Mediaboss Marketing

Facebook on Wednesday said its post-election ban on political advertisements would likely last another month, raising concerns from campaigns and groups eager to reach voters for key Georgia races in January that will decide control of the Senate.

The ban, one of Facebook's measures to combat misinformation and other abuses on its site, was supposed to last about a week but could be extended. Alphabet Inc's Googlealso appeared to be sticking with its post-election political advertisement ban.

"While multiple sources have projected a presidential winner, we still believe it's important to help prevent confusion or abuse on our platform," Facebook told advertisers in an email seen by Reuters. It said to expect the pause to last another month though there "may be an opportunity to resume these ads sooner."

Facebook later confirmed the extension in a blog post.

Baseless claims about the election reverberated around social media this week as President Donald Trump challenged the validity of the outcome, even as state officials reported no significant irregularities and legal experts cautioned he had little chance to overturn Democratic President-elect Joe Biden's victory.

In one Facebook group created on Sunday, which rapidly grew to nearly 4,00,000 members by Wednesday, members calling for a nationwide recount swapped unfounded accusations about alleged election fraud and state vote counts every few seconds.

"The reality is right now that we are not through the danger zone," said Vanita Gupta, chief executive of the Leadership Conference on Civil and Human Rights.

Google declined to answer questions about the length of its ad pause, although one advertiser said the company had floated the possibility of extending it through or after December. A Google spokeswoman previously said the company would lift its ban based on factors such as the time needed for votes to be counted and whether there was civil unrest.

The extensions mean the top two digital advertising behemoths, which together control more than half the market, are not accepting election ads ahead of two hotly contested US Senate runoff races in Georgia, including ads aimed at increasing voter turnout.

Democratic and Republican digital strategists railed against those decisions, saying the bans were overly broad and failed to combat a much bigger problem on the platforms: the organic spread of viral lies in unpaid posts.

The Democratic Senatorial Campaign Committee, along with the Senate campaigns of Georgia Democrats Jon Ossoff and Raphael Warnock, called for an exemption for the Georgia races so they could make voters aware of upcoming deadlines.

"It is driving us absolutely bonkers," said Mark Jablonowski, managing partner of DSPolitical, a digital firm that works with Democratic causes.

Eric Wilson, a Republican digital strategist, said he thought the companies' concerns about advertisements on the election outcome did not require a blanket ban. "This is something that deserves a scalpel and they're using a rusty ax," he said.

Facebook Director of Product Management Rob Leathern acknowledged the frustration in a series of tweets, but said the world's biggest social network lacked "the technical ability in the short term to enable political ads by state or by advertiser."

Viral lies

The companies declined to say when they would lift other "break-glass" election measures introduced for unpaid posts, like Facebook's demotions of content that its systems predict may be misinformation.

Facebook spokesman Andy Stone said those emergency measures would not be permanent, but that rollback was "not imminent."

Google's YouTube, which is labelling all election-related videos with information about the outcome, said it would stick with that approach "as long as it's necessary."

The video-sharing company bans "demonstrably false" claims about the election process, but has used the tool sparingly, saying hyperbolic statements about a political party "stealing" the election does not violate the policy.

However, Twitterhas stopped using its most restrictive election-related warning labels, which hid and limited engagement on violating tweets. Instead, the company is now using lighter-touch labels that "provide additional context," spokeswoman Katie Rosborough said.

Twitter placed a label reading "this claim about election fraud is disputed" on two of Trump's tweets Tuesday morning, but each was retweeted more than 80,000 times by that evening.

Nina Jankowicz, a disinformation fellow at the Wilson Center, said the ad pauses were needed but not sufficient for curbing the spread of viral lies.

"Clearly President Trump does not think the election is over, so I don't think the platforms should treat it as if it is," she said.

Thomson Reuters 2020

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Facebook, Swamped With Misinformation, Extends Post-Election US Political Advertisement Ban - Gadgets 360

On the eve on the 2020 U.S. election, tensions are running high.

The good news? 2020 isnt 2016. Social networks are way better prepared to handle a wide array of complex, dangerous or otherwise ambiguous Election Day scenarios.

The bad news: 2020 is its own beast, one thats unleashed a nightmare health scenario on a divided nation thats even more susceptible now to misinformation, hyper-partisanship and dangerous ideas moving from the fringe to the center than it was four years ago.

The U.S. was caught off guard by foreign interference in the 2016 election, but shocking a nation thats spent the last eight months expecting a convergence of worst-case scenarios wont be so easy.

Social platforms have braced for the 2020 election in a way they didnt in 2016. Heres what theyre worried about and the critical lessons from the last four years that theyll bring to bear.

