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Decentralized social networks remain a hot topic as concerns over data privacy, censorship, and corporate influence continue to escalate. People seek more control over their digital interactions, so the promise of Web3, offering a decentralized, user-controlled alternative, has intrigued both technologists and ordinary users.

BeInCrypto sat down with Suji Yan, the founder of Mask Network, to explore the current state of this narrative and the Mask Networks role in shaping the future of decentralized social networks.

Mask Network, led by founder Suji Yan, develops blockchain-based tools that allow users to perform cryptocurrency transactions and access decentralized applications directly through social media platforms. Suji Yan, whose background includes roles as an AI engineer and journalist, is driven by a commitment to privacy and free speech. He envisions Mask Network as a cornerstone in creating an independent cyberspace where users govern themselves and interact without traditional corporate oversight. His ambitious goal is to transform social media into a secure, decentralized environment that supports a fully autonomous digital society.

Suji begins by tracing the origins of his company to the early ideas sparked by the limitations of traditional finance. Bitcoin is great it saves the money, right? Bitcoin is the peer money and digital gold. And Ethereum is the programmable machine, the infinite machine on a smart contract, he articulates.

His vision, however, extends beyond these pioneering technologies towards a grander aim of creating a fully autonomous digital society.

My bigger dream, my bigger perspective for our industry is that we eventually can become an independent cyberspace, he explains, envisioning a new kind of governance, society, and communication platform grounded in blockchain technology. If you want to create a society, you will need your own platforms where people can gather and talk without worrying that one day AWS is going to kill the Facebook server and you will be de-platformized.

Suji enthusiastically recounts the early days when Mask Network was still taking shape. The team was officially assembled in 2016, with the company forming in 2017 amidst a bull market with its ICO craze. Mask Network, however, was keen on building a sustainable long-term vision. We did a lot of research. We write a lot of codes. And we built something that people never seen before, he says, emphasizing the innovative spirit of his team.

Mask Network quickly garnered support from key figures in the blockchain community. Ethereum co-founders Vitalik Buterin and Mihai Aliesie were early users of the Mask extension. This period of subsequent adoption of their technology laid a solid foundation for Mask Networks ambitions, setting the stage for further development and continued evolution toward a decentralized digital society.

Suji recognizes the journey toward decentralizing social networks as a long-term endeavor. Reflecting on discussions in 2018, he noted how major platforms like Facebook initially flirted with decentralization before stepping back. Interestingly, they are revisiting these ideas, paralleling X/Twitters intermittent experiments with decentralization strategies, including during Jack Dorseys tenure and more recently under Elon Musks direction, who has shifted his focus towards integrating AI.

This narrative underlines that developing a comprehensive suite of technologies for decentralized social networks presents significant challenges. Unlike more straightforward financial applications in the blockchain space, such as DeFi or cryptocurrency exchanges, which benefit from clear, measurable success metrics like trading volume or total value locked (TVL), social platforms require nuanced, complex solutions that must evolve to meet the diverse needs of users and the nature of social interaction online. This complexity makes the path to decentralization innovative and fraught with continuous learning and adaptation.

Despite all hurdles, Suji remains optimistic about the future, drawing parallels with the early days of DeFi, which also faced skepticism and slow initial growth. He anticipates a similar trajectory for decentralized social networks, with gradual acceptance leading to more significant breakthroughs.

Social [networks] is very different it needs a series of events to make people realize we really need decentralization, he explains, citing pivotal moments such as the Cambridge Analytica scandal and recent regulatory actions against TikTok. For DeFi, it took 7 years: from the BitShare story, BitUSD story, and then EOS, then people moved to Ethereum, then the DeFi summer. If history repeats itself, well see decentralized social networks boom in 2028, maybe 2029.

Suji believes that these foundational shifts in the digital field, catalyzed by major public events, serve as critical moments that will eventually drive widespread adoption. The awareness and understanding of the importance of user control over personal data increase, so will the demand for decentralized solutions.

Beyond developing its proprietary technology, Mask Network has played a crucial role in supporting decentralized social networks and infrastructure projects. In 2021, the team initiated the Bonfire Union the venture arm involved in funding various initiatives, including social platforms, blockchain infrastructure projects, and other innovative technologies that align with the decentralized ethos of Mask Network.

