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Social media marketing is a place to build community so where do you find the right balance between selling your brands products or services and building relationships? There are several ways you can make your marketing strategy both effective and influential.

It is important for your brand to be actively involved in networking with your community on a regular basis. Not only does this establish trust, but also helps you connect with other influencers in your industry who can help spread the word about your business.

Today there are over 300 plus different social networks online, and the top platforms like Facebook, Twitter, Google Plus, LinkedIn, YouTube, Instagram, and Pinterest are all essential in building your audience. The key to success for your personal brand is presented here with ideas that will help you attract more interested prospects.

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Powerful Social Media Marketing Techniques

The following are some ways your personal brand can maintain a balance between attracting sales and building relationships:

As marketing continues to evolve and reach into new places like mobile and augmented reality your personal brand must learn to keep this all in balance in order to maximize your time and build an authentic, personalized persona. These steps will help you to forge better relationships and increase your subscriber rate on your website.

Read more from the original source:
How to Balance the Output-Input of Social Networking - Business 2 Community

What would we do without photo comments on Facebook? How would our friends know how we really felt if we couldn't post a meme of a shocked cat on their status?

Well, prepare for our social networking to get even better.

Facebook has just added a feature to their commenting functionality - and we've all been waiting for it.

Now you can not only post pictures but also react with GIFs.

So that means that instead of a boring old picture of a cat looking shocked, you can comment with an actual moving image of a cat putting a paw to its little mouth.

This. Changes. Everything. Here are some GIFs you might like to use.

All you have to do is click or tap into the comment box as if you were writing one as usual.

On the right there are the normal icons inviting you to add a photograph to your comment (unless the page has disabled this).

Now you'll also see a small rectangle with the letters 'GIF' on it. Click on this and you'll be able to search any keyword you like.

The Giphy database, which is hooked up to Facebook, pretty much has any GIF you could ever dream of using - so fill your boots.

Watch the video above to learn more about adding GIFs to comments on Facebook statuses.

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How to post a GIF in a Facebook comment as social network finally adds feature we've all been waiting for - Mirror.co.uk

Do you ever feel like social media apps are a waste of time? A new app called Binky sets out to prove that point.

Open Binky and you'll find an infinite list of random stuff: Llamas. Hot sauce. Joan of Arc. Much like Twitter, Binky displays posts on a timeline. Unlike Twitter, nothing you do matters.

See an image you like? Swipe right! See an image that makes you sad? Swipe left! Do you relate to that photo of Amelia Earhart on a deep spiritual level and feel that you must, must share it? Re-bink that! Do it!

Binky is a new social media app where users can scroll, share and like random posts, but all the actions are meaningless. iTunes hide caption

Binky is a new social media app where users can scroll, share and like random posts, but all the actions are meaningless.

The options are endless and utterly meaningless.

Interacting with a Binky post does nothing. It is a false action. There is no record of it. Your friends will never know that you commented "wha-aaa-aaa-aaat that is so cool #bffs #badidea #drunkhungryandsad" on a picture of Ren Descartes, the French philosopher.

Actually, you can't even comment. When you attempt to do that, a keyboard appears, but, much like the app itself, it's meaningless. With each keyboard click, a pregenerated word appears. As soon as you click away, the comment disappears forever.

If you're wondering, "what's the point?" that's kind of the point.

"Binky is just as meaningless as other social media apps, but it's upfront about it," Binky creator Dan Kurtz tells NPR's Morning Edition.

Kurtz says his inspiration for Binky came after he scrolled through his social media feeds, only to realize he couldn't remember what he just read.

"Does that mean that like, nothing I'm seeing on Facebook actually matters? If I replaced all the stuff that I'm seeing with just random photos of chairs and condiments, would that be just as compelling?" he says. "It turns out the answer is yes."

Binky has all of the cute cat photos of social media, without the sometimes stressful consequences of it.

"[It's] the freedom to satisfy the appetite that you have for scrolling through stuff, without needing to worry about any of the consequences, because it's all meaningless," Kurtz says.

So is this ruse pointless?

Maybe this is a commentary on what drives us to pick up our phones every 20 seconds, Haje Jan Kamps writes for TechCrunch.

Kamps argues that Binky could be "a no-cost ... habit-reinforcing fidget spinner for the social-media addicts among us."

Binky is a social networking app without socializing, and yet, Binky may be "even more" satisfying than real social media apps like Twitter or Instagram, writes Ian Bogost, a contributing editor at The Atlantic.

He says Binky may even cure the ills of smartphone compulsion: a way to use smartphones without doing anything at all. "Isn't that all anyone really wants?" Bogost asks.

Or maybe it's yet another reminder of how entrenched we are in this digital world and, try as we might, we can't escape.

Laura Roman is the social media strategist for Morning Edition; Taylor Haney is a production assistant for Morning Edition.

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Meet Binky, The Social Media App Where Nothing Matters - NPR

THANE: In another major development in the Ambernath-based fake call centre case, the police have learnt that the accused used to lurre youth by posting advertisements on various social networking sites. The investigators have also identified the three persons who were involved in processing the itunes card to convert the amount into cash. According to their modus operandi, the accused used to post various ads and motivational quotes to lure the youth. One such motivational quote read as, 'If call centre employees were honest'. A day after this was posted the cops raided the place. The company, Mount Logic Solutions, had also posted attractive pay scales along with a pick up and drop facility from Ambernath station. The best part of the deal was Saturday and Sunday off. Also, the company had claimed to give additional incentives based on their performance and even offered accomodation but only for experienced candidates. Meanwhile, a senior police official said that they have found that the callers were not getting any incentives for getting good business. ''They were paid somewhere between Rs 20,000 to Rs 30,000 per month. This means that the advertisements that they posted were misleading,'' the official said. ''We have recovered a number of mails and names of victims. This will help us in nailing the accused,'' the official added. The cops have so far found income amounting to Rs 1.60 crore from the company and they are tracking the money trail. Last Thursday, Mount Logic Solutions, which had allegedly duped US citizens, was raided and 25 employees were arrested.

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Accused lured victims by posting ads on social networking sites - Times of India

Indore: When most students his age are busy on social networking websites, JEE topper in Indore Arpit Prajapat did not even own a mobile phone.

From 8am till 9 pm, Arpit followed a tight schedule for more than two years to prepare for the JEE. "Whenever I felt tired and felt the need to relax, I just sat in a corner alone for a while without doing anything. Social networking was a big no for me," Arpit told TOI.

Arpit, who is the son of a gardener who couldn't even clear class VIII, feels that his hardwork has paid off. "My parents never expected this but it has happened. No one from my family has studied so much and attained any position in any competitive exam," added Prajapat.

An elated Harinam Prajapat, Arpit's father, said that his son will achieve what he has set out to.

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No social networking helped topper get good marks - Times of India