Mediaboss Marketing

Managing both platforms that offer similar content might seem redundant, but the rewards are well worth investing your time.

Get a glimpse of how to use Facebooks marketing resources to your businesss advantage.

November6, 20204 min read

Opinions expressed by Entrepreneur contributors are their own.

Digital exposure is everything when it comes to branding. Even while social platforms may have numerous similarities, it isn't good business practice to only maintain a presence on just one. With different features, usage time, and audience demographics, the best strategy is a mixed approach with unique targets in mind. Different apps will serve different needs, which is how the best professionals meet this new digitally fueled marketplace's demands.

Related:3 Common Mistakes Companies Make With Their Social Ad Strategy

InstagramReels and TikTok videos might look the same from the outside. Still, with some minor differences between the two, it is essential to understand that each content style serves a particular purpose. TikTok, a Chinese-owned company, was launched for iOS and Android in 2017 for most markets outside mainland China competing with Instagram, established in 2010. Instagram may be one of the most popular social networking sites in 2020, but as TikTok exploded onto the scene, the apps started to compete with each other, and IG finally launched reels in August of this year.

Similar to TikTok, IG reels are 15-second multi-clip videoswhere creators can add media like music that can be cross-posted to your story or feed. Made with audio in mind, they exist on the explore page where users can scroll through an endless amount of entertaining and informative reels. While there is a separate feed for IG reels, TikTok only has one feed but offers trending hashtags and the duet feature. Both platforms are great, and while it might feel natural to commit to one rather than the other, there are three critical reasons brands must leverage both.

IG and TikTok have different audience demographics. If your brand isn't incredibly niche, it will be vital to cover all your bases, ensuring you are getting in front of the right audience segments with engaging content. On a global level, IG is incredibly popular. With 116 million users in the US alone, the app is known to target a large majority of 18-30-year-olds, with 42% of users making more than $75K annually. In comparison, roughly 50% of TikTok users are under 30, making it the fastest growing app for teens and young adults. With these numbers in mind, it is quite possible to deduce that while the decision-makers in the household are on IG, their kids or younger adults in their lives are on TikTok and equally drive purchasing decisions, so by utilizing both, you are activating that element of persuasion in both demographics.

Related:7 Ways to Monetize Your TikTok Account

As TikTok and Instagram compete with one another, it simply means they are drawing more users to their platforms. As social media apps add more features and increase their numbers, more users sign up to use the apps, meaning that brands now can reach more people. Increased features mean more availability for content. With content consumption on the rise, brands are seeing huge returns on their investments in untraditional types of media like IG and TikTok. Sure, reels and TikTok videos are similar but leveraging both ensures that you are doubling your audience, so your content is getting more bang for its buck.

In August, President Trump signed two executive orders effectively banning transactions with TikTok and its parent company ByteDance citing national security concerns. Concerned that the app was spying on US citizens, the executive orders demanded that the app be sold to Microsoft or an American-style company. India has banned TikTok due to a border clash with China, as did Pakistan for a brief period due to "indecent and immoral videos." On the other hand, Instagram has been banned in China, along with other western social media apps. This is why it is so essential brands don't put their eggs all in one basket because, unfortunately, social media marketing is sometimes victim to the quick and at times decisions of government regulatory agencies. Using multiple apps and platforms ensures that if one goes down, your entire content marketing strategy doesn't go down with it.

Related:Top-Rated Courses to Help Improve Your Social Media Skills

TikTok and IG reels are taking the content world by storm, and there is no shortage of users consuming short-video content. Leveraging both puts your brand in an excellent place to start the new year.

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TikTok vs. IG Reels: 3 Reasons Why Your Brand Must Leverage Both - Entrepreneur

If there's one takeaway from 2020, it's that making careful investment choices is as important as ever. This month, the stock market has continued to react to sharp domestic and global spikes in new coronavirus cases and a fraught U.S. presidential election. Few stocks have proven entirely recession and crisis-proof, and many have been scraping the bottom since the market crash in March.

On the bright side, the COVID-19 recession has certainly put a spotlight on those companies that are more resistant to economic volatility, and these could be shrewd plays to help safeguard your portfolio if renewed troubles send the market diving again. If you're looking to beef up your portfolio against economic volatility, these are five hot stocks you can buy in November and hold for the long haul.

