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Earlier this month, LinkedIn held its second annual Spark conference, which featured a range of speakers on key topics designed to help LinkedIn members maximize their success.

If you missed the event, you can still catch up on all the key learnings, with the full, hour-long Spark event available to stream for free here (via registration sign-up), while LinkedIn has also shared some more specific insights into key tips and notes from the event to provide more perspective on the focus elements.

First off, LinkedIn has shared this one-page overview of key takeaways, including a range of insights from Spark speakers.

Those are some handy notes for your LinkedIn marketing approach, and how to utilize the platform to maximize opportunity.

LinkedIns also gathered a collection of key quotes from speakers, including actor Ryan Reynolds, which also provides some more perspective on how to plan and achieve success via LinkedIns networking and advertising tools.

Again, these are some valuable notes, and if you have the time, there is some good insight in the full Spark video. But if you dont, the above summaries are a good recap of the key lessons and tips, which could help in your strategic thinking.

Excerpt from:
LinkedIn Shares and Overview of Key Insights and Advice Shared at its 'Spark' 2022 Conference - Social Media Today

Revenue Doubled to RMB 2,359.8 million with Value-added Services Contributing 87.4%

Adjusted Net Profit Grew by 99.5% YoY to Reach RMB 309.0 million

MAU of Social Business Exceeded 20 million, Striving for Higher Profitability in 2022

HONG KONG, March 31,2022 /PRNewswire/ -- Newborn Town Inc. (9911.HK), the flagship Chinese social networking company going global, is pleased to announce its audited consolidated results of the Company and its subsidiaries (collectively the ''Group'') for the year ended 31 December 2021 (the ''Year'').

RMB Million

For the year ended 31 December

2021

2020

Change

Revenue

2,359.8

1,181.6

+99.7%

Revenue from value-added services

2,062.4

657.5

+213.7%

Adjusted net profit

309.0

154.9

+99.5%

Percentage of R&D staff

61%

43%

+18 p.p.

Selling and marketing expenses

21%

41%

-20 p.p.

2021 was a fruitful year for Newborn Town. The Group continued its focus on the globalized social networking business and actively enhanced its product matrix. By launching its "Touched in 10 Seconds" product, Yumy, and extending the reach of the popular applications in MICO and YoHo, the Group expanded beyond the MENA and South Asian market, where it has long laid solid business foundations. Through the expansion into the mature markets of Europe and North America, the Group captured greater user value, which resulted in the exponential growth of revenue from value-added services. By the end of 2021, the Group's social products received over 344 million downloads. The number of monthly active users (MAUs) hit a record-breaking 21.79 million in December, representing a growth of nearly 100% over the average MAU of 2020, which helped push the Group to the next level.

During the Year, total revenue grew by 99.7% YoY to reach RMB2,359.8 million (2020: RMB1,181.6 million). Revenue from value-added services grew by 213.7% YoY, reaching RMB2,062.4 million (2020: RMB657.5 million), and continued to be the largest revenue contributor (87.4%). Leveraging on its growing business scale, the Group developed a mature and replicable operating system which significantly reduced the sales and marketing expenses to 21.4% of total revenue (2020: 40.9%), thus achieved an improved operating margin. The adjusted net profit of the Year was RMB309.0 million, representing a YoY increase of 99.5%.

The Group puts R&D, innovation, and operating efficiency as its top priorities. By forging a replicable business model and expanding localized operating teams across the globe, the Group possessed the ability to accurately capture the needs of users and boost their spendings on social products through its matrix of popular social applications. During the Year, the Group achieved the following:

Hero social networking products shined as the number of MAU hit 21.79 million

During the Year, Newborn Town strived to further tap into the field of open social networking. In addition to promoting its hero product to more markets, the Group also launched new products to expand its product matrix, and the products had made it to top of the charts in multiple countries.

Strengthened R&D capabilities to create replicable success

The R&D team has continued to consolidate the key aspects such as operation, algorithm and big data to significantly raise the accuracy of user analytics. During the Year, R&D expenses amounted to RMB131 million, representing a YoY increase of 123.6%. The number of R&D staff increased from 181 to 2020 to 337 in 2021, and now account for 61% of the Group (2020: 43%).

The results of R&D were remarkable. For instance, Yumy released 37 updates since its launch, during which the product has been tirelessly improved based on the paying ability of users, as well as the findings of life-cycle analyses of the product. Such efforts led to successful promotion over the potential markets with high-return, and were the keys for hitting over 50 million downloads in a short period of time.

To improve user retention rate, conversion ratio and average revenue per user (ARPU), the R&D team has also been introducing new functions to the social applications. YoHo's "customized gifts" perk is a great example. By allowing users to create unique effects of the gifts they send to friends or their favorite content creators, the entire chat room could share the users' joy and love for others.

Further invested in refinedgames and metaverse for diversified development

The Group will carry on with the strategy of refined games. By developing medium and hard-core games and extending the life cycle of the products, the Group seeks greater synergies between social networking and gaming products. Currently, Solar Creator, the Group's self-proprietary intelligent game development framework, can cater to the development needs of the gaming business. By combining its technical strengths in the field of AI, the Group seeks to lower the development costs and improve R&D efficiency.

With the rise of metaverse, the Group has been actively introducing metaverse-related content to its social networking products. In November 2021, the Group included the metaverse feature known as Meta Town in Yumy, and will introduce multiple virtual scenarios and other elements of the metaverse. Yumy could become the world's first to feature metaverse scenarios. Recently, the Group launched the world's first video social networking digital collectibles.

