Book Review | Studies In Virtual Communities, Blogs, And Modern Social Networking
BOOK REVIEW OF YOUR FAVORITE BOOK =--- Where to buy this book? ISBN: 9781466640221 Book Review of Studies in Virtual Communities, Blogs, and Modern Socia...
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Memo to momo investors: Your next hot momentum stock might be Momo, an extremely popular Chinese social networking and dating platform.
Momo is practically designed for you because its likely to burn up the charts after it starts trading in the U.S. on December 11.
What will give Momo MOMO, +0.00% its momo?
1. User growth is phenomenal: The popularity is reminiscent of Facebook FB, +0.36% in its early days.
2. Sales growth has been solid:. And theres room for much more. Thats because Momo has lined up a key ally in Alibaba Group Holding BABA, -1.78% , the Amazon.com AMZN, -1.32% of China. This alliance is going to help Momo build big ad revenue in the years ahead, as will Momos own efforts to woo merchants.
Amazon is testing plans to offer deliveries within an hour in New York City by using bike messengers. WSJs Shelly Banjo joins the News Hub. Photo: Getty.
Be warned, though. Momentum stocks can take as much as they can give. And Chinese social networking stocks have a nasty habit of disappointing investors. Given this history, theres a good chance Momo may trade below its initial public offering price after a flurry of interest that lasts a few weeks or months.
But first, what is Momo? Founded in 2011, Momo is a mobile instant messaging app that allows users to post profiles and pics. Think SnapChat meets Match.com meets Facebook. A key feature, which no doubt makes this a great dating and hook up app, tells users when others with common interests are nearby. Users also meet in groups and on message boards. Momo offers games as well.
The app is free. But users can upgrade to get VIP logos, advanced search, and the right to follow more users, for $18 a year.
Heres why Momo should be a hot stock:
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Outside the Box: Chinese social app Momo is an IPO with mojo
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LinkedIn, the social networking platform for professionals, has some little known, cool features. Brands large and small can use these to get their marketing message across, showcase their product lines and highlight the talent inside the organisation. Here we showcase some of LinkedIn's features for bigger brand impact.
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Display advertising enables you to insert ads on the right hand side of the user's home page or on your own brand page. Ads enable you to break through the noise in a user's feed with an eye catching display ad.
Ads can be served on profile pages, inbox, search results pages and groups. Audience targeting means that you can get your ad to the right segment of your customer base.
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A company page which is optimised for SEO can ensure that search engines such as Google and Bing can easily find your page. Adding keywords and other URLs to your LinkedIn company page will help with SEO. Other links to content on your site will help you get an advantage over your competitors that have not optimised their pages.
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Seven little known features of LinkedIn for brands
Its easy to make contacts in the age of social networking and smartphones. Its much more difficult to manage them.
Connect is the latest company to try to tackle the problem. The startup announced Wednesday that it has raised a fresh $10 million from investors including the venture arm of Chinese conglomerate Fosun International and Salesforce Chief Executive Marc Benioff. The infusion brings the companys war chest to $13 million.
Launched in February, Connects app merges contact information from Facebook , LinkedIn, Gmail, Instagram, and iPhone address books, allowing users to message their contacts from all those platforms inside the app. Available for iPhones, for the Web and early next year for Android devices, Connect has 750,000 monthly active users according to Chief Executive Ryan Allis.
Were integrating all of your social networks into one place, said Allis. People want one tool.
Connect isnt the first to try. Brewster, a startup based in New York has been chugging along with its app to solve the same problem since 2012. Its founder Steve Greenwood declined to say how many users the company had, but emphasized the technical difficulty of sewing together so many different social networks.
Users who would like to integrate Outlook contacts with the others are out of luck: Neither service integrates the Microsoft e-mail program.
Connects secret sauce, besides the catchy domain Connect.com (which cost the company $1.65 million, Allis said), is the way it takes advantage of real-world location information. For instance, when a contact from out of town checks in on Facebook in a users city, the Connect app sends the user a notification.
Allis, 30, already has one notch in his entrepreneurial belt. In 2012, he sold a company he founded, email marketing firm iContact, to software firm Vocus for $169 million.
The Connect app is free. Eventually, though, it could make money by charging for downloads, showing ads, or charging for services like payments, Allis said.
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Connect Raises $10 Million to Fix Social Media Sprawl
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