President Trump has repeatedly signaled that he wont accept the results of the election in the case that he loses a shocking threat that could imperil American democracy, but one social platforms have been tracking closely. Trumps erratic, often rule-bending behavior on social networks in recent months has served as a kind of stress test, allowing those platforms to game out different scenarios for the election.

Facebook and Twitter in particular have laid out detailed plans about what happens if the results of the election arent immediately clear or if a candidate refuses to accept official results once theyre tallied.

On election night, Facebook will pin a message to the top of both Facebook and Instagram telling users that vote counting is still underway. When authoritative results are in, Facebook will change those messages to reflect the official results. Importantly, U.S. election results might not be clear on election night or for some days afterward, a potential outcome for which Facebook and other social networks are bracing.

Image via Facebook

If a candidate declared victory prematurely, Facebook doesnt say it will remove those claims, but it will pair them with its message that theres no official result and voting is still underway.

Twitter released its plans for handling election results two months ago, explaining that it will either remove or attach a warning label to premature claims of victory before authoritative election results are in. The company also explicitly stated that it will act against any tweets inciting unlawful conduct to prevent a peaceful transfer of power or orderly succession, a shocking rule to have to articulate, but a necessary one in 2020.

On Monday, Twitter elaborated on its policy, saying that it would focus on labeling misleading tweets about the presidential election and other contested races. The company released a sample image of a label it would append, showing a warning stating that this tweet is sharing inaccurate information.

Last week, the company also began showing users large misinformation warnings at the top of their feeds. The messages told users that they might encounter misleading information about mail-in voting and also cautioned them that election results may not be immediately known.

According to Twitter, users who try to share tweets with misleading election-related misinformation will see a pop-up pointing them to vetted information and forcing them to click through a warning before sharing. Twitter also says it will act on any disputed claims that might cast doubt on voting, including unverified information about election rigging, ballot tampering, vote tallying, or certification of election results.

One other major change that many users probably already noticed is Twitters decision to disable retweets. Users can still retweet by clicking through a pop-up page, but Twitter made the change to encourage people to quote retweet instead. The effort to slow down the spread of misinformation was striking, and Twitter said it will stay in place through the end of election week, at least.

YouTube didnt go into similar detail about its decision making, but the company previously said it will put an informational label on search results related to the election and below election-related videos. The label warns users that results may not be final and points them to the companys election info hub.

This is one area where social networks have made big strides. After Russian disinformation took root on social platforms four years ago, those companies now coordinate with one another and the government about the threats theyre seeing.

In the aftermath of 2016, Facebook eventually woke up to the idea that its platform could be leveraged to scale social ills like hate and misinformation. Its scorecard is uneven, but its actions against foreign disinformation have been robust, reducing that threat considerably.

A repeat of the same concerns from 2016 is unlikely. Facebook made aggressive efforts to find foreign coordinated disinformation campaigns across its platforms, and it publishes what it finds regularly and with little delay. But in 2020, the biggest concerns are coming from within the country not without.

Most foreign information operations have been small so far, failing to gain much traction. Last month, Facebook removed a network of fake accounts connected to Iran. The operation was small and failed to generate much traction, but it shows that U.S. adversaries are still interested in trying out the tactic.

To address concerns around election misinformation in ads, Facebook opted for a temporary political ad blackout, starting at 12 a.m. PT on November 4 and continuing until the company deems it safe to toggle them back on. Facebook hasnt accepted any new political ads since October 27 and previously said it wont accept any ads that delegitimize the results of the election. Google will also pause election-related ads after polls close Tuesday.

Facebook has made a number of big changes to political ads since 2016, when Russia bought Facebook ads to meddle with U.S. politics. Political ads on the platform are subject to more scrutiny and much more transparency now and Facebooks ad library emerged as an exemplary tool that allows anyone to see what ads have been published, who bought them and how much they spent.

Unlike Facebook, Twitters way of dealing with political advertising was cutting it off entirely. The company announced the change a year ago and hasnt looked back since. TikTok also opted to disallow political ads.

Politically motivated violence is a big worry this week in the U.S. a concern that shows just how tense the situation has grown under four years of Trump. Leading into Tuesday, the president has repeatedly made false claims of voter fraud and encouraged his followers to engage in voter intimidation, a threat Facebook was clued into enough that it made a policy prohibiting militarized language around poll watching.

Facebook made a number of other meaningful recent changes, like banning the dangerous pro-Trump conspiracy theory QAnon and militias that use the platform to organize, though those efforts have come very late in the game.

Facebook was widely criticized for its inaction around a Trump post warning when the looting starts, the shooting starts during racial justice protests earlier this year, but its recent posture suggests similar posts might be taken more seriously now. Well be watching how Facebook handles emerging threats of violence this week.

