Mediaboss Marketing

Location-Based Service(LBS) is an application used to identify location of a mobile or wireless device. Location-based services are used to locate people, objects, and vehicle movements as well as for navigation, logistics, and inventory management. In addition, LBS works by accessing real-time geo-data points from a smartphone device to gain information, entertainment, or security data for further processing.

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Upsurge in adoption of wireless devices such as tablets, smartphones, and handheld devices boosts the social networking platforms and provides new avenues for location-based marketing & advertising opportunities. Moreover, rise in demand for active check-in apps and increase in use of business intelligence tools for fraud management & secure authentication further fuels the location-based services market growth.

However, increased prices of real-time based LBS components and concerns associated with personal data security issues are some of the factors that hinder the growth of the location-based services market.

The adoption of LBS has increased across various verticals such as government & public utilities, media & entertainment, transportation, retail & e-commerce, healthcare, and others (education, BFSI, and healthcare). Proactive government initiatives to standardize defense technologies coupled with rapid urbanization & infrastructural developments in the emerging economies are expected to foster the market growth in the government & defense sector.

Moreover, increase in demand for location-based services among e-commerce companies, food delivery & shopping apps, tourism websites, social networking apps, and others are expected to propel the growth of the location-based services market at a significant rate.The location-based services market is segmented on the basis of component, technology, application, industry vertical, and region. By component, it is categorized into hardware, software, and services.

By technology, it is divided into GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), enhanced observed time difference, observed time difference, cell ID, Wi-Fi, and others. By application, it is classified into location-based advertising, business intelligence & analytics, fleet management, mapping and navigation, local search & information, social networking & entertainment, proximity marketing, asset tracking, and others.

By industry vertical, it is segmented into transportation & logistics, manufacturing, government & public utilities, retail, healthcare & life sciences, media & entertainment, IT & telecom, BFSI, hospitality, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA

North America is expected to dominate the global location-based services market during the forecast period, owing to the presence of large number of established LBS solution providers in the U.S. Canada, and Mexico. The Asia-Pacific market is expected to grow at a significant rate in the near future on account of the upsurge in working population, spiraling technology hubs, and blooming tourism industry.

The key players operating in the location-based services market analysis include Alcatel-Lucent SA, Apple, Inc., AT&T Inc., Bharti Airtel, LTD., Cisco Systems, Inc., Google Inc., HERE, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, and Qualcomm Inc. These players have played a significant role to boost the growth of the global location-based services market by adopting various development strategies such as business expansion, new product launches, and others.

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KEY BENEFITS FOR STAKEHOLDERS The study provides an in-depth analysis of the location-based services market trends to elucidate the imminent investment pockets. Information about the key drivers, restraints, and opportunities and their impact analyses on the global location-based services market size is provided. Porters five forces analysis illustrates the potency of the buyers and suppliers operating in the global location-based services industry. The quantitative analysis of the market from 2018 to 2026 is provided to determine the global location-based services market potential.

KEY MARKET SEGMENTSBy Component Hardware Software Services

By Technology GPS Assisted GPS (A-GPS) Enhanced GPS (E-GPS) Enhanced Observed Time Difference Observed Time Difference Cell ID Wi-Fi Others

By Application Location-based Advertising Business Intelligence & Analytics Fleet Management Mapping and Navigation Local Search & Information Social Networking & Entertainment Proximity Marketing Asset Tracking Others

By Industry Vertical Transportation & Logistics Manufacturing Government & Public Utilities Retail Healthcare & Life Sciences Media & Entertainment IT & Telecom BFSI Hospitality Others

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By Region North Americao U.S.o Canadao Mexico

Europeo UKo Germanyo Italyo Spaino Franceo Rest of Europe

Asia-Pacifico Chinao Japano Indiao South Koreao Singaporeo Rest of Asia-Pacific

LAMEAo Latin Americao Middle Easto Africa

Key Market Players Alcatel-Lucent SA Apple, Inc. AT&T Inc. Bharti Airtel, LTD. Cisco Systems, Inc. Google Inc. HERE International Business Machines Corporation Microsoft Corporation Oracle Corporation Qualcomm Inc.