Image source: Getty Images.

Virtual healthcare was a rapidly growing field before the pandemic -- in 2019, the American Medical Association reported that the use of telehealth services had doubled compared to 2016. As millions of people choose to stay at home to avoid risking exposure to and spread of the coronavirus, Teladoc (NYSE:TDOC) and its peers have seen demand for their services surge.

In the third quarter ended Sept. 30, Teladoc's revenue grew by 109% year over year, while the number of consultations with healthcare professionals conducted on its platform rose by 206%. Its revenue for the first nine months of 2020 rose 79% compared to the same stretch of 2019. Teladoc's third-quarter gross margin totaled 63.3%, a slight uptick from its second-quarter gross margin of 61.7% but a decline from its Q3 2019 gross margin of 68.1%.

The growth surge doesn't look to be slowing down anytime soon. The company finalized its merger with Livongo Health on Oct. 30. According to management, in "joining the market leaders in virtual care and applied health signals, the combined company becomes the only consumer and healthcare provider partner to span a person's entire health journey."

Shares of Teladoc are up over 140% year to date, and the stock barely moved during the market's March slump. This indicates that shareholders were and continue to be confident in the company's growth potential, regardless of pandemic-driven volatility in the wider market.

Johnson & Johnson (NYSE:JNJ) has earned headlines recently for its work to develop a coronavirus vaccine. The Dividend Aristocrat's Janssen Pharmaceutical subsidiary is developing the vaccine candidate, but progress hit a snag last month when researchers had to pause the phase 3 Ensemble trial after reporting "a serious medical event" in one participant.

In a follow-up statement released on Oct. 23, Johnson & Johnson said that it was gearing up to resume the late-stage safety and efficacy trial upon receiving green lights from both the Data Safety and Monitoring Board and the U.S. Food and Drug Administration (FDA). Regarding the subject's adverse event, which was not directly linked to the vaccine itself, management noted that such incidents "can occur in study participants during any clinical study, especially large studies; they can occur in both vaccine and placebo groups and require evaluation."

For Q3, Johnson & Johnson reported $21.1 billion in sales, up 1.7% from the same period in 2019. Sales in the company's consumer health and pharmaceutical segments rose by 3.1% and 4.7%, respectively, during the quarter. Those gains were attributable to key products such as Tylenol, immunosuppressant Stelara, and multiple myeloma treatment Darzalex. Even more impressive was the fact that management raised its sales guidance for the full year by $1 billion.

Johnson & Johnson has been in business since 1886, which means it has survived many crises. Even if its COVID-19 vaccine doesn't prove sufficiently effective to earn regulatory approval, the pharmaceutical stock will be a reliable stalwart to have in your portfolio for slow but dependable growth.

TDOC data by YCharts

You'd be hard-pressed to find a stock much hotter than Amazon (NASDAQ:AMZN). The FAANG stock has been rising for years, and is up by over 75% thus far in 2020.

Look at the company's Q3 earnings report, and several figures will jump out at you. First, there's its net sales growth -- 37% on a year-over-year basis to $96.1 billion. Operating income rose by $3 billion. And management reported a 56% increase in operating cash flow during the 12-month period starting Sep. 2019 and ending at the conclusion of the third quarter. Finally, during this year's Prime Day event in mid-October, third-party sellers generated 60% more sales than in 2019, with total sales of $3.4 billion.

Other highlights from the period included the launch of its Amazon One secure payment processing system, the opening of the first Amazon Fresh grocery stores in California, and the launch of the Fire TV Stick and Fire TV Stick Lite devices.

Few companies are projecting double-digit sales growth amid the pandemic, but Amazon's diversified business model and robust retail presence make it as close to a recession-proof and coronavirus-proof operation as you'll find. Management expects between 28% and 38% year-over-year sales growth in 2020's final quarter.

Procter & Gamble (NYSE:PG) has relied on the fortitude of its varied portfolio of consumer staples to maintain its recession-resistance this year. Given the fact that its brands -- among them Tide, Bounty, Puffs, Gillette, and Charmin -- are always in steady demand, it's not surprising that the nearly 200-year-old company has performed well in 2020.

