Mediaboss Marketing

NEW YORK, Sept. 24 (UPI) -- A new social media platform built on an anti-advertising, pro-transparency ethos, is gaining popularity this week.

Ello is an aesthetically stripped down social network, designed by photographer filmmaker, artist, designer toy maker, and bicycle enthusiast Paul Budnitz, with a manifesto that sets it in opposition to the dominant forms of social media.

Your social network is owned by advertisers. Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that's bought and sold. We believe there is a better way. We believe in audacity. We believe in beauty, simplicity, and transparency. We believe that the people who make things and the people who use them should be in partnership. We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate -- but a place to connect, create, and celebrate life. You are not a product.

Ello was announced back in March, rolled out in July, and was originally a private network for the group of artists and creative professionals that collaborated on designing the site.

The pages are sleek and clean and have a retro aesthetic Betabeat referred to as anachronistic.

Followed people can be sorted into two categories: "Friends" or "Noise," the former providing a more linear newsfeed-like experience of updates, the latter resulting in a more Tumblr or Pinterest-esque wall of recent activity.

Of his motivation to keep the site ad-free, Budnitz said: "When a network is run for advertisers, the advertiser is really the customer," Mr. Budnitz said. "That really goes against what a social network is. When you're putting up artwork, or something you wrote or created, and there's an add for underwear, it conflicts in a violating way."

Ello also claims to be committed to keeping user data private.

Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a "free" service, users pay a high price in intrusive advertising and lack of privacy.

"Ello doesn't mine or sell data or have ads, so we invite people to be who they want to be on Ello" Mr. Budnitz said. "There is no reason for us to require people to use real names."

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New social media platform Ello is anti-advertising, pro-people

Social media platforms are fast becoming a meeting point for job seekers to gain access to recruiters and hiring managers alike. In order for job seekers to use social media to their advantage they have to make a conscious effort to build symbiotic and not parasitic relationships on the platform. Unfortunately many do the latter to their own peril.

Says Joshua Waldman, author of Job Searching with Social Media for Dummies, Social media is probably one of the most hyped-up technologies you can use for a job search today. And often, things that get a lot of hype also come with a lot of misunderstanding. Companies, as well as individuals, have made some very damaging mistakes because they didnt take the time to really understand social media.

In my line of work as a recruiter, with special interest in social recruiting, I spend quite a number of time on social media and I do encounter quite a number of funny cum annoying scenarios exhibited by a few job seekers who lack how best to use social media in their favour. Permit me to cite a few of such mistakes job seekers make on social media and how to avoid them:

Social media sense of entitlement

A few weeks back, a job seeker on my LinkedIn contact asked me for a LinkedIn Job Introduction to another recruiter who is on my contact as well. I would have granted his request without any issue except that I dont know him well enough for me to stick my head out for him. When I communicated to him that I couldnt grant his request, he replied thus I am sorry I have to remove you as a connection, you are of no use to me. I just told myself, this individual just made a big mistake, which is what I term social media sense of entitlement! He felt because we were connected on LinkedIn, he is doing me a favour, he was so wrong! Add value to people on social media and value would flow back to you in return. That is the secret of social networking that this fellow failed to realise.

Failure to know their social media audience

Every social networking channel has its unique audience; this is so because understanding of your audience is very important to leveraging social media platforms. As a job seeker, make sure your messages are appealing to the people who read them. Dont use Facebook language on LinkedIn; Facebook has a more casual audience compared with LinkedIns professional outlook. On LinkedIn, your audiences are professionals in your industry and potential employers. So focus on what makes you different, the value you can bring to the table, and your level of understanding and motivation about a field. Make all these very obvious to your audience.

Ignoring Social networking etiquette

From the way some job seekers interact on social media, it is obvious that they dont have a clue that social networking is governed by etiquettes similar to face-to-face social networking. Do you know that what is acceptable on Twitter, Facebook and LinkedIn differ? Many are found of asking for a follow back on Twitter with phrases like @segunakiode now following you, pls follow back, that is so wrong. In face-to-face discussion, this is analogous to saying I came to visit you at home tonight, so you must follow me back home tonight. Guess my point is clear. When job seekers fail to recognise these social media etiquettes or rules, then they are making a major mistake.

Lack of a professional online presence

Read more from the original source:
Social media mistakes job seekers should avoid

The West Australian Steven Goh.

