Archive for the ‘Social Networking’ Category

The rise of social media – Our World in Data

The first social media site to reach a million monthly active users was MySpace it achieved this milestone around 2004. This is arguably the beginning of social media as we know it.1

In the interactive chart below we plot monthly active users, by platform, since 2004. You can use the slider to focus on particular years, and you can click the + Add option to change series and track the evolution of other social media platforms.

This chart shows that there are some large social media sites that have been around for ten or more years, such as Facebook, YouTube and Reddit; but other large sites are much newer.

TikTok, for example, launched in September 2016 and by mid-2018 it had already reached half a billion users. To put this in perspective: TikTok gained on average about 20 million new users per month over this period.

The data also shows rapid changes in the opposite direction. Once-dominant platforms have disappeared. In 2008, Hi5, MySpace and Friendster were close competitors to Facebook, yet by 2012 they had virtually no share of the market. The case of MySpace is remarkable considering that in 2006 it temporarily surpassed Google as the most visited website in the US.

Most of the social media platforms that survived the last decade have shifted significantly in what they offer users. Twitter, for example, didnt allow users to upload videos or images in the beginning. Since 2011 this is possible and today more than 50% of the content viewed on Twitter includes images and videos.

More:
The rise of social media - Our World in Data

Social Media Overview – Communications

What is Social Media?

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snapchat,YouTube and Vimeo accounts.

We offer an array of tools, including one-on-one consults with schools, departments and offices looking to form or maintain an existing social media presence to discuss social media goals and strategy, as well as offer insights and ideas. Before creating any social media account, you must submit the Account Request Form. Besure to check with your schools communications office for any school specific regulations or branding guidelines.

Learn how to best utilize these tools with our platform specific best practices.

Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use.

University Policies related to social media:

While the tools of social media are easily accessible, the rules of the road are not necessarily intuitive. Its a new communications landscape, with tremendous opportunities but also a lot to learn.

We developed these guidelines to provide everyone at the universityfrom communications professionals to department administratorswith basic guidance on how to best use social media toward communications goals, both as the owner of an account and as a user/contributor. The suggestions and best practices outlined here can help you use these channels effectively, protect your personal and professional reputation, and follow university guidelines. We also hope that these guidelines spark conversations among social media practitioners on campus to learn from each other as we explore these emerging platforms.

Please review the university best practicesand feel free to contact Communications and Marketing with any questions.

If you are looking to create an account, you must meet with the Social Media Strategist in the Office of Communications and Marketingto discuss the social media policies at the university, as well as strategy, goals, messaging and best practices. Please fill out a request form and we will contact you to set up a meeting.

If you already have an account that was created prior to September 2013, please be sure to register your account with the Office of Communications and Marketing.

Contact:digitalservices@tufts.edu

Go here to read the rest:
Social Media Overview - Communications

Advantages and Disadvantages of Social Networking: Should …

Social networking is the hottest online trend of the last few years. Not only do social media sites provide a way to keep in contact with friends, but they can also offer opportunities for professional online networking. Social networking could be advantageous for your career, but there are also disadvantages to consider. Could the time you spend interacting online be put to better use? Lets take a look at the advantages and disadvantages of social networking to work out whether you should be devoting more of your attention to this online activity.

Is social networking working for you? This online course can teach you how to make the most of social media.

Social networking offers many benefits. It is now easier than ever to keep in contact with old friends and colleagues. The professional networking site LinkedIn even allows users to request introductions to business people who are known to their contacts. The potential of this enhanced connectivity is huge; whereas once you would be left sifting through business cards after a networking event, trying to remember details about each person, you can now easily look up a connections credentials and business interests on their social media profile.

LinkedIn is a particularly valuable business tool; over 200 million people are members, including hiring managers from many top companies. Your profile is designed to function as an online resume, detailing your education, career history (with recommendations from your colleagues), and creative portfolio. The platform encourages users to connect with people working in their organizations, and to endorse their colleagues for the skills they display in their daily work. You can learn how to take advantage of all that LinkedIn has to offer with thisLinkedIn Training Course.

Social networking is particularly vital for entrepreneurs. Freelancers can find contacts via professional groups on LinkedIn and Twitter, while business owners can make use of the large user bases of Facebook and Twitter to market their products and services. Facebook has a range of services designed to help businesses market themselves more effectively, including the ability to target advertising at the precise demographic groups that are likely to respond favorably. Find out how toCreate a Successful Facebook Advertising Campaignwith this free online course.

