Mediaboss Marketing

Online branding has become one of the most crucial aspects of marketing. It effectively maximizes all online channels, from email to social media, to gain recognition, expertise, and trust that translate to sales and brand loyalty.

But these days, thats not the only benefit of increasing a companys presence online. Reputation, fame, influence, and reach can now all be turned into equity. This is made possible by the first decentralized social media platform, BitClout.

BitClout is an open-source social networking site that turns online presence into equity through creator coins. Each BitClout user is entitled to a creator coin and can invest in other coins of famous creators, celebrities, and influencers. Through these coins, people can start investing directly in the branding and reputation of their favorite celebrities, artists, and even athletes. BitClout has made this easier since it comes preloaded with accounts of the most famous people on Twitter by extracting its open API.

For social media marketing experts Jordan, Luke and Jackson Lintz of HighKey Enterprises LLC, the emergence of BitClout is a dream come true.

Weve had multiple ideas and dreams about a stock exchange for trading clout and investing into personal brands, but the way BitClout was created was beyond our wildest dreams, says Luke Lintz.

The Lintz brothers recognized the massive potential of BitClout as the first platform to turn social media presence into equity, so they immediately jumped at the chance to join the site. Because of their expertise in the social media marketing space, HighKeys creator coin, HighKey Coin, immediately rose through the ranks. A month after joining BitClout, HighKey Coin ranked among the top 100 creator coins, including some of the biggest names in the social media space, such as Jake Udell and Diamond Hands. Presently, HighKey Coin has even made its way to the elite Top 20 category.

HighKey Coin continues to deliver value to its investors in various ways. For one thing, the founders, Jordan, Luke, and Jackson, are the number one investors in their own coin. In addition, they continuously invest in HighKey Coin and have no plans to liquidate any time soon.

We started HighKey Coin because we were already using it as a currency to back our brand, says Jordan Lintz. We decided theres no reason to look for outside investors if we have the ability to back ourselves with our own currency.

Since HighKey Coin ties into the rest of HighKey Enterprises LLC, it also enjoys its reputation as the leading celebrity social media management company. In addition, HighKey, through its subsidiaries HighKey Agency and HighKey Clout, has successfully launched and maintained several brands online.

Aside from this, the Lintz brothers are also committed to providing more value to their investors by offering other perks exclusive to the top ten holders of their coin.

HighKey does this because it understands that the concept of BitClout is the future, and theres no reason not to get started as soon as possible.

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BitClout Turns Online Presence to Equity with HighKey Coin - Business Deccan

Citing non-compliance of New Intermediary Guideline Rules by Twitter, the Union Ministry of Electronics and Information Technology (MeitY) on Saturday sent a final communication to Twitter asking them to comply immediately with the requirements of the new guidelines failing which resultant consequences as enjoined in the law shall follow.

A letter issued by the Ministry to the social media platform stated that the New Intermediary Guideline Rules have become effective from May 26. After expiry of three-month period given to social media intermediaries for compliance, Twitter is yet to appoint India based Chief Compliance Officer, Nodal Contact Person, and Grievance Officer.

"The provisions for significant social media intermediaries under the Rules have already come into force on May 26 2021 and it has been more than a week but Twitter has refused to comply with the provisions of these Rules. Needless to state, such noncompliance will lead to unintended consequences including Twitter losing exemption from liability as intermediary available under section 79 of the Information Technology (IT) Act, 2000. This has clearly been provided under rule 7 of the aforesaid Rules," stated the letter.

It further said, "This is with reference to this Ministry's letters dated May 26 2021 and May 28 2021 regarding compliance with the subject Rules and your corresponding responses dated May 28 2021 and June 2 2021. MeitY is dismayed to note that your responses to the Ministry's letters neither address the clarifications sought by this Ministry nor indicate full compliance with the Rules."

It also stated that it is clear from the responses of Twitter that till date has not informed about the details of the Chief Compliance Officer as required under the Rules, added that the Resident Grievance Officer and Nodal Contact Person nominated by the social media platform is not an employee of Twitter Inc. in India as prescribed in the Rules.

