Mediaboss Marketing

Social media as a digital platform has had a tremendous impact on how we communicate and maintain dialogue with friends, family, and colleagues. It has also become a rudimentary practice for every organisation to have a social media presence for marketing as it forms a key part of business strategies.

Twitter is playing a fundamental part in recruitment, especially for young professionals and graduates. Hashtags relating to job searching such as #JobseekersSA are receiving large amounts of traffic, with #JobseekersSA being the biggest hashtag used, with over 160,000 interactions in the first year of its creation. The culture of hashtags and tag-a-friend has created communities that assist each other by making recommendations to their friends on job posts that are most relevant to their skill sets. Encouraging users to #TagAFriend is a great way to tap into this culture and get followers to amplify tweets to their network of friends.

TikTok is the ideal place to connect with Gen Z and Millennials. With technology at their fingertips and a regular tool in their growing hands Gen Zs have been able to connect to faraway cultures, issues, and news earlier and more often than any generation before them. Creators on TikTok are redefining entertainment; from film to sports, to fashion, music, lifestyle, and the workplace. With the rise of career and job-related creative content, TikTok believes there's an opportunity to bring more value to people's experience with TikTok by enhancing the utility of the platform as a channel for recruitment. With the launch of TikTok Resumes, users can now create short, creative videos, combined with TikTok's easy-to-use, built-in creation tools to organically create new ways to discover talented candidates and career opportunities. Popular hashtags on the topics include #careerdevelopment, #careeradvice, #leadership, #hr, #training, #nowhiring and #jobsearch. #NowHiring has over 65m views.

Communicating with jobseekers: According to a recent study, 94% of recruiters are active on LinkedIn and with good reason. Millions of people have already opted to post their career profiles and interests on the professional networking site, and more profiles are being created every day. For recruiters looking to reach out to experienced but perhaps passive candidates, social media can be a tremendous resource.

This means that, in addition to leveraging their own social media to impress candidates with corporate culture, HR professionals should also be monitoring social media for mentions by current and former employees.

79% of job applicants use social media in their job search and according to a study done by CareerProfiles, 73% of Millennials found their last position through a social media platform.

To keep up with this demand, companies must broaden their reach and increase accessibility by utilising social media to attract and hire.

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The role of social media in recruitment - Bizcommunity.com

Updated: 10/11/2021 by Computer Hope

Alternatively known as a virtual community or profile site, a social network is a website that brings people together to talk, share ideas and interests, or make new friends. This type of collaboration and sharing is known as social media. Unlike traditional media that is created by no more than ten people, social media sites contain content created by hundreds or even millions of different people. Below is a small list of some of the biggest social networks used today.

Due to their increased popularity amongst children and teenagers, some social networking sites have become a popular location for online predators. Parents should always be active with their children and aware of what they are doing while online.

Social networks help people keep connected with their friends and family and are an easy way to find what everyone is doing. Social networks can also be used to find interesting things on the Internet as your friends and family likely share many of your interests.

The Bolt.com social networking website was created in 1996, by Jane Mount and Dan Pelson. Although it is not considered the first true social media website, it technically was the first to be created. It was officially shut down in October 2008.

The first true social media website is considered to be SixDegrees.com, created in 1997 by Andrew Weinreich. SixDegrees.com is still in operation today, and is available at http://sixdegrees.com.

Today, Facebook is still the largest and the most popular social network with over one billion users.

The process to create a new account for a social network differs for each social network. In general, visit the social network website of where you want an account and look for a "Sign Up," or "Create New Account," link.

Follow the account creation steps to create your new account. You will likely need to provide your name, age range, and e-mail address at a minimum. Additional information may be required, depending on the requirements of the social network.

We try to be as active as possible on the following social network pages.

Blog, Classmates, Cloud computing, Copypasta, FOMO, Forum, GroupMe, Internet terms, Klout, Profile, SEO terms, Vlog, Web design terms

Excerpt from:
What is a Social Network? - Computer Hope

There have been countless studies about the damaging effects of social media on mental health, particularly on teens.

And yet, most of us just cant quit social networking. Even if it makes us feel bad about ourselves.

The constant comparisons of our lives to the highlight reels that people post on Facebook and Instagram is ridiculously lopsided since the majority of those platforms users dont post unflattering photos of themselves, or share their sad or bad news with others.

