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Millennial entrepreneurs Jonathan Javier and Jerry Lee learned the hard way that the traditional career search process rarely works, particularly when youre searching in the ultra-competitive high tech company landscape. By the age of 25, theyd both landed offers (and worked for) tech giants Snapchat, Google, Cisco and Lucid even though they didnt graduate from any of the typical coveted target schools. They soon left corporate America to found career search consulting firm Wonsulting with a mission of turning underdogs into winners. Their programs are based on a carefully curated strategy that theyve used to help job seekers land those hard-to-get job offers.

Their techniques are based on the general premise that traditional application processes almost never work, and the smartest path to the job you want is through social media. During this particularly challenging job search market, they offer five specific steps for landing that lucrative dream job.

Their recommendations are based on what they call the 4-tiered job search strategyfocused on elevating candidates from applying amongst thousands to being referred by someone in the hiring organizations team or applying directly to the hiring manager (whom youve hopefully established some level of connection with already). With this ultimate goal in mind (which virtually anyone would agree would improve success odds dramatically), they offer five specific tips for landing a job in 2021.

Job Search Tip #1 - Develop an Applicant Tracking System (ATS) Friendly Resume

The Jobscan article 8 Things You Need to Know About Applicant Tracking Systems explains that the vast majority of large (and even some smaller) companies use these systems to scan incoming resumes. The article explains, Whether that human recruiter ever sees your resume could depend on how well your resume is optimized for ATS algorithms. Wonsulting advises candidates to develop a resume that is specifically tailored to the job description and offers this template as an example of how each section should be defined. In an ideal world, a candidate would develop a warm connection with someone within the hiring organization and share their resume directly, but the ATS is such an important part of the process that skipping this step would be fools play. It's not that you should NEVER apply and optimize your resume - it's about focusing more time on networking, explains Lee.

Job Search Tip #2 Utilize LinkedIn Search Functions

Boasting over 760 million users (and 260 million active users) reportedly, LinkedIn is a powerhouse social media platform for job seekers, but Javier insists that many dont fully utilize its capabilities. One easy way to connect with people on LinkedIn in your dream company is utilizing the LinkedIn search functions specifically connecting with alumni from your university or organizations youre a part of, explains Javier. He advises candidates to filter their connections search by company of interest, their location and their alma mater to find specific contacts at their target company with whom they already have points of commonality. With this newly customized listing, job-seekers are now positioned to send personalized invitations to connect.

Job Search Tip #3 Send a Personalized Invitation to Connect

When sending invitations to connect, Javier warns against doing what everyone else doessending a connection request without a personalized note. By sending a personalized invitation, you stand out from the crowd, insists Javier. He advises job seekers to customize the content of the invitation based on the point of connection or commonality. For example, he suggests this type wording for sending an invitation to connect to an alumnus from your college.

Sample 1 - Hi (Name), hope youre well! I saw that you graduated from UC Riverside and currently work at Google as a Data Scientist. Id love to connect with a fellow Highlander!

Sample 2 - Hi (Name), hope youre well! I saw that you graduated from UC Riverside and currently work at Microsoft as a Product Manager. I also love your story about being a first-generation graduate coming from a POC background. Id love to connect with a fellow Highlander who shares a similar story!

He also recommends referencing articles or posts they may have written, shared interests or other points of commonality in your personalized invites. The key is finding genuine points of commonality or shared interest and using that as a basis for connecting.

Job Search Tip #4 Make The Ask

One of the benefits of focusing your energies on LinkedIn is that its viewed as a networking tool for business, and people often anticipate some sort of professional ask so dont be shy. After all, its not Tik Tok or Instagrampeople arent swapping recipes or posting kids cute dances (generally)so dont make the mistake of putting in all the effort of getting connected to the right people and then not asking for what you want. Have an ask, but do it during a coffee chat, suggests Javier. He encourages job-seekers to decide in advance what theyre really seekingwhether its mentorship, honest feedback on a company or a professional recommendationthen make that specific ask towards the end of the coffee chat.

Job Search Tip #5 Check-In and Stay Connected

As much as wed love to think that making a connection and maintaining or nurturing a connection are the same thing, theyre not. Dont make the mistake of going through all the effort of finding the right people to network with only to let that relationship die a slow, virtual death. The most important part of networking is staying connected with those who have helped you, insists Javier. Wonsulting even recommends using a spreadsheet (like this sample reach out sheet) to keep track of your outreachideally every three months per their recommendation.

