Mediaboss Marketing

Sir: Many people use social networks on a daily basis, including Facebook and Twitter, but not everyone thinks that using them is a good idea. Some people think that social media is distracting while others think that social networks connect users to new people and ideas.

Social networking may help teenagers learn technical skills, but it ruins social and communication skills. Instead of face-to-face interaction, my generation is becoming too comfortable interacting with screens.

Company managers often use Facebook as a tool to learn about prospective employees. Often times they will look through a possible employees Facebook account before deciding to even bring them in for an interview.

What people post on Facebook can be a very good indicator of their true character. People tarnish their image by spending too much time uploading unimportant things. When excessive amounts of time are spent on these sites, They have less time to directly socialise with others.

Those who do not go out and meet others have harder a time accomplishing important social tasks. Because they are not face-to-face, many people say things on sites that they normally would not say. Unfortunately, this unhealthy venting can result in serious side-effects.

Social media sites have a negative effect on the health of all children, preteens and teenagers by making them more prone to anxiety, depression and other psychological disorders.

They can also result in a lost job opportunity, take away time that could be used in the workplace, and they bring harmful psychological side effects in teens. Social networking is a disease, and we desperately need a cure. Healthy relationships and communication are necessary in life, and they should not start or be kept up online. Also, sites such as Facebook and Twitter are highly addictive; the average teen spends about nine hours per week on them. Some feel compelled to post news about themselves multiple times a day. At such a tender age, sleeping, studying and exercising should be more important, but sadly, those are not most kids priorities. Call me old-fashioned, but I strongly believe technology and social networking are undermining our society.

LAIBA KHURSHID

Islamabad

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Social networking a disease - Daily Times

Consumers feel happier and more engaged when they are playing mobile games than when they are using social networks, according to a research report from mobile monetization firm Tapjoy.

Tapjoy conducted the report to find out what motivates mobile gamers, which are a highly desirable consumer audience for brand advertisers.

One finding fromThe Changing Face of Mobile Gamers: What Brands Need to Know, is that consumers are twice as likely to say they feel relaxed when playing mobile games than they are when using social apps.

They also say they feel more focused (35 percent vs 11 percent), happier (34 percent vs 21 percent), and more engaged (35 percent vs 20 percent) on gaming apps than social networking apps. Conversely, consumers are 2.4 times more likely to feel bored on social apps than gaming apps, and 60 percent more likely to feel stressed.

Above: Tapjoys survey of mobile gamers shows how they feel while playing.

Image Credit: Tapjoy

When designing their digital advertising strategies, its critical that brands take into consideration the activities that consumers are engaged in at the time and how they make them feel, said Shannon Jessup, chief revenue officer of Tapjoy, in a statement. There are nearly 2 billion mobile gamers in the world, and the unique state of mind consumers have when playing games on their smartphones or tablets represents an incredible opportunity for brands to truly connect with consumers.

Another finding: More than two-thirds of consumers who play games do not identify themselves as a gamer. Even among those who said that they play mobile games six times per week or more, less than one in three identify as a gamer.

Women represent the majority of mobile gamers, making up 63 percent of the total player base. Consumers 55 and over are the largest age group, representing 23 percent of the respondents, with consumers ages 25 to 34 representing 21 percent and those 35 to 44 representing 19 percent.

Consumers with a household income of $100,000 or more make up 17 percent of mobile gamers, with another 37 percent earning between $50,000 and $99,000.

70 percent of mobile gamers say they play while sitting in front of the television, and they are more than twice as likely to play while relaxing at home than while at work or during their commute. They are also more than twice as likely to play at night right before they go to bed than when they first wake up in the morning.

Above: Tapjoys survey shows when people play mobile games.

Image Credit: Tapjoy

Puzzle games are most popular category, played by 59 percent of respondents. Strategy (38 percent), trivia (33 percent) and casino/card (27 percent) games were next on the list, respectively. Among the least popular games are player-vs-player (15 percent), Sports (11 percent), and Shooting (8 percent).

The report is based on a third-quarter survey of 5,623 unique smartphone and tablet owners. Consumers had to be 18 and above to take part. The survey was run through mobile gaming apps on iOS and Android, so by default all respondents played mobile games on at least one occasion. Tapjoy reaches about 520 million monthly active users.

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Tapjoy: Mobile games are more engaging and fun than social ... - VentureBeat

IT engineer, 34, kills 28-yr-old wife, hangs himself at home; suicide note said her sharing of their personal life online sparked his anger

Its no secret that the multiple avenues of social media have brought additional complications to our lives today, but a murderous rage being inspired by such digital sharing is a scenario rarer than most.

In a shocking case, an enraged man killed his wife and then hanged himself in the aftermath of a burst of anger over his wife sharing personal information about their lives on social media.

Rajesh Balasaheb Gangurde (34) first killed his wife, Sonali Rajesh Gangurde (28), and then hanged himself in their home on Tuesday. Sonalis brother Harshal Mahendra Pawar (25) registered a complaint in this regard at the Hadapsar police station on the morning of January 19. A suicide note found next to the couple clearly declared that Rajesh had been angered by his wifes online presence.

In Pune for the last four years, the couple had been living in a rented apartment at Shiv Park on Solapur Road, Hadapsar. Rajesh was an IT engineer and worked for a company in Swargate, while Sonali had a BE in computers, but was a housewife. They had been married for around four years and living in Pune since. They originally hailed from Nashik.