Originally posted here:
Location-Based Services Market business opportunity, and growth - 3rd Watch News

By Shriya Roy

Several TikTok stars who enjoyed millions of followers might have to make a fresh start, but many are willing to do so in the name of patriotism. They have ample help from made-in-India offerings.

Chingari, for one. The social networking app is witnessing 2-3 million downloads per day after the ban and had 15 million downloads as of Friday evening, shooting to number one app in social networking on the App Store. Not a new player, having been in the market since 2018, the app seems to be the next best thing users can download. Sumit Ghosh, co-founder and chief of product and growth of Chingari, clearly knows his market. There are three major things that the Indian public consumes entertainment, news, and games and Chingari has all three, he says.

And, he already has plans for the future. With millions of Tik Tok users shifting base, Ghosh says their aim is to help thousands of talented creators and give them a platform to express themselves freely. While our current focus is to make a great product, in the near future to make sure that our content creators get paid, we will have advertising and focus more on marketing. Feature addition is always a part of the roadmap, as we move forward. Already, unlike its Chinese rival, the app pays creators on the basis of popularity of their videos. For every video that users upload, they get points per view that can be redeemed for money.

Other apps like Mitron, Roposo, Dubsmash and Bolo Indya are some other Indian players that offer a platform for uploading short format video content and promise to be good alternatives to Chinese offerings. With 50 million downloads, Roposo presently is the number one app on the App Store for entertainment. Similarly, Myntra, Flipkart and Koovs are pitching themselves as alternatives to popular clothing companies Shein and Club Factory that had to shut shop in India.

The inflow of users also means that the interface, servers and backend of the apps will have to be strengthened to handle the major spike in numbers.

Speaking about this, Chingaris Ghosh says they were prepared for the sudden spike in downloads as being a tech platform, the technology bit has to be a main focus. Our focus is to give what our users want and deserve, because they are the ones who we built this for, he says, adding that their mission is to take India to the world, and we as an Indian company would be doing that, affirming plans to have a global reach.

Users are in perfect sync, unanimously agreeing that nothing comes ahead of national security. Many added that there can be replacements for an app and the ban cannot defeat their creativity, urging audiences to not forget them.

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Chingari with 15 million downloads showing the way to other Made in India apps - The Financial Express

This report on Global Enterprise Social Networking (ESN) Software Market is based on the in-depth view of Enterprise Social Networking (ESN) Software industry on the basis of market growth, market size, development plans and opportunities offered by the global Enterprise Social Networking (ESN) Software market. The report on Enterprise Social Networking (ESN) Software, gives an in-depth analysis of Enterprise Social Networking (ESN) Software market based on aspects that are very important for the market study. Factors like production, market share, revenue rate, regions and key players define a market study start to end. The energetic aspects studied in this report includes SWOT analysis, feasibility and forecast information. For the consumers to gain the in-depth analysis of the global keyword market and further growth of the market, the report offers significant statistics and information. Enterprise Social Networking (ESN) Software report studies the current state of the market to analyze the future opportunities and risks.

This study covers following key players:ZohoHivebriteEXo PlatformBitrix24AreitosNeudesicSamepageFacebookFlockSalesforceClarizenSlackYammerZimbraTalkSpiritIgloo SoftwareQuickReviewerClinked

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Primarily, the report delivers Enterprise Social Networking (ESN) Software introduction, overview, market objectives, market definition, scope, and market size valuation. Moreover, the report provides historical information with future forecast over the forecast period. Some of the important aspects analyzed in the report includes market share, production, key regions, revenue rate as well as key players. The Enterprise Social Networking (ESN) Software market has its impact all over the globe. On global level Enterprise Social Networking (ESN) Software industry is segmented on the basis of product type, applications, and regions. It also focusses on market dynamics, Enterprise Social Networking (ESN) Software growth drivers, developing market segments and the market growth curve is offered based on past, present and future market data. The industry plans, news, and policies are presented at a global and regional level.

