Mediaboss Marketing

TikTok logo as displayed on the screen of an iPhone on April 13, 2020. Photo by OLIVIER DOULIERY/AFP ... [+] via Getty Images

By now you have read about or even tried TikTok, the video sharing service owned by the Chinese company ByteDance. The service allows anyone to create and post short videos lasting 15 to 60 seconds. At first glance, it seems frivolous with most videos featuring comedy skits, lip-sync songs, dance performances, fun challenges, weird pranks, and scantily clad women. But it has quickly evolved as an older population has joined and broadened the content into a spectrum of humanity and self-expression. That has helped fuel its explosive growth to 2 billion downloads and over 800 million active monthly users who open the app 8 times a day, totaling 52 minutes per day, across 154 countries and 75 languages.

While celebrities found it, it is the everyday people and their pent-up creative inspiration that makes it astonishing, reflecting TikToks tagline of Real People. Real Videos. Whereas most other social networking sites have long-form videos, TikToks short-form videos allow users to quickly swipe those that are of little interest, allowing users to fly through dozens of them in a very short time. The algorithm remembers what you like and offers more.

This column is a must-try sampler for the general population and marketers who have only read about TikTok, as well as for those who tried it earlier and were only exposed to superficial content. I collected these examples your samples after only a couple of hours on the site. The more you sample, the more you will understand TikToks massive appeal.

TikTok is known for displaying amazing individual talents, to let the world see and hear what they have to offer, whether that be instrumental (by Kyle), dance (by Melissa), impersonations (by Amber), or character creation such as Malady the Clown (by Angel). Go aheadpick a link or two or sample them all.

Society's struggles are on full display in TikTok, reflected in the response to the tragic death of George Floyd (by Brianna), LGBTQ awareness (by Marc), and tributes to healthcare workers (by officialschoolnurse) who are on the frontlines of COVID-19. There are also playful, quick views on our own life stages (by Lele).

Astonishing creativity is the hallmark of TikTok and it comes in many forms. There are those who show their creativity on canvas (by graffituvandals), in uncommon food preparation (by Yanng), and in amazing body paint (by fx_freak).

Uncommon bravery is ever-present on TikTok you just have to look. It is demonstrated by those who face physical and mental struggles with an immensely positive attitude as they battle cancer (by Megan), muscle disease (by Kelbarendt), amputation (by Alyssa), or a lifelong stutter (by Caitlyn). These are all must-views!

Alter egos are plentiful, and TikTok allows its users to express their alternative selves. Sometimes this means a fun magical transformation to Harley Quinn (by Lauren) or to Spider-Girl (by Jianine).

You can find calm in these tumultuous times with a meditation guide (by Vishuddha), with someone who will pray with you (by Cristina), or with a physician who will help you overcome lifes everyday challenges like menstrual cramps (by Dr. Tanouye).

We see innovation in all forms including art (by Noah), food (by Kate), household technology (by Danielle), and playtime (by Mackenzie).

TikTok also allows us to see nature at its finest such as a bald eagle with her chicks (by explore.org), the birth of a baby beluga whale (by the Georgia Aquarium), or the affection of a familys pet fox (by Mikayla).

TikTok also has an abundance of how-to videos to make us better at a wide range of endeavors, whether you want to make a killer steak (by Sonny), eat healthier meals (by Hayley), or enhance your gardening approach (by Armen).

We can see our collective, human kindness in pets we save from shelters (by nic_and_the_dogs) and those we nurse back to health (by Yu).

And as you might expect, you can find fans with similar interests, whether you are a Harry Potter enthusiast (by K3 Sisters) or a fan of a popular celebrity like Ryan Reynolds (by Ryan).

I intentionally did not feature the top TikTok personalities because I wanted to provide a more mainstream view. Those with the most followers on TikTok are Charli D Amelio with about 60 million followers and Loren Gray with about 44 million followers. They have that special IT. Beyond their typical lip-sync and dance videos, both recently spoke in support of Black Lives Matter, showing that they use their voices on important issues. You can find other popular TikTok personalities in this link. But TikTok fame has its limits as revealed in this humorous video (by Angel).

This sampler is still a fraction of the themes that exist on TikTok, which are as varied and as individual as the people who upload videos.

