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Beijing, Nov 6: China presented its best face at APEC summit by lifting ban on social networking websites like Facebook, Twitter for the first time and even allowing web search of the Dalai Lama at the conference venue.

The Asia-Pacific Economic Cooperation forum media centre has allowed reporters to access social networking sites such as Twitter, Facebook and video-sharing website YouTube.

Access to such sites is essentially restricted by the Chinese government elsewhere in the country. This is the first time China has loosened its internet restrictions for a major international event.

As the APEC's officials began their meetings here at newly built conference centre, ahead of November 10 leaders meeting to be attended by US President Barack Obama among others, Beijing shed its heavy pollution overnight and glowed in the autumn weather providing a big relief for smog weary people.

The clean weather was ensured after shutting down thousands of factories all around Beijing and nearby cities cutting down the sources of pollution. But a big surprise awaited the international media as all controls on the internet were lifted at the massive APEC media room fitted with scores of laptops which connected with high speed internet unlike the excruciatingly slow connectivity in the rest of the city.

Scribes could easily log into Facebook, Twitter, Youtube and Google which can not be accessed in the country without the help of VPN (Virtual Private Network) connection to be procured from outside.

Media personnel could even freely search for the Dalai Lama news over Google which otherwise is totally banned on the net.

China controls its internet with massive firewalls to block the international social media from having a negative impact on the population.

PTI

Story first published: Thursday, November 6, 2014, 17:20 [IST]

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China lifts ban on Facebook, Twitter, Youtube at APEC meet

Hot Topics Events in London, 2011
A few snippets from our discussion in 2011... Debate Topics #1Smartphones and tablets go mass-market Debate Topics #2 The social networking surge its impact on SMS Debate Topics #3 Mobile...

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Hot Topics Events in London, 2011 - Video

It's Taylor Swift's world, and we're just living in it. Not only is she taking over the pop charts with her new album "1989," she's taking the Internet by storm, too.

Celebrities are already known for their huge social media followings, but Swift's online presence is more than just a growing collection of fans. The 24-year-old country-turned-pop superstar has truly mastered the art of social networking, and her album and concert ticket sales aren't the only thing that will benefit from her online strategies your business can, too.

Swift already has 46 million followers on Twitter, nearly 13 million Instagram followers and over 71 million Facebook fans. But where the star truly shines is on her latest social networking conquest: Tumblr.

Back in September, Swift joined Tumblr much to the delight of her fans (also known as #swifties). But to understand why this is such a big deal, first you need to understand Tumblr. Here's a breakdown:

It's not just a social network; it's a multimedia microblogging platform.

What does that mean? It's more than just a place to share status updates and photos of your last vacation. When you log in to your Tumblr dashboard, you have several options at your disposal: You can share text posts, links, photos, videos and audio posts. And you can do more than just create and share your own content like Twitter, where you can retweet a post someone else created that you want to share with your followers, you can "reblog" posts on Tumblr. When you reblog a post, you can share it as is, or add your own commentary.

Unlike more public platforms like Twitter and Facebook, Tumblr is seen by its users as a community.

Tumblr is, by definition, a social networking website just like the others. But to avid users, Tumblr is more like a huge (but still tight-knit) community where everyone can feel like they belong. And it's full of smaller communities in which, over the years, people have formed real friendships with other users who share their interests all over the world. Some of these smaller communities include "fandoms" (groups of people who like the same television shows, movies, comic books, etc.), and others are people fighting for a similar cause or who share similar hobbies, like writing or gaming.

Tumblr users share everything funny memes, relatable text posts that range from sad to hilarious, photography, inspiring quotes, funny videos, poetry, music, and often their deepest and darkest thoughts and the community is supportive and accepting of all of it. On Tumblr, there's something for everyone.

It's incredibly customizable.

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Social Marketing Lessons from Taylor Swift

Monster Worldwide last week announced that it was rolling out a beta of a social recruitment ad platform, starting this Thursday.

Monster Social Ads uses Twitter's Ads API to serve tailored job listings to Twitter users, based on career attributes such as occupation or industry type.

A number of U.S. companies have signed on for the beta, including Blue Shield of California, Citizens Financial, eBay, Geico, ManpowerGroup, T-Mobile and UPS. Full commercial availability is set for Q1 2015.

Monster has been pushing to build out its targeting tools to expand the functionality of its ubiquitous -- but seemingly stagnant and dated -- online jobs board that several years ago was viewed as an essential stop for any job seeker.

Monster also has rolled out TalentBin, a tool that builds profiles of individual employees by scanning social media sites and industry-specific destinations. It is billed as a passive database of talent, as employees do not actively participate or provide input.

These offerings are viewed as Monster's way in re-establishing its primacy in the job search community. Over the years its status as must-visit website has been downgraded. It is now one of many sites a job seeker can visit but hardly essential.

LinkedIn, of course, has much to do with this -- it is now viewed as an important recruiting and job search too,l not only for employees but also for executives. Monster never acquired that cachet.

It is hard to imagine Monster overtaking LinkedIn, but it doesn't have to, said Rob Enderle, president and principal analyst of the Enderle Group.

"This is not an either/or proposition. A job seeker will be active on as many sites as he or she thinks is necessary. No one wants to miss out on an opportunity," he told the E-Commerce Times.

Still, Monster has a ways to go before it becomes one of the sites that must be included in a job search, said David Johnson, principal of Strategic Vision.

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Monster Tiptoes Onto Twitter

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