Enter Inpathy, a new kind of social network a healthy one. Ziarekenya Smith founded the company in 2015 with a mission to revolutionize how people use social media by making it more transparent, normalizing moods, and recreating the human experience. The end goal is to bring more wellness to the social network world.

Smith started his career in digital art and design. Despite early success, he didnt feel the work was as personally fulfilling as hed hoped. He began to feel symptoms of anxiety and depression and found himself wanting to express those feelings on social media. But he stopped himself.

The unwritten rules of social are that if life isnt perfect, you dont talk about it, Smith recalls. So I kept my feelings to myself. But I asked myself why was that the case?

The concept for Detroit-based Inpathy was born from the pain and struggle he felt. It was also born out of Smiths belief that the current social media structure is not sustainable in the long term.

Its great for making money but not great for true human well-being, Smith told TechCrunch. In my eyes, we have to fix the core.

Inpathy strives to offer a more balanced life experience, not just perfection. It aims to give people room to share their raw feelings, the good, not so good and the bad.

Everyones going to have ups and downs, and you can appreciate someones rise more if you see the timeline of their up and down, Smith says. We all love the underdog story.

In a twist, Inpathys users share their stories or content not through pictures or the written word, but via audio or video, providing what Smith hopes is an immersive experience.

Inpathy will ask a user how they are feeling and that mood scale is visible to other users, who can even filter by mood, including angry, sad and happy.

We want to normalize emotion and create a transparent system, Smith said. It has to be transparent for us all to be on the same playing field. So people can realize, Its not just me. This is normal.

There are no follow or add buttons. Inpathy allows for two-way communication leading to users becoming friends.

Were not robots. Whether you are rich or poor, you feel happiness and pain no matter your status, Smith said. This is what human is. Inpathy is showing people its ok to be human.

The site has a low tolerance for trolls and bullies, banning them for life. The thought of someone building up the courage to share something on Inpathy and then get trolled to the point they are scared to open up again prompted the policy.

Image Credits: Inpathy

For now, Smith is raising money through crowdfunding and essentially bootstrapping until he finds the right investor.

We dont want to be in the position of feeling like we have to add features just to impress investors, he said. Vision is very important.

Right now if we look at the social media landscape, we use YouTube for TV, TikTok for shorts, Instagram for photos, Twitter for news and trends, Facebook for entertainment, LinkedIn for business, Headspace for meditation, Tinder for dating, Smith adds. But where do you go for the raw experience, and to just be yourself?

Hopefully Inpathy, if Smith has his way.

More here:
Inpathy aims to be a social network that mirrors real human experience - TechCrunch

Researchers at the University of South Florida, in partnership with Cyber Florida at USF, have released results from a nationwide survey to better understand patterns of social media usage. Subjects consist of common uses of social media including e-commerce and political engagement as well as some effects of usage on social and mental well-being.

Among the key findings:

Social media is increasingly used for e-commerce. Over half of Americans (54%) report having clicked on a link to an advertisement in their feed during the past month, and nearly half (47%) report having shopped for a product or service on social media in the same time period.

Americans have relied heavily on social media to stay connected during the pandemic. More than two-thirds of respondents (68%) say that they have relied on social media to stay connected with friends and family during the COVID-19 pandemic. A similar majority (63%) say that theyve used social media more frequently during the pandemic, while nearly half (49%) say that social media has been good for their mental health during this time.

Most adult social media users pay close attention to the amount of time they spend on social media. Nearly six in 10 (59%) Americans say that they spend four or more hours on social media each week, but over half of the survey respondents (53%) say that they closely monitor the amount of time they spend on social media sites.

Most Americans say that keeping up with social media can be stressful. Over half of the survey respondents (57%) report that keeping up with social media can be stressful. However, nearly three-quarters (74%) say that they dont feel pressured to post interesting content on their own accounts.

Facebook users say that they encounter diverse points of view on the platform. According to data collected by the Pew Research Center, Facebook remains the most widely used social networking platform in the United States, and users increasingly rely on the platform for political news and information. Despite concerns that social media may limit exposure to alternative viewpoints, our results show that nearly eight in 10 Facebook users (79%) feel that they often encounter political views on the platform that are different than their own.

Despite relying on social media for news and information, most Americans dont trust the information they encounter there. While over half of the survey respondents (58%) say that they rely on Facebook at least a little to stay informed about news and politics, three-quarters (75%) are not confident in the accuracy of the political information that they encounter on the platform.