What about Twitter? Business owners can also use this service for effective promotion, as explained in thisTwitter for Businessonline course.

The primary disadvantage of social networking is that most people do not know how to network effectively. As a result, the few benefits they get from their networking activity are not worth the time invested. The best way to avoid being disappointed in this way is to decide on a strategy for using social sites, and stick to it. For example, if you are going to use Twitter to draw attention to exciting new content on your website, then resist the temptation to waste time tweeting about unrelated topics. Stay focused on what you want to achieve and dont let yourself get distracted.

The golden rule of social networking is to avoid putting anything online that could reflect badly on you or your business. Pictures of you acting unprofessionally could harm your chances of getting a job, or make a poor impression on a new client. If you want to use a social media site for personal as well as professional networking, consider creating a separate account under a nickname, so you can keep your professional account clean.

Do you have any social networking tips? Share them in the comments below.

Page Last Updated: February 2020

Continue reading here:
Advantages and Disadvantages of Social Networking: Should ...

Why Citizen has become the unofficial social network for protests – Fast Company

One of the most popular ways to keep track of protests has nothing to do with Facebook or Twitter.

Instead, its an app called Citizen, which has become an instant hit amid nationwide protests against police brutality and racial injustice. On Citizen, users can see a map of exactly where people are gathering, view raw video of demonstrations in progress, look for signs of rioting and looting, and air out their feelings in comments sections.

Citizen currently ranks 11th in popularity among free apps in the iOS App Store, and second in the News category (behind Twitter). According to data provided by Sensor Tower, roughly 440,000 iOS and Android users installed the app for the first time over the last week, up 633% from the week before, and roughly 150,000 users installed the app on Tuesday alone. Thats nearly 12 times the average number of installs throughout the month of May.

Although Citizen isnt new, it seems made for moments like this. Whats less clear is whether the app is actually helping people stay safe in volatile times, or whether its surging popularity is just adding to a climate of fear and divisiveness.

To access the Citizen app, you must create an account, which is tied to your phone number with an authentication code sent via text message. The app also requests your location so it can show you whats happening nearby. (Citizens website offers incident reports and videos without a login.)

Once youve signed up, Citizen drops you into a map studded with yellow and white dots. Each one represents an incident based on radio communications between 911 dispatchers, police, fire departments, and other emergency responders, with yellow dots indicating recent updates. You might also see a stream of emojifrowning faces, angry faces, praying hands, or heartspopping up over particularly active incidents.

[Screenshots: courtesy of Citizen]As Steven Bertoni reported in Forbes last year, Citizen uses high-powered scanners to tune into first responders public radio channels. It then digitizes and transcribes the audio, using an algorithm to pick out keywords and turn them into incidents on the map. Human analysts serve as a final filter, tossing out traffic stops, medical emergencies, domestic disturbances, nonviolent verbal disputes, and anything else that might not affect public safety.

[Screenshots: courtesy of Citizen]But what really separates Citizen from other police scanner appsaside from the filtering processis its social networking layer, which lets users add their own videos, comments, and emoji reactions to any incident. Its like TikTok for observing crimesor at least it was until the protests began.

Since the police killing of George Floyd in Minneapolis last month, Citizen has taken on a new purpose as a way to keep track of protests around the country. Even if youre not near one, you can type in a city name, zip code, or street address where protests are happening, then zoom in on all the clusters of activity.

At its best, Citizen can be inspiring. When youre viewing a steady stream of raw first-person video from the heart of a peaceful protest, it feels like youre there in ways that Facebook and Twitter dont quite replicate. And if youre participating in those protests yourself, theres value in seeing where people have congregated, what police are doing, and whats coming over the emergency airwaves.

Still, the app can easily devolve into something worse. You wont find many overt violations of Citizens comment guidelines, which include rules against hate speech, harassment, and incitement, but you will find plenty of shouting matches that involve race as a topic. Misinformation is also a concern, as many incidents include people asking in vain for more information or wondering aloud whether the report theyre seeing is fake. Users can hit a Report button on comments, but this only seems to delete the comment outright with no request for additional details. (After publication, a Citizen spokesperson said these comments only become invisible to the user who reported them, while a trained analyst reviews the content.)

Meanwhile, theres an undeniable air of voyeurism to watching users videos, especially outside the realm of protests. Because many users in those cases dont shoot video until after an incident is over, youre often just looking at police cars idling and officers milling around, containing no useful information. This feels more like an act of digital rubbernecking than a public safety benefit.