During its fiscal year 2020, Procter & Gamble's sales rose 5% to $71 billion, and earnings per share gained 13%. In the first quarter of its fiscal 2021, which ended Sept. 30, net sales were up 9%. Among the key drivers of that growth, sales in its beauty division rose by 7%, sales in its baby, feminine, and family care segment were up by 4%, and sales popped by 12% in its healthcare business.

Procter & Gamble certainly isn't a get-rich-quick stock, but its steady incremental growth and premium portfolio of brands should be appealing to long-term investors. It's also one of a very few to earn the title of Dividend King, with an unbroken 60-year streak of annual dividend hikes, and its current yield of 2.3% is slightly better than average of the S&P 500's dividend payers -- 1.8%.

Shares of Pinterest (NYSE:PINS) have exploded this year as the social networking platform's popularity continues to skyrocket. The stock, trading at roughly $63 as of this writing, is up approximately 240% year to date.

Last quarter, which ended on Sep. 30, Pinterest grew its base of monthly active users by 37% year over year, while its global revenue jumped 58%. In the U.S., Q3 revenue increased by 49%; internationally, it was up 145%. "More than ever before, people are coming to Pinterest to get inspiration for their lives -- everything from planning early for a socially distant Halloween to creating great home schools for their kids," said co-founder and CEO Ben Silbermann.

Management expects the company will outperform even those strong Q3 results in Q4, projecting 60% year-over-year revenue growth for the period. Analysts have high hopes for Pinterest: They estimate that it will boost its earnings at an annualized rate of more than 152% over the next five years alone.

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5 Hot Stocks to Buy in November - The Motley Fool

Before Facebook shut down a rapidly growing "Stop the Steal" Facebook Group on Thursday, the forum featured calls for members to ready their weapons should President Donald Trump lose his bid to remain in the White House.

In disabling the group after coverage by Reuters and other news organizations, Facebook cited the forum's efforts to delegitimize the election process and "worrying calls for violence from some members."

Such rhetoric was not uncommon in the run-up to the election in Facebook Groups, a key booster of engagement for the world's biggest social network, but it did not always get the same treatment.

A survey of US-based Facebook Groups between September and October conducted by digital intelligence firm CounterAction at the request of Reuters found rhetoric with violent overtones in thousands of politically oriented public groups with millions of members.

Variations of twenty phrases that could be associated with calls for violence, such as "lock and load" and "we need a civil war," appeared along with references to election outcomes in about 41,000 instances in U.S.-based public Facebook Groups over the two month period.

Other phrases, like "shoot them" and "kill them all," were used within public groups at least 7,345 times and 1,415 times respectively, according to CounterAction. "Hang him" appeared 8,132 times. "Time to start shooting, folks," read one comment.

Facebook said it was reviewing CounterAction's findings, which Reuters shared with the company, and would take action to enforce policies "that reduce real-world harm and civil unrest, including in Groups," according to a statement provided by spokeswoman Dani Lever.

The company declined to say whether examples shared by Reuters violated its rules or say where it draws the line in deciding whether the phrase "incites or facilities serious violence," which, according to its policies, is grounds for removal.

Prosecutors have linked several disrupted militia plots back to Facebook Groups this year, including a planned attack on Black Lives Matters protesters in Las Vegas and a scheme to kidnap the governor of Michigan.

To address concerns, Facebook announced a flurry of policy changes since the summer aimed at curbing "militarized social movements," including U.S. militias, Boogaloo networks and the QAnon conspiracy movement.

It says it has removed 14,200 groups on the basis of those changes since August.

As pressure on the company intensified ahead of the election, Zuckerberg said Facebook would pause recommendations for political groups and new groups, although that measure did not prevent the "Stop the Steal" group for swelling to more than 365,000 members in less than 24 hours.

Meaningful connections

Facebook has promoted Groups aggressively since Chief Executive Mark Zuckerberg made them a strategic priority in 2017, saying they would encourage more "meaningful connections," and this year featured the business in a Super Bowl commercial.

It stepped up Groups promotion in news feeds and search engine results last month, even as civil rights organizations warned the product had become a breeding ground for extremism and misinformation.

The public groups can be seen, searched and joined by anyone on Facebook. Groups also offer private options that conceal posts - or the existence of the forum - even when a group has hundreds of thousands of members.