And as with all social media, TikTok is not without concerns and controversies related to privacy, inappropriate material, cyberbullying, hate speech, and users being injured when filming extreme stunts in an effort to become TikTok famous. TikTok also raises national security concerns because the service may share its user data with government officials in its home country of China.

No matter how you look at it, TikTok is a juggernaut. The service generated $176.9 million in revenue in 2019. Yet only about 4% of U.S. social media marketers are using TikTok, suggesting that its future potential is massive. A modest 10 fold increase puts revenues into the billions of dollars.

Perhaps thats because TikTok gives us an opportunity to witness and partake in our collective humanity and self-expression.

See the original post here:
TikTok Is Pure Self-Expression. This Is Your Must-Try Sampler. - Forbes

With their art, technology know-how, creative social networking skills or political commitment, post-millennials, known as Generation Z, have found their own ways to help others through the coronavirus lockdown.

From Colombia to Senegal, Malaysia to North Macedonia, AFP talked to a group of 15- to 24-year-olds, who put their energy and skills to use within their communities, contributing perhaps to shaping the post-virus world.

Only history will tell if they'll become the "Coronavirus Generation", forever marked at a formative time in their lives by the pandemic, which brought more than half the planet to a standstill.

Solidarity beyond the smartphone

"If I don't volunteer and those like me don't volunteer, then who will?" asks Malak Sabah, 24.

In her high visibility vest, she has been the linchpin of an initiative to sanitise the streets of Lebanon's overcrowded Wavel Palestinian refugee camp, where she grew up.

Worried that some were not taking the risk seriously enough after the first COVID-19 case in the camp, an awareness campaign was launched, Sabah said.

"It's a hidden virus, you can't deal with it with physical strength, it requires awareness, knowledge and protection," she told AFP.

Having always known a world connected by the likes of Google, Facebook and Amazon, this generation understands the power of social networks in getting a message across, Walid Badi, a French professional handball player, said.

Not only that, but these young people also realize they're best placed "to help the most vulnerable", the 24-year-old, who lives in Ivry-sur-Seine near Paris, said.

The health crisis demonstrated that "we're not just good for staying at home, hooked to our smartphones, but are deeply rooted in reality," he added.

While competitions were off the cards during confinement, he used the time to step up action through his Solidaritess association in aid of the homeless, distributing clothes to the "forgotten" in the capital's suburbs.

Drones and 3-D printing

Jose Otero, a 22-year-old Venezuelan living in Colombia, has come up with what he describes as a low-cost drone to beat the travel restrictions by carrying medicine and test results around the northern city of Barranquilla.

"They used to tell us that we had to separate ourselves from technological devices or telephones because that separated us," he said.

"On the contrary, right now it is what unites us."

In Senegal, engineering student Ibrahima Cisse, 23, and his friends at Dakar's ESP Polytechnic Higher School built a special bicycle equipped with a rear-end loud speaker for sharing preventative information and a hand sanitizer dispenser.

He said that they were learning how to be useful through initiatives that take into account the environment, people's needs and reducing costs.

"We're in a poor country and you shouldn't think of extravagant projects," he said.

At 15, Romeo Estezet, a Paris high school student, has made his bedroom into a 3-D printing workshop and is turning out 80 protective visors a day.

"My dream is to show other young people the usefulness and, above all, the ease of this technology, which puts the production of objects within everyone's reach" especially in a crisis, he said.

The art of isolation

Art has helped some youngsters overcome the confines of lockdown and health conditions while living in small apartments.

Wan Jamila Wan Shaiful Bahri, a 17-year-old autistic painter from Malaysia, devoted her time to creating her Our Heroes series in tribute to front-line workers.

"I compile all the stories I saw in the daily news regarding coronavirus," she told AFP, from her studio at her home just outside Kuala Lumpur.

Better known under the name Artjamila, the teen proudly showed one of her canvasses, depicting people dressed in blue, with big, dark eyes looking worried above their masks.

One of her works was selected for a health ministry awareness campaign.

More than 10,000 kilometers away in North Macedonia, high school student Eva Stojcevska found a way to keep her passion for drama alive, despite performances being cancelled.

To save her school's annual cultural festival, the 16-year-old from Skopje and her friends reorganized it on Facebook instead where several dozen people took to the virtual stage for live shows.

With more than 40,000 views and rave reviews, it "turned out a lot better than expected," she said.

