Mediaboss Marketing

Spring.me co-founder Colin Fabig.

One of the world's fastest-growing social networks will go public when home-grown start-up Spring.me floats on the Australian Securities Exchange, the final stage in the company's capital raising campaign.

Aimed at helping "online-all-the-time" Gen Ys make friends, Spring.me's social network of websites and apps for making connections through questions and answers has attracted more than5 million regular visitors since its launch in September 2013.

Chief executive Keith O'Brien says the platform aims to reach 100 million users via product launches including native mobile apps, online games and match-making technology that can predict and connect people with like-minded potential friends around the world.

"Facebook, WhatsApp and Instagram are mainly used for sharing with current friends and family, but we believe there is room for another social networking force focused on making new friends through Q&A," says O'Brien.

Spring.me was founded by serial internet entrepreneurs Colin Fabig and Ari Klinger, who share a love of social media and an eye for opportunity.

"As you go through life, you generally only become friends with around 1 per cent of the people you meet," says Klinger. "We wanted to use technology to help find the 1 per cent and remove the friction to help you meet them."

Spring.me features include group questions, where a member can ask up to 10 people online a question and get feedback from strangers, and multiple content feeds including questions, answers, photos, opinion polls and people online now.

Positioning itself as the "friendliest" social network, Fabig says extensive steps have been taken to eliminate the "nonsense and trolling" found on Twitter, Ask and Facebook via a system of crowd moderation, where volunteer members or "ambassadors" assign age-appropriate and language ratings to posts.

"With the help of nearly 1000 Spring.me ambassadors from all over the world, some content filtering and a lot smiley emoji's, we not only filter most of the unpleasant content you may encounter elsewhere, but our ambassadors also welcome newcomers to the site and help them become part of the friendly community," says Fabig.

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Is this Australia's answer to Facebook?

The report examined the effects of social media on violent crime, but emphasised sites like Facebook were safe. Photograph: Dado Ruvic/Reuters

Researchers at Birmingham City University have identified six types of killer who use Facebook to commit crimes, in the first-ever study on how the social networking site can affect criminal behaviour.

Dr Elizabeth Yardley and Prof David Wilson, from the universitys centre of applied criminology, analysed cases of murder in which the site had been reported as a significant factor. They found 48 examples from across the world, including that of Wayne Forrester, an HGV driver, who killed his wife Emma in 2008 after reading her Facebook posts in which she claimed that they had separated and she wanted to meet other men.

They identified the types of killer as: reactor, informer, antagonist, fantasist, predator and imposter.

A reactor is as straightforward as it sounds: someone who sees something that enrages them on Facebook, and they react violently often with lethal force. An informer uses Facebook to tell others they intend to kill the victim, that they have killed the victim, or both. An antagonist engages in hostile exchanges on Facebook that escalate into face-to-face, sometimes fatal, violence.

For fantasists, the line between make believe and reality becomes blurred and murder may be a way of maintaining the fantasy or preventing others from discovering the deception. A predator creates and maintains a fake profile to lure a victim and meet them offline; and an imposter posts in the name of someone else. This could be the victim in order to create the illusion they are still alive or another person to gain access to and monitor the victims profile.

LaShanda Armstrong, an example of an informer, asked for forgiveness on her Facebook page after having argued with her partner before driving into the Hudson river, killing herself and her three children. She had posted: Im sorry everyone forgive me please for what Im gonna do This is it!!!

Yardley, lead researcher, said she and her colleague wanted to see whether murders in which Facebook was reported to have been involved were any different to other homicides. They found that on the whole they are not victims knew their killers in most cases and the crimes echoed what they already knew about this type of crime.

But they did find that their sample differed from general murder trends and characteristics in some respects: the age profile of victims and perpetrators was relatively low; women were over-represented as victims; there was a relatively high proportion of murder-suicides; and those involved in murders could not all be described as marginalised.

Yardley said she did not believe social media should be blamed for the crimes and the report makes clear its dislike of the term Facebook murder.

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Six types of killer use Facebook to commit crimes, says study

Ask.fm, the controversial social networking site used by teenagers who post anonymous questions and answers, is moving from Latvia to Ireland.

The company has said it is moving to Dublin, which it says is the European home to many of the world's leading technology companies.

Last August US media billionaire Barry Diller's IAC Group acquired the company through its vehicle Ask.com.

Ask.fm has said it will be joining that operation in Dublin, in order to maximise operational efficiencies.

As part of the move Ask.fm has said it is now reviewing its Terms of Use, Privacy Policy and Cookies policy.

It is understood Ask.fm will introduce measures to block and report users or problematic content.

Ask.com CEO Doug Leeds said that when the company acquired Ask.fm "a key component of our commitment to materially improving the safety of the site was to be more transparent".

Mr Leeds also said that there will be no changes to "fundamental aspects of the service such as charging for it or removing the ability to ask questions anonymously".

The website has been heavily criticised for not doing more to prevent cyber bullying after it was linked with teenage suicides in Ireland, Britain and elsewhere.

Leitrim teenager Ciara Pugsley and Donegal teenager Erin Gallagher, who both died in 2012, were allegedly bullied online through Ask.fm.

See the article here:
Ask.fm site to relocate to Ireland from Latvia

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