Mr. LIU Chunhe, Founder and Chairman of the Board of Newborn Town Inc.commented, "Moving forward, we will continue our focus on going global. In 2021, our overall strategy was to prioritize scale and growth. For 2022, we will emphasize on profitability as we grow further. We will improve the business model of our social networking products and put more efforts on product development and localized operations. Through improved promotion and marketing efforts, our refined games and other innovative businesses will also embrace growth."

SOURCE Newborn Town Inc.

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NewBorn Town Inc. Announced 2021 Annual Results - PR Newswire

The Weeknd, Billie Eilish, Elton John, and many more stars will take part in a social media rally dubbed Stand Up For Ukraine next month.

Taking place on April 9, the online movement will call on governments and corporate leaders to provide tangible support for Ukraine amid the humanitarian crisis in the country, caused by the Russian invasion.

Alongside The Weeknd, Eilish, and John, the likes of Demi Lovato, Katy Perry, Tame Impala, FINNEAS, Jon Batiste, Kacey Musgraves, Madonna, The Jonas Brothers, and many more will also take part. The social media rally intends to put pressure on world leaders to provide additional emergency funding needed to help the millions of people who have been displaced by the war in Ukraine, as well as other conflicts including in Yemen, South Sudan, and Afghanistan.

According to UNHCR, around 12 million people currently need assistance as a result of Russias invasion of Ukraine, while 6.5 million have been displaced in the country.

Stand Up For Ukraine is being driven by Global Citizen and was announced on Saturday (March 26) by the European Commission President Ursula von der Leyen and Canadian Prime Minister Justin Trudeau. It is hoped that the day of social media pledges and action will raise billions of dollars for those in need and that, on the day, social networking sites will be flooded with messages calling for more support in the crisis.

Millions of people are fleeing the bombs falling on Ukrainian cities, von der Leyen said, per Billboard. The world must stand up for them. The European Union is catering for the needs of the millions of refugees it hosts. And we will further step up. But so much is needed and the brave people of Ukraine deserve solidarity from citizens and states around the globe. Together, we can give them a safe home and bring some light in their lives at this dark hour.

Global Citizen CEO Hugh Evans added: History has shown us that conflict and poverty are closely interconnected, resulting in the weakening of the rule of law, a collapse in economic development, and often catastrophic humanitarian situations.

There is no doubt that the conflict in Ukraine has led to a humanitarian crisis members of Global Citizen saw this ourselves at the Ukrainian-Polish border. More than three million refugees have fled their homes, with millions more likely on their way.

Stand Up For Ukraine will follow another fundraising effort from global music stars tomorrow (March 29). Snow Patrol, Emeli Sand, Gregory Porter, Nile Rodgers & Chic, and more will perform at the Concert For Ukraine event in Birmingham, UK, with the hopes of raising over 3 million.

Visit link:
The Weeknd, Billie Eilish, Elton John, And More Join Stand Up For Ukraine Social Media Rally - uDiscover Music

Scent of a woman-hater?

Procter & Gamble raised a stink on Chinese social media after releasing a controversial advertisement that claimed womens feet smell five times worse than mens. The odiferous ad, posted March 13 to the China-based social networking platform WeChat, aimed to promote a line of female beauty products, per the South China Morning Post.

Womens feet smell five times worse than mens. If you dont believe it, smell it, read the caption to the now-deleted infographic, which included a series of unsubstantiated claims regarding feminine hygiene.

The sexist advertisement which has since been slammed by detractors asserted that women generally forgo wearing socks, which turns their shoes into veritable sauna rooms, effectively making their feet reek, the Morning Post reported. According to the commercial, that stench was compounded by female footsies harboring six times as much bacteria as their male counterparts.

US consumer good giants P&G didnt cite a specific source, but a 2019 study published in the National Library of Medicine found that womens feet in general boasted a higher biodiversity of cultured bacterial species (17 individual species) than men (14 individual species). However, scientists deemed the findings not statistically significant with regard to cleanliness.

The ad also attributed womens alleged podiatric odorousness to womens feet containing more sweat glands. While that discrepancy is indeed true, men in general sweat more easily than women.

Other dubious declarations included claims that womens chest areas smell worse than mens, that their hair is twice as dirty due to less frequent washing, and that their underwear is grubbier on average even for women who pay close attention to personal hygiene.

Needless to say, social media didnt take kindly to P&Gs spurious claims.

The advertisement is a form of mind control: humiliating women while still making money from them, wrote one offended party, as reported by the Morning Post. By the way, do these allegations have any scientific data to support them?

Another fumed: The advertisement shows P&G looks down on women. I will boycott its products.

Following the outcry, P&G reportedly issued an apology on the Chinese microblogging platform Weibo.

We sincerely apologize for the articles inappropriate content, which disrespected women, the company wrote in Chinese. P&G always advocates equal, tolerant and respectful values.

They added they have since deleted the item and seriously overhauled the (WeChat) account.

In a similar misogynist advertising incident in November, South Koreas largest dairy purveyor came under fire over a commercial that depicted women as cows.

See the original post here:
P&G claimed women's feet are '5 times' stinkier than men's but they regret it - New York Post

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The Bergen Facebook Addiction Scale: its psychometric properties and invariance among women with eating disorders - BMC Women's Health - BioMed...