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To troubleshoot Windows operating system, Microsoft offers users an option to boot the operating system in Safe Mode. When using Safe Mode, users can pinpoint what the issue is with the computer.

If the computer is working fine in Safe Mode, it means that theres no issue with the default settings and basic drivers of your computer. Thus, the recently made changes on your computer could be at fault.

In this step by step guide, we will show you how you can easily boot your Windows 10 operating system into a Safe Mode.

Step 1: Open the Start Menu on your computer.

Step 2:Click on the power button which will present options to either shut down your computer or restart it.

Step 3:Keep pressing the Shift key on your keyboard and then click on Restart button.

Your computer will now restart in Windows Recovery Environment. There will be a blue screen with a Choose an Option menu.

Step 3:From the given options, click on the option Troubleshoot.

Step 4:In the Troubleshoot screen, click on Advanced Options and then click on Startup Settings.

If the Startup Settings does not appear, click see more recovery options at the bottom of your screen.

Step 5:Now, click on the Restart button which will restart the computer and offer a few options as Startup Settings.

Step 6: Based on your needs, either start the computer in Safe Mode or Safe Mode with Networking by pressing the corresponding number key on your keyboard.

You can tell youre in safe mode if you see a message at the top of your screen and your resolution is diminished. You can now uninstall software, scan for malware, update your drivers, or run a system restore to fix any issues.

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How to easily boot Windows 10 in Safe Mode - MobiGyaan

Twitter is rolling out a new feature that will enable users to easily slide into DMs (Direct messages). The new messaging interface essentially allows users to read or reply to messages without having to leave the home page. Earlier, to access the direct messages on Twitter, users had to switch to the DMs section by clicking on the mail icon. The new interface shows DMs in a pop-up window directly on the home screen. Twitter is currently rolling out the new messaging interface on its Web client, and it is being pushed out in a phased manner. Gadgets 360 was able to verify its availability in India.

The message prompt will appear at the bottom right corner of the screen. The new Twitter DM interface is similar to the message prompt on LinkedIn. With the introduction of this feature, users will be able to access direct messages right on the home page. However, the previous DM section on Twitter Web is still available to use despite the introduction of the new interface.

The new DM feature is also highlighted in a teaser posted on Twitter. More details about its availability on the Twitter app for Android and iOS are expected from the company in the coming days.

To improve user experience, the microblogging platform has been continuously adding new features amidst the global pandemic. Earlier in June, Twitter had introduced a Snapchat-Story like feature dubbed Fleets. With this feature, Twitter allowed users to post any content that lasts for only 24 hours. The company in the same month had introduced voice tweets that allowed users to send 140-second audio clip attached to a tweet. Twitter has improved its List section on the platform as well.

However, the company is currently embroiled in a controversy after Twitter accounts of several prominent personalities were hacked. These Twitter accounts sent out tweets trying to dupe people into donating money in Bitcoin cryptocurrency.

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

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Twitter Rolls Out New Messaging Interface That Allows Users to Easily Access DMs - Gadgets 360

Jean Burgess, Queensland University of Technology

Perhaps no single character has been as iconic a symbol of Twitter as the now-ubiquitous hashtag.

The syntax of the hashtag has a few simple rules: it consists of the hash symbol (#) immediately followed by a string of alphanumeric characters, with no spaces or punctuation.

It is used routinely in social media communication across a number of platforms including Tumblr, Instagram, and even Facebook, but its most important point of emergence and polarisation has been in Twitter.

The hashtag remains most comfortable in Twitter, and it was Twitter that turned it into a highly significant, multi-functional feature. The hashtag has made its way off the internet, appearing regularly on television, in advertising, on products and on protest signs around the world.

From its beginnings as a geeky tool designed to help individual users deal with an increasingly fragmented information stream, Twitter made the hashtag a new and powerful part of the worlds cultural, social and political vocabulary.

The @ feature helped people organise into pairs and create conversational streams. The hashtag, which organises tweets into topics, publics, and communities, goes to the heart of a crucial question: how is the internet organised and for whom?

Although its use on Twitter was new, the # has a prehistory both as a punctuation mark and as part of internet communication. Imported from elsewhere, as was the @, the hashtag brought some of its prior conventional understandings with it.