Bonfire Union has invested in a diverse array of projects, including:

Bonfire Unions AUM is over a $100 millions now, but when we launched it, it was just $42 millions, Suji reflects. There are many other social things we invest in: decentralized social networks, infrastructure. Financial VC, they dont see whats going on. But were early and true believers, so we know there are many things that are lacking in this industry.

Mask also became one of the largest contributors to Mastodon, a decentralized and federated social network, and a key shareholder of Lens Protocol, demonstrating a strategic approach to nurturing the ecosystems growth.

The commitment of Mask Network extends beyond financial investments. In December 2023, Mask established a non-profit entity, Mask Network Academy, which provides financial and technological support to the worlds top universities and journalism programs to promote Web3 research and story-telling.

We actively engage with educational institutions worldwide to foster a deeper understanding of blockchain and decentralized technologies, Suji explains. For instance, weve partnered with the Hong Kong University of Science and Technology and supported Korea University, focusing on encouraging young students to explore decentralized applications. We find it crucial to support these educational endeavors through donations, such as the one we made to the UOPI Foundation, using cryptocurrency to facilitate these contributions. Our goal is not just to fund, we want to inspire and collaborate with the next generation of innovators who can carry forward the vision of a decentralized future.

This dedication to education and development highlights Mask Networks holistic approach to advancing the Web3 ecosystem. By providing both financial backing and hands-on opportunities, they ensure that emerging talents have the resources and knowledge needed to succeed in shaping a more decentralized and transparent digital future.

Suji believes it is still too early to fully assess the impact of their efforts, noting that many in the industry still need APIs, infrastructure, or SaaS solutions. In response, Mask Network plans to offer significant support by providing free infrastructure to their ecosystem, which has yet to be publicly announced. This initiative will cover server and gas costs, allowing emerging projects within their network to develop without financial barriers during their first year.

Mask Networks founder explained that while the company cannot cover excessive costs for projects that secure substantial funding, the team i committed to opening a gateway for those still in the early financial stages. This support includes free SaaS and other resources from Mask Network and its DAO, removing the burden of gas fees and allowing developers to focus on innovation and learning.

In the broader narrative of blockchain and decentralization, under Suji Yans leadership, Mask Network aims to be more than just a technology provider. They are deeply involved in crafting a decentralized framework for social interactions, where privacy, security, and user autonomy are paramount. Suji emphasizes the importance of this mission in his own words:

Our vision at Mask Network is to foster an environment where digital sovereignty is the norm, not the exception. Were building tools that allow individuals to control their own data, communicate freely without censorship, and transact securely without intermediaries.

Through ongoing product development, community initiatives, and strategic partnerships, Mask Network is laying the groundwork for what Suji believes will be the next major evolution in how we interact online. Integrating advanced blockchain solutions into everyday social media functionality is paving the way for a future where digital interactions are as secure and private as they are ubiquitous. Sujis commitment to this vision is clear as he steers Mask Network towards a world where decentralized technologies redefine our digital interactions, making them safe and user-centric.

Disclaimer

In compliance with the Trust Project guidelines, this opinion article presents the authors perspective and may not necessarily reflect the views of BeInCrypto. BeInCrypto remains committed to transparent reporting and upholding the highest standards of journalism. Readers are advised to verify information independently and consult with a professional before making decisions based on this content. Please note that ourTerms and Conditions,Privacy Policy, andDisclaimershave been updated.

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Exclusive Decentralization Unleashed: How Mask Network is Rethinking Social Media and Privacy - BeInCrypto

Can we have an honest discussion without fear of censorship, shadow-banning, or blacklisting? If you are looking for health and wellness solutions that might include cannabis, psilocybin, and other stigmatized solutions, likely not. Until now.

Many people are looking for health and wellness solutions after years of suffering. The United States regulators seem poised to switch cannabis from a Schedule I drug to a Schedule III. A Schedule I compound is defined as having no currently accepted medical use and a high potential for abuse. Cannabis is deemed to have no currently accepted medical use, and yet there is limited research and an abundance of anecdotal testimonials that contradict this.

RELATED:Could hemp save the cannabis industry?

I guess Jack Nicholson was wrong

via GIPHY

You can handle the truth and there are many people whose quality of life depends on it. And you can open all those conversations in an uncensored environment.

Censorship is widespread on mainstream platforms, which impose strict content and advertising restrictions, leading communities to have to self-censor and live in fear of shutdown, especially those discussing controversial alternative health topics like the use of cannabis and psychedelics.

