Mediaboss Marketing

Facebook news feeds have been full of people sharing videos with old pictures all dancing around as a figurine, made of images dances around. Facebook has come back with its Friends Day to mark its thirteenth anniversary. The social media giant has made the friends video available from Thursday, February 2, 2017. Facebook was launched on February 4, 2004. The Facebook Friends Day has been a way of celebrating Facebooks birthday. Founder of Facebook, Mark Zuckerberg, started this festivity in 2015 and Facebook has continued this tradition.

The first Facebook Friends Day was celebrated on February 4, 2015, and Zuckerberg said that February 4 is a day to celebrate friendship! Facebook has been designing videos to celebrate friendship in each users life. This years Facebook video has a disc figure dancing around and with pictorial memories of various friends. The Friends Day video last year had a series of photos that were shared by us, and each user received their own personalised video. This years video is much more entertaining as the virtual friend is seen dancing around sharing some of our most cherished memories.Mark Zuckerberg criticises Donald Trump on immigration!

The CEO of Facebook posted a message for all his friends and fans on the social networking site which read, Today is a day to celebrate friends. Its also Facebooks birthday, but today isnt about celebrating us. Its about friendship. This sounds simple, but not often enough are we taught to celebrate friends. Growing up, we learn that homework and chores are more important and need to be done before we can spend time with friends. As adults, were told were responsible when we put our work ahead of our family and friends. Friendship isnt a distraction from the meaningful things in life. Friendship is what gives meaning to our lives. Our friendships make the world work. We laugh, we cry and we learn with friends. We eat, we shop and we work with friends. And when we fight for what we believe and change the world, we do that with friends too. As we all do our part in this journey to connect the world, its important to remind ourselves to celebrate whats at the root of it all: friendship. Thank you for being part of our community of friends. Lets turn today into a day to celebrate a friend. #friendsday

While Facebook generally releases the Friends Day video on February 4, this year the company gave its users a surprising by advancing the event. However, Facebooks blog confirmed that Friends Day would be celebrated on February 4. Users can go the Facebook App, Friends Day Video and create their own version of the Friends Day video. This is Facebooks initiative to show that they value their users and believe in celebrating the friendships that they have helped nurture!

Published Date: February 4, 2017 1:23 AM IST

Goa Assembly Elections 2017: Turf war between BJP, Congress rages on in Dabolim

Woohoo! Kaabil star Hrithik Roshan gives fans the golden chance to meet him (Watch Video)

Lakme Fashion Week 2017 ramp scene: Varun Dhawan does something cute on seeing Sonakshi Sinha (Watch Video)

Shiv Sena ridicules Budget 2017 in Saamana, says Arun Jaitley wasted time in reading shayaris

Anti-Valentine's Day 2017: Dates for Slap Day, Flirting Day, Breakup Day Week after Valentine's Day!

Over Rs two lakh crore sanctioned under Pradhan Mantri Mudra Yojana scheme: Pranab Mukherjee

Budget 2017 Impact on Bollywood: Good news for Indian movie lovers and filmmakers

Samantha Ruth Prabhu and Naga Chaitanya are now engaged! Tollywood's cutest couple is giving us major couple goals! VIEW PICS!

Chinese Lunar New Year 2017: Know Important dates of the Year of the Rooster; Lucky and Unlucky Things for Roosters!

SSC MTS Exam 2016: Official Corrigendum released at ssc.nic.in

Get ready for unmatchable fun at 'World Children Expo'

Over 70 per cent Indians support demonetisation, says India Today survey

Harshwardhan Zala, 14-year-old trends for Rs 5 crore deal at Vibrant Gujarat Global Summit 2017!

Jallikattu Event Live News Updates from Madurai: Alanganallur event cancelled due to protests, O. Panneerselvam will inaugurate sport at Natam Kovilpatti

Over Rs two lakh crore sanctioned under Pradhan Mantri Mudra Yojana scheme: Pranab Mukherjee

Read more here:
Facebook Friends Day is here! Social networking giant celebrates 13th anniversary with your Friends Day Video - India.com

Added 4 hours ago by Diana Bradley ,

Safety messaging about the Lego Life app was a key element of the comms strategy.