Facebook has said it relies heavily on artificial intelligence to monitor the forums, especially private groups, which yield few user reports of bad behavior as members tend to be like-minded, to flag posts that may incite violent actions to human content reviewers.

While use of violent language does not always equate to an actionable threat, Matthew Hindman, a machine learning and media scholar at George Washington University who reviewed the results, said Facebook's artificial intelligence should have been able to pick out common terms for review.

"If you're still finding thousands of cases of 'shoot them' and 'get a rope,' you're looking at a systemic problem. There's no way a modern machine learning system would miss something like that," he said.

Thomson Reuters 2020

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Facebook Groups Buzzed With Calls for Violence Ahead of US Election - Gadgets 360

The research report focuses on target groups of customers to help players to effectively market their products and achieve strong sales in the global Mobile Social Networking Market. It segregates useful and relevant market information as per the business needs of players. Readers are provided with validated and revalidated market forecast figures such as CAGR, Mobile Social Networking market revenue, production, consumption, and market share. Our accurate market data equips players to plan powerful strategies ahead of time. The Mobile Social Networking report offers deep geographical analysis where key regional and country level markets are brought to light. The vendor landscape is also analysed in depth to reveal current and future market challenges and Mobile Social Networking business tactics adopted by leading companies to tackle them.

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Our impartial and unbiased approach toward Mobile Social Networking market research is one of the major benefits offered with this research study. While internal analysis holds great importance in market research, secondary research helps guide changes during the preparation of a Mobile Social Networking research report. We dont simply take the word of third parties, we always look for justification and validation before using their data or information in our research study. We have attempted to give a holistic view of the global Mobile Social Networking market and benchmark almost all important players of the industry, not just the prominent ones. As we focus on the realities of the global Mobile Social Networking market, be rest assured that you are on the right path to receiving the right information and accurate data.

Segment by Type, the Multicore Processors market is segmented intoTwo CoresThree CoresEight CoresOthers

Segment by Application, the Multicore Processors market is segmented intoNetworkDigital Signal Processing (DSP)Graphics (GPU)Others

Regional and Country-level AnalysisThe Multicore Processors market is analysed and market size information is provided by regions (countries).The key regions covered in the Multicore Processors market report are North America, Europe, Asia Pacific, Latin America, Middle East and Africa. It also covers key regions (countries), viz, U.S., Canada, Germany, France, U.K., Italy, Russia, China, Japan, South Korea, India, Australia, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Mexico, Brazil, Turkey, Saudi Arabia, U.A.E, etc.The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of sales and revenue for the period 2015-2026.

Competitive Landscape

Key players of the global Mobile Social Networking market are profiled on the basis of various factors, which include recent developments, business strategies, financial strength, weaknesses, and main business. The Mobile Social Networking report offers a special assessment of top strategic moves of leading players such as merger and acquisition, collaboration, new product launch, and partnership.

Competitive Landscape and Multicore Processors Market Share AnalysisMulticore Processors market competitive landscape provides details and data information by players. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by players for the period 2015-2020. Details included are company description, major business, company total revenue and the sales, revenue generated in Multicore Processors business, the date to enter into the Multicore Processors market, Multicore Processors product introduction, recent developments, etc.The major vendors covered:IntelDellAdvanced Micro DevicesApplied Micro CircuitsARMBroadcomMarvellNXP SemiconductorsQualcommSamsung ElectronicsTexas InstrumentsMellanox TechnologiesMediaTekMarvell Technology Group

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Our objective data will help you to make informed decisions related to your business. The powerful insights provided in the Mobile Social Networking report will lead to better decision-making and deliverance of actionable ideas. The information that this research study offers will assist your business to the position in the best manner possible for driving Mobile Social Networking market growth and gain sound understanding about issues affecting the industry and the competitive landscape. Players can actually improve their reputation and standing in the global Mobile Social Networking market as they develop improved business strategies and gain more confidence with the help of the research study.

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Table of Contents

Market Overview: In this section, the authors of the report provide an overview of products offered in the global Mobile Social Networking market, market scope, consumption comparison by application, production growth rate comparison by type, highlights of geographical analysis in Mobile Social Networking market, and a glimpse of market sizing forecast.