[Screenshots: courtesy of Citizen]Although Citizen has pointed to instances where its app has helpedsuch as the time when users in Baltimore heard about a child abduction hours before AMBER alerts went outthose success stories are rooted in Citizens own police scanning and reporting, not its user-generated videos and comments. At best, the social layer is a way to keep people hooked, but it does so in large part by stoking more fear and anxiety. (After publication, a Citizen spokesperson said it has seen people escape burning buildings and find missing loved ones from user-generated content.)

While using Citizen and trying to learn more about it, one gets the feeling that its creators arent ready for the spotlight, and perhaps havent fully reckoned with the pitfalls of their product.

The app launched in 2016 under the name Vigilante, but when it started getting attention, Apple banned it from the App Store because it encouraged people to put themselves in danger. As Forbes reported, it took a name change to Citizen, a shift in marketing (away from fighting crime, and towards increasing safety), and several months of negotiations to get the app reinstated.

Citizen made a press push last year, including its lengthy Forbes profile, a story in Bloomberg, and interviews with local media in cities where it operates. In March, CEO Andrew Frame announced a $20 million investment from Goldwater Capital, bringing its total funding to $60 million. Frame also said the Citizen app had surpassed 3 million downloads, with about one in eight New Yorkers having used it. As The Intercepts Belle Lin and Camille Baker reported, Citizen even reintroduced crime reporting after pulling the feature in 2016, letting users submit video thats reviewed by moderators and merged with 911 incidents.

Now, nationwide protests against police brutality have again altered Citizens role.

Yet recently, Citizen started looking beyond everyday crime reporting for growth. Last month, it announced a COVID-19 contract tracing feature that combined both GPS and Bluetooth to determine when users had come near one another. (As Coindesks Benjamin Powers reported, privacy advocates have worried that the app collects too much data and isnt clear enough about how itll be used.)

Now, nationwide protests against police brutality have again altered Citizens role, but its unclear whether the company is prepared to embrace it. Citizens home page says nothing about protestsit still has a contact tracing banner at the topand a PR representative declined to make anyone from Citizen available for an interview and did not answer specific questions over email. The Community page on Citizens support website is a dead link.

As for Frame, who according to Forbes had hacked into NASA as a teenager and made an eight-figure fortune as an early network architecture consultant for Facebook, he has also not made any public statements on Citizens role in tracking protests. (His tweets are protected.)

The only Citizen representative who has spoken publicly about the apps role in the protests is Ben Jealous, a former NAACP president and CEO who is now a partner at Kapor Center, one of Citizens investors. In a recent interview with The Young Turks host Cenk Uygur, Jealous said the app can empower people in situations involving the police by monitoring what those officers are doing.

Officer, I just want to let you know that 250 people in the neighborhood are watching you right now.

We have seen officers change their behavior when somebodys holding up their camera and says to them, Officer, I just want to let you know that 250 people in the neighborhood are watching you right now,' Jealous said.

Even if thats true, using Citizen during a protest carries its own trade-offs. Like many other online services, Citizen says it will turn over users data to law enforcement in response to valid subpoenas, court orders, or search warrants. At a time when protesters are encouraging people to be cautious about surveillance, Citizen is building a catalog of protest videos tied to specific phone numbers and email addresses, all of which could be accessed by the government. (After publication, a Citizen spokesperson noted that if users delete their content, Citizen loses access within 30 days, though law enforcement agencies can seek to preserve it for longer.)

Citizen has not said whether it will notify users if law enforcement requests their footage or other personal data. It also provides few details on how the app moderates content or curbs misinformation, though a spokesperson said after publication that a highly-trained, 24/7 team of analysts review all comments and videos with help from machine learning. Even Citizens business model remains undefined.

More broadly, its unclear how Citizen in particular is keeping police honest in ways that other apps do not, or how a social network where people hurl insults at one another over real and perceived threats is helping to build safer communities. From the looks of it, Citizen is still coming up with the answers itself.

This story has been updated to include comments from Citizen, which were provided after publication.

See the original post here:
Why Citizen has become the unofficial social network for protests - Fast Company

TikTok Is Pure Self-Expression. This Is Your Must-Try Sampler. – Forbes

TikTok logo as displayed on the screen of an iPhone on April 13, 2020. Photo by OLIVIER DOULIERY/AFP ... [+] via Getty Images

By now you have read about or even tried TikTok, the video sharing service owned by the Chinese company ByteDance. The service allows anyone to create and post short videos lasting 15 to 60 seconds. At first glance, it seems frivolous with most videos featuring comedy skits, lip-sync songs, dance performances, fun challenges, weird pranks, and scantily clad women. But it has quickly evolved as an older population has joined and broadened the content into a spectrum of humanity and self-expression. That has helped fuel its explosive growth to 2 billion downloads and over 800 million active monthly users who open the app 8 times a day, totaling 52 minutes per day, across 154 countries and 75 languages.