Shadow banning is another form of censorship- it limits visibility, stifling free expression by hiding prohibited content without users knowledge. Shadow banning is highly prevalent, with analysis indicating that most platforms shadow ban users, limiting the visibility of posts containing prohibited words and stifling free expression and debate without user notification.

Surveys by organizations like the Center for Democracy and Technology indicate a noticeable percentage of social media users feel theyve been shadow-banned, affecting their online presence and interaction. The Strict Community Guidelines Mainstream platforms adopt, due to their expansive range of demographics, disproportionately limit the reach and marketing capabilities of alternative wellness companies, significantly affecting their online presence.

Health and wellness communities are scattered across various platforms, complicating user access and interaction. This requires navigating multiple sign-ups and memberships, diluting user experience and community strength.

Information on emerging health trends is decentralized and often unreliable, leading to confusion and misinformation. Theres a significant need for platforms dedicated to health and wellness to facilitate genuine discussion and sharing of effective practices. Community-validated insights are vital. Data shows a high trust level in peer reviews, especially among younger demographics, who value authenticity and community endorsements over the SEO-driven content prevalent in most online searches.

Introducing The Health and Wellness Hub powered by CanMar, designed to overcome the constraints of advertising bans, complex regulations, and content limitations, connecting the world of health and wellness. The Health and Wellness Hubs mission is straightforward yet transformative to #ChangeLives.

How is this achieved? By creating a community for communities. A place where each group, regardless of its focus, finds a home to thrive, connect, and expand. The Health and Wellness Hub ensures open, uncensored dialogue and streamlined access for health and wellness communities, empowering them to connect and share trusted information without barriers. A recent study found that 91% of 18 to 34-year-olds trust online reviews as much as personal recommendations, illustrating the significant influence of community-driven validation.

RELATED:This app is changing the way the world views weed

Picture The Health and Wellness Hub as a vibrant neighborhood, a central hub where each health and wellness community owns a piece of virtual real estate. Visit, and you will experience three foundational principles:

CanMar serves as a safe haven for authentic conversations and genuine interactions. CanMars Health and Wellness Hub does more than connect communities. It empowers them to forge the future of health and wellness. The Health and Wellness Hub isnt merely an app available for IOS and Android and available onlineits a movement. By uniting diverse health and wellness communities under one roof, fostering a collaborative environment where authentic conversations drive transformation.

*This article was submitted by a guest contributor to GreenState. The author is solely responsible for the content.

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CanMar Health and Wellness Hub promises censorship-free social networking | GreenState - GreenState

Unlike traditional messaging and location sharing apps, Wayve places paramount importance on safeguarding its users' personal information, offering a safe and trustworthy environment for individuals to connect and share their whereabouts with peace of mind. "As the world becomes increasingly interconnected, Wayve emerges as a beacon of trust and reliability in the realm of social media, fostering genuine connections while upholding the highest standards of privacy and security," says CEO and Co-founder, Brett Serper. "At Wayve, we are committed to empowering users to engage authentically while safeguarding their privacy. Our platform is designed not just to connect people, but to protect their digital footprint every step of the way."

Wayve is a breath of fresh aira sanctuary where users can share moments, ideas, and experiences without fear of exploitation. By championing transparency, consent, and user control, Wayve is leading the charge towards a more ethical and responsible social media landscape.

The future of social networking is here; it's secure, it's privateit's Wayve. Join us on this transformative journey as we redefine the way we connect online. Discover a new era of digital interaction where privacy is paramount. Experience the future of secure networking with Wayve, available today to download on the iOS App Store.

For more information about Wayve and its revolutionary communication privacy and security technology, please visit http://www.wayveofficial.com.

For media inquiries or further information, please contact: [emailprotected]

About Wayve: Wayve is a trailblazing location sharing social media company dedicated to revolutionizing the way individuals connect. Emphasizing privacy and security, Wayve provides a safe space for users to share their locations and communicate with confidence and peace of mind.

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Introducing Wayve: The Revolutionary Social Media Platform Redefining Privacy and Security - PR Newswire

ICX, a blockchain-based social network, is poised to address social networks fundamental problems through enhanced privacy and user ownership by integrating AI into smart contracts.

Data reveals that 62% of the global population has at least one social media account. However, social networks face challenges such as privacy concerns, misinformation distribution and algorithmic biases.