Its recent decisive moves against extremism are important, but the platform has long incubated groups that use the companys networking and event tools to come together for potential real-world violence. Even if they arent allowed on the platform any longer, many of those groups got organized and then moved their networks onto alternative social networks and private channels. Still, making it more difficult to organize violence on mainstream social networks is a big step in the right direction.

Twitter also addressed the potential threat of election-related violence in advance, noting that it may add warnings or require users to remove any tweets inciting interference with the election or encouraging violence.

Facebook is the biggest online arena where U.S. political life plays out. While a similar number of Americans watch videos on YouTube, Facebook is where they go to duke it out over candidates, share news stories (some legitimate, some not) and generally express themselves politically. Its a tinderbox in normal times and 2020 is far from normal.

While Facebook acted against foreign threats quickly after 2016, the company dragged its feet on platform changes that could be perceived as politically motivated a hesitation that backfired by incubating dangerous extremists and allowing many kinds of misinformation, particularly on the far-right, to survive and thrive.

In spite of Facebooks lingering misguided political fears, there are reasons to be hopeful that the company might avert election-related catastrophes.

Whether it was inspired by the threat of a contested election, federal antitrust action or a possible Biden presidency, Facebook has signaled a shift to more thoughtful moderation with a flurry of recent policy enforcement decisions. An accompanying flurry of election-focused podcast and television ads suggests Facebook is worried about public perception too and it should be.

Twitters plan for the election has been well-communicated and detailed. In 2020, the company treats its policy decisions with more transparency, communicates them in real time and isnt afraid to admit to mistakes. The relatively small social network plays an outsized role in publishing political content thats amplified elsewhere, so the choices it makes are critical for countering misinformation and extremism.

The companies that host and amplify online political conversation have learned some major lessons since 2016 mostly the hard way. Lets just hope it was enough to help them guide their roiling platforms through one of the most fraught moments in modern U.S. history.

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What social networks have learned since the 2016 election - TechCrunch

Global Social Networking Advertising Market Size, Growth, Industry Analysis and Forecast 2020 To 2026

Market Overview

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The study objectives of this report are:To analyze global Social Networking Advertising status, future forecast, growth opportunity, key market and key players.To present the Social Networking Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.To strategically profile the key players and comprehensively analyze their development plan and strategies.To define, describe and forecast the market by type, market and key regions.

Highlights of the report:

A complete backdrop analysis, which includes an assessment of the parent market

Important changes in market dynamics

Market segmentation up to the second or third level

Historical, current, and projected size of the market from the standpoint of both value and volume

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Market shares and strategies of key players

Emerging niche segments and regional markets

An objective assessment of the trajectory of the market

Recommendations to companies for strengthening their foothold in the market

Reason to Read this Social Networking Advertising Market Report:

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TABLE OF CONTENT:

Social Networking Advertising Global Market Research Report 2020

1 Market Overview

2 Manufacturers Profiles

3 Global Social Networking Advertising Sales, Revenue, Market Share and Competition by Manufacturer

4 Global Social Networking Advertising Market Analysis by Regions

5 North America Social Networking Advertising by Country

6 Europe Social Networking Advertising by Country

7 Asia-Pacific Social Networking Advertising by Country

8 South America Social Networking Advertising by Country

9 Middle East and Africa Social Networking Advertising by Countries

10 Global Social Networking Advertising Market Segment by Type

11 Global Social Networking Advertising Market Segment by Application

12 Fourth Social Networking Advertising Market Forecast (2020-2026)

13 Sales Channel, Distributors, Traders and Dealers

14 Research Findings and Conclusion

15 Appendix

About Us:

Reports And Markets is part of the Algoro Research Consultants Pvt. Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe. Are you mastering your market? Do you know what the market potential is for your product, who the market players are and what the growth forecast is? We offer standard global, regional or country specific market research studies for almost every market you can imagine.

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Social Networking Advertising Market 2020 Research by Size, Business Opportunities, Top Manufacture, Industry Growth, Industry Share Report, Regional...

The Social Networking market research report provides essential statistics on the market position of the Social Networking manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry. The report provides a basic summary of theSocial Networking industry including its definition, applications and manufacturing technology. The report presents the company profile, product specifications, capacity, production value, and market shares for key vendors.

The overall market is split by the company, by country, and by application/type for the competitive landscape analysis. The report estimates market development trends of Social Networking industry. Analysis of upstream raw materials, downstream demand and current market dynamics is also carried out. The Social Networking market report makes some important proposals for a new project of Social Networking Industry before evaluating its feasibility.

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Key segments covered in Social Networking market report: Major key companies, product type segment, end use/application segment and geography segment.