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Market segment by Type, the product can be split into Cloud BasedOn-Premise

Market segment by Application, split into Large EnterprisesSMEs

This Enterprise Social Networking (ESN) Software report also provides the readers with detailed figures at which the Enterprise Social Networking (ESN) Software market was valued in the historical year and its expected growth in upcoming years. Besides, analysis also forecasts the CAGR at which the Enterprise Social Networking (ESN) Software is expected to mount and major factors driving markets growth. The study on global Enterprise Social Networking (ESN) Software market, offers deep insights about the Enterprise Social Networking (ESN) Software market covering all the crucial aspects of the market.In addition, the report include deep dive analysis of the market, which is one of the most important features of the market. Furthermore, the need for making an impact is likely to boost the demand for the experts which are working in the market. Moreover, an in depth analysis of the competitors is also done to have an estimate for the market.

Some Major TOC Points:1 Report Overview2 Global Growth Trends3 Market Share by Key Players4 Breakdown Data by Type and ApplicationContinued

The Enterprise Social Networking (ESN) Software research study is a helpful analysis which emphasizing on geographical analysis, primary & secondary research methodologies, market drivers, and leading segmentation and sub-segments analysis. With the whole overview of the Enterprise Social Networking (ESN) Software market, the studyprovides the overall viability of future projects and delivers the Enterprise Social Networking (ESN) Software report conclusion. The Enterprise Social Networking (ESN) Software market report also delivers market evaluationalong with the PESTEL, SWOT, and other necessary data. In addition, the Enterprise Social Networking (ESN) Software market study categorizes the global market data by using numerous factors such as application, region, manufacturers, and type.

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Global Enterprise Social Networking (ESN) Software Market Expected to Reach Highest CAGR by 2025 Top Players: Zoho, Hivebrite, EXo Platform, Bitrix24,...

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As the coronavirus pandemic continues to put the world on hold and fill hospitals, everyone is being urged to wear a mask when they are out in public. Now Twitter has joined in and suggested it will implement one of the most sought after features on the service if everyone just wears a mask.

As CNBC reports, the offer came in a tweet posted on the official Twitter account yesterday evening, which read, "You can have an edit button when everyone wears a mask." Although clearly Twitter and CEO Jack Dorsey are just teasing us with the offer (because how would you tell everyone is wearing a mask?), it does show a growing frustration that people are choosing to forego the advice and not wear a mask in public.

As you'd expect, responses to the tweet have been divisive. Twitter has been called out for entering a political debate, demanding compliance, and being told nobody wanted an edit button anyway. Where as others have posted links to cheap masks, diagrams showing the positive difference a mask can make to infection rates, and generally asking everyone to get on board. One particular Twitter user decided to flip the request, suggesting everyone will start wearing masks when the edit button goes live.

Ultimately, this isn't how we get an edit button for Twitter, and we may never get one as Dorsey has said in the past it poses some difficult problems. For example, if a tweet changes so do all the retweets of that tweet, meaning the retweeter may no longer know the content of the tweet they decided to share with their followers.

For now and the foreseeable future, the edit button will remain absent from Twitter. Meanwhile, COVID-19 continues to spread like a viral tweet and everyone should be doing anything they can to help limit its spread.

Further Reading

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Twitter Offers an Edit Button 'When Everyone Wears a Mask' - PCMag AU

If there ever were a time to bet on Black people, it is now. Birthed in large part by the senseless killing of George Floydand bolstered by the blood of countless others, this is a moment America has never before seen;amoment adeptly annexed by major corporations and marquee brands to affirm or start anew their commitment to diversity, equity and inclusion.

The unwary or casual student of history might think to equate today with the affirmative action era, itself a uniquely American antecedent.And the confederate caustics among us might want to scream Reconstruction redux.But both would miss the point. While relevant, there are two dramatic differences between then and now.

First, todays response to the BLM and social justice movements has been led entirely by the private sector. Governments at all levels have remained interested but uninvolved. And second, the BLM movement has been multi-ethnic and multi-generational supported by White, Hispanic, Asian and European allies throughout the globea living testament to our global interdependence and connectedness.