It is a known fact that centralized social networks make money by selling their users' data. On the other hand, the monopolization of the social media space by a few dominant companies such as Facebook, Twitter and YouTube is another hot topic.

The good news is that blockchain and artificial intelligence (AI) technologies can potentially relieve social networks pain points. Blockchains encryption capabilities can address privacy issues, and AI technologies can tackle the remaining challenges.

ICX, a decentralized social network, aims to facilitate online social interactions and the exchange of information among users via blockchain-based innovations. The platforms primary goal is to advance communication models featuring enhanced privacy, ownership and community-driven governance.

All user data on the network, including posts, images and videos, is stored on-chain. Therefore, users have full ownership and control over their data in accordance with the fundamental principles of privacy and user autonomy.

ICX is being developed on the Internet Computer (ICP) blockchain, a decentralized computing platform that allows software to run without traditional web servers. By leveraging the capabilities of the IC blockchain, ICX is set to embed AI within smart contracts self-executing agreement codes.

The Web3 social network is also planning to integrate large language models (LLMs) AI programs that can recognize and generate humanlike text to provide users with features like digital clones.

In addition to AI-driven innovations, ICX wants to differentiate itself from traditional social platforms by giving its community approval power. In the upcoming release, ICX will be governed by a decentralized autonomous organization (DAO) a structure run by member votes without central authority.

ICX developers suggest the DAO model will allow advanced crypto features to be used

With the DAO model, any significant updates or changes to ICX's decentralized application (DApp) will occur following a voting process. Users who want to participate in governance also called neurons need to lock their ICX tokens into the network to gain voting rights.

The democratic governance framework will also enable sophisticated features such as ragequitting. Ragequitting is a feature that enables DAO members to exit the DAO by burning tokens and withdrawing their share of the treasury.

As part of the development phases, ICX is preparing to release proof of concept, which is a preliminary demonstration used to confirm that certain theories have the potential to be developed.

In the first release, the platform will leverage AI to test new forms of social interaction. ICX's goal, which will evaluate initial reactions and feedback from users, is to determine the feasibility and effectiveness of AI in improving social networking experiences.

How integrating AI into social communication works. Source: ICX

Once the proof of concept receives positive feedback, the platform will move all its functionality on-chain and become fully decentralized, adhering to the principles of the Internet Computer blockchain protocol.

Aiming to transform the way people interact both online and offline, ICX argues that a better future can be built on the basis of AI-supported social networks. "We envision a future free from endless social feed scrolling, where humans connect more in the real world," ICX founder Marcio says, adding: "I believe robots and AI can guide us towards this paradise."

As traditional models come under increasing scrutiny for invading privacy and commoditizing data, the application of decentralized technologies presents a promising alternative. While the digital landscape evolves, the fusion of blockchain and AI may well redefine the foundational structures of social networking, steering it toward a more secure and user-centric future.

Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you with all important information that we could obtain in this sponsored article, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor can this article be considered as investment advice.

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How AI-powered smart contracts shape the future of social networks - Cointelegraph

Entrepreneur and former Los Angeles Dodgers owner Frank McCourt said on Wednesday his organization, Project Liberty, is forming a consortium to buy social media platform TikTok in the United States.

A law signed by President Joe Biden on April 24 gives the social media platforms owner, ByteDance, until Jan. 19 next year to sell TikTok or face a ban.

The bill was passed by U.S. lawmakers on account of worries that China could access Americans data or surveil them through the app.

The White House had said it wants to see Chinese-based ownership ended on national security grounds but not a ban on TikTok.

Project Liberty, working with Guggenheim Securities, law firm Kirkland & Ellis, technologies, academics and others, proposed to migrate the platform to a digital open-source protocol.

Inventor of the World Wide Web, Sir Tim Berners-Lee, and David Clark, senior research scientist at the MIT Computer Science and Artificial Intelligence Laboratory, are among the supporters of the bid, the organization said.

Project Liberty had launched the open-source Decentralized Social Networking Protocol in 2021, establishing a shared social graph that is not dependent on a specific application or a centralized platform.

The organization encompasses work of the Project Liberty Institute, with an international partner network that includes academic institutions and a for-profit arm that includes a technology team developing digital infrastructure.

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Billionaire Frank McCourt's Project Liberty forms consortium to bid for TikTok's U.S. operations - The Globe and Mail