With unprecedented unemployment levels, 2021 for many will be their time to pivot into a new role, company or even industry. Finding a new job in this ultra-competitive environment isnt just daunting but ridiculously stressful too. Indeed, the key to success may not be searching harder but instead searching smarter.

See original here:
No Application Necessary: 5 Tips For Using Social Media To Land A Job In 2021 - Forbes

The 2020 COVID pandemic forced businesses to double down on their digital investments as in-person moved online. Brands refined and upped their marketing investments across digital channels email, websites, social media, apps, and advertising to serve their customers along their digital buying journeys. And while we were all focusing on managing life in the face of these shifts, malicious actors demonstrated once again that they are quick studies as they increased their investment in these same digital channels to promote their illicit activities on the strength of famous brands.

These highly-organized bad actors modeled their abuse networks by infringing upon the trademarks, brand names, hashtags, slogans, and even web page text used by the brands they target. To weave their schemes, they used the same promotional vehicles and digital assets as the targeted brands we all love. They built websites and apps, registered related URLs, social profiles, and pages to promote themselves. And in the case of counterfeit and grey-market goods, they created seller profiles and marketplace listings.

These sophisticated abuse networks appear 'friendly' to their victims, often including customer service chat and bots. Bad actors even take advantage of the latest advances in Martech (marketing technology) to conduct powerful customer or more accurately, victim acquisition strategies, using tracking pixels on their web pages and 'retargeting' ads across the web to reinforce their messages.

In short, economically-motivated bad actors apply modern digital marketing strategies and technology to conduct systemic brand abuse and take advantage of consumers using the most loved brands as bait.

To understand the scope of systemic brand abuse, the Appdetex team used our patent-pending Appdetex Tracer technology to profile these highly-organized networks of bad actors.

On average:

We examined a variety of industries, too, and found that, while no sector was immune, the highest incidence of abuse occurred in gaming, music and media, social networks, and, surprisingly, transportation industries. With the rise of COVID, consumers have increasingly relied upon delivery services, making the transportation category a larger target for bad actors.

The advent of domain name privacy and proxy services as well as privacy regulation and technologies, have had the unintended consequence of enabling bad actors to hide their identities. As malicious actors learned how they are being tracked, they began using multiple obfuscation layers to make it harder to find their operations and dismantle them.

To solve this problem, we developed Appdetex Tracer. This patent-pending investigative technology uses advanced crawling, scraping, and automated analytics tools to find the unseen digital links between sites, ads, listings, social networking handles, and apps used by these sophisticated networks of bad actors. These links, or Traces, can be as simple as publicly available domain registration data or as subtle as the security, customer service, or marketing and customer service technology providing the criminal network's infrastructure.

Traces link the individual elements of a brand abuse gambit, whether those elements are a marketplace listing, a website, a social media profile, an ad, or an app. We refer to these elements as nodes.

Traditional brand protection technologies rely on scanning to identify the nodes of a network, and they exclude the linkages and discovery of related abuse. As a result, brand protection professionals who use these legacy technologies are able to pursue enforcement for the individual nodes but are unable to identify related abuse, leaving large swaths of criminal operations in place and continuing to profit from the targeted brand. A considerable proportion of these unidentified nodes are part of a criminal network, and these networks are often very damaging to brands over long periods.

Our survey findings are based on the confirmed abuse and resulting enforcement of more than 100,000 online infringement cases and instances of abuse over a one-year period. Among the industries included in the study were Music & Media, Transportation, Retail, Gaming, Communications, Healthcare, and others.

We used our patent-pending Appdetex Tracer technology to investigate these instances of infringement. With Appdetex Tracer, we were able to map the networks, document the connection points, or 'traces,' and identify additional network nodes. As a result, we were able to uncover additional related abuse networks targeting the industries in the study.

To find out more about modern brand protection, you can request a demo here.

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Brand Abuse is Systemic: The Role of Networks in Brand Abuse - CircleID

With the government and Twitter at loggerheads over issues related to content removal and freedom of expression, the Centre on Wednesday expressed deep disappointment over Twitters partial compliance to its orders grudgingly and with substantial delay.