Interrupted revolutions

From Hong Kong to Santiago and in other cities too, the epidemic forced the temporary suspension of demonstrations for change by pro-democracy movements.

But, says 24-year-old Camila, from Chile, they're only on pause.

Preferring not to divulge her surname, she said that she had taken part in protests against social inequality in her country since the end of October.

"This government prefers to risk seeing you die than to see its companies suffer losses," she claimed.

In the face of exploding unemployment in the poorest parts of the Chilean capital, Santiago, some residents have already defied the lockdown to demonstrate and call for food aid.

And, warns Camila, when the pandemic is over, many will take to the streets again because they have lost a loved one and the government didn't look after them.

As for the future?

As well as feelings of injustice and, at times, anger, the young people that AFP met expressed great optimism and hope that positive lessons will be learned from the unprecedented crisis.

"I hope that, in future, people will be more aware of their health, more aware for the environment around them and understand that even their smallest steps can influence everyone," said Stojcevska, emphasizing the looming climate threat for future generations.

Badi, the sportsman, longs for society to be more focused on equality and social cohesion.

"We realize that certain jobs, usually neglected, in the end are more important," he said, referring to how there would have been nothing to eat without cashiers showing up for work during lockdown.

However, for many young people the pandemic has made their economic futures more uncertain.

According to an International Labour Organization study, the 15- to 24-year-olds are already the main victims of the economic slump, with one in six out of work.

As the world faces historic economic and social costs from the pandemic, Sabah, the refugee, knows that hard times still lie ahead.

"But they won't last forever," she said.

Here is the original post:
Generation Z: Creative and committed, against the virus - Japan Today

The research report on the Social Networking Software market offers a comprehensive study on market share, size, growth aspects, and major players. In addition, the report contains brief information about the regional competitive landscape, market trends, and drivers, opportunities and challenges, distributors, sales channels, risks & entry barriers, as well as Porters Five Forces Analysis. Moreover, the main objective of this report is to offer a detailed analysis of how the market aspects potentially influence the coming future of the Social Networking Software market. The report also offers a comprehensive analysis about the competitive manufacturers as well as the new entrants also studies along with their brief research.

REQUEST A SAMPLE OF THIS REPORT @HTTPS://WWW.ORBISRESEARCH.COM/CONTACTS/REQUEST-SAMPLE/2291466

In addition, this report also contains a price, revenue, market share, and production of the service providers is also mentioned with accurate data. Moreover, the global Social Networking Software report majorly focuses on the current developments, new possibilities, advancements, as well as dormant traps. Furthermore, the Social Networking Software market report offers a complete analysis of the current situation and the advancement possibilities of the Social Networking Software market across the globe. This report analyses substantial key components such as production, capacity, revenue, price, gross margin, sales revenue, sales volume, growth rate, consumption, import, export, technological developments, supply, and future growth strategies.

Moreover, the Social Networking Software report offers a detailed analysis of the competitive landscape in terms of regions and the major service providers are also highlighted along with attributes of the market overview, business strategies, financials, developments pertaining as well as the product portfolio of the Social Networking Software market. Likewise, this report comprises significant data about market segmentation on the basis of type, application, and regional landscape. The Social Networking Software market report also provides a brief analysis of the market opportunities and challenges faced by the leading service provides. This report is specially designed to know accurate market insights and market status

The key players covered in this study

HivebriteZohoeXoSprout SocialYammermooSocialMangoAppsJive SoftwareHoneyIBM

MAKE AN ENQUIRY OF THIS REPORT @HTTPS://WWW.ORBISRESEARCH.COM/CONTACTS/ENQUIRY-BEFORE-BUYING/2291466

Market segment by Type, the product can be split into

Type IType II

Market segment by Application, split into

PC TerminalMobile Terminal

Market segment by Regions/Countries, this report covers

United StatesEuropeChinaJapanSoutheast AsiaIndiaCentral & South America

Browse the complete report @https://www.orbisresearch.com/reports/index/global-sourcing-software-market-size-status-and-forecast-2018-2025

The study objectives of this report are:

To analyze global Social Networking Software status, future forecast, growth opportunity, key market and key players.To present the Social Networking Software development in United States, Europe and China.To strategically profile the key players and comprehensively analyze their development plan and strategies.To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Social Networking Software are as follows:

History Year: 2013-2017Base Year: 2017Estimated Year: 2018Forecast Year 2018 to 2025

Major Points From Table of Content:

Chapter One: Report OverviewChapter Two: Global Growth TrendsChapter Three: Market Share by Key PlayersChapter Four: Breakdown Data by Type and ApplicationChapter Five: United StatesChapter Six: EuropeChapter Seven: ChinaChapter Eight: JapanChapter Nine: Southeast AsiaChapter Ten: IndiaChapter Eleven: Central & South AmericaChapter Twelve: International Players ProfilesChapter Thirteen: Market Forecast 2018-2025Chapter Fourteen: Analysts Viewpoints/ConclusionsChapter Fifteen: Appendix

About Us:

Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.

Contact Us:

Hector CostelloSenior Manager Client Engagements4144N Central Expressway,Suite 600, Dallas,Texas 75204, U.S.A.Phone No.: +1 (972)-362-8199 ; +91 895 659 5155

Read the original post:
Social Networking Software Market 2020 Global Industry Trends, Statistics, Size, Share, Regional Analysis by Key Players |Applications and End-User -...

With their art, technology know-how, creative social networking skills or political commitment, post-millennials, known as Generation Z, have found their own ways to help others through the coronavirus lockdown.

From Colombia to Senegal, Malaysia to North Macedonia, AFP talked to a group of 15- to 24-year-olds, who put their energy and skills to use within their communities, contributing perhaps to shaping the post-virus world.

Only history will tell if they'll become the "Coronavirus Generation", forever marked at a formative time in their lives by the pandemic, which brought more than half the planet to a standstill.

"If I don't volunteer and those like me don't volunteer, then who will?", asks Malak Sabah, 24.

In her high visibility vest, she has been the linchpin of an initiative to sanitise the streets of Lebanon's overcrowded Wavel Palestinian refugee camp, where she grew up.

Worried that some were not taking the risk seriously enough after the first COVID-19 case in the camp, an awareness campaign was launched, Sabah said.

"It's a hidden virus, you can't deal with it with physical strength, it requires awareness, knowledge and protection," she told AFP.

Having always known a world connected by the likes of Google, Facebook and Amazon, this generation understands the power of social networks in getting a message across, Walid Badi, a French professional handball player, said.

Not only that, but these young people also realise they're best placed "to help the most vulnerable", the 24-year-old, who lives in Ivry-sur-Seine near Paris, said.

iStock

While competitions were off the cards during confinement, he used the time to step up action through his Solidaritess association in aid of the homeless, distributing clothes to the "forgotten" in the capital's suburbs.

Jose Otero, a 22-year-old Venezuelan living in Colombia, has come up with what he describes as a low-cost drone to beat the travel restrictions by carrying medicine and test results around the northern city of Barranquilla.

"They used to tell us that we had to separate ourselves from technological devices or telephones because that separated us," he said.

"On the contrary, right now it is what unites us."

In Senegal, engineering student Ibrahima Cisse, 23, and his friends at Dakar's ESP Polytechnic Higher School built a special bicycle equipped with a rear-end loud speaker for sharing preventative information and a hand sanitizer dispenser.

He said that they were learning how to be useful through initiatives that take into account the environment, people's needs and reducing costs.

"We're in a poor country and you shouldn't think of extravagant projects," he said.

At 15, Romeo Estezet, a Paris high school student, has made his bedroom into a 3-D printing workshop and is turning out 80 protective visors a day.

"My dream is to show other young people the usefulness and, above all, the ease of this technology, which puts the production of objects within everyone's reach" especially in a crisis, he said.

Art has helped some youngsters overcome the confines of lockdown and health conditions while living in small apartments.

Wan Jamila Wan Shaiful Bahri, a 17-year-old autistic painter from Malaysia, devoted her time to creating her Our Heroes series in tribute to front-line workers.

"I compile all the stories I saw in the daily news regarding coronavirus," she told AFP, from her studio at her home just outside Kuala Lumpur.

Better known under the name Artjamila, the teen proudly showed one of her canvasses, depicting people dressed in blue, with big, dark eyes looking worried above their masks.

iStock

More than 10,000 kilometres away (6,000 miles) in North Macedonia, high school student Eva Stojcevska found a way to keep her passion for drama alive, despite performances being cancelled.