While celebrities found it, it is the everyday people and their pent-up creative inspiration that makes it astonishing, reflecting TikToks tagline of Real People. Real Videos. Whereas most other social networking sites have long-form videos, TikToks short-form videos allow users to quickly swipe those that are of little interest, allowing users to fly through dozens of them in a very short time. The algorithm remembers what you like and offers more.

This column is a must-try sampler for the general population and marketers who have only read about TikTok, as well as for those who tried it earlier and were only exposed to superficial content. I collected these examples your samples after only a couple of hours on the site. The more you sample, the more you will understand TikToks massive appeal.

TikTok is known for displaying amazing individual talents, to let the world see and hear what they have to offer, whether that be instrumental (by Kyle), dance (by Melissa), impersonations (by Amber), or character creation such as Malady the Clown (by Angel). Go aheadpick a link or two or sample them all.

Society's struggles are on full display in TikTok, reflected in the response to the tragic death of George Floyd (by Brianna), LGBTQ awareness (by Marc), and tributes to healthcare workers (by officialschoolnurse) who are on the frontlines of COVID-19. There are also playful, quick views on our own life stages (by Lele).

Astonishing creativity is the hallmark of TikTok and it comes in many forms. There are those who show their creativity on canvas (by graffituvandals), in uncommon food preparation (by Yanng), and in amazing body paint (by fx_freak).

Uncommon bravery is ever-present on TikTok you just have to look. It is demonstrated by those who face physical and mental struggles with an immensely positive attitude as they battle cancer (by Megan), muscle disease (by Kelbarendt), amputation (by Alyssa), or a lifelong stutter (by Caitlyn). These are all must-views!

Alter egos are plentiful, and TikTok allows its users to express their alternative selves. Sometimes this means a fun magical transformation to Harley Quinn (by Lauren) or to Spider-Girl (by Jianine).

You can find calm in these tumultuous times with a meditation guide (by Vishuddha), with someone who will pray with you (by Cristina), or with a physician who will help you overcome lifes everyday challenges like menstrual cramps (by Dr. Tanouye).

We see innovation in all forms including art (by Noah), food (by Kate), household technology (by Danielle), and playtime (by Mackenzie).

TikTok also allows us to see nature at its finest such as a bald eagle with her chicks (by explore.org), the birth of a baby beluga whale (by the Georgia Aquarium), or the affection of a familys pet fox (by Mikayla).

TikTok also has an abundance of how-to videos to make us better at a wide range of endeavors, whether you want to make a killer steak (by Sonny), eat healthier meals (by Hayley), or enhance your gardening approach (by Armen).

We can see our collective, human kindness in pets we save from shelters (by nic_and_the_dogs) and those we nurse back to health (by Yu).

And as you might expect, you can find fans with similar interests, whether you are a Harry Potter enthusiast (by K3 Sisters) or a fan of a popular celebrity like Ryan Reynolds (by Ryan).

I intentionally did not feature the top TikTok personalities because I wanted to provide a more mainstream view. Those with the most followers on TikTok are Charli D Amelio with about 60 million followers and Loren Gray with about 44 million followers. They have that special IT. Beyond their typical lip-sync and dance videos, both recently spoke in support of Black Lives Matter, showing that they use their voices on important issues. You can find other popular TikTok personalities in this link. But TikTok fame has its limits as revealed in this humorous video (by Angel).

This sampler is still a fraction of the themes that exist on TikTok, which are as varied and as individual as the people who upload videos.

And as with all social media, TikTok is not without concerns and controversies related to privacy, inappropriate material, cyberbullying, hate speech, and users being injured when filming extreme stunts in an effort to become TikTok famous. TikTok also raises national security concerns because the service may share its user data with government officials in its home country of China.

No matter how you look at it, TikTok is a juggernaut. The service generated $176.9 million in revenue in 2019. Yet only about 4% of U.S. social media marketers are using TikTok, suggesting that its future potential is massive. A modest 10 fold increase puts revenues into the billions of dollars.

Perhaps thats because TikTok gives us an opportunity to witness and partake in our collective humanity and self-expression.

See the original post here:
TikTok Is Pure Self-Expression. This Is Your Must-Try Sampler. - Forbes