In a video-conference meeting with Twitters vice president-global public policy, Monique Meche, and deputy general counsel and vice president-legal, Jim Baker, Information Technology Secretary Ajay Prakash Sawhney said that while Twitter was free to formulate its own rules and guidelines, Indian laws, which are enacted by the Parliament of India, must be followed irrespective of Twitters own rules, according to a Ministry statement.

An official source told The Hindu that during the meeting, requested by Twitter, the microblogging platform was informed that the government expected full compliance of the blocking orders and the Centre was unlikely to revisit its list.

The U.S.-headquartered firm has been under fire from the government over non-compliance to block 250 accounts using hashtags related to farmer genocide, and about 1,178 accounts that security agencies suspect are backed by Khalistani sympathisers and Pakistan.

The meeting follows a blog post by Twitter, where it said it had withheld a portion of the accounts identified in the blocking orders given by the government. It, however, added that no action had been taken against the accounts of news media entities, journalists, activists and politicians. To do so, we believe, would violate their fundamental right to free expression under Indian law. We informed MeitY (Ministry of Electronics and Information Technology) of our enforcement actions today, February 10, 2021, Twitter said.

In a detailed blog post, Twitter also added that it had taken a range of enforcement actions, including permanent suspension of accounts in certain cases, against more than 500 accounts escalated across all Ministry of Electronics and IT (MeitY) orders for clear violations of Twitters Rules.

At any point in time, lawful order given by an authorised/empowered entity... is not up for negotiations, the source said, adding that similar orders were sent to other platforms, including YouTube and Facebook, and they had complied with the orders.

The Ministry statement added that the Secretary had told Twitter representatives that while India had a robust mechanism for protection of freedom of speech and expression, freedom of expression is not absolute and it is subject to reasonable restrictions as mentioned in Article 19 (2) of the Constitution of India.

On the issue of the use of the hashtag related to farmer genocide on Twitter, the Secretary expressed strong displeasure on the way Twitter acted after an emergency order was issued to remove this hashtag and content related to that. Spreading misinformation using an incendiary and baseless hashtag...at a time when such irresponsible content can provoke and inflame the situation is neither journalistic freedom nor freedom of expression as envisaged under Article 19 of the Constitution of India.

Drawing a parallel between the incident at Red Fort in Delhi on Republic Day to the violence at the Capitol Hill in the United States, the Secretary highlighted the differential treatment in the two incidents, expressing a deep sense of disappointment with Twitters siding not with freedom of expression but rather with :those who sought to abuse such freedom and provoke disturbance to public order.

Lawfully passed orders are binding on any business entity. They must be obeyed immediately. If they are executed days later, it becomes meaningless, the Secretary stressed.

MeitY said the Twitter leadership had affirmed its commitment towards following Indian laws and rules. Twitter had also expressed its continuing commitment towards building its services in India, and had requested better engagement between the Government of India and Twitters global team.

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Indian laws must be followed: Government to Twitter - The Hindu

DUBLIN--(BUSINESS WIRE)--The "Business-to-Business Marketing 2020-2021" report has been added to ResearchAndMarkets.com's offering.

This report presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace.

Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more.

Over 1,200 website links, directly embedded into the electronic edition, will direct you to additional market research and other resources. B2B marketers will gain insight from the broad scope of information in Business-to-Business Marketing 2020-2021. For academic libraries, Business-to-Business Marketing 2020-2021 is an essential reference that supports business management and marketing curricula.

Key Topics Covered:

