Mediaboss Marketing

It's Taylor Swift's world, and we're just living in it. Not only is she taking over the pop charts with her new album "1989," she's taking the Internet by storm, too.

Celebrities are already known for their huge social media followings, but Swift's online presence is more than just a growing collection of fans. The 24-year-old country-turned-pop superstar has truly mastered the art of social networking, and her album and concert ticket sales aren't the only thing that will benefit from her online strategies your business can, too.

Swift already has 46 million followers on Twitter, nearly 13 million Instagram followers and over 71 million Facebook fans. But where the star truly shines is on her latest social networking conquest: Tumblr.

Back in September, Swift joined Tumblr much to the delight of her fans (also known as #swifties). But to understand why this is such a big deal, first you need to understand Tumblr. Here's a breakdown:

It's not just a social network; it's a multimedia microblogging platform.

What does that mean? It's more than just a place to share status updates and photos of your last vacation. When you log in to your Tumblr dashboard, you have several options at your disposal: You can share text posts, links, photos, videos and audio posts. And you can do more than just create and share your own content like Twitter, where you can retweet a post someone else created that you want to share with your followers, you can "reblog" posts on Tumblr. When you reblog a post, you can share it as is, or add your own commentary.

Unlike more public platforms like Twitter and Facebook, Tumblr is seen by its users as a community.

Tumblr is, by definition, a social networking website just like the others. But to avid users, Tumblr is more like a huge (but still tight-knit) community where everyone can feel like they belong. And it's full of smaller communities in which, over the years, people have formed real friendships with other users who share their interests all over the world. Some of these smaller communities include "fandoms" (groups of people who like the same television shows, movies, comic books, etc.), and others are people fighting for a similar cause or who share similar hobbies, like writing or gaming.

Tumblr users share everything funny memes, relatable text posts that range from sad to hilarious, photography, inspiring quotes, funny videos, poetry, music, and often their deepest and darkest thoughts and the community is supportive and accepting of all of it. On Tumblr, there's something for everyone.

It's incredibly customizable.

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Social Marketing Lessons from Taylor Swift

Monster Worldwide last week announced that it was rolling out a beta of a social recruitment ad platform, starting this Thursday.

Monster Social Ads uses Twitter's Ads API to serve tailored job listings to Twitter users, based on career attributes such as occupation or industry type.

A number of U.S. companies have signed on for the beta, including Blue Shield of California, Citizens Financial, eBay, Geico, ManpowerGroup, T-Mobile and UPS. Full commercial availability is set for Q1 2015.

Monster has been pushing to build out its targeting tools to expand the functionality of its ubiquitous -- but seemingly stagnant and dated -- online jobs board that several years ago was viewed as an essential stop for any job seeker.

Monster also has rolled out TalentBin, a tool that builds profiles of individual employees by scanning social media sites and industry-specific destinations. It is billed as a passive database of talent, as employees do not actively participate or provide input.

These offerings are viewed as Monster's way in re-establishing its primacy in the job search community. Over the years its status as must-visit website has been downgraded. It is now one of many sites a job seeker can visit but hardly essential.

LinkedIn, of course, has much to do with this -- it is now viewed as an important recruiting and job search too,l not only for employees but also for executives. Monster never acquired that cachet.

It is hard to imagine Monster overtaking LinkedIn, but it doesn't have to, said Rob Enderle, president and principal analyst of the Enderle Group.

"This is not an either/or proposition. A job seeker will be active on as many sites as he or she thinks is necessary. No one wants to miss out on an opportunity," he told the E-Commerce Times.

Still, Monster has a ways to go before it becomes one of the sites that must be included in a job search, said David Johnson, principal of Strategic Vision.

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Monster Tiptoes Onto Twitter

Social Networking Pros And Cons For Business

By: Online Marketing

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Social Networking Pros And Cons For Business - Video

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Multi-coloured Eyeliner (Electric Palette Tutorial IV) - Video

The business world has a strange habit of speaking about social media as if it were a mystical land where the nature of human conversations, relationships and emotions radically change but they dont. Asking the question, Why would employees talk about our brand on social media? is a bit like asking, Why do people talk to each other?

People have always talked about their employers, and they always will. Social media is just a new medium for the same old dialogue. Your employees, particularly if they are Millennials, are already talking about your company on social media. You can ignore this conversation. Or, you can guide it in ways that will improve employee engagement, transform your marketing strategy, generate leads and attract top talent.

It might shock you that 92% of Millennials say that they are working for a company that makes a positive impact in the world, according to the 2014 Millennial Impact Report. They also spend an average of 4.2 hours per day social networking they will make up 75% of the by 2025. Given those stats, why wouldnt you encourage employees to talk about your company on social media?

The main objection is risk, but the risks are overblown. Our news is filled with social media embarrassments, not successes. Disastrous tweets dominate marketing blogs the same way that plane crashes, wars, natural disasters, shark attacks and ebola dominate television. Happy news rarely makes the news. No one reports on all employees who are supporting their company on social media because its not juicy and attention-gripping. What is clear to thousands of companies like Dell, AT&T and MasterCard is that doing nothing about these conversations is the biggest risk of all.

Heres the real story behind all the fear-inspiring blunders: if you do foster social conversations and cultivate employee advocacy, your company will see ROI. LinkedIn and the Altimeter Group have found that socially engaged employees are 27% more likely to feel optimistic about their companys future and 20% more likely to stay at their current company. These same companies are 57% more likely to get increased sales leads and 58% more likely to attract talent.

People also trust your employees far more than they trust your CEO and media representatives. The 2014 Edelman Trust Barometer found that the credibility of employees has increased 20% since 2009, shooting far ahead of trust in CEOs. Indeed, employees are considered the most credible voices on a companys work environment, integrity, innovation and business practices well ahead of the CEO, academic sources and media spokespeople. To suppress or ignore employee social activity is simply nonsensical.

Although employees are your most credible spokespeople, the overwhelming majority of workers still feel disengaged, and they dont understand your companys purpose well enough to talk about it publicly. According to Gallups 2013 State of the Global Workplace survey, just 13 percent of worldwide employees say they are engaged at work. The same poll found that only 41% of U.S. employees know what their company stands for and what makes its brand different from competitors brands.

This makes sense: what could be more disengaging than feeling like you dont know your company well enough to talk about it with friends and family? At a high level, your employees might get why your company has a positive impact in the world, but if they cant even share, describe or explain that impact with stories and facts, how can they possibly feel engaged in their work? What sense of purpose could they feel in their career?

Whatever pride, passion and fulfillment employees do feel, its inhibited. The publicness of social media becomes too intimidating when you dont know what your company stands for. People fear being reprimanded rather than recognized for discussing work.

If you want employees to post with pride, you need to cultivate a social business. There are three key issues at play:

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Your Biggest Social Media Risk: Not Doing Anything About Social Employees