Manufacturing Cost Analysis: It includes manufacturing cost structure analysis, key raw material analysis, Mobile Social Networking industrial chain analysis, and manufacturing process analysis.

Company Profiling: Here, the analysts have profiled leading players of the global Mobile Social Networking market on the basis of different factors such as markets served, market share, gross margin, price, production, and revenue.

Analysis by Application: The Mobile Social Networking report sheds light on the consumption growth rate and consumption market share of all of the applications studied.

Mobile Social Networking Consumption by Region: Consumption of all regional markets studied in the Mobile Social Networking report is analysed here. The review period considered is 2014-2019.

Mobile Social Networking Production by Region: It includes gross margin, production, price, production growth rate, and revenue of all regional markets between 2014 and 2019.

Competition by Manufacturer: It includes production share, revenue share, and average price by manufacturers. Mobile Social Networking market analysts have also discussed the products, areas served, and production sites of manufacturers and current as well as future competitive situations and trends.

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Mobile Social Networking Market: Development Factors and Investment Analysis by Leading Manufacturers - The Think Curiouser

The latest report published by Zeal Insider provides an in-depth analysis on the Social Networking Services Market with actual market values for the years 2018 and 2019 along with forecast for a period from 2020 to 2028. Thereby, the report provides historic market figures for the years 2018 and 2019 and offers an insight into the impact of COVID-19 on the Social Networking Services market for the forecast period from 2020 to 2028. The purpose of this study is to provide a detailed overview on the Social Networking Services market in pre-COVID-19 conditions and further provide information of how the market has changed since the onset of the pandemic.

Key players profiled in the report includes:Snapchat, Instagram, Baidu Tieba, LinkedIn, Pinterest, Tumblr

Request for a Sample Report of Social Networking Services Market: https://www.zealinsider.com/report/1749/social-networking-services-market#sample

The investigative report provides a detailed analysis of the Social Networking Services market covering several aspects such as market dynamics, growth drivers, restraining factors, opportunities, challenges and recent developments in the market. The study has been collated based on exhaustive secondary research after studying numerous industry publications, government reports, company news and press releases. Further, these findings are backed by detailed primary research after interviewing numerous key opinion leaders, market participants, end-users and various other stakeholders in the Social Networking Services market.

The research report provides a detailed analysis on the Social Networking Services market segmented on the basis of type, application, end-use and geography. Thereby, the report aims to provide granular information on the performance of various product types based on its applications and end-use across key market countries across the world. The idea behind the report is to provide its audience with actionable insights on which market segments are more profitable currently and others which offer growth opportunities during the forecast period from 2020 to 2028.

The report provides a detailed competitive landscape including company profiles for leading market participants in the Social Networking Services market. Some of the details included in the company profile are product/service offering, financial information, business strategies and recent developments, among others. Furthermore, the report provides an in-depth company mapping based on their market share, revenues, growth and geographic presence. Thereby, the report includes a detailed analysis of various companies operating across the globe. Leading companies covered in the report include Snapchat, Instagram, Baidu Tieba, LinkedIn, Pinterest, Tumblr, among others.

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Social Networking Services Market Segmentation:

The report offers in-depth analysis of the Social Networking Services market based on various segments such as type, application and end-use industry. The Social Networking Services market is segmented as follows:

Social Networking Services Market, by Type:General Social Networking Service, Particular Social Networking Service

Social Networking Services Market, by Application:Desktop computers, Mobile devices

Companies included in the Social Networking Services Market report:Snapchat, Instagram, Baidu Tieba, LinkedIn, Pinterest, Tumblr

Geographic Coverage

The report on the Social Networking Services market provides a detailed country-level cross-sectional analysis across various regions around the globe. The report contains detailed market size and forecast for the following countries and regions:

North America Social Networking Services Market Revenue and Forecast

Europe Social Networking Services Market Revenue and Forecast

Asia Pacific Social Networking Services Market Revenue and Forecast

Latin America Social Networking Services Market Revenue and Forecast

Middle East and Africa Social Networking Services Market Revenue and Forecast

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This report provides an investigative analysis of the Social Networking Services market encapsulated in detailed sections such as

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Social Networking Services Market by Manufacturers, Regions, Type and Application, Forecast To 2026 Snapchat, Instagram, Baidu Tieba, LinkedIn,...