Known as the octothorpe by typography experts, in early computer-mediated communication the hash or pound symbol was used to mark channels and roles in systems like Internet Relay Chat (real-time, online text messaging used as early as 1988). It therefore worked to both categorise topics and group users.

The # also became closely tied to crowd-sourced content tagging systems. On the music-streaming site Last.fm, users could tag artists and songs. The site used these tags as information to learn about music, fuelling recommendations and radio streams, and laying the groundwork for Spotify and other apps current recommendation algorithms.

User-contributed tags were important on the Flickr photosharing website, where they helped direct people to images and to one another a practice that was carried over to Instagram. Crucially, users could add as many tags to their Flickr photographs as they liked, creating a system that was less a taxonomy (an expertly ordered system based on exclusive, hierarchical categories) and more a folksonomy (a crowd-sourced one, based on inclusive tags and aggregation).

Folksonomical ordering, in the mid-2000s, was widely imagined as a more efficient, organic way of ordering content than categories or directories, and it was this model that underpinned the popular social bookmarking service del.icio.us.

The Flickr folksonomy of user-contributed tags was paradigmatic of the Web 2.0 ideology marked by a shift from the web 1.0 idea that web development was about serving content to audiences to one where the goal was building architectures for participation of users (sometimes distinguished from passive website visitors) and the expectation that the user communitys activities would add further value.

Reddits systems for upvoting user-curated content, subreddits and modern Twitters aggregated trending topics are contemporary versions of this early tag-based co-curation model.

As far as we know, the hashtags use in Twitter was first proposed in mid-2007 by Chris Messina in a series of blog posts.

In Messinas view, the hashtag was a solution to a need. At this time, it was still possible to see a public feed of every single tweet from a public account. Topical conversations among people who did not follow one another were incoherent at best.

The users advocating for the hashtag were technically proficient (many of them also developers) with an active online presence, who positioned themselves as participants in a community of lead users.

While some users were experimenting with hashtags, Messinas vision for them didnt catch on widely until a particularly acute and sufficiently significant event the San Diego brushfires in 2007.

With this event, Messina achieved wider take-up of the hashtag as a tool for coordinating crisis communication by actively lobbying other lead users and media organisations.

Although this rapidly unfolding disaster demonstrated a clear and legitimating use case, the broader meaning of the hashtag and its possible uses remained ambiguous. Despite this, Messina, as a tech-industry insider and lead user, continued to widely advocate for its use even reportedly pitching it to the Twitter leadership.

Journalist Nick Bilton relates an encounter between Twitter founders Biz Stone and Ev Williams and Messina, at the Twitter offices, as follows:

I really think you should do something with hashtags on Twitter, Chris told them. Hashtags are for nerds, Biz replied. Ev added that they were too harsh and no one is ever going to understand them.

Twitter had begun wrestling with the problem (which still haunts it) of conflict between the cultures of expert users that made the platform work for them and the new users they alienated but whom the company badly needed to sustain its growth. The hashtag provoked contestation between Twitters different cultures as it was taken up both for the serious uses such as disaster and professional discussion Messina had envisioned and to create sociable rituals and play.

From the beginning, there was debate around the right way to use hashtags.

As Messinas historical documentation and that of others show, there were several competing models of how and why to coordinate Twitter activity as the flow of tweets started to grow beyond an easily manageable size.

Perhaps the # was a tag, designed to help organise collections of tweets on shared topics? Or was it a way to form channels, or groups of users interested in those topics?

Underlying these different models of what the hashtag could become were different models of Twitter: as an information network, a social networking site or online community, or a platform for discussion and the emergence of publics (organised communities).

Such ideas were still new and hotly contested at the time. Though the informational seems to have won out over the conversational model of Twitter, the hashtag remains, and is used for an astonishing array of social, cultural, and political purposes some of them vitally useful, not all of them serious, and some of them downright toxic.

The website Hashtags.org was launched in December 2007, and provided a real-time tracking and indexing of hashtags before Twitter implemented search. Participants at an event, for instance, could visit the website to see other tweets from the same event.

