Big news is swirling in the social media world. The rise of social networking and online communities has exploded in recent years. With all the content being shared on Facebook, Twitter, Instagram, and Pinterest, there's one common theme being spread across these communities like wildfire, and that's sports.
Fancred, a startup out of Boston - who recently received $3 million in funding led by Atlas Ventures and Militello Group - are looking to capitalize on all that content and condense it into one digital shoebox.
"Sports has always been able to carve out a really strong vertical for itself in any form of communication, whether it's print, radio,or tv. We believe that we're in the forefront of how people are using social networks to communicate with one another. We think sports will demand its own vertical", said Kash Razzaghi, CEO of Fancred in an interview with UPI.
To put it simply: Fancred is the Facebook/Instagram/Twitter/Vine/Pinterest for sports fans.
Fancred condenses all the best features of Facebook, Twitter and Instagram into one social network platform. From there, you build a community of friends that share the same interests in teams, or your can just build a network of friends. While you're uploading animated gifs, pictures of ticket stubs, and rival parodies, you're also building up your "cred" or your Fancred for that matter.
The idea came to Kash Razzaghi from personal experience and market opportunity. "The premise of Fancred comes from a personal point in my life", Razzaghi told UPI. Kash grew up in a small town of Mississippi, with his family originally from Iran.
He realized very early on that the fabric of small towns connect and build deep community around team sports. So he used team sports as a way to integrate himself into the community. So naturally, he became a passionate Mississippi State fan.
Attending many games while growing up, Razzaghi would find himself saving a ticket stub, photos, programs, all the way to the pom-poms. After he accumulated all these keepsakes, he would put them in a shoebox. After a while, he noticed he gathered up two dozen shoe boxes of just sports memorabilia!
"Fans do that, they save these things because I think to them, sports is more than who wins and loses, it's more about the things that are memorable", Razzaghi explains to UPI.
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Fancred plans on building a social media empire for sports fans