BILLUND, DENMARK: This week, the Lego Group launched Lego Life, a social network for kids between the ages of five of 13a concept many parents would find "alarming," according to Michael McNally, Legos senior director of brand relations.

To stop parents from panicking, McNally and Lego PR agency Flashpoint Public Relations made safety messaging about Lego Life a priority. The agency, Legos AOR in the U.S. and Canada, was mandated to create a global PR strategy that was shared with the companys other firms around the world. Lego works with Norton & Co. in the U.K., Agence Hopscotch in France, and Klenk & Hoursch in Germany.

Billed as "a safe social network for kids," Lego Life includes a digital experience that allows young Lego builders to connect with a community to express their creativity, share their Lego creations, interact with Lego characters, and inspire one another, according to the company. It launched on Tuesday in the U.S., Canada, U.K., France, Germany, Denmark, Austria, and Switzerland.

Lego is often asked how it can be relevant in an era when many children want to stare at a phone and consumer digital content for hours, McNally said.

"Yes, that is a reality about how kids engage with their friends and the world around them, but it is not the only thing they want," he explained. "When you offer kids an opportunity that can satisfy their digital needs but reinforce their offline activity, there is a meaningful space for that."

Lego Lifes goal is to offer kids the best of both worlds: allowing them to connect with fellow builders virtually and sending them back to their Lego collections so they can build physicallyand then have more content to share.

Lego surveyed parents pre-launch and found they are embracing digital experiences such as social networks, believing they are a part of modern childhood and kids need to know how to use them. The findings contrasted sharply from parents view just five years ago that children should not be exposed to social networks; rather, they should have "more analogue experiences."

"Our research found parents see Lego as a brand being a trusted partner and helping their kids get familiar with the ins and outs of social networking," said McNally. "We wanted to reinforce that we are the right partner for them."

To do that, Lego included a Digital Safety section for parents within the Lego Life app that "helps with different things parents can think about, and what they should talk to their kids about in terms of online safety," he added.

Among the safety points emphasized by the company: Lego Life prevents kids from sharing personal information, images, or anything that could allow users to identify and locate one another. All content and comments on the app are monitored by Lego employees who specialize in moderation to ensure that it is appropriate and child-friendly.

The Brand Finance Global 500 report, published this week, reported that Lego is themost powerful brandin the world. The toy companyscored 92.7 out of 100. Lego was also named theworlds most powerful brand in 2015.

An earned-media-based launch PR was the centerpiece of the launch strategy for Lego Life, with no paid marketing bolstering it.

"We have been relying on the owned and earned channels for getting off-the-ground," said McNally.

Instead of targeting YouTube influencers, which McNally said is the go-to marketing strategy for toy brands, Lego implemented a media relations strategy aimed at tech publications such as The Verge and Engadget to get the word out. He explained that Lego wanted to identify media influencers who would "create a ripple in the water."

"We knew it was important to get the endorsement of tech media, so we gave them a demo of what we were doing and discussed all the things that were put in place to ensure safety," said Christopher Downing, principal and owner of Flashpoint PR. "We also talked to them about the research and insights that informed the name generator or avatar creator."

The Lego community team is now engaging Lego influencers to promote the app.

"We will be looking at social activations now that everything is launched," said McNally. "And will now be engaging people in participating in the app and helping to create content."

Go here to see the original:
Why parents didn't freak out when Lego unveiled its social network for kids - PRWeek

The Trump presidency operates very differently (obviously) than those of his post-WW2 predecessors. First off, its goals are completely different: it's dismantling the neoliberal system. A system that earlier administrations built up over decades. Second, and equally as interestingly, it operates more like a network than abureaucracy. Specifically, the Trump administration is:

Reactivity

What makes Trump's networked autocracy (potentially) effective is in how it stays reactive to the rapidly evolving needs of its supporters. It does this through:

Reactive Networked Autocracy

Based on these differences and the evidence of the first few weeks, we can expect this administration's style ofgovernance to operate very differently than the legacy cold war bureaucracy that ran our country since WW2. Here are some of the major changes:

Sincerely,

John Robb

PS: Despite expectations, even policies that look deeply unpopular errors (like the travel ban on 7 countries) are actually supported by a popular plurality of Americans. Here's the seemingly (given the coverage) impossible results of a recent national Quinnipiac poll that had a question on a travel ban.