The hashtags in the earliest archived version of the Hashtags.org homepage, from April 2008, include a number of academic and tech conferences (#EconSM, #netc08, #interact2008) and sporting and entertainment events (#idol, #yankees, #REDSOX), and tweet categories (#haiku). Hashtags were used for coordinating discussion topics and finding like-minded users (#seriousgames, #punknews, #college, #PHX), brands and products (#gmail, #firefox), and even people (such as Wired journalist #ChrisAnderson).

Back then, the most tweeted hashtags were represented as amassing tweets numbering in the tens or at most hundreds, a reminder of the modest scale of Twitter at the time. Uses of hashtags, such as for humour, activism or second-screen television viewing, had yet to emerge.

Ever since those early debates about whether Twitter needed channels (of topics) or groups (of users), hashtags have continued to play both structural and semantic roles: that is, they coordinate both communities and topics, helping users find each other and encounter a range of contributions to the discussion of issues and events.

The hashtag has fostered the rise of Twitter as a platform for news, information and professional promotion, yet the forces that allowed hashtags to become influential are deeply rooted in its conversational and sociable uses.

The capacity of the hashtag to help people navigate real-time events such as disasters, protests and conferences, and to expand and solidify social connections and community, proved particularly ideal for social movements and activism.

Such uses have in many ways come to define both the hashtag and, increasingly, Twitter itself. Perhaps the most notable confluence of hashtags and bodies-in-the-street activism has come from #Blacklivesmatter. As US academics Deen Freelon, Charlton D. McIlwain, and Meredith D. Clark document:

The Twitter hashtag was created in July 2013 by activists Alicia Garza, Patrisse Cullors, and Opal Tometi in the wake of George Zimmermans acquittal for second-degree murder of unarmed Black teenager Trayvon Martin.

For more than a year, #Blacklivesmatter was only a hashtag, and not a very popular one: it was used in only 48 public tweets in June 2014 and in 398 tweets in July 2014. But by August 2014 that number had skyrocketed to 52,288, partly due to the slogans frequent use in the context of the Ferguson protests. Some time later, Garza, Cullors, Tometi, and others debuted Black Lives Matter as a chapter-based activist organization.

Its easy to dismiss hashtag activism as a form of slacktivism rather than real political engagement. But the rise of #Blacklivesmatter and its ties to street protests and unjust policing serves as an important reminder of the embodiment and liveness of many events that might look merely like data or chatter when viewed as hashtags.

This is an edited extract from Twitter: A Biography by Jean Burgess and Nancy K. Baym, published by NYU Press.

Nancy K. Baym is Senior Principal Researcher, Microsoft Research and Research Affiliate in Comparative Media Studies/Writing, Massachusetts Institute of Technology, Cambridge Massachusetts.

Jean Burgess, Professor and Director, Digital Media Research Centre, Queensland University of Technology

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Twitter and the Hashtag Way - Qrius

By 9pm that evening, merely an hour after the announcement which hadnt even come into effect yet, hourly installations spiked, with 300,000 to 400,000 people downloading the app every hour, according to Sumit Ghosh of Chingari, one of the several India-made apps vying to be a TikTok alternative. Within days, daily active users tripled on Roposo, another Indian short-video app.

With roughly 200 million Indians waiting to be snapped up, a mad dash has ensued to build a viable Indian social network from the ground up. While the Indian governments ban targets a slew of appsfrom browsers to file-sharing platformsonly a few segments have any real Indian" alternatives. E-commerce platforms like Shein and Club Factory were also banned, but Flipkart and Myntra, which are the supposed Indian options, already have mature user bases.

The race for indigenization" has thus essentially fallen on the shoulders of social media firms, particularly short-video apps. The prize: the eyeballs of erstwhile users from Bharat" who were on the banned Chinese apps, which together had nearly one-fourth the total number of users currently on Facebook, the worlds largest social platform.

Chingaris Ghosh said he wants to reach 100 million users in three months, which is the same target that Shivank Agarwal, founder of Mitron, another short-video app, has set for himself. For comparison, it took ByteDance 200 days to develop Duyin (TikToks Chinese variant) and about a year to reach 100 million users.