It also said that the office address of Twitter as mentioned by it is that of a law firm in India, which is also not as per the Rules.

The Ministry in its letter to Twitter stated that the refusal to comply demonstrates the social media platform's lack of commitment and efforts towards providing a safe experience for the people of India on its platform.

The world's largest democracy has been among the first countries in the world, outside the parent country of Twitter Inc., to enthusiastically adopt the Twitter platform, said the Ministry, adding that despite being operational in India for more than a decade, it is beyond belief that Twitter Inc. has doggedly refused to create mechanisms that will enable the people of India to resolve their issues on the platform in a timely and transparent manner and through fair processes, by India based, clearly identified resources.

Leave alone proactively creating such a mechanism, Twitter Inc. is in the inglorious bracket of refusing to do so even when mandated by law, it added.

The ministry further stated that the people of India, who use the Twitter platform, deserve and demand a fair mechanism to address their grievances and resolve their disputes. Users who are abused on the platform or are harassed or are subject to defamation or sexual abuse or become victims or a whole range of other abusive content must get a redressal mechanism that the same people of India have created through a due process of law, it said.

"Though with effect from May 26 2021, in view of Twitter Inc's non-compliance with the Rules as noted above, consequences follow. However, as gesture of goodwill, Twitter Inc. is hereby given one last notice to immediately comply with the Rules, failing which the exemption from liability available under section 79 of the IT Act, 2000 shall stand withdrawn and Twitter shall be liable for consequences as per the IT Act and other penal laws of India," the ministry's letter to Twitter concluded.

This comes amid withdrawal of verified blue badge by Twitter from the verified accounts of Vice President of India M. Venkaiah Naidu, RSS chief Mohan Bhagwat and several Sangh functionaries.

Twitter had removed the blue badge from the personal Twitter handle of Vice President of India M. Venkaiah Naidu, @MVenkaiahNaidu. Although, the official handle of the Vice President of India @VPSecretariat continues to have the blue badge. Later today, issuing clarification that since the account was inactive since July 2020, as per Twitter verification policy, the social media platform may remove the blue verified badge and verified status if the account becomes inactive or is incomplete, the badge was restored.

Read more here:
Twitter Gets One Last Notice from Government to Comply With New IT Rules - Gadgets 360

Worried over their widespread abuse, law enforcers have moved to crack down on some online games and social media applications, including "TikTok".

Rapid Action Battalion Director General Abdullah Al Mamun yesterday said, "There has been a rise in criminal activity with the use of several digital apps, including TikTok... A high committee is reviewing how to shut down such apps."

A racket was recently found using TikTok as a means to traffic young women from Bangladesh to India.

Law enforcers came to know about the use of the application while investigating an incident of sexual abuse a girl had to endure by said traffickers in India's Bengaluru. A video footage of the incident went viral on social media through TikTok.

Three girls had managed to escape from the human trafficking racket and return to Bangladesh. They have informed police that many other Bangladeshi girls are currently suffering in India.

Law enforcers have already identified Rifatul Islam Ridoy, known as "Ridoy Babu" on TikTok, who allegedly trafficked over 50 girls to India using the social networking application.

The Rab DG said, "A list of those involved in crimes using social media is being prepared."

"In this tech-savvy society, we need to use technology in a positive, responsible way," he said while addressing a debate competition as the chief guest.

Debate for Democracy organised the debate titled "Misuse of Social Media to Increase Juvenile Crime" at the National Film Development Corporation.

"Law enforcement agencies have the capacity to crack down on such crimes," he said.

Addressing the programme, Mohammad Shahidullah, deputy commissioner of Tejgaon Division Police, said no one will be allowed to commit crimes through social media.

"Those who misuse the mobile apps will not be spared. We will recommend closing down the apps [in Bangladesh]," he said.

On December 30 last year, a writ was filed with the High Court to shut down the applications named Bigo Live, TikTok, Likee for the safety and security of the young generation.

