2021/#sam-glassenberg.

About Smarty Social Media

Smarty Social Media is a full-service social media marketing agency based in Southern California with a specialization in healthcare and wellness. Founded in 2013, Smarty is dedicated to helping companies of all shapes and sizes leverage social media to drive consumer and customer demand. Services include social media strategy, paid media, influencer marketing, content development and social customer care, along with Smarty's proprietary Social Academy training program. From well-established healthcare companies to medical device start-ups looking to disrupt their space, the Smarty team has expertise in the management of social advertising within these highly regulated industries. Smarty is dedicated to delivering smart social media marketing solutions that are custom-built, executed flawlessly and designed to deliver measurable results against client business goals. Visit http://www.smartysm.com for information.

About MM+M

First published in 1966 as Medical Marketing & Media, MM+M is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of the growing industry. The title produces an essential mix of online breaking news and analysis combined with monthly print features timely, objective, original editorial content for an executive audience of leaders and thinkers who work in pharma, medical device, diagnostics and greater healthcare marketing. MM+M also develops conferences and live and virtual events, and engineers the industry's premier awards program, the MM+M Awards.

For the original version on PRWeb visit: https://www.prweb.com/releases/sarah_kalosa_of_smarty_social_media_named_to_the_mm_m_40_under_40_class_of_2021/prweb17823184.htm

Read more here:
Sarah Kalosa of Smarty Social Media Named to the MM+M 40 Under 40 Class of 2021 - Benzinga

The use of online networking websites, or social media sites, has become incredibly popular. In many ways, they have completely replaced the ways that we may have lived our lives previously, with many of us, rather than calling a friend, opening one of these platforms and dropping them a message or giving them a video call.

For most of us, these platforms and websites are very beneficial and enable us to communicate in a way that is far easier to more traditional methods of communication. Not only can these sites be used to benefit us as far as communication with our friends and families goes, but we can use them to boost our businesses and increase their visibility in search rankings.

Search ranking visibility is one of the most fundamentally important parts of opening and owning a business in the 21st-century. Google governs the internet, in a way, and without it, a business cannot, and will not, achieve visibility and popularity. Ranking high in the search listings is very important, as we will demonstrate throughout this page, and can help you to find customers and build a name for yourself.

In this article, we are going to tell you about three ways that you can use online networking platforms to rank your business, blog, or website higher in Googles search results, which will, in turn, increase traffic to your site or whatever it is that you do.

The short answer is no, they cannot. However, social media can indirectly improve your visibility and help you to rank higher in Googles search listings, though it is considerably harder and can take a lot longer. Google does not trawl through any networking websites to find mentions of websites, because they are too vast and too unreliable. However, there are several ways that these websites can benefit your visibility and search engine optimization, even if they are indirect and not conventional methods of search engine optimization. Here are three of them:

Creating link opportunities is fundamentally important to improving your businesss search engine listings and where it ranks on them. Link opportunities are often the hardest part of SEO marketing and can be very difficult for both beginners and experienced SEO professionals. Link opportunities are few and far between, though when you do get them, you can massively increase your visibility and draw organic traffic into your website. Finding places to put your links, such as on popular media pages, is a fantastic way for you to improve your visibility and ranking and increase the organic traffic that is going into your website or blog.

As a blogger, business owner, or streamer, brand awareness and positive mentions (of your brand) should be of the utmost importance to you and be one of your largest concerns. Positive mentions on media platforms are not particularly difficult, and it is certainly not as difficult as acquiring link opportunities, though it still can be difficult. It is important that when you are searching for positive mentions that you do your best to represent your business well and be honest, for this will often be the easiest way for you to come across positive mentions.

For example, your business or blog, or whatever it is, is introduced to a person. That person hopefully likes what it is that you offer and likes you personally, they will then share that with a friend; that friend shares it with another, and so on. You create a chain of positive mentions, essentially, and this is almost infinite and continues. This is only achievable, however, if you create engaging and interactive content that people want to share. If you do not, you will struggle to find anybody that is particularly interested in having any dealings with your business and will instead get negative mentions.

Creating partnerships with other online creators will enable you to broaden your horizons and widen your market. When you do this, you will find your content, much in the same way described in the previous paragraph, shared and spread. Partnering with other content creators can allow you to grow your organic traffic massively, and while none of this will contribute directly to your search rankings, little by little it creates social signals that will influence Googles search engine and allow you to slowly climb your way up, assuming you are also implementing other strategies.

Search engine optimization can be a very difficult and expansive subject we hope to have demystified the online networking platform aspect of it. Thank you for joining us here today and reading our article.

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3 ways to use social media to move higher in Googles search results - Conan Daily

When it comes tosuccess, it needs and courage and discipline to reach there and Omer Del Villarhas proved his worth by being successful. He grew up in Boston, Massachusetts,and went on to attend North Shore Community College in Lynn, MA. He shifted toMiami, Florida. While he enjoyed his job, it was also challenging as the jobrequired him to work late hours due to which he did not get to spend anyleisure time. However, the connection that he made during his job proved to beextremely helpful. After working there for some time, he established hiscompany, GoGiveaways.

Social mediainfluencing takes advertising, endorsement, and affiliate marketing to the nextlevel, and Omar Del Villar and his team are damn good at it. GoGiveaways helpspeople to make connections with celebrities that will ultimately lead to socialgrowth through social media accounts such as Instagram. Villar has turned hiscompany into one of the biggest names in the world of influencing. I havealways been good with networking. I have been working with celebrities for along time and used to be a club promoter at 18, Villar stated.

Omar Del Villardidnt just wake up with a substantial social media following, and severalsuccessful businesses under his belt. No, he put in the long hours, the missedtime with family, the missed social events, and the hard work. Thats whatbeing dedicated to your business means. Hard work and sacrificing your personaland social events for the sake of your business.

There are very fewpeople that have dived into influencer marketing as much as Omar Del Villar.From his humble beginnings, hes proven time and time again with the success ofhis own companies that he has an in-depth and experienced understanding ofdigital marketing and online marketing.

Omar hassuccessfully led his own companies for years, and hes done it using his ownproven influencer marketing techniques and methods. Omar is breaking down thebarriers and showing regular businesses and brands how they can successfullyleverage influencer marketing to grow their brands and businesses.

Omer has come along way still he doesnt want to stop anytime soon. He is intent on expandinghis company even more as he strives to build a business empire through socialgrowth. He intends on leaving this empire for his daughter, who is going tofollow in the family tradition.

The rest is here:
An insight into the story of Omer Del Villar, the man behind GoGiveaways - SF Weekly