CURTIS HILL: NFL'S REPORTED PLANS FOR 'BLACK NATIONAL ANTHEM' WOULD CELEBRATE NATIONAL UNITY, SPIRITUAL FAITH

We now know that the world is watching, learning and judging how America handles what noted scholar W.E.B. Dubois in 1903 called the problem of the color line. Apropos of our 2020 ethos, it is fitting that the response to the same problem is now measured by the millions on corporate checks and not the morals of American leaders. What a difference a hundred years makes.

The amount of money being pledged to programs, businesses and organizations led byor focused onAfrican Americans has been impressive by any standard. Blue chip corporations like Comcast, Microsoft, Google, Bank of America, Nike, AT&T, Target, Walmart, Sony, Verizon and others,along with celebrities and wealthy individuals,have made multi-year, multimillion-dollar commitments to BLM and allied organizations.It seems that $100 million has become the de rigueur standard for both media and corporate cred in todays high-stakes skin game.

A good many social media naysayers suggest that corporate pledges reflect little more than White guilt and should be viewed with suspicion particularly money from companies with thin records on diversity. They also say that a multi-year pledge of $150 million is small relative to their earnings.

But lets be real here:when was the last time any big company pledged this amount of money to anything but building its own bottom line? The overwhelming financial response by companies is a plea not only for the hearts and minds of Black folksbut for their money too. White guilt or not, the corporate pledges are a recognition of an ever-present market reality. Not only do Black lives matter, but so too do Black dollars. And that is worth examining.

Consider a few compelling data points, courtesy of Nielsen, which measures demographics, spending and consumption among other big data categories.

As of 2018, there were over 48 million Black Americans, with nearly 25 million in the millennial age or younger. With a median age of 32, Black Americans are just now approaching their peak earning years but are already dominating industries from music to fashion. The influence of African American consumers is extensive driven by their tech affinity, passion for sharing experiencesand powered by their omnichannel thirst for information and recommendations.

Black buying power grew from $320 billion in 1990 to $1.3 trillion in 2018. Between 2000 and 2018, Black buying power rose 114%, compared to an 89% increase in White buying power. Texas now has the largest population of African Americans and tops the nation in African American buying power.

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African Americans over-index the total population for most genres of apps, including search engines, entertainment, electronics, government and non-profit apps. Black Americans are avid media consumers that spend more time with television,TV-connected devices,radio,video on computers,web apps on smartphonesand web apps on tablets than the general population. They over-index on YouTube and Netflix by 12 and 19 points, respectively.

Marketers know, or should know, that African Americans love the latest trendsand are more likely than the total population to rely on advertising to provide meaningful information about products they use. 40% of Black consumers say they are the first among their friends to try new products and services, surpassing the total population by 29%. And most relevant for social justice concerns, 42% of African Americans expect brands they buy to support social causes 16% more than the general population.

As voracious media consumers across multiple channels, Black Americans are the largest consumers of TV with over 11 hours more each week using television compared to the total population. While TV usage decreased in the last year, internet on the go is increasingwith more time spent on video, audio and social networking than the total population on both smartphones and tablets. Blacks are creating their own video, audioand digital app platforms that allow them to express their aspirations and support for companies that meet their consumer demands.

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African Americans have contributed mightily to the development of Americaever since the firstslaves arrived in Point Comfortnear Jamestown, Va.,in 1619. Unquestionably, America would not be the powerful nation it is without Blacks, despite two and a half centuries of political oppression and economic exclusion supported by statute, civil society and social custom. While there has been immense progress, there is yet a long way to go.

As leading banks, retailers, technology firms and more develop commercial strategies to connect with Black consumers, it makes sense to commit millions upon millions of dollars to embrace universal principles of equity and respect. In that context, the decision by major companies to bet on Black is not just a roll-of-the-dice or knee-jerk response to social justice.At best, it is a prudent embrace of conscious capitalismand at worst a timely effort to clean the corporate slate. In either case, there is nothing wrong with that.

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Adonis Hoffman: Betting on Black to clean the corporate slate - Fox News