Mediaboss Marketing

This case study, presented byThe MirandaNet Fellowship,investigates whether the growing use of BrainPOP videos, gaming and quizzes enriches studentlearning and, if so, what can be done to improve thepractice further.

The study points out that while manyteachers and studentsagreed thatmost of the aspects of BrainPOP produce effective learning, there was one significant difference regarding games. Many teachers did not speak to the the effectiveness ofgame-based-learning, despite the fact that many of their students played them as much as they watched BrainPOP videos.

The research describesthe realization from teachers observing their students that playing the games on devices is often a more absorbing and quieter activity than playing/watching the videos. This led to revisions around classroom balance between games and video.

The MirandaNet Fellowship offers professionals engaged with digital technologies a means of informal networking and professional development as well as opportunities for research and consultancy. MirandaNet is a global network based in London, UK.

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Visual Information is a Fundamental Element in Learning

MORE FACT SHEETS: INTERNET/BROADBAND | MOBILE TECHNOLOGY

Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape over the past decade below.

When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. By 2011 that share had risen to half of all Americans, and today 69% of the public uses some type of social media.

Pew Research Center

As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years.

Pew Research Center

Pew Research Center

Pew Research Center

Pew Research Center

Pew Research Center

Pew Research Center

Facebook is the most-widely used of the major social media platforms, and its user base is most broadly representative of the population as a whole. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn.

Pew Research Center

Usage of the major social media platforms varies by factors such as age, gender and educational attainment.

% of U.S. adults who use each social media platform

Source: Source: Survey conducted Jan. 3-10, 2018.

Pew Research Center

% of U.S. adults who use each social media platform

Source: Source: Survey conducted Jan. 3-10, 2018.

Pew Research Center

For many users, social media is part of their daily routine. Roughly three-quarters of Facebook users and around six-in-ten Instagram users visit these sites at least once a day.

Pew Research Center

Follow these links for more in-depth analysis of the impact of social media on American life.

Millennials stand out for their technology use, but older generations also embrace digital life May 2, 20185 facts about Americans and Facebook April 10, 2018Americans complicated feelings about social media in an era of privacy concerns March 27, 2018Social Media Use in 2018 March 1, 2018The Future of Truth and Misinformation Online Oct. 19, 2017The Future of Free Speech, Trolls, Anonymity and Fake News Online March 29, 2017

All reports and blog posts related to social media.

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Demographics of Social Media Users and Adoption in the ...

What is 'Social Networking'

Social networking is the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients. Social networking can occur for social purposes, business purposes or both through sites such as Facebook, Twitter, LinkedIn, Classmates.com and Yelp. Social networking is also a significant target area for marketers seeking to engage users.

Marketers use social networking for improving conversion rates. Building a following provides access to and interaction with new, recent and old customers. Sharing blog posts, images, videos or comments on social media allows followers to react, visit the companys website and become customers.

Customers may compliment the companys offerings and encourage others to buy the products or services. The more customers are talking about a company on social networking, the more valuable the brand authority becomes. As a brand grows stronger, more sales result.

Increased company posts rank the company higher in search engines. This helps establish a brand as legitimate, credible and trustworthy.

A company may use social networking to demonstrate its customer service level and enrich its relationships with consumers. For example, if a customer complains about a product or service on Twitter, the company may address the issue immediately, apologize, and take action to make it right.

Although social networking itself is free, building and maintaining a company profile takes hours each week. Costs for those hours add up quickly. In addition, businesses need many followers before a social media marketing campaign starts generating a positive return on investment (ROI). For example, submitting a post to 15 followers does not have the same effect as submitting the post to 15,000 followers.

Because every business is unique and has a different target demographic, history and competitive marketplace, no single marketing strategy works for every business. The fact that social networking is constantly evolving also makes keeping up with changes challenging and influences a companys marketing success rate.

Because social networking companies want businesses paying for advertising, companies often restrict the amount of reach businesses may receive through unpaid posts. For example, if a company has 500 followers, followers may not all receive the same post.

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Social Networking - Investopedia

February 22, 2016

By Jacob Poushter

Once online, people in emerging and developing nations are hungry for social interaction. Comparatively fewer online adults in advanced economies say they use social networks, though half or more still report using social media in these countries. It is important to note that while internet users in emerging and developing economies are more likely to use social networks, access rates are lower in many of these nations; as a result, many people are still left out of the social networking experience. But in most of the countries surveyed, Millennials are more likely to use social media.

Across the 40 countries surveyed, a median of 76% of internet users say that they use social networks, which include Facebook and Twitter in all countries (except for Twitter in China), plus other popular country-specific social networks.

Unlike overall internet access, Social networking is most prevalent among online adults in Jordan (90% of internet users), Indonesia (89%), thePhilippines (88%), Venezuela (88%) and Turkey (87%). But majorities of internet users in every emerging and developing nation surveyed, Pakistan excepted, say they use social networks.Comparatively fewer online adults in rich economies say they use social networks, but because internet access is greater in many of these countries, overall social media usage based on total adult population is more mixed. Still, 76% of online Israelis, 73% of online Canadians and 71% of online Americans say they use social networking sites. But only around half of online adults in Japan (51%) and Germany (50%) say the same.

Between 2013 and 2015, there has been some upward movement in the percentage of people who access social networks across many emerging countries. This is especially the case in China, where 63% of internet users report using social networking in 2015, up from 48% in 2013. Elsewhere the change has been less dramatic or no change has occurred. But because internet access and reported smartphone ownership rates have increased in most of these nations, more people are using social networks even as the proportion of internet users who say they do so has not changed dramatically, if at all.

As with internet usage and reported smartphone ownership, There is a significant age gap on social networking among internet users in 30 of the 40 countries surveyed. And this age gap is seen in developed and developing countries alike.

For example, 81% of online Germans ages 18-34 say they use social networking, versus only 39% of older online Germans. And 83% of young French internet users are social networkers, versus 42% among older internet users. Large age gaps also appear in Vietnam (+37), Poland (+35) and Japan (+35). It should be noted that, based on total population, the gap in social media use between older and younger generations is even larger because more young people in all of the countries surveyed are online to begin with. But even among active internet users, social networking is more common among global youths.

In addition to age, there are also differences on social networking use among online adults by education. However, significant gaps on education are not as common for social networking as they are for overall internet access and smartphone ownership. In 18 countries with large enough sample sizes for analysis, internet users with more education are significantly more likely to use social networking sites compared with less educated online adults. The education gaps are particularly large in Lebanon (+30) and China (+26).

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Measuring social networking popular among adult internet ...

A short explanation of social networking websites and why they are popular.

This video introduces the basic ideas behind Social Networking. It focuses on the role of social networking in solving real-world problems. It teaches: The role of people networks in business and personal life The hidden nature of real-world people networks How social networking sites reveal hidden connections The basic features of social networking websites

Need explainer videos for your classroom? This video is a sample from a unique video library that can be licensed for use by educators.

http://CommonCraft.com/Ready-made Videos and Downloadable Visuals for Educators

http://ExplainerAcademy.com/Learn how to turn your ideas into clear, understandable explanations and animated explainer videos with our online courses.

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Social Networking in Plain English - YouTube