The writ petition asked why these apps should not be declared illegal and not be instructed to close operation.

The secretaries to the home ministry, and posts, telecommunications and information technology ministry, chairman of the Bangladesh Telecommunication Regulatory Commission (BTRC), and the inspector general of police were made defendants.

Rezaul Masud, special superintendent (Cyber Intelligence and Risk Management) of the CID, told The Daily Star yesterday that they have a continuous monitoring process to check which applications are harmful for our society and are violating the law.

PHQ then sends a list of suspected social media applications to the home ministry. The list is then sent to the BTRC, requesting further action and the shutting down of the mentioned apps.

As TikTok has recently come to the fore as an app that is widely abused, police are now working to take action against such apps, he said, adding they have also sent a list to ban some games, including PUBG and FREEFIRE.

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Harmful apps, games to be banned - The Daily Star

A police car in Japan. (Mainichi)

SAITAMA -- Japan has seen a spate of trouble recently surrounding "loans between individuals" made via social networking services and internet bulletin boards, prompting authorities to warn people to beware of the schemes.

According to the National Consumer Affairs Center of Japan (NCAC), there have been cases where people have become involved in this type of lending due to the poverty caused by the coronavirus pandemic, and the center is calling for caution, warning people "not to borrow cash from strangers."

While some offering the loans claim to be individuals, there are cases in which they are actually illegal moneylenders. On May 12, Saitama Prefectural Police arrested Mitsuhiro Kimura, 66, an unemployed man from Tsuzuki Ward, Yokohama, on suspicion of violating the Money Lending Business Act by lending a total of 390,000 yen (about $3,550) in cash to three women between February and July 2020. They served him a fresh arrest warrant on June 1 on suspicion of violating the interest rate regulation law by imposing ultra-high rates. He has admitted to both allegations.

According to the prefectural police, since February 2020, Kimura had been sending messages offering loans to women who posted such comments as "Please lend me money" on social networking sites and online bulletin boards. Altogether, he is suspected of lending a total of about 6 million yen (about $54,700) to more than 30 women from their teens to their 50s, including high school girls. Kimura allegedly had the victims send him photos via social media of their IDs and of them naked. Police believe that he used the pictures as "collateral."

Police launched an investigation in October 2020, when a woman in her 20s consulted them, saying, "I borrowed money through an online message board, but now I can't pay it back, and there have been persistent demands for payments."

The prefectural police life and economy division warns, "If you don't return the money you borrowed, you may become subject to secondary harm such as threats. Don't borrow from illegal dealers."

A look at Twitter reveals several posts and accounts offering loans, with some stating, "We can help you raise funds" and "Interest-free loans available for women only." But continuously lending money to an unspecified number of people, even between individuals, can be deemed a "money lending business," and failing to register it with the national or prefectural government violates the Money Lending Business Act as unlicensed business activities. It has also been confirmed that some lenders threaten to disclose naked photos on the internet if the money is not paid back, or sexually exploit their clients in return for lending them money.

According to the NCAC, the number of consultations regarding loans between individuals has been on the rise nationwide in recent years. Inquirers are mainly aged from their 20s to 40s, and it is believed that they take out such loans because of the convenience of communicating through social media and online bulletin boards.

The center is urging people not to use interpersonal loans and to consult the Consumer Hotline at 188 (in Japanese) if they get into trouble.

(Japanese original by Ayako Hiramoto, Saitama Bureau)

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Trouble over individual loans offered through social media on the rise in Japan - The Mainichi - The Mainichi

You have finally gotten a job as a social media manager, but you feel clueless on how to effectively take the reins of responsibility without getting overwhelmed. Self-doubts are already creeping in because you are a fresh graduate who has no prior experience. Listen to me, breathe, just breathe. So many people have found themselves in this exact situation in the past, and today, they are doing remarkably well.