Most Americans also say that they dont trust social media companies when it comes to keeping their personal information secure. A majority of Americans (62%) say that they are either not very confident or not at all confident in the ability of social media companies (such as Facebook and Twitter) to keep their personal information secure.

Political incivility and misinformation lead to unfriending on Facebook. Nearly a quarter of respondents (24%) report having unfriended or unfollowed someone on Facebook due to their political posts. The most commonly unfriended accounts are acquaintances (17%) and strangers (9%). When asked to cite their reasons for unfriending, respondents emphasized political posts that they found morally objectionable (18%) or untruthful (18%).

Despite concerns over the security of their personal information, many social media users continue to engage in risky online behaviors. Just under a third of respondents (29%) report having held an ongoing conversation with a stranger on social media over the past 30 days. During the same time period, roughly a quarter also report having engaged in behaviors that could inadvertently share the information in their user profiles, such as completing surveys (23%) and quizzes/games (28%) that appear in their feeds.

Teenagers arent the only ones whose body image and self-esteem are negatively affected by social media. Nearly one-third of respondents (32%) reported sometimes feeling bad about the way they look when they see what others post on social media. Female respondents were slightly more likely than male respondents to agree (36% compared to 27%).

The survey included a representative sample of 1,000 adult social media users, fielded Nov. 2-8, 2021. Results are reported with a confidence level of 95% and a margin of error +/-3 %.

A second round of results, which examines social medias influence on public discourse, is set to be released next week.

The complete survey results can be found here.

See original here:
University of South Florida researchers release findings from nationwide social media opinion survey - University of South Florida

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In a recent study, it has been found that social media and depression are linked together to a large extent. Social media in today`s time is not just used by young people but also by people of all ages. Dr. Roy Perlis who is the lead author of this study stated that mental health is very much affected by any changes on social media.

Perlis stated that social media is very much helpful for people to be connected during these tough times and people can get much information as well. However, there is much misinformation available as well which affects mental health drastically especially on young people.

For this study, 5400 adults were chosen and none of them had any symptoms of depression or anxiety when the study began. However, after a period of 12 months and with the introduction of social networking sites like Facebook, TikTok, and Snapchat symptoms of depression were clearly visible on these people. There has been no proof that social media is the root of evil.

In this study two-third were women and there was an initial survey on how much they use social networking sites on a daily basis. The people in the study were also asked how much news they watch or read on a daily basis. After the first follow-up session there was at least 9% of the total number showed depression symptoms.

The risk of depression was more visible in people who were 35 years of age and among them, the most known app was Snapchat or TikTok. However, for people below the age of 18, the app that most influenced depression was Facebook. Perlis stated that as of now they are not sure how this is directly acting as a catalyst for depression and more research is needed to draw out conclusive evidence.

Amanda Giordano from the University of Georgia states that there have been many studies that co-relate to the above study. One of the major noted things is that people see other people`s success and want to achieve that or think about why they are lagging. They invariably start to compare their life with others even though the other person would be from a different background. This can lead to a depressive state as one will find successful people more on social media as they will post their success stories.

Giordano stated that rather than picking up the positive points on how they became successful many people start to think about their negative points and end up in the cycle of demotivating themselves. She also stated that the same cannot be said for everyone, some people have pushed their life ahead after hearing the positive talks and took on keynotes to make their life better.

People above the age of 35 who face depression from social media are mainly because they see people who are quite young and achieving things much faster. This makes them think that they dont have enough time and anxiety and depression kick in with this. Giordano mentioned that one can only get out of this cycle if they are willing to work on themselves and not see the negative aspects but also positive aspects as well.

It has also been noted that many people procrastinate while watching social media and then end up regretting the wasted time. Social media addiction is quite real and many people suffer due to this. Many of the researchers state that parents should enforce only a limited amount of time for their kids on social media so as to develop their other areas as well.

With over 15 years as a practicing journalist, Nikki Attkisson found herself at Powdersville Post now after working at several other publications. She is an award-winning journalist with an entrepreneurial spirit and worked as a journalist covering technology, innovation, environmental issues, politics, etc. Nikki Attkisson has also worked on product development, content strategy, and editorial management for numerous media companies. Her investigative works exposed to child sex-trafficking and environmental issues. She began her career at local news stations and worked as a reporter in national newspapers.

See more here:
Depression Is High Among People Who Are Active On Social Sites - Powdersvillepost.com