The information for each competitor includes:

Company segment, the report includes global key players of Social Networking as well as some small players:

For product type segment, this report listed the main product type of Social Networking market

For end use/application segment, this report focuses on the status and outlook for key applications. End users are also listed.

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This report covers the following regions:

Key Questions Answered in the Report:

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Social Networking Market Cost Analysis, Revenue And Gross Margin Analysis With Its Important Types And Application 2020 - The Daily Philadelphian

Introduction: Global Mobile Social Networking Market, 2019-25

This meticulous research representation highlighting crucial elements across present and past timelines feature innovative developments in the market ecosystem that thoroughly determine high potential investment returns in Global Mobile Social Networking market.

The report takes into account decisive factors and makes accurate deductions and assessments in the historical and future timelines, favoring accurate growth predictions and forecast estimations amidst volatile dynamics and fast changing market forces. The report lends workable insights on revenue generation trends, product and service portfolios, geographical dominance, as well as vendor activities and promotional inclination, collectively ensuring healthy growth outlook over the years.

Vendor LandscapeThe report draws references of an extensive analysis of the Mobile Social Networking market, entailing crucial details about key market players, complete with a broad overview of expansion probability and expansion strategies.Facebook, Inc. (USA)WhatsApp Inc. (USA)Google Inc. (USA)YouTube, LLC (USA)LINE Corporation (Japan)Microsoft Corporation (USA)LinkedIn Corporation (USA)Pinterest (USA)Reddit, Inc. (USA)Snap, Inc. (USA)TencentHoldings Limited (China)Tumblr, Inc. (USA)Twitter, Inc. (USA)Viber Media S. r.l (Cyprus)

Available Sample Report in PDF Version along with Graphs and [emailprotected] https://www.orbismarketreports.com/sample-request/66563?utm_source=PujaThe segment outlook section of the report is a highly decisive information hub to unravel segment potential in directing impressive growth and steady CAGR valuation. Additional details on SWOT analysis of each of the mentioned market participant is poised to accelerate growth tendencies besides reviewing the growth scope through 2020-25.

Global Mobile Social Networking Market: Type & Application based Analysis

Analysis by Type: This section of the report includes factual details pertaining to the most lucrative segment harnessing revenue maximization.FreePay for

Analysis by Application: Further in the subsequent sections of the report, research analysts have rendered precise judgment regarding the various applications that the Mobile Social Networking market mediates for superlative end-user benefits.SmartphoneTable

Report Offerings in a Gist: To identify correctly major underlying market forces that gradually underpin growth To comprehend future growth potential of the mentioned segments, inclusive of geographical outlook. A thorough evaluation of the entire competitive landscape gamut has been analyzed, isolating growth rendering strategies and industry forerunners To correctly isolate growth enablement determinants. The report lends clarity in understanding the commercial viability of the Mobile Social Networking market ecosystem.

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COVID-19 Impact AnalysisThis intensively researched report presentation has been prepared in real time parlance, rendering substantial attention towards COVID-19 outbreak that has lately wreaked unprecedented damage across industries, stagnating growth.

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Crucial details on product type and application facets have also been categorically included in this versatile research report on global Mobile Social Networking market. To instill a real-time analytical review of market forces underpinning growth, this report section broadly classifies product type and application as major fragments. Each product type tagged in the report represents total revenue generation tendencies in the Mobile Social Networking market, besides helping readers to correctly gauge and identify the revenue potential of each of the segments through the growth tenure, 2020-25.

Competition EvaluationThe competitive landscape specific to global Mobile Social Networking market further illustrates relevant growth favoring information pertaining to the vendor landscape with a specific focus on corporate growth strategies embraced by leading players, followed religiously by other relevant contributing players along with notable investors and stakeholders striving to etch lingering growth spurts despite high intensity competition and catastrophic developments.Regional Outlook: Global Mobile Social Networking Market

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Some Major TOC Points: Chapter 1. Report Overview Chapter 2. Global Growth Trends Chapter 3. Market Share by Key Players Chapter 4. Breakdown Data by Type and Application Chapter 5. Market by End Users/Application Chapter 6. COVID-19 Outbreak: Mobile Social Networking Industry Impact Chapter 7. Opportunity Analysis in Covid-19 Crisis Chapter 9. Market Driving ForceAnd Many More

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A deep and insightful reference of the regional outlook has also been prioritized in this report on global Mobile Social Networking market. Pertinent details in the realms of import and export activities, manufacturer activities, such as product base expansion, facility expansion projects as well as technological milestones have been mentioned in detail in this report.

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Global Mobile Social Networking Market 2025 To Expect Maximum Benefit and Growth Potential During this COVID 19 Outbreak: Facebook, Inc. (USA),...