Managing multiple accounts as a social media manager means you have to cater to different target audiences, create organic and amazing content, and also fully understand what grabs the attention of this diverse audience. For instance, The Twitter-sphere in Nigeria is mostly dominated by millennials and Gen- Z, and most conversations around societal issues start on Twitter. Most users have limited attention span, hence, the 280-word characters limit. On Instagram, the dissemination of information is more photo-centric, with 2,200 characters and 30 hashtags limits respectively.

Given the above scenarios, you will have to employ different approaches when dealing with these target audiences. Twitter: short, catchy, and straight-to-the-point tweets (with a more relaxed tone). Instagram: compelling and neatly edited visuals with captivating captions. For LinkedIn, which is a professional networking site and is mostly dominated by Generation X and millennials, the tone to be employed here will be formal.

It can be quite daunting to manage these pages efficiently but as a competent creator, it is your responsibility to seek out methods that will enable you to discharge your duties seamlessly.Consider the following tips below to be a badass at what you do:

Planning

Every good cause requires planning. As the content creator, you have to develop different procedures peculiar to the pages you will be managing, this will help you have a firm grasp of how to run the pages effectively. For instance, how can you pass across a message about a brand on Twitter without sounding too formal and at the same time convince your audience to take the necessary actions? How can you jump on trends to convert your audience without straying off from the companys core message? What time frame works best for the different content you have created to be posted? These and many other questions are to be taken into consideration when coming up with strategies that can be used to manage multiple accounts successfully.

Creating an Editorial Calendar

The editorial calendar will be used to manage the publication of content for the companys website, newsletters, and social media pages. It will also contain ideas generated during brainstorming sessions with other creatives, the scheduled day for publication, and so on. This calendar can be shared with other team members to ensure cooperation and seamless posting/publications.

Utilising Social Media Scheduling Tools

There are some social media management tools that can help you to schedule contents and automatically posts them at scheduled times. These tools will make social media management easier for you. Some of them include:

Making Use of Analytics

Remember that your core responsibility is to keep the audiences interest and also convert them. So, it is pertinent to make use of trending topics and keywords to achieve this. Software tools like Mention which enables brands and agencies to listen to their target audience, and Buzzsumo which deals with content insights used in generating ideas, are a great fit for developing that level of engagement for the target audience.

Provide Quality Content

This is one proven way to gain new followers on any social media platform. You have to always dish out quality content to retain old followers and convert new ones. Make sure you carve out a unique feature that makes you stand out from every other creative out there and watch how your companys fanbase will grow.

Consistency

The importance of this cannot be overemphasized. To nurture an excellent online presence and develop a solid fanbase, it is crucial to post regularly on all social media platforms.

Engagement

There is some sort of connection that is usually established when the target audience is being interacted with. It builds trust and makes it easier for the followers to relate well with the pages handler who is you. Also, it wont hurt to follow different influencers accounts, make comments on their pages, and share their good content at times to gain more followers. Making use of the appropriate hashtags, most especially on Twitter and Instagram, is very necessary for gaining more followers too.

Know your Audience

The conversion technique that will work for baby boomers on Facebook will most definitely not work for the wokemillennials and Generation Z on Twitter. It is pertinent to come up with specific techniques suitable for each target audience to reach more people.

Note that aside from managing multiple accounts, you may be required to write SEO-related articles on the companys website which will rank high on Google, and also come up with captivating content to send out as daily newsletters to the subscribers. You could take a crash course online to know more about search engine optimisation which will be of tremendous help to you when writing your articles. And for the daily newsletters you will be sending out regularly, always keep them short, easy to relate to, and captivating. Make the newsletter the type of teaser your subscribers always look forward to reading en-route to work every morning.

You have absolutely nothing to be scared of. Remember, you were chosen from numerous applicants because you are qualified for this role. It is okay to make a few mistakes as an entry-level staff and learn from them. In a few years, you will look back and be amazed at how you were able to scale through this phase successfully. Make sure you have fun at your new job.

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Ayobami Esther: Are you an Entry-Level Social Media Manager? These Tips Will Help You in Your New Role - BellaNaija