To save her school's annual cultural festival, the 16-year-old from Skopje and her friends reorganised it on Facebook instead where several dozen people took to the virtual stage for live shows.

With more than 40,000 views and rave reviews, it "turned out a lot better than expected," she said.

From Hong Kong to Santiago and in other cities too, the epidemic forced the temporary suspension of demonstrations for change by pro-democracy movements.

But, says 24-year-old Camila, from Chile, they're only on pause.

Preferring not to divulge her surname, she said that she had taken part in protests against social inequality in her country since the end of October.

"This government prefers to risk seeing you die than to see its companies suffer losses," she claimed.

In the face of exploding unemployment in the poorest parts of the Chilean capital, Santiago, some residents have already defied the lockdown to demonstrate and call for food aid.

And, warns Camila, when the pandemic is over, many will take to the streets again because they have lost a loved one and the government didn't look after them.

As well as feelings of injustice and, at times, anger, the young people that AFP met expressed great optimism and hope that positive lessons will be learned from the unprecedented crisis.

"I hope that, in future, people will be more aware of their health, more aware for the environment around them and understand that even their smallest steps can influence everyone," said Stojcevska, emphasising the looming climate threat for future generations.

Badi, the sportsman, longs for society to be more focused on equality and social cohesion.

"We realise that certain jobs, usually neglected, in the end are more important," he said, referring to how there would have been nothing to eat without cashiers showing up for work during lockdown.

However, for many young people the pandemic has made their economic futures more uncertain.

According to an International Labour Organization study, the 15- to 24-year-olds are already the main victims of the economic slump, with one in six out of work.

As the world faces historic economic and social costs from the pandemic, Sabah, the refugee, knows that hard times still lie ahead.

"But they won't last forever," she said.

3 Jun, 2020

3 Jun, 2020

3 Jun, 2020

3 Jun, 2020

3 Jun, 2020

Link:
Creative and committed, Gen-Z use their networking skills, tech know-how & art to build a better post-Covid world - Economic Times

We review products independently, but we may earn affiliate commissions from buying links on this page. Terms of use.

President Trumps controversial posts about the George Floyd protests have prompted Snapchat to stop freely promoting his content on the social media app.

Trumps official account still remains up on Snapchat. However, the app is no longer promoting the presidents content via its Discover platform, where you can view pictures and clips from other users, including celebrities, public figures, and media outlets.

Snap, the company behind the app, says it did so because the president has been calling for violence against the protests breaking out across the country. We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover, the company said in a statement on Wednesday. Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America.

The move comes as Trump has been pressuring US social media companies to stop moderating his posts and threatening those that do with potential regulation. The president has gone out of his way to slam Twitter, which fact-checked two of his tweets about mail-in voting, and slapped a warning label over another that implied looters in a Minneapolis protest last week be shot.

Facebook, on the other hand, has decided to leave up Trumps controversial posts without any disclaimer, but the decision has infuriated some employees, whove been speaking out.

As for Snapchat, the company says no user has the right to be promoted over the companys Discover platform, which was never designed to be a public town square.

Our Discover content platform is a curated platform, where we decide what we promote, wrote Snap CEO Evan Spiegel in a memo over the weekend. We have spoken time and again about working hard to make a positive impact, and we will walk the talk with the content we promote on Snapchat.

"This does not mean that we will remove content that people disagree with, or accounts that are insensitive to some people," he added. "There are plenty of debates to be had about the future of our country and the world. But there is simply no room for debate in our country about the value of human life and the importance of a constant struggle for freedom, equality, and justice."

Trump can still circulate content on Snapchat to users who subscribe or search for it. According to Engadget, ads from Trumps re-election campaign also remain unaffected.However, Spiegel is hinting that his company is mulling a possible ban of Trump's account.

We may continue to allow divisive people to maintain an account on Snapchat, Spiegel wrote in his memo, as long as the content that is published on Snapchat is consistent with our community guidelines, but we will not promote that account or content in any way.

In a statement, Brad Parscale, Trump 2020 campaign manager, said "Spiegel would rather promote extreme left riot videos and encourage their users to destroy America than share the positive words of unity, justice, and law and order from our President."

According to Bloomberg, Trumps Snapchat account has over 1.5 million followers.

Read this article:
Snapchat Stops Promoting Trump's Content Over Posts That 'Incite Violence' - PCMag UK