Read more here:
How Trump's Use of Social Networking Changes Governance - Global Guerrillas

Fintech firm TRUSTIVO brings digital online community and social networking platform

TRUSTIVO FinTech, a fintech company for workplace financial digital strategies and financial wellness solutions, has introduced one of the industrys first digital online community and social networking platform that are exclusively designed for financial wellness in the workplace.

With the help of the digital online community platform, employees can access a national network of financial professionals, education and other financial wellness support sources.

Forward-leaning organizations are immersing themselves deeply in the opportunities presented by new digital solutions, Rad H. Pasovschi, founder, and CEO of TRUSTIVO, said. New generations of employees, such as Millennials, are shaping deployment of workforce benefits in a digital age. TRUSTIVO's Digital Online Community and Social Networking Platform expands the scope of financial wellness services and improves employee collaboration.

The new digital online community and the social networking platform of TRUSTIVO offer employees to easily create and manage online member profile pages, search and connect with financial advisors, network with other members, use the feature provided by thedigital community like blog, forums, webinars, news, financial education, among others.

While incumbents provide only segmented services to the workplace, TRUSTIVO's digital platform is disrupting this antiquated model by providing a fully integrated, 360-degree digital solution for financial wellness. It's really not a technology disruption, but a business model disruption, Pasovschi added.

Scientists Create Programmable Cement, New And Improved Concrete Structures

Seven essential tips to breaking up with sugar

Protect your privacy during turbulent times: A hackers guide to being cyber-safe

Interactive body map: physical inactivity and the risks to your health

Scientists Created Cancer Cure Using Light To Target Tumors

Your smartphone knows a lot about you, but what about your mental health?

Water intoxication: are we drowning in advice to drink more fluids?

Fly From Sydney To LA In 6 Hours With Baby Boom Supersonic Plane

After decades of research, why is AIDS still rampant?

Video: Invincibility Coating, Soft Objects Survive 150Ft Drop Intact

Neuroscience hasn't been weaponized it's been a tool of war from the start

Holograms are no longer the future, but we must not forget them here's why

See the article here:
Fintech firm TRUSTIVO brings digital online community and social networking platform - EconoTimes

SIGN UP FOR OUR NEWSLETTER

Kids used LEGO to express their creativity long beforeMinecraft, and the colorful studded blocks remain one of the most popular childrens toys in the country. Having successfully made the leap onto the big screen with their widely acclaimed movie of the same name, the company is now making a go at social media.

SIGN UP FOR OUR NEWSLETTER

LEGO Life is a social network tailored for kids between 5 and 13 years of age. Children are prompted to customize aniconic LEGO minifigure to represent themselves and share their creations through aninterface very reminiscent of Instagram. Theyre also able to respond to other posts with custom emoji.

According to a very enthusiastic announcement video, the app is full of awesome stuff. There are LEGO characterprofiles to browse, fan groups to join, building challenges in which to participate, and activities using virtual stickers. And its all free if you dont count the ads peppered throughout.

To keep things relatively safe,The LEGO Group is employing a team of full-time moderators. Theyll check pictures for any sort of personal information and keep an eye on the comments linked to posts. As an additional safety measure, LEGO Life does not feature any way for users to directly chat with one another.

Its difficult to know whether the tactics will be effective. Depending on the networks popularity, it could requirea veritable army of moderators to ensure that vulnerable content doesnt slip through the cracks, or even sit on the network long enough to be exposed to predators.

It seems like a fun idea and a stop-gap to less curated forms of social networking for kids growing up with iPhones and tablets. Its focus on product marketing and the potential for abuse are still definite concerns, but, if handled responsibly, it could be a great place to inspire young builders.

Follow Nate Church @Get2Church on Twitter for the latest news in gaming and technology, and snarky opinions on both.

Read more here:
LEGO Launches LEGO Life, A Social Network for Young Builders - Breitbart News