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Ocho founders Jonathan Swerdlin (left) and Jourdan Urbach

NEW YORK (CNNMoney)

Ocho -- an iOS app that lets users create, edit and share eight-second videos -- launched out of beta on Tuesday. And it did so with quite a splash.

The new video-based social networking app is in the same space as Twitter's (TWTR, Tech30) Vine, Snapchat and Instagram. But the founders think their product will resonate with a much wider group than the video services of their counterparts.

The startup, founded by Jourdan Urbach and Jonathan Swerdlin, also announced that it received $1.65 million in funding from Shark Tank's Mark Cuban, along with other investors.

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The founders -- who are avid videographers -- said they wanted to create an app where they'd want to go to share videos with their friends.

Their goal is to "replicate the same degree of respect that Instagram creates for photos," said Urbach, 22.

Unlike existing services, Ocho lets users control videos' volume and add voiceovers. Users can shoot vertically or horizontally, but all of the videos are rendered in landscape. There are options to change the lighting conditions or create a time-lapse video (a la Instagram's Hyperlapse).

Urbach said they took "a lot of inspiration" from television when creating their platform. On playback, users can stream all of the videos in their feed in a row. For a true TV-like viewing experience, the social videos can also stream through devices like Apple TV.

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Mark Cuban bets big on new video-sharing app

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Recently I've been posting on job-related topics like networking strategies and job tenure. Because my current position entails working with college students, I've been asked on numerous occasions to talk to various undergraduate groups about getting into graduate school. In fact, I'm giving one such presentation next week.

Many of the things I cover in such presentations are also broadly applicable to any situation where you are competing against a number of other applicants for a position. This includes job-hunting. I've also taught entire units on job-hunting in upper division business writing courses at the university level. Much of the advice that I give is pretty standard:

Research the position and the company

Write a cover letter and rsum that are tailored to the position

Give your references the information they need to recommend you, including a reminder of your recent accomplishments and details about the position.

One of the tips that I give always makes college students gasp in surprise and dismay -- the idea that their social media presence could impact their employability. I have to admit to being somewhat surprised and dismayed myself that this hasn't occurred to everyone. However, it is one of those things (like checking your credit report and credit score every year) that bears repeating and requires regular attention.

Social media and your professional identity

If you are like most people, your day job is your main source of income. Additionally, while you can only cut costs so far, your earning potential is theoretically unlimited. This is one of the reasons your income is so important. However, if your professional identity has been tainted by your social media presence, you could inadvertently be limiting your career and putting a cap on your earning potential.

A company's reputation is important to them, both within their industry and with their customers. Increasingly, stories are surfacing on social media that can have an impact on how companies are viewed. Employers might not want to hire someone whose credibility is already questionable, and there are even stories of individuals who have been fired after making inappropriate postings to social media sites.

Whether you would rather keep the job you have, remain eligible for a promotion, or be regarded as employable when looking for new opportunities, it is important to curate your online presence. When discussing what your job tenure says about you, I suggested that there were two types of job-hunting: offensive and defensive. Similarly, curation of your presence on social media and elsewhere online also falls into these two categories.

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Social Media Tips for Job Hunters

Nov 9, 2014 11:12am

According to data provided to ABC News from the social networking site Facebook, former Secretary of State Hillary Clinton led a pack of potential 2016 presidential candidates in terms of the number of interactions on the social site in the days leading up to and the day after the Nov. 4 midterm elections.

Facebook which defines interactions as posts, comments, likes and shares measured the number of interactions related to each person on the site between October 26th and November 5.

See the number of interactions of potential 2016 contenders below:

The Facebook Senti-Meter shows the social network's discussion of 2016 candidates.

Like This Week on Facebookhere. You can also follow the show on Twitterhere. Gohereto find out when This Week is on in your area.

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Hillary Clinton Leads In Facebook Interactions Before, After Midterm Elections

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