On January 17, Sonalis mother, who resides in Nashik, had been trying to call her the entire day, but got no response. Panicking, she immediately called up Harshal, who lives with his brother Kunal Pawar in Meadows Avenue on Baner-Pashan Link Road. Following this, Harshal also tried to call up his sister, but in vain. Once he finished his workday, Kunal and he decided to visit her and make sure all was well.

When we reached their home, we tried knocking on the door and ringing the bell, but got no response. We called JustDial and got the number of a key-maker, who came over and tried to make a duplicate key. He informed us that the door was locked from the inside and would have to be broken down. This is when we decided to call the police, said Harshal in his statement to the cops. It was when the door was broken down and we went into the bedroom that we found Rajesh hanging from the ceiling with a nylon rope, and Sonali lying on the bed, he added.

Hadapsar police reached the spot around 11.30 pm on January 18, when they were informed about the couple not opening the door. Assistant police inspector (API) Kiran Londhe of Hadapsar PS, who is investigating the case, told Mirror, Following the post-mortem report, we know that the cause of death for Sonali is suffocation, because her mouth was blocked and she couldnt breathe, leading to her death. Whether Rajesh did this with his hands or with any other object will only be known once we investigate further. While the exact time of death is not known, it is definitely between 8 pm and 11 pm on January 17.

Next to the two bodies, the police also found a suicide note written by Rajesh. It said that he was angry with his wife for sharing their personal information on social media with her friends, which is why he ended her life. His letter also said that no one should be blamed for the murder other than him. After killing someone, there are usually only two options. Either get caught and go to jail, or kill oneself. Rajesh chose the latter, added Londhe.

When Mirror visited the building in Hadapsar on Thursday and spoke to a few of the couples neighbours, they all said that the couple hardly ever mingled socially. They usually kept to themselves and the woman also almost never left her house, unless it was with her husband. I have lived here for almost 12 years now and still had never spoken to them. We did not even hear any noise at night. It was when I was going to drop my children to school that I heard of the incident, said one neighbour, requesting anonymity.

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Social networking rage leads man to kill wife and self - Pune Mirror

Want to know how to make social media work for your small business? Join the Coronado Chamber of Commerce on Tuesday, January 24thas they present an expert panel at their free seminar titled, Maximizing Social Networking for Your Coronado Business in 2017.

The expert panel includes Sara Baumann, PR Manager at the Hotel del Coronado, Kayla Wilson, Social Media Manager for the San Diego Symphony, Taryn Martinez, Social Media Manager for Luna Grill, Adam Wagner, Head of Strategy at Raindrop Marketing, and Alexis Reitmeyer, Owner of Coronado Bliss Salon. Refreshments will be provided by Lobster West and will include their lemonade, ginger brew and root beer, as well as samples of their award-winning soups.

We often hear from our small business community that they need help understanding the different social media platforms. With our main goal being to help businesses succeed so that our community prospers, we decided a free seminar on this topic was both wanted and needed, said Sue Gillingham, Executive Director for the Coronado Chamber.

The seminar will offer insight into the different social media platforms and which are best for your business, how to use less time with better results and how to measure the success of your social media efforts. The panel will be held in the Winn Room at the Coronado Public Library from 5:00-7:00pm. Networking and refreshments open at 5pm and the panel discussion will begin promptly at 5:30pm. All are invited to attend this free event.

The Chamber would like to thank Board Member Jacques Spitzer for helping pull together the panel from an array of highly acclaimed local businesses. This seminar is free and open to all courtesy of the Coronado Chamber, but RSVPs are requested on their website. Please email info@coronadochamber.com or call 619-435-9260 with questions. More information can also be found on the Chamber website.

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Chamber Hosting Free Social Networking Seminar on 24th - Coronado Times Newspaper

When it comes to allocating digital ad budgets, marketers in China prefer social networks, video sites and search engines.

Nearly 70% of marketers and media agency professionals polled in China in December 2016 by AdMaster said they would prefer to invest in social networking sites on mobile this year, the leading result. Fifty-five percent preferred to do the same on desktops and laptops, the second-highest rate for that media type.

"More ad formats and marketing vehicles that are being made available to advertisers are relevant to younger generations," said AdMaster COO Calvin Chan. "This includes more in-feed ads on social media platforms like WeChat, QQ and Sina Weibo."

Video sites saw similar mobile-focused sentiment across formats, too, with 55% of those surveyed saying they would prefer to invest in mobile video sites in 2017, and 60% saying the same for desktop and laptop video sitesa rate higher than any other media on desktop/laptop.

"We're seeing the rise of short video clips," said Chan. "Though China doesn't have a strong player like Snapchat yet, there's an increasing number of apps like Meipai and Miaopai that encourage users to upload and share video clips that range in length from a few seconds to a few minutes."

Meanwhile, search engine marketing looks to be more popular for desktop/laptop than for mobile. Fifty-five percent said they would prefer to invest on desktop and laptop search engine media in 2017, while 42% said the same for mobile.

There were greater differences lower on marketers' priority lists. On mobile, for instance, news sites garnered a 37% response rate, but that medium failed to make it onto the desktop/laptop list. That doesn't mean PC-focused marketing will ignore news sites on desktop, but it does mean that marketers in China find them less worthy of investment.

Ben Clague

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Social Networks, Video Sites Most Popular for Digital Marketing in China - eMarketer