PART I: MARKET OVERVIEW

1 BUSINESS-TO-BUSINESS MARKETING

1.1 B2B Marketing

1.2 Comparison Of B2B and B2C Marketing

2 B2B SPENDING

2.1 B2B External Spending

2.2 B2B Marketing Budgets

2.3 Digital Advertising Spending

2.4 B2B Marketing Budgets 2019

2.5 B2B Sales Collateral

2.6 Market Resources

3 B2B MEDIA

3.1 Business News Magazines

3.2 Business Technology Magazines

3.3 Newspapers

PART II: STATE OF B2B MARKETING

4 B2B MARKETING BENCHMARKS

4.1 Overview

4.2 B2B CMO Survey

4.3 Market Resources

5 B2B MARKETING OUTLOOK

5.1 Overview

5.2 Survey Results

5.3 Market Resources

6 B2B MARKETING TACTICS

6.1 Overview

6.2 Objectives

6.3 Marketing Tactics

6.4 Market Resources

7 CMO MARKETING STRATEGY

7.1 Overview

7.2 Survey Results

7.3 Market Resources

8 DATA MANAGEMENT

8.1 Overview

8.2 Survey Results

8.3 Market Resources

9 DIGITAL MARKETING STRATEGY

9.1 Overview

9.2 Marketing Data & Technology Strategy

9.3 Marketing Technology Trends And Utilization

9.4 Marketing Technology ROI

9.5 Market Resources

10 TRENDS IN B2B MARKETING

10.1 Overview

10.2 Top Trends

10.3 Market Resources

PART III: MARKET LEADERS

11 TOP ADVERTISERS

11.1 Top 100 B2B Advertisers

11.2 Market Resources

12 TOP B2B AGENCIES

12.1 B2B Agency Ranking

12.2 Market Resources

13 TOP B2B BRANDS

13.1 Overview

13.2 Ranking 2019

13.3 Market Resources

PART IV MARKET SEGMENTATION

14 BUSINESS & WORKFORCE COUNTS

14.1 Number of Businesses

14.2 Small Businesses

14.3 Workforce

14.4 State Assessment

14.5 Market Resources

15 NAICS

15.1 Overview

15.2 NAICS Segments and Business Counts

15.3 Market Resources

16 DISTRIBUTION CHANNELS

16.1 Overview

16.2 Distributors

16.3 Purchasing Consortiums

16.4 Retailers

16.5 Wholesalers

16.6 Market Resources

17 BUSINESS DIRECTORIES & DATABASES

17.1 Overview

17.2 Business Directory/Database Publishers

18 DIRECT MARKETING LISTS

18.1 Overview

18.2 List Brokers, Compilers and Managers

PART V: MARKETING & SALES

19 ACCOUNT-BASED MARKETING

19.1 Overview

19.2 Implementation

19.3 Effectiveness

19.4 Account-Based Marketing Survey

19.5 Market Resources

20 ANALYTICS

20.1 Overview

20.2 Predictive Analytics

20.3 Metrics Measured

20.4 Marketing Analytics Survey

20.5 Analytics Technology Products

See the article here:
4th Edition Business-to-Business Marketing Report (2020 to 2021) - Top 100 B2B Advertisers - ResearchAndMarkets.com - Business Wire

Gina Carano fired: This past week has been rough for Gina Carano, who played the role of Cara Dune on The Mandalorian. She was fired from the Lucasfilm on February 10 because of her social media updates.

The Star Wars producers announced that Carano is not employed by them and neither will she ever be associated with in the future. They called her social media posts abhorrent and unacceptable.

Carano created a ton of controversy by posting an objectionable opinion on her Instagram story. She wrote, Jews were beaten in the streets, not by Nazi soldiers but by their neighbourseven by children. She didnt stop there and claimed that because the history is edited people today dont realise that Nazi soldiers first made the neighbours of jews hate them and that led to the killing of thousands of jews. She added, How is that any different from hating someone for their political views?

Her post was reported and taken down later. She really took it far by adding a picture of a person wearing double masks and wrote, Meanwhile in California and Expecting everyone you encounter to agree with every belief or view you hold is fucking wild.

Later it was reported that Carano had severed ties with her talent agency UTA. Or maybe it was the other way round. Gina Carano fired

Not really, in November last year, Gina Carano was constantly tweeting about how she doesnt agree with transgender pronouns and expressed her other objectionable views on mask-wearing and even joined certain Americans in their claim that the US elections in 2020 saw a voter fraud.

This made Star Wars ask Disney and Lucasfilm to fire Carano. The hashtag #FireGinaCarano went viral on the social networking site. At the time no statements were by Disney neither Lucasfilms. Carano had also declared that she will migrate her social media profiles to a certain app which she claimed give more freedom of speech.

There have been two seasons of the series The Mandalorian and Carano has appeared in both. She played the role of Cara Dune Cara Dune character, an ally to Mandos character played by Pedro Pascal. It was also said that her character will play an important role in the upcoming seasons and the spinoff series Rangers of The New Republic.

Read more:
Gina Carano Posts And Everything That Happened Next: Explained - SheThePeople