The tearing hurry within the Indian app ecosystem is fuelled by uncertainty over how long the ban on TikTok may last. Business plans are being crafted with the assumption that it will last at least 90 days. And this brief period may be the only window of opportunity. In the social media space, its nearly impossible to topple a platform that has made it big. TikTok didnt topple either Facebook or Instagram. It merely created a new niche for itself by introducing short-videos.

Its a phenomenal and unprecedented opportunity for startups to build something that is world-class, with content and experiences designed keeping Indian users in mind," said Arun Tadanki, lead of LetsVenture, a Bengaluru-based technology platform that connects angel investors with startups.

The pace at which an app like Mitron is progressing right now, at the end of three or six months, theyll probably have 100-200 million users. And then, its a completely different game even if those (banned) apps are allowed to come back," he added.

For now, even investors want to get a piece of the action. Mitron raised 2 crore in a seed round from Tadanki and 3One4 Capital. Tadanki said the deal was one of the fastest in his career. Chingari, on the other hand, is raising funds too and plans to go for a Series A round of investment, skipping the seed round altogether.

The Indian government waded in late last week with its own app innovation challenge, which seeks to incubate home-grown apps in key sectors. But this short burst of excitement will soon have to grapple with some real challenges. Building a social network requires deep pockets, a large innovative workforce, and a market where digital advertising revenue is substantial, among other factors. Even tech giants like Google have tried and failed many times.

Merely cloning the TikTok experience will not work, says technology and policy consultant Prasanto K. Roy. Source code for lookalikes of popular apps like Zoom are available on various websites and can be bought for as little as $25. But that isnt enough," he said. Essentially, this vacuum in the market is an opportunity, but its an opportunity for very few players," he added.

Selling Indian-ness

Facebooks key innovation was the news feed. TikToks short-video was unique in both format and audience, targeting the next billion" internet users. Indian social media apps, meanwhile, are largely seen as clones" of existing platforms.

Chingaris Ghosh said hes going to replicate TikToks strategy, but instead of taking two years, he wants to do it in six months. Copying a platform doesnt have to be wrong, he said. Which is true, after all, Facebook, too, copied Snapchats Stories feature on Instagram and WhatsApp. Twitter has launched a similar feature called Fleets.

The Indian-ness of these platforms have to show in some way though, Ghosh said. Between Mitron and ad-tech firm InMobi-owned Roposo, the idea seems to be to create communities within the apps, which replicate how Indians watch television. Both platforms will have the usual user feed, which will show content from everywhere, but there will also be dedicated categorieslike food or healthwhich function like television channels with specific programming. Categories seems to be an important part of the short-term strategy of these two apps.

But while the apps themselves experiment in a hurry, users remain largely sceptical. Well-known TikTok influencer Ajay Barman said he downloaded and deleted Chingari, Mitron and Roposo simply because he didnt like the user experience and the categories feature. Barman said he found that his videos didnt get views as fast as they did on TikTok.

The fact that these platforms are based in India and keep data in India may also make little difference to the user. Data residency is often equated with data privacy and security, but the two are unrelated, said Sanchit Vir Gogia, founder and CEO of Greyhound Research. Data localization only allows the government to regulate the data. It doesnt offer any additional benefits from a privacy or security point of view at all," he said.

Watershed moment

Where we lack as Indian entrepreneurs is in growth hacking, blitz scaling and creating network effects, which is very important for social media," said Jayanth Kolla, founder of Convergence Catalyst, a global research and advisory firm. Jio did a great job in distributing SIM cards, but hasnt yet been able to make its apps a big success story. Hike has been present for ages but lost out to competition from WhatsApp. Barring ShareChat, communications platforms in India have mostly failed to make it big.

Whether it was planned that way or not, the government has given Indian apps a watershed moment. Tadanki pointed out that every app has a moment in its lifetime when it goes viral, and this is that moment for Indian short-video platforms.

Getting the downloads organically, as they are right now, saves them a lot of money, but this is only the beginning. If TikTok returns tomorrow and these apps havent been able to convert the downloads into daily active users (DAUs) or monthly active users (MAUs), it all amounts to nought, say industry experts.

Industry estimates predict 12-15% of total users usually become DAUs.