Shares in social networking and entertainment site Migme were higher after the company announced a new marketing and promotional partnership with Universal Music Indonesia.

The company said the partnership would provide it with access to a growing portfolio of artists and extend its reach into the country.

Under the terms of the deal, Universal Music will provide at least two new artists to be introduced to Migme to take part in promotional contests, concerts and appearances.

The artists would also have the ability to use the Migme platform to share new promotional music, videos and photos and for other social media activities.

The first group of artists will include Indonesian Idol (Season 8) winner Nowela Elizabeth Auparay and popular boy band 5 Romeo.

"In return, the migme platform provides a valuable new social media space to drive engagement and a new fan base for the UMI artists, where they will also receive a share of revenue generated from the sale of virtual goods (including virtual gifts) associated with their respective promotions," migme said in a statement.

migme chief executive Steven Goh said Indonesia was a valuable market for the company and the Universal Music partnership was part of an overall strategy to build its user base in the country.

"We look forward to establishing more partnerships of a similar kind around the globe," he said.

Migme is a social networking site and entertainment platform that is targeting emerging markets, primarily in South East Asia.

Link:
Migme up on Universal Music deal

Rocky Hill, CT (PRWEB) September 25, 2014

GreatApps.com, a media company that focuses on app marketing and consumer use of apps, is extremely excited to feature a wonderful messaging app, Zeph: Disappearing Text, on its app discovery platform. Zeph: Disappearing Text can be viewed on GreatApps.com and can be downloaded for free on iOS devices in the iTunes App Store.

Zeph: Disappearing Text is a fantastic, truly innovative social networking app that only shows messages one section at a time, using a rolling text technology. This wonderful patent-pending technology, Rolling Glow, provides the users of this social networking app with a sense of security because they know their conversations will never be recorded, either via screenshot or on a server; once a message is viewed, it is deleted from the Zeph servers, so there is no way that the conversation can be recorded or saved.

In real life, people speak freely with one another and are never really worried that their private conversations are being recorded. Zeph brings that free-flowing, in-person conversation onto people's phones. " said Mike Vieten , Co-Founder of Zeph: Disappearing Text.

Rick Singer, CEO of GreatApps.com stated, We are ecstatic to have Zeph: Disappearing Text featured on GreatApps.com, Zeph: Disappearing Text is a unique social networking app that protects the users privacy with innovative disappearing text technology. Users of our app discovery platform certainly value their privacy and with this social networking app, they never have to worry that their conversations are being recorded.

Most social networking apps look to take advantage of their users by using their personal information to advertise and make money. The beauty of Zeph: Disappearing Text is that the developers dont care about making money off of your private information, bringing a refreshing and revolutionary twist to the common social networking app. This gorgeous, user friendly app is available for free and users can start communicating right away, with the priceless knowledge that their messages are safe.

To view and download Zeph: Disappearing Text, please visit: http://GreatApps.com/zeph

About GreatApps.com Great Apps is a media company that focuses on app marketing and consumer use of apps. The GreatApps.com app discovery platform showcase apps to people who may have never thought to search for them. To provide the best user experience, the GreatApps.com only allows a limited number of apps to be added daily. The GreatApps.com platform is membership based only -- all apps are subject to approval.

Great Apps also operates AppGames.com, TopAppVideos.com, GreatAppsForKids.com & GreatAppGames.com.

See the article here:
Innovative Social Networking App Zeph Is Now Featured On GreatApps.com

Leonardo - who was named a United Nations Messenger of Peace last week - wrote: "This seems like the perfect setting to join Instagram and share this view from the UN General Assembly. What a great honor this is. #Climate2014 (sic)"

The 39-year-old star also posted a picture of himself looking dapper in a suit alongside UN Secretary-General Ban Ki-moon, who appointed him UN Messenger of Peace last week.

In a caption attached to the image, he wrote: "Today, I have the privilege to speak at the United Nations #Climate2014 Summit where world leaders are expected to announce the bold steps they will take to tackle climate change. Thank you Secretary-General Ban Ki-moon. (sic)"

Just two hours after posting his first Instagram picture Leonardo had already amassed more than 12,000 followers, but he was following just four people in return.

The star described himself as an actor and environmentalist in his bio on the social networking site.

Leonardo has amassed 11.1 million Twitter followers since joining the social network in April 2010.

Original post:
Leonardo DiCaprio has joined Instagram.