Nav Agrawal, who sold his short-video platform Clip to Sharechat last year, said TikTok had 70 million DAUs against a user base of over 200 million in India. The poster boy for Indian social media, ShareChat, is considered successful because when it had 150 million-odd users, it had over 60 million MAUs. An industry executive in the know of the social media app ecosystem here said that ShareChat has crossed 100 million MAUs, thanks to the current blitz.

Converting downloads to DAUs is a huge task, and it all starts with improving the user experience (UX). Barman isnt the only influencer who found the Indian apps lacking in terms of UX.

Chingaris Ghosh and Mitrons Agarwal both said theyre working on their UX right now. In fact, when Ghosh spoke to Mint on 3 July, he said the company has set a target of three weeks to completely revamp its UX with a very modern Silicon Valley look and feel".

With the funding spree these apps are getting, they all plan to hire engineers and build bigger teams. Chingari is a 20 person operation right now, whereas Mitron has only 10 people. ShareChat and Roposo, both of which have big investors behind them, have over 300 and 200 employees, respectively. The industry executive quoted above also said that ShareChat plans to go on a hiring spree soon.

However, whether the budding Indian apps will be able to quickly rustle up an innovative pool of talent is an open question. Convergence Catalysts Jayanth Kolla said India definitely has tech talent but it doesnt have talent available at scale. You can build a kick-ass 50-member company, not a 5,000-member company (in India)," he said.

Kolla isnt the only one whos unsure about the possibilities in front of indigenous social media firms. We think its a bit late in the day to be starting such applications all over again," said Greyhounds Gogia.

India just doesnt have the talent," he added. In fact, the countrys best talent is often working in the Valley and building the greatest products in the world. According to Gogia, we dont have the best talent in artificial intelligence (AI), machine learning (ML), UX and more, all of which are essential to make world-class apps.

The other challenge is capital. Experts say big global venture capital (VC) firms will have to come in. Scaling a social media platform requires hundreds of millions of dollars and decades of experience in the space. Agrawal said that when he was building Clip, ByteDance was spending 30 times the money that his startup could spend and it was almost impossible to compete with.

App verticals like social media and video conferencing are very busy areas". One will have to take on billion-dollar companies like Microsoft, Zoom, Google, Cisco, Facebook, Instagram, WhatsApp, ByteDance and more.

The executive mentioned above said a social network with a 100 million MAUs could rack up at least 5 crore a month purely on cloud storage costs. It doesnt work with investments in the order of a few million.

Gogia pointed out that the fact that big companies have larger and more mature user bases is a big bonus for them. It allows them to refine their product quickly. Trying to say you provide better services or more security than them is almost impossible. Any app, especially when launched only for a specific market or country, just wont work because you wont have the critical mass of users to learn from and improve the project," said Gogia.

The marathon ahead

In fact, even as Indian platforms started getting downloads due to the ban, a number of big influencers moved to Instagram. In effect, Chinas loss may ultimately be the US gain, not Indias. People are forgetting that Facebook remains the big daddy, and regardless of controversies, it remains a great platform for content sharing. I would not be surprised if Facebook tomorrow introduces more flexibility in terms of posting video content," said Shudeep Majumdar, co-founder of Zefmo, an influencer marketing firm. Instagram, which is a fully grown platform, is in fact rushing to release Reels feature, its TikTok clone, say reports.

Amid the chaotic events of the past week comes the Indian governments modest app innovation challenge, which was announced last week. According to Ramanan Ramanathan, mission director of the Atal Innovation Mission, the challenge isnt only good for the apps that win. The government wants to promote others who show promise, by introducing them to VCs and more. Its not just one winner that were trying to find. If there are quite a few who merit consideration and attention, were going to also plug them into our ecosystem to allow them to grow over time," he said.

At the end of the day, the ban on Chinese apps has given an impetus to Indian firms to take some time off from competing against billion-dollar companies purely on the strength of their bank balance alone. While there has been no real winner from India in the social media space, theres also never been a watershed moment like this. Analysts and experts have been repeatedly proven wrong when it comes to the realm of tech over the past decade. The next six months will be a sprint that could set them up for the marathon.

